There's Love, Spice, Hilarity and Nice in the
Lineup Designed Exclusively for Adult Gifting in the Online
Bear Cave
ST.
LOUIS, Jan. 10, 2024 /PRNewswire/
-- Build-A-Bear is calling on all Zaddies, friends, crushes,
and lovers ages 18+ this Valentine's Day as the heat is dialed up
in its Bear Cave with the release of the new After Dark Collection.
These Valentine's gifts are designed to delight a partner with a
playfully romantic gesture, make a Galentine smile with a cheeky
message, or induce a blush from your crush over a plush. This new
assortment of furry friends, as well as themed outfits and
accessories, is now available online and serves as a fun twist on
the traditional Valentine's fare, sure to bring devilish grins to
faces well beyond February 14.
These Valentine's gifts are designed to
make a Galentine smile or induce a blush from your crush over a
plush.
Largely an adult-to-adult gifting holiday, Valentine's Day is a
perfect time to consider Build-A-Bear for a surprising, unique
statement to make your recipient "LOL." Start your Valentine's Day
shopping early and further customize a gift for your "someone
special" by including your own personalized voice message with the
Record Your Voice sound chip when building your one-of-a-kind furry
friend. Explore After Dark, including these popular items
and many more, but warning: there are bears behaving adorably!
- Lovable Lion Stuffed Animal "Zaddy" Gift Set: It's an
age-old question: what to get the Zaddy in your life? Let your
Zaddy know they're your MANE squeeze with the help of this lovable
lion. This adorable lion plush is ready to raise a Valentine's Day
toast in this a-ROAR-able stuffed animal gift set.
- Devilishly Cute Teddy Bear "You Turn Me On" Gift Set:
When it comes to the perfect Valentine's Day gift, the devil is in
the details with this collection of furry friends featuring red hot
or hot pink fur, horns and plush spiked tail. Let them know you are
one lucky devil to get a Valentine's Day gift this cute.
- Barkleigh™ Plush Valentine's Day Gift Set: You can
always snuggle up to a smiley friend with Barkleigh by your side as
this perfect pup is ready for a Valentine's Day self-care moment
wearing her leopard hearts sleep set, lovebug headband and fuzzy
red slippers. Give one to your favorite gal pal and make her
smile.
- Lovable Lion Champagne Gift Set: Pop some Build-A-Bear
Bubbly this Valentine's Day for an unFURgettable surprise with this
furry friend who sports a satin robe and pajamas with a plush
champagne and glass set to toast the season of romance.
- Devilishly Pink Teddy Bear "Drama Queen" Gift Set:
Channel your inner drama queen with Devilishly Pink Teddy! This hot
pink teddy bear is serving up some dramatic flair in this fun
stuffed animal gift set featuring a sassy "Drama Queen" tank top,
black leggings and metallic low tops with sparkly laces.
- Giant Devilishly Cute Teddy Bear: Give the ultimate
Valentine's Day gift with this supersized plush. This giant teddy
bear is devilishly adorable thanks to its red hot fur, black horns
and plush spiked tail and sure to make a statement of your giant
love.
The Build-A-Bear After Dark collection is found
exclusively online in the brand's age-gated Bear Cave
microsite, an online shopping destination for guests ages 18+.
First launched in 2019, Build-A-Bear After Dark continues to
gain popularity with its offerings of hilariously unique gifts to
celebrate life's special moments for adults. The increased
popularity of Build-A-Bear among adults is part of the "kidulting"
trend in which adults lean into childhood memories and search for
collectibles that appeal to the playful nature of this older
consumer through rekindling their youth with nostalgic gifts.
Build-A-Bear offers many ways for your new furry friends to be
delivered! Do all your shopping at home and have it shipped
anywhere. Or, if you're in a hurry to get your new furry friend,
select the Buy Online, Pickup In Store or curbside options to pick
up at your local Build-A-Bear Workshop. To shop the After
Dark Collection, visit
https://www.buildabear.com/the-bear-cave/after-dark.
More information about Build-A-Bear Valentine's Day furry
friends, gifts, events and deals can be found at www.buildabear.com
or at @buildabear on Facebook, Twitter, YouTube, Instagram and
TikTok.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop