Moses Znaimer, ZoomerMedia Limited Founder and
CEO, announces the acquisition of the digital marketing
agency TitusOne Inc., including its software IP Hosted Video
Platform. TitusOne specializes in growing digital audiences,
magazine subscribers, television viewers, radio listeners, and CARP
members through search, social media, and creative content
strategies.
The aggregate purchase price of $1.42 million is
comprised of cash and a promissory note. TitusOne Founder
Dustin Titus will continue as President of
TitusOne and also become ZoomerMedia’s Chief Digital Officer, a
position currently held by Omri Tintpulver who is
ZoomerMedia’s Chief Operating Officer. TitusOne will become a
division of ZoomerMedia Limited.
Said Moses: “I’ve long held the
view that when it comes to key functions “in house” talent is
better than outsourcing, with very few exceptions. With our recent
acquisitions of blogTO, DailyHive, Ludwig-Van.com, and The Peak,
plus EverythingZoomer.com, our digital revenues have increased from
$2M to $24M, and the size of our digital audience is now unmatched
in Canada. As we continue to grow this audience, as well as those
of our existing television, radio and print properties, it became
clear that digital marketing should be one of ZoomerMedia’s core
competencies, not only for our own brands, but also for our various
clients.”
Said Dustin Titus, Founder and
President, TitusOne: “Seven years ago, titus/one embarked
on a partnership with Zoomer Magazine and CARP to grow their
subscriber and membership bases. Since then, we’ve helped craft
digital strategies for VisionTV, ONETV, The New Classical FM and
Zoomer Radio. I’ve long respected Moses as a media entrepreneur and
innovator, and I’ve become a big fan of his brands. I was
especially excited by Moses’ recent aggressive digital expansion,
so when he approached me with the idea to acquire titus/one, I knew
that it was the right opportunity. I believe in ZoomerMedia’s new
direction and the future of the company.”
About ZoomerMedia Limited
Founded by television and media icon
Moses Znaimer in 2008, ZoomerMedia Limited is a
multimedia company devoted to creating content, services and
experiences for Canada's most powerful audiences: the 17.2 million
people aged 45-plus, aka "Zoomers"; and the now, 13.7 million
Millennials and Gen Zs, coincidentally also called "Zoomers", who
follow in their footsteps.
ZoomerMedia operates 5 TV, 2 Radio, 3 Print, and
17 Digital properties including the newly acquired youth-friendly
local news and lifestyle digital publications blogTO and DailyHive;
and the subject specific The Peak and Ludwig-Van.com covering
Canada’s business and Canada’s arts scene respectively. ZoomerMedia
produces original TV, Radio, Print, and Podcast content, offers
clients creative audio and video production services, and
customized events on site at its 2.6-acre complex in Toronto's
Liberty Village.
For specific ZoomerMedia property names and
focus, please see below.
ZoomerMedia's Television properties
include: VisionTV, available in 7.5 million households
nationwide, is Canada's home for British comedy and drama series,
plus uplifting movies, music, news and current affairs with a
Zoomer focus, and multicultural and multilingual faith programming;
ONETV: The Exercise & Entertainment Channel, combines original
yoga, pilates, tai chi, and cardio dance and kettlebell fitness
series with British serial soaps, dramas and American movies; JoyTV
in Vancouver, Victoria, Surrey and the Fraser Valley, and FAITH TV
in Winnipeg are devoted to broadcasting Christian, multi-faith, and
local content.
ZoomerMedia's Zoomer Digital Network
(ZDN): reaching 18.5 million monthly active users
with over a billion annual pageviews and social media
engagements. ZDN comprises:
DailyHive, dailyhive.com in Western Canada, Ontario,
Quebec, and The Maritimes, is one of Canada’s most followed
news brands with over 10 million monthly active users,
over 270 million annual page views, and 3.1 million followers
across Instagram, Facebook, Twitter (X), TikTok, and
LinkedIn; blogTO, blogto.com, Toronto's unrivalled local
publisher across digital and social media platforms, brings in 8
million monthly active users, and over 213 million
page views annually; Zoomer
Magazine's EverythingZoomer.com, Canada's leading provider of
online content targeting the 45-plus; The
Peak readthepeak.com, serves 150,000 Canadian
professionals and business leaders with the top global business,
finance, and tech stories of the day packaged in smart, fast, and
easily digestible formats; and Ludwig Van, Ludwig-Van.com,
Canada’s leading and fastest growing digital voice for the latest
classical, opera, chamber and choral music headlines, reviews,
comments and personality driven features and interviews.
ZoomerMedia's Radio properties
include: The New Classical FM, Canada's only commercial
all classical music radio station, broadcasting over three
frequencies in a unique regional Ontario network: 96.3FM CFMZ-FM
Toronto (GTA), 103.1FM CFMX-FM Cobourg (Eastern Ontario), and
102.9FM CFMO-FM Collingwood (Southern Georgian Bay); and Zoomer
Radio, The Original Greatest Hits, which boasts the biggest
broadcast footprint in Canada, reaching several northeastern
American States, and broadcasting simultaneously both in AM and FM
in Toronto (740AM CFZM-AM and 96.7FM CFZM-FM Downtown Toronto).
ZoomerMedia's Print properties
include: ZOOMER Magazine, the Company's flagship magazine
and Canada's largest paid circulation magazine now read by over 2.2
million readers per issue (Vividata); On The Bay Magazine, the
dominant regional lifestyle magazine published quarterly for the 20
towns and villages of Ontario's Southern Georgian Bay; and Tonic
Magazine, a regional health and wellness magazine distributed
across the City of Toronto.
For further information, please contact:
Terence ChanChief Financial OfficerZoomerMedia Limited+1
416-607-7704t.chan@zoomermedia.ca |
Leanne WrightVice President
CommunicationsZoomerMedia Limited+1
416-886-6873leanne@zoomer.ca |
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