Pushpay’s Annual State of Church Tech Report Shows Refined Use of Ministry Tools Among Catholic Churches
03 April 2023 - 3:00PM
Pushpay (NZSX:PPH, ASX:PPH, 'Pushpay' or 'the Company'), the
leading payments and engagement solutions provider for faith-based
and non-profit sectors, today released its latest 2023 State of
Church Tech report, specifically for Catholic churches. The annual
report surfaces current adoption trends, considerations, desires,
and barriers to embracing new technology among parishes and
dioceses across the U.S. As the Catholic Church continues to evolve
in a digital era, 96% of parish leaders believe technology is
important to achieving their church’s mission.
“As leaders in the Catholic Church, we are living in an
unparalleled time of change and challenge,” said Fr. Agustino
Torres, CFR, a priest for the Franciscan Friars of the Renewal. “To
reach our people and fulfill the mission of the Church, we must use
technology—but the question is often where to start and how deep to
go.”
Pushpay conducted the nationwide online study in September and
October of 2022, surveying more than 170 parish leaders,
representing churches diverse in size and geographic location.
Priests accounted for the majority of participants at 37%, while
other participants serve their parishes as business or finance
managers (21%), communications (10%), administration and secretary
(10%), and development (7%). Key findings include:
- Unified tech solutions are preferred: Parish
leaders are no longer in a hurry to just add more technology to
help evangelization efforts; instead, they are methodical about
choosing digital solutions that are more unified, refined and
purpose-built to meet the needs of their ministry. The average
number of digital tools used by parishes decreased significantly
since 2021—from 7.9 to 6.5 tools. This includes tools to perform
tasks such as database management, online giving, church app,
social media, etc. Looking ahead, church management and donor
management software were chosen as the top ministry tools for the
future.
- Digital giving and church apps are widely
used: 59% currently use a mobile church app, up from 49%
from the previous year. It’s also among the top three tech tools
with an “extremely satisfied” rating and 50% say it will be
strategically important in two to three years. Parishes primarily
used their church app for content, church calendar, tithing or
financial giving, and prayer requests. Mobile giving remains one of
the most adopted tools, particularly among large parishes. In spite
of the seemingly positive experiences, mobile giving dropped
significantly from 2021 (91% in 2021, compared to 82% in 2022).
Other popular tools include texting, ministry and volunteer
scheduler, and event software.
- Livestreaming and hybrid church remain top of
mind: The number of parishes livestreaming Mass and
worship services in 2022 remained constant at 84% and ranks among
the tools they are “extremely satisfied” with. Social media as a
livestreaming solution is notably still the most popular way for
parishioners to tune in digitally. Large parishes (92%) were
significantly more likely than small (53%) or medium-sized parishes
(73%) to livestream on social media. Leaders are looking for the
ideal balance to transition to a hybrid form of worship in the
future. In 2022, 74% offered hybrid worship services. In looking
ahead, only 34% indicated they plan to offer in-person only Mass
next year.
- Digital security is high priority: 87% say
that IT security and data protection are crucial when contemplating
new technology. Moreso, talks about digital security are gaining
traction, with 58% of leaders indicating they discussed digital
security with their parishioners last year (a significant increase
from 40% in 2021).
- Exploring emerging tech for digital
evangelization: Churches are more open to new, innovative
forms of digital donations including cryptocurrency, with 50% of
small parishes considering this to be strategically important over
the next couple of years. Moreso, parishes and dioceses are more
open to considering unique forms of engagement technology including
church in the Metaverse, chatbots, marketing through geotargeting
and more.
“Shifts in the religious, cultural and social landscape are
driving leaders to rethink the way they engage with parishioners
and strategies to reach the next generation,” said Molly Matthews,
Pushpay CEO. “The digital shift of the traditional Church model is
helping create more flexibility, while still maintaining the sacred
traditions of the Catholic Church.”
Today’s announcement is further reinforcement of Pushpay’s
commitment to meeting the digital needs of the Catholic Church. The
release of the Catholic State of Church Tech report comes on the
heels of several recent product innovations and enhancements to
ParishStaq, Pushpay’s purpose-built technology suite for parishes
and dioceses. Recently added features include sacrament tracking,
multilingual capabilities, pledge campaign enhancements, and more.
For more information about Pushpay and ParishStaq, visit
www.pushpay.com.
About PushpayPushpay provides a donor
management system, including donor tools, finance tools and a
custom community app, a church management system (ChMS), and video
streaming solutions to the faith sector, non-profit organizations
and education providers located predominantly in the United States
(US) and other jurisdictions. Our leading solutions simplify
engagement, payments and administration, enabling our Customers to
increase participation and build stronger relationships with their
communities. Pushpay is an award-winning company. For more
information visit www.pushpay.com/investors/awards.
US Media / PR Contact:Chelsea
LooneyPR@pushpay.com
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