NEW YORK, Jan. 29, 2014 /PRNewswire/ -- Crumbs Bake Shop,
Inc. (NASDAQ: CRMB) the nation's largest cupcake specialty retail
store, and White Coffee, an industry leader in private-label
coffee, today announced the completion of a licensing agreement
that will bring Crumbs Bake Shop brand packaged coffees and
single-cup coffees to select retail outlets across the country.
This new line of coffee products feature five flavor profiles,
inspired by Crumbs' innovative gourmet cupcakes.
(Logo: http://photos.prnewswire.com/prnh/20140122/NY51093LOGO
)
White Coffee, third-generation coffee roasters based in
Long Island City, New York, will
manufacture and distribute the Crumbs Bake Shop Coffee collection.
The five offerings consist of three flavored coffees reminiscent of
Crumbs' most iconic cupcakes -- Red Velvet, Blackout and Hazelnut,
as well as a dark and medium roast. The coffees will be available
in the second quarter of 2014 in supermarkets, mass merchants,
wholesale clubs and independent food stores nationwide.
"This new line of coffee perfectly complements our baked goods
and will bring the Crumbs Bake Shop experience not only to current
guests but also to new customers across the country," said
Edward Slezak, interim Chief
Executive Officer and General Counsel of Crumbs Bake Shop, Inc.
"We are very excited to be able to introduce the Crumbs brand
coffee to our customers," says Gregory
White, VP of White Coffee.
The coffees are packaged in 10oz. bags of ground beans, 1.5oz.
vacuum bricks and single-cup coffees.
About Crumbs Bake Shop, Inc.
The first Crumbs Bake Shop opened in March
2003 on the Upper West Side of Manhattan and is well
known for its innovative and oversized gourmet cupcakes. The
Company currently has 69 locations in 12 states and
the District of Columbia.
About White Coffee
White Coffee Corporation is based in Long Island City, NY,
and is a third-generation family-owned coffee importing and
roasting business in operation since 1939. Its offerings include
specialty single origins, certified organics, Fair Trade and
Rainforest Alliance coffees. White Coffee offers extensive
customized packaging options along with thorough quality control
and food safety processes.
FORWARD LOOKING STATEMENTS:
SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM
TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN
"FORWARD-LOOKING STATEMENTS" MADE IN RELIANCE UPON THE SAFE HARBOR
PROVISIONS OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS
AMENDED, AND SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS
AMENDED, CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS
MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL
RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE
FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE
ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE
COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS
BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING
TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY;
WEATHER RELATED EVENTS; RISKS ASSOCIATED WITH CHANGES IN SOCIAL,
POLITICAL, ECONOMIC AND OTHER; RISKS ASSOCIATED WITH UNCERTAINTY
RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH
STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE
COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH
THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO
OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO
REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.
SOURCE Crumbs Bake Shop, Inc.