The popped snack and Cheadle transport fans to
the 1920s where the snack becomes a better choice than what you'd
expect in a Prohibition-era speakeasy
PLANO,
Texas, March 20, 2024 /PRNewswire/ -- Known for
delivering a delicious, crunchy popped-corn snack that fans
desire, PopCorners® continues to break convention and
unlock snacking possibilities by delivering a great tasting product
that is never fried. Today, the brand launches a campaign that adds
a twist to an often-clandestine setting.
The new commercial, called "Get Caught with Something Good™",
stars award-winning actor Don
Cheadle as a mysterious speakeasy host, secretly serving his
favorite PopCorners to guests who arrive expecting to enjoy
something bad but get caught with something good.
"I was excited to work with PopCorners on this commercial and
promote a product I love — particularly the White Cheddar flavor,"
says Cheadle. "While PopCorners might not actually be forbidden, we
had fun leaning into the idea of the snack being so good it's worth
enjoying in secret."
The commercial, which follows last year's "Breaking Good"
campaign that ran on the world's biggest advertising stage,
features PopCorners hero flavors Kettle Corn, White Cheddar, Sea
Salt, Spicy Queso, and Cinnamon Crunch. Cheadle's party,
which he's transformed into a speakeasy, gets interrupted by his
friend who catches everyone by surprise when he shows up as a cop
in pajamas. The commercial was directed by Noam Murro who collaborated with Cheadle on the
creative direction.
"We're excited to expand on our momentum from last year's
'Breaking Good' campaign," says Rhasheda
Boyd, vice president of marketing, Frito-Lay North America. "This year, 'Get
Caught with Something Good' continues to insert PopCorners into
unconventional situations with a Prohibition-era hidden
speakeasy."
"We're thrilled with the cinematic feel that Noam brought to the
commercial," said Chris Bellinger,
Chief Creative Officer, Frito-Lay North
America, whose in-house agency D3 created the campaign. "His
extreme attention to detail – from wardrobe to set design to
lighting – helped to ensure that we were able to transport the
audience to a specific time and place in an authentic and
unforgettable way. "
The commercial premiered yesterday on networks including NBCU,
Paramount, Warner Brothers Discovery, and AMC and can be viewed
here. Follow along on PopCorners Instagram, TikTok, and
X channels to catch fun bonus content and see how the brand
will bring its version of a speakeasy to life later this year.
About PopCorners
PopCorners were introduced to the
snack category in 2010 and have since expanded to seven delicious
flavors. As a tasty, crunchy and popped-corn snack, PopCorners
breaks convention and unlocks snacking possibilities through its
great taste. PopCorners' portfolio of snacks is packed with flavor
and filled with fun, inviting people everywhere to snack
differently. PopCorners are available in stores nationwide as well
as online. For more information, please visit ww.PopCorners.com, or
follow us on TikTok, Facebook, Instagram, X, and YouTube.
About Frito-Lay North
America
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos® corn
chips, Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® air popped snacks and SunChips® multigrain
snacks. The company operates more than 40 manufacturing facilities
across the U.S. and Canada, along
with a vast distribution network that services over 315,000 retail
customers weekly through its direct-store-delivery model. Through
pep+ (PepsiCo Positive), Frito-Lay is committed to creating
positive change for the planet and people. Learn more about
Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America