Pepsi ® steps into a dynamic new era
with a new look and exciting culture-first experiences across
sports and music
PURCHASE, N.Y., March 1,
2024 /PRNewswire/ -- Today, Pepsi®'s new
look takes flight worldwide, taking over iconic global locations as
its first major global redesign in fourteen years was unleashed
across over 120 markets. To mark the moment, digital installations
– each featuring the re-designed and refreshed Pepsi® globe logo –
rose above landmarks worldwide for a digital showcase of Pepsi®'s
new visual identity in a blaze of pulsing electric blue and black,
carrying the brand into its new era.
In London, a Pepsi digital
installation appeared beside The O2 arena in the east of the city,
appropriate to the brand's long and storied support of
international music acts. The view from the nearby cable cars saw
an inflatable Pepsi can rise from the water, shortly followed by a
light show of drones forming a pulsating dynamic composition in the
sky.
A hot air assembly, forming a giant Pepsi logo, took over
skylines in Warsaw, Poland and
Ho Chi Minh, Vietnam, each
comprised of over 70 balloons.
Elsewhere worldwide, Pepsi put on vast shows in AlUla in
Saudi Arabia, on the Nile in
Egypt and Ain Dubai, each harnessing innovative
technology - giving consumers cutting-edge experiences to discover.
Meanwhile, the Gaddafi Cricket Stadium in Pakistan saw a giant Pepsi can land mid-game,
to the audible delight of the onlooking crowd.
The new logo thoughtfully borrows equity from Pepsi's past
whilst incorporating modern elements to create a look that is
unapologetically current and undeniably Pepsi. The updated color
palette introduces electric blue and black to bring a contemporary
edge to the classic Pepsi color scheme, whilst the signature Pepsi
pulse evokes the "ripple, pop and fizz" of Pepsi-Cola – moving in
time to the beat of the music, the roar of the crowd, the heartbeat
of culture. The logo was first unveiled in the US and is now
launching in over 120 countries worldwide through various consumer
touchpoints - spanning digital, experiential and retail.
Today's international takeover marks the first step in Pepsi's
new, bold era across design, storytelling, and partnerships. Pepsi
will continue to drive culture forward in 2024 by delivering
one-of-a-kind experiences, all deeply connected to fan passions and
desire to live "Thirsty for More", the brand's philosophy, which
champions anyone who challenges conventions in pursuit of
enjoyment, whilst celebrating people's thirst for the unexpected
and eagerness to discover, experience and do more.
Eric Melis, VP, Global Brand
Marketing, Carbonated Soft Drinks at PepsiCo, said: "We wanted
to show how Pepsi, through this visual identity change, brings to
life its brand platform "Thirsty for More", which is the attitude
and mindset our target audience has of always trying new things and
living new experiences. What better way to showcase the brand's
transformation than through these iconic installations. We've
always been a bold brand that challenges conventions, challenges
the status quo and always puts enjoyment first. Our new visual
identity is bold, unapologetic, modern, and iconic. Our fans can
expect the same great taste they've come to love with even more of
the immersive and entertaining experiences we're known for across
music, sport and culture.
"People worldwide were asked to draw the Pepsi logo as part of
the design process and the majority included the Pepsi name as part
of our globe – remarkable given that the name and the globe have
been separated for the past fourteen years. When we reviewed our
new look, we responded to that deep love of our history and tapped
into that nostalgia with a firmly modern twist."
"We have an exciting 2024 ahead of us with our next stop
bringing awe-inspiring entertainment to the UEFA Champions League
Final Kick Off Show in June in Wembley AND MORE."
Pepsi continues to move at the speed of culture, delivering on
what people are thirsty for – innovative products and iconic
collaborations. In 2024, fans globally can expect to see more from
Pepsi's existing partnerships with ambassadors, including Baby
Monster (Asia–Pacific), Uraz Kaygilaroglu (Turkey), G.E.M., Dylan
Wang and Leo Wu (China).
As a champion of those who like to step out of their comfort
zone and enjoy more of what they really like, Pepsi fans across the
globe are urged to keep their eyes peeled for more unforgettable
experiences that will land later this year.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one
billion times a day in more than 200 countries and territories
around the world. PepsiCo (NASDAQ: PEP) generated more than
$91 billion in net revenue in 2023,
driven by a complementary beverage and convenient foods portfolio
that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola,
Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
CONTACT: Jack Ashton,
pepsigrand@hopeandglorypr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pepsi--takes-over-iconic-global-locations-to-unleash-its-new-look-as-it-rolls-out-first-visual-identity-change-in-14-years-across-120-countries-worldwide-302077112.html
SOURCE PepsiCo