PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability
21 November 2024 - 9:00AM
Business Wire
Sports company PUMA has launched Green Flags, a five-part
podcast series on sustainability hosted by Manchester United
captain and Lioness, Maya Le Tissier, fashion and
lifestyle Guru, Oli Bromfield and pro-footballer
turned content creator, Moses Duckrell.
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the full release here:
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PUMA GREEN FLAGS PODCAST (Graphic:
Business Wire)
From upcycling to generating electricity from potatoes, PUMA
puts two footballers and a fashionista to the test to see who will
earn the most green flags.
Each week, PUMA’s Voices of a RE:GENERATION will present this
trio with playful sustainability challenges, aiming to inspire and
educate listeners on how everyday choices impact climate change.
The challenges showcase how even small changes can make a big
difference in reducing our environmental footprint. Whoever is most
successful each week wins a green flag - so get ready for some
friendly competition!
"I’m so excited to be a part of this podcast which brings
sustainability to the forefront of Gen Z listeners. It’s a lot of
fun to complete the sustainability challenges and learn more about
the small changes we can all make to fight climate change."-
Maya Le Tissier
Anne-Laure Descours, Chief Sourcing Officer at PUMA, said: “The
Climate crisis can seem overwhelming, however all of us have the
power to make better decisions for the future of our planet, no
matter how small. It’s vital that we travel this journey towards a
FOREVER. BETTER. together with our next generation to create
awareness and inspire collective change.”
Upcoming episodes include:
- Episode 1, The Carbon Crunch - Ever wondered how your
breakfast affects the planet? Or how many carbon emissions are
released on your morning commute? Our hosts dive into the
surprising truth behind greenhouse gas emissions. Available now to
watch here.
- Episode 2, The Wardrobe Revival – A little care goes a
long way. Repairing, reviving, and revamping an old fit or pair of
kicks. Find out who can save their item from becoming trash and
bring it back to life, while learning about sustainable fashion
hacks to reduce waste.
- Episode 3, Lessons in Leather – Understanding the
environmental impact of different materials can be confusing. Our
hosts dive into this debate and uncover that when it comes to
sustainability, the answer is far from black and white.
- Episode 4, The Renewable Electricity Experiment – The
importance of transitioning from fossil fuels to renewable energy.
Our hosts compete to see who can generate the most electricity
using unconventional methods.
- Episode 5, The RE:FIBRE Makeover – Our trio showcase
their upcycled outfits, made from materials that would otherwise be
considered waste – while learning about the magic behind circular
textile production with PUMA RE:FIBRE. Lastly, the winner of the
Green Flags Challenge is crowned.
Green Flags speaks to PUMA's commitment to increase transparency
and engage the next generation in the brands efforts to become more
sustainable. Following on from PUMA’s 10FOR25 targets announced in
2019, PUMA has recently announced their new Vision 2030
sustainability targets in Human Rights, Circularity and Climate,
setting out how the brand will continue to reduce their impact.
Subscribe, listen and watch Green Flags by PUMA on
Apple, Spotify, PUMA YouTube and all
major podcast platforms.
For more information, please visit:
https://foreverbetter.com/en
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world’s fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs about 20,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
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version on businesswire.com: https://www.businesswire.com/news/home/20241121137472/en/
Samantha Du Plessis, Corporate Communications,
Samantha.duplessis@puma.com
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