The Cuddle Collab collection launches
Sept. 21 and features over 180 items
— from matching accessories to modern home décor, starting at just
$3 — inspired by beloved pet
influencers
MINNEAPOLIS, Sept. 9,
2024 /PRNewswire/ -- Target Corporation (NYSE:
TGT) today announced The Cuddle Collab, its first exclusive
collection for pets and pet lovers. Designed through the eyes of
real pets, the collection of over 180 pieces is inspired by six
social media "fur-fluencers" with items starting at $3 and ranging from matching accessories for
dogs, cats and humans, to plush toys, flavorful treats and unique
home décor. The Cuddle Collab collection is available to view today
on Target.com and will be shoppable beginning Saturday, Sept. 21, on Target.com and in most
Target stores while supplies last.
"We know shoppers turn to Target to help them care for their
families, and for millions of people — including 70% of Target
guests — pets are family," said Jill
Sando, executive vice president and chief merchandising
officer of apparel & accessories, home and hardlines. "The
Cuddle Collab is all about celebrating our pets, and it's a fun way
to extend our design expertise to the entire family — pets and the
people who love them."
The Cuddle Collab
Within the collection, consumers
will find trending apparel and accessories, including cozy
sweatshirts, hats and charms to complete any fall look. The
assortment features matching accessories for humans and their pets,
including a custom charm bar that lets guests create a matching
necklace and collar for them and their pet. Home products include
stylish pet beds, modern cat houses and condos, pet figurine
bookends and exclusive Stanley items, such as bowls and tumblers. A
large variety of innovative toys and games for pets, plus treats in
new seasonal flavors and foodie favorite donuts and cookies
are also a part of the assortment.
Meet the "fur-fluencers"
The Cuddle Collab is one of
Target's most unique design partnerships to date — inspired by six
dogs and five cats who live in the spotlight as "fur-fluencers" on
social media. Partners include therapy pups Ellie and Emma; modern
cats Zelda, Titus and Brave; foodie dog Popeye; pup fashionistas
Ghost and Wren; self-care loving Maple Cat; and dog and cat best
friends Baloo and Pan, who together boast more than six million
followers on Instagram alone.
Every product in the collection is infused with their stories,
personalities and favorite activities — from hiking adventures to
playing with sneakers — with each "fur-fluencer" collaborating to
create their own themed capsule collection of products within the
assortment. Learn more about the fur-fluencers and The Cuddle
Collab.
Bringing joy "fur" all
The Cuddle Collab is all about joy-filled moments that deepen the
connection between pets and the people who love them. Consumers
will experience this for themselves on launch day, when select
Target locations will host in-store events and giveaways to
celebrate the collection. It also extends to Target's first
reality-style social series, "The Pets of Tarjay," which invites
audiences to see the world completely from the pets' points of view
with humorous, universal truths every pet lover can relate to.
Throughout the five-part series, pets, outfits and products
spotlight The Cuddle Collab with opportunities for viewers to
engage with the assortment while the storyline unfolds.
A national pet takeover
In The
Cuddle Collab's national advertising campaign, Bullseye and other
furry friends take over a Target for one night of joy and shopping
entirely from their perspective. In the campaign, the pets make a
mad dash for their favorite items from the assortment, taking
advantage of the unsupervised play time to excitedly sniff out and
play with a wide array of products while roaming the Target store.
(Think: pet-sized Target carts and pets taking self-checkout
"selfies," and lots more.)
It's easy to shop for your pets
Starting today, The Cuddle Collab lookbook is available at
Target.com or via the Target app for guests to browse and save
items before the collection becomes shoppable on Sept. 21 in nearly 2,000 stores and online. For
added convenience, guests can use the retailer's industry-leading
fulfillment services, including Drive Up and Order Pickup.
About Target
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all
families discover the joy of everyday life. Since 1946, Target has
given 5% of its profit to communities, which today equals millions
of dollars a week. Additional company information can be found by
visiting the corporate website
and press center.
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SOURCE Target Corporation