The book, which offers a behind-the-scenes
look at Taylor Swift | The Eras Tour, is the highest-selling Week 1
New Release book of 2024 to date
MINNEAPOLIS, Dec. 6, 2024
/PRNewswire/ -- Target Corporation (NYSE: TGT) today
announced that the official "Taylor Swift | The Eras Tour Book" —
available exclusively at Target in the
United States — has sold nearly 1 million copies in its
first week1, making the 256-page book the
highest-selling Week 1 New Release print book of 2024 to
date2 and the fastest-selling new release book of the
last four years3. It's also the highest-selling book in
the Music category since Circana began tracking 20 years
ago4.
The book, along with the "The Tortured Poets Department: The
Anthology" — available for the first time on CD and vinyl —
launched exclusively in Target stores nationwide on Black Friday,
prior to becoming available on Target.com and in the Target app on
Saturday, Nov. 30.
"We knew the release of 'Taylor Swift | The Eras Tour Book' and
'The Tortured Poets Department: The Anthology' would be a huge,
huge moment for Target shoppers and Taylor Swift fans everywhere,
but seeing the record-breaking response unfold over the last week
has been an absolute thrill," said Rick
Gomez, executive vice president and chief commercial
officer, Target. "I'm incredibly proud of Target's partnership with
Taylor and the way our teams worked together to make this year's
Black Friday and Cyber Week unforgettable for so many people."
'Taylor Swift | The Eras Tour Book'
The "Taylor Swift | The Eras Tour Book" — available in stores and
online for $39.99 — spotlights the Taylor Swift | The
Eras Tour concert from start to finish. The hardcover book features
over 500 images, including never-before-seen performance photos
from every era as well as exclusive rehearsal photos and
behind-the-scenes images of instruments, costumes, set pieces and
designer sketches used throughout the tour. The book also includes
personal reflections and notes written by Taylor herself about her
experience on the Taylor Swift | The Eras Tour.
'The Tortured Poets Department: The Anthology'
"The Tortured Poets Department: The Anthology" — previously only
available as a digital album — is now available on CD
for $17.99 and vinyl for $59.99 for the first
time, only at Target. The vinyl album includes four marbled,
translucent discs and is accompanied by a never-before-seen,
12-by-12-inch poster of Taylor. Both vinyl and CD feature 35
tracks, including four bonus acoustic songs.
"The Tortured Poets Department: The Anthology" on vinyl and CD
follows the retailer's offering of an exclusive Phantom Clear vinyl
version of "The Tortured Poets Department" earlier this spring,
which set the record for Target's largest music pre-order in its
history. Target is home to more than 10 exclusive versions of
Taylor Swift albums.
Images are available for download on Target's corporate
website.
1. Based on data from Target Corporation (Individual Units
Sold)
2. Based on data from Circana, LLC, BookScan®, Total US Print
Book Sales, Jan. 1, 2024 –
Dec. 5, 2024
3. Based on data from Circana, LLC, BookScan®, Total US Print
Book Sales, Nov. 27, 2020 –
Dec. 5, 2024
4. Based on data from Circana, LLC, BookScan®, Music Category,
Total US Print Book Sales, 2004 – 2024
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores
and at Target.com, with the purpose of helping all families
discover the joy of everyday life. Since 1946, Target has given 5%
of its profit to communities, which today equals millions of
dollars a week. Additional company information can be found by
visiting the corporate website and press center.
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SOURCE Target Corporation