Lainey Wilson
partners with Coors Light in 360-program including ad spots,
retail, exclusive backstage access and more
CHICAGO, Jan. 18,
2024 /PRNewswire/ -- This year, Coors Light is
turning up the volume with an all-new, multi-year music
partnership with country superstar Lainey Wilson, who was recently nominated for
two 2024 Grammys including Country Album of the Year and Best
Country Duo/Group Performance. In 2023, Wilson was also nominated
and took home many awards, including nine Country Music Association
Awards nominations, where she won the coveted Entertainer of the
Year along with four other categories, tying the one-year record
first set in 1969.
A Coors Light fan and beer drinker (one who famously said "hold
my beer"), Wilson will also bring Coors Light on tour as the
official partner for her 2024 Country's Cool Again tour. In
the coming weeks, fans will also be able to shop exclusive
limited-edition Coors Light and Wilson merch at
LaineyWilson.com.
"Music is the universal language of chill — just like Coors
Light, it brings people together and can refresh any moment, person
or room," said Marcelo Pascoa, vice
president of marketing for the Coors Family of
Brands. "Lainey Wilson puts her
own country spin on chill and we're pumped to join her on tour and
wherever she is connecting with fans."
In addition to the limited-edition merch, Coors Light is also
awarding* one lucky fan a pair of tickets to Wilson's show in
London with travel and lodging
expenses covered for two. But the fun doesn't stop there, as three
more fans will each win a pair of tickets to a U.S. show of their
choice along with $1,000 to cover
travel expenses. Learn more about how to win these chill
experiences @CoorsLight on Instagram.
"Hold my beer because I'm going on tour with Coors Light," said
Lainey Wilson. "2024 is going to be
another rule breaking year, and I'm thrilled to have Coors Light
along for the ride. We can't wait to bring moments of chill to all
my fans across the U.S on my upcoming "Country's Cool Again" tour,
and through some fun surprises we have in store."
The new partnership with Lainey
Wilson will include a fresh through the line advertising
campaign including digital and OOH, with retail materials starting
to appear in-store February 2024.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.),
21 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 2/1/24.
For Official Rules, including how to enter without beer purchase,
odds, and prize descriptions,
visit www.CoorsLight.com/LaineyFlyaway. Winners are solely
responsible for booking any lodging or transportation required for
prize use. Sponsor: Molson Coors Beverage Company USA LLC, 250 South Wacker Drive, Chicago, IL USA 60606.
About Molson Coors Beverage Company
For more than two
centuries, Molson Coors has been
brewing beverages that unite people for all of life's moments. From
Coors Light, Miller Lite, Molson Trademark, Carling, and
Staropramen to Coors Banquet, Blue Moon Belgian White,
Leinenkugel's Summer Shandy, Vizzy
Hard Seltzer, Topo Chico Hard
Seltzer, Simply Spiked Lemonade, Creemore Springs and more,
Molson Coors produces some of the
most beloved and iconic beer brands ever made. While the company's
history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer
aisle with sparkling cocktails, canned wine, kombucha, cider and
more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
About Lainey Wilson
As
the most nominated artist at the 2023 CMA Awards with a
record-breaking nine nominations, and five wins including
Entertainer of the Year, Lainey
Wilson has earned the enthusiasm of the industry. Critically
acclaimed and touted as a top "artist to watch," to being the
leading female nominee and winner at the 2023 ACM Awards and CMT
Music Awards, the Louisiana native
has made a name for herself in the industry as one of music's
hottest and most buzzed-about new artists. Landing her first No. 1
with her PLATINUM Certified ACM Song of the Year, "Things A Man
Oughta Know," nearly 10 years to the day after leaving her small
farming community in a camper trailer to chase her dreams, she has
won over legions of fans with her signature Bell Bottom Country
sound and aesthetic, which blends traditional Country with a modern
yet retro flare. A prolific and sought-after songwriter (having
co-writer credits on songs by artists including Luke Combs, Flatland
Calvary, Ashley McBryde,
Jackson Dean, Ashley Cooke, Mackenzie
Porter, and more). With a rockstar stage presence, her
artistry has taken her across the globe, performing for sold-out
crowds throughout the US, UK, and Germany with notable names like Jon Pardi, Luke
Combs, Morgan Wallen, HARDY,
Jason Aldean, and more. Earlier this
year she achieved her third and fourth No. 1 songs with "Heart Like
a Truck" and HARDY collaboration "wait in the truck". Her most
recent singles, "Watermelon Moonshine" and "Save Me" with Jelly
Roll topped the Country charts marking her fifth and sixth No. 1's,
making her the lead female artist with the most No.1's this decade.
Her critically acclaimed album, Bell Bottom Country, rose up
Billboard's Top Album Chart and Country Albums Chart, amassing over
700 million streams to date and has earned her the title of CMA and
ACM Album of the Year and a Grammy nomination for Country Album of
the Year. Wilson made her acting debut in Season 5 of the
smash hit series "Yellowstone" as a musician character named Abby,
where she premiered her original "Smell Like Smoke" as well as
showcased other hits off her recent album including "Watermelon
Moonshine" and "Hold My Halo". Adding to her growing list of
endeavors, Wilson was honored at Billboard's Women in Music Awards
with the Rulebreaker Award, and most recently joined forces with
Wrangler as the face of their 2023 fall/winter women's
collection.
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SOURCE Coors Light