The world's largest musical instrument
retailer to improve performance by more than 30 percent and over 40
percent in data platform savings by moving its core systems to
Exadata Database Service on OCI
AUSTIN,
Texas, Jan. 19, 2023 /PRNewswire/ -- Guitar
Center, the world's largest musical instrument retailer, has moved
to Oracle Exadata Database Service on Oracle Cloud
Infrastructure (OCI) to meet customer demand for new
online and in-store services. By moving its core systems to OCI,
including order management, warehouse management, demand
forecasting, enterprise resource planning, and its ecommerce
platform, Guitar Center has seen performance improvements of more
than 30 percent and aims to save more than 40 percent in data
platform expenses over the next three years. Additionally, with its
inventory and catalog systems, ecommerce platform, and contact
center technologies now running on OCI, Guitar Center is able to
provide improved response times to customers while offering new
services in the channel of their choice.
Guitar Center and its brands employ over 13,000 Associates
across more than 550 retail locations in the United States and online, offering new and
used musical instruments, rentals, repairs, and lessons to
musicians of all ages and musical ability. The pandemic created two
contrasting challenges for the retailer, as the global lockdowns
led to product supply and customer demand challenges, and the
subsequent reopening sparked a huge resurgence. Guitar Center
realized that its on-premises infrastructure needed to be upgraded
in order to provide the scale, adaptability, and resiliency
necessary to ensure uptime and successfully navigate these huge
swings in customer demand. As a result, the retailer decided to
move its infrastructure, customer-facing applications, and
mission-critical workloads to the cloud, and selected Oracle
Exadata Database Service on OCI for its scalability, security,
and ability to adjust capacity based on demand.
"The past two years have been punctuated by massive fluctuations
in customer demand, creating a 'bullwhip effect.' As we navigated
the challenges, we realized that we needed to gain elasticity
across our infrastructure so that it could be adjusted quickly
based on business conditions," said Ravi
Balwada, CTO, Guitar Center. "With OCI and its Exadata
Database Service, we're able to operate a highly connected,
distributed cloud environment without needing to re-platform our
core systems. We've improved the efficiency of our systems and
expect to be able to realize cost savings of more than 40 percent –
while delivering new services and experiences to our
customers."
"Few industries have faced more upheaval over the past two years
than the retail sector, and retailers have had to become extremely
resourceful in finding new revenue streams to grow their
businesses," said Greg Pavlik,
senior vice president and CTO, Oracle Cloud Infrastructure. "Guitar
Center's move to the cloud highlights the flexibility and economic
benefits that cloud technologies can deliver."
Additional Resources
- Learn more about Oracle Cloud Infrastructure
- Learn more about Oracle Exadata Database Service
About Oracle
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applications plus secure, autonomous infrastructure in the Oracle
Cloud. For more information about Oracle (NYSE: ORCL), please visit
us at www.oracle.com.
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SOURCE Oracle