Ninety-five years of 'perfecting perfection'
has led to this moment
HERSHEY,
Pa., Jan. 8, 2024 /PRNewswire/ --
Reese's brand, the unapologetic purveyor of the most
perfect combination of chocolate and peanut butter and the #1 candy
brand in the US1, will grace our screens during the
biggest snacking moment of the year with a new commercial during
the "Big Game." The 30-second spot, produced by Erich &
Kallman, plays on the extreme passion fans have for both rooting
for their favorite teams, as well as their passion for
Reese's Cups.
"Reese's has a fervent fan base who are as emotionally
invested in our iconic pairing of peanut butter and chocolate, much
like the fan bases of the two teams in the Big Game," said
Ryan Riess, vice president creative
& brand strategy, The Hershey Company. "We're excited for the
biggest candy brand to return to the biggest stage after four
years."
For 95 years, Reese's has been treating fans to
its irreplaceable and iconic peanut butter cups. The snacking
juggernaut has experienced meteoric growth with a 9.1% CAGR over
the past four years2 and can be found in over 80% of
American households in the past three years3.
The last and only time Reese's brand aired an ad during
the Big Game was in 2020 to announce Reese's Take 5
bar.
In addition to the new commercial, Reese's will also be
giving fans more of what they want via a range of activities
with strategic partners leading up to the game. Stay tuned to
watch Reese's perfect perfection.
Follow along for everything about Reese's brand on
TikTok, Instagram and Facebook.
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pennsylvania and
is an industry-leading snacks company known for making more moments
of goodness through its iconic brands, remarkable people and
enduring commitment to doing the right thing for its people, planet
and communities. Hershey has
nearly 20,000 employees in the U.S. and around the world who work
every day to deliver delicious, high-quality products. The company
has more than 100 brand names in approximately 80 countries
worldwide that drive more than $10.4 billion in annual revenues,
including Hershey's,
Reese's, Kit Kat®, Jolly
Rancher and Ice Breakers, and fast-growing salty snacks
including SkinnyPop, Pirate's Booty and Dot's Homestyle
Pretzels.
For more than 125 years, Hershey has been committed to operating
fairly, ethically and sustainably. The candy and snack maker's
founder, Milton Hershey, created Milton Hershey School in 1909 and
since then the company has focused on helping children succeed
through equitable access to education.
To learn more visit www.thehersheycompany.com.
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1 Circana POS $ Sales 52 W/E 12/24/23
2 Circana POS $ Sales 52 W/E 12/24/23
3 Circana Panel Projections
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SOURCE The Hershey Company