DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness
22 Oktober 2024 - 3:00PM
Business Wire
Global advertisers benefit from DV’s trusted
measurement solutions to validate the media quality of LinkedIn’s
video ads.
DoubleVerify ("DV") (NYSE: DV), the leading software platform
for digital media measurement, today announced the expansion of its
independent media quality measurement coverage to include
LinkedIn’s premium video inventory. This release enables
advertisers to ensure their video ads on LinkedIn are viewable and
safe from IVT on LinkedIn, enhancing campaign effectiveness.
"Becoming a measurement source for viewability and IVT for
LinkedIn’s premium video inventory reinforces our industry and
technology leadership, and underscores our drive to ensure media
quality on any platform anywhere in the world," said Mark Zagorski,
CEO of DoubleVerify. “LinkedIn is one of the most premium digital
media environments, and their rigorous partner performance and
integration standards were a great fit for DV’s innovative
solutions.”
Advertisers can access measurement data and insights through DV
Pinnacle®, the company’s unified service and analytics reporting
platform, to monitor and optimize the performance of their LinkedIn
ads campaigns.
“Our collaboration with DoubleVerify empowers our customers to
continue reaching and engaging buyers through video with
confidence,” said Abhishek Shrivastava, VP of Product, LinkedIn.
“With DV’s viewability metrics for video ads on LinkedIn, customers
can gain valuable insights to optimize their B2B campaigns and
increase performance on a safe and trusted platform.”
This announcement builds on the existing collaboration between
DV and LinkedIn. In November 2022, DV expanded its pre-bid
solutions to the LinkedIn Audience Network, introducing DV
Authentic Brand Suitability and DV Custom Contextual solutions. The
continued collaboration strengthens LinkedIn’s commitment to
providing safe and trusted experiences for advertisers.
DV plans to make this offering available for all advertisers
over the coming days.
For more information on how DV’s solutions integrate with
LinkedIn’s advertising platform, visit www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media
effectiveness platform that leverages AI to drive superior outcomes
for global brands. By creating more effective, transparent ad
transactions, DV strengthens the digital advertising ecosystem,
ensuring a fair value exchange between buyers and sellers of
digital media.
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version on businesswire.com: https://www.businesswire.com/news/home/20241022987380/en/
Media Contact: Chris Harihar chris@crenshawcomm.com
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