EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
17 Dezember 2024 - 1:05PM
Business Wire
Integration of EDO’s engagement metrics with DV
Scibids AI boosts precision and ROI in CTV ads
EDO, the TV outcomes company, and DoubleVerify, a leading
software platform for digital media measurement, data, and
analytics, today announced a first-of-its-kind partnership to
deliver AI-powered optimization for Connected TV (CTV) advertising.
Leveraging DV Scibids AI™—DoubleVerify’s proprietary technology
designed to maximize ad performance and cost efficiency across the
world’s leading DSPs—the partnership sets a new standard for
precision in the rapidly growing CTV market, enabling advertisers
to optimize media buys with ad-driven engagement signals.
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DV Scibids AI automates and optimizes advertisers’ programmatic
buying of digital ad campaigns. DoubleVerify’s proprietary AI
technology leverages DSP impression-level data feeds, first-party
data, and third-party measurement data, to dynamically generate
custom bidding algorithms tailored to clients’ specific KPIs and
desired outcomes, while improving operational efficiency and
reducing manual lift.
EDO’s investment-grade data science models match every TV ad
airing with actual engagement activity, a proven indicator of
future sales. Through this partnership, DV advertisers can enhance
campaigns using EDO's extensive database of over 133 million
streaming ad airings and associated engagement metrics. With DV
Scibids AI dynamic activation, clients can optimize their business
outcomes using EDO insights to meet desired CTV campaign
objectives.
"Our work with DoubleVerify empowers advertisers to make
smarter, more effective programmatic investments by giving them the
syndicated, scaled mid-funnel metrics they need to predict and
improve campaign performance," said Kevin Krim, CEO, EDO.
"As consumers flock to CTV and audiences become more fragmented,
outcomes like search and website visits provide brands with
powerful signals that they are reaching the right consumers and
moving them closer to purchase. Our partnership with DV marks
another step forward in empowering advertisers to ensure every CTV
engagement contributes measurably to their goals.”
EDO and DV’s approach identifies and prioritizes high-engagement
markets and media placements, enabling advertisers to dynamically
adjust their media buys based on TV-driven ad engagement. For
instance, if consumers engage most with a brand’s ads in Chicago
and Detroit, DV Scibids AI can optimize inventory purchases in
those DMAs while reducing spending in lower-engagement regions.
This level of dynamic optimization was previously unattainable in
CTV.
“By integrating EDO’s CTV data with DV Scibids AI, we empower
advertisers to maximize ROI and enhance brand engagement, driving
stronger support for their business outcomes,” said Steven
Woolway, EVP of Business Development, DoubleVerify. “This
unique partnership sets a new standard for CTV advertising,
combining advanced AI with robust engagement data to deliver
unmatched precision and effectiveness.”
Advertisers can activate EDO plus DV Scibids AI through leading
DSPs, including Google, Trade Desk, and Xandr, to maximize campaign
ROAS and ad-driven engagement.
About EDO
EDO, Inc. is the TV outcomes company — a leading platform
measuring predictive behaviors driven by Convergent TV advertising.
By combining immediate engagement signals with world-class decision
science, EDO data maximizes creative and media performance. We work
with modern marketers at leading brands, TV networks, entertainment
studios and ad agencies. EDO's investment-grade data aligns
advertising investments to business results – with detailed
competitive, category, historical and predictive intelligence. For
industry intel, success stories and top ads, visit EDO.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media
effectiveness platform that leverages AI to drive superior outcomes
for global brands. By creating more effective, transparent ad
transactions, DV strengthens the digital advertising ecosystem,
ensuring a fair value exchange between buyers and sellers of
digital media.
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version on businesswire.com: https://www.businesswire.com/news/home/20241217670291/en/
EDO Media Contact KCSA for EDO kcsa@edo.com
DoubleVerify Media Contact Chris Harihar Mod Op, on behalf
of DoubleVerify chris.harihar@modop.com
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