HOKA is official sponsor of select iconic
athletic events and studio and small group training programs; New
video series showcases personal stories of what's possible
CHANHASSEN, Minn., Jan. 25,
2024 /PRNewswire/ -- Building on the successful
partnership that launched in 2018, Life Time (NYSE: LTH) and
HOKA, a division of Deckers Brands (NYSE: DECK), announced plans
for an extended and expanded multi-year relationship that will
continue to inspire people of all ages to find joy in movement
wherever they choose to be active.
"It's been phenomenal to hear how HOKA has impacted the
performance of our members, coaches and trainers, and to see the
success of this multi-faceted strategic partnership as we grow both
of our brands," said Kimo Seymour,
President, Life Time Events. "We have created an incredible synergy
between Life Time and HOKA, and it's one we are very excited to
continue as we collectively promote a healthy way of life and
provide tools to help people achieve their wellness goals and
aspirations."
The expanded agreement includes HOKA as an official sponsor of
the upcoming Miami Marathon featuring a large buildout at the
Marathon Expo and on the race course with their "Fly Human Fly"
activation, encouraging and inspiring race participants as they
head toward the finish line. Additionally, Life Time recently
launched a new video series, Reveal Your Potential, highlighting
individuals who've made Life Time and HOKA a part of their healthy
and happy lives, and reminding people that each day provides an
opportunity to redefine what's possible. The series is being shared
in Life Time clubs, online, socially, in print and through other
marketing tactics.
Inside Life Time's portfolio of more than 170 athletic country
clubs, HOKA is the official sponsor of select Life Time group
classes and signature group training programs, including GTX, MB360
and Ultra Fit; and Dynamic Personal Training (DPT). HOKA will also
sponsor Life Time's annual cardio party with classes and social
hour components hosted at Life Time destinations.
HOKA continues to play a critical role at other iconic Life Time
athletic events including as presenting sponsor and official
running shoe of the Chicago Half Marathon. During each event, HOKA
will motivate runners on the race course to the finish line through
their "Fly Human Fly" activations, as well as on-site presence and
product activation at the event expos.
Finally, HOKA will host pop-up shops and experiences for members
and non-members at select Life Time clubs and other athletic events
across the country throughout the year. At these events,
participants can try a range of the HOKA shoes and gear and speak
with HOKA Field Experience Representatives about their fitness
goals.
About Life Time, Inc.
Life Time (NYSE:
LTH) empowers people to live healthy, happy lives through its
portfolio of more than 170 athletic country clubs across
the United States and Canada. The Company's healthy way of life
communities and ecosystem address all aspects of healthy living,
healthy aging and healthy entertainment for people 90 days to 90+
years old. Supported by a team of more than 37,000 dedicated
professionals, Life Time is committed to providing the best
programs and experiences through its clubs, iconic athletic events
and comprehensive digital platforms.
About HOKA
HOKA is one of the fastest-growing
performance footwear and apparel brands in history. Conceived in
the mountains, HOKA footwear delivers an unprecedented
combination of enhanced cushioning and support for a uniquely
smooth ride. Every day, HOKA pushes the innovation and
design of its footwear and apparel by teaming up with a deep roster
of world champions, taste makers and everyday athletes. From finish
lines to everyday life, HOKA fans love the brand for
its bold and unexpected approach, and its belief in the power of
humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow
@HOKA. #FlyHumanFly
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SOURCE Life Time, Inc.