Limited-Time Capsule Collab Helps Protect
Our Happy Places
GOLETA,
Calif., April 23, 2024 /PRNewswire/ -- In
honor of Earth Day, Sanuk®, a division of Deckers
Brands (NYSE: DECK), has unveiled an ocean-inspired capsule
footwear collection with longtime partner, the Surfrider
Foundation, a nonprofit environmental organization dedicated to the
protection and enjoyment of our ocean, waves, and beaches for all
people. In addition to the collection, Sanuk has elevated the
partnership through a donation of $50,000 in 2024 to the Surfrider Foundation in
support of its mission to protect your happy places.
The Sanuk x Surfrider capsule collection features four
beach-ready styles. Among them are the latest iterations of Sanuk's
best-selling sidewalk surfers: the men's Donny x Surfrider
(available in Khaki) and the women's Donna x Surfrider (available
in Taupe). The collab also brings forth an all-new, ultra comfy
sandal: the Ziggy Switchfit x Surfrider, available in Grey for both
men and women, with a customizable strap and a padded toe post. The
water-friendly collaboration drops just in time for warmer weather
adventures and summer fun.
The collection is a reflection of Sanuk's ongoing commitment to
innovate footwear by incorporating more preferred materials. Sanuk
x Surfrider includes quick-dry nylon mesh upper made from
post-consumer recycled fishing nets, recycled ARIAPRENE®
foam padding with perforations and lining made from GRS-certified
recycled polyester for ultimate comfort and breathability. The
styles also feature water-friendly high rebound Soft Top Foam
footbeds with 20% BLOOM foam derived from repurposed algae and
sponge rubber outsoles made with 53% recycled material.
"Our goal for this partnership extends beyond creating a super
rad, ocean-inspired footwear collection. It's about building
awareness and encouraging advocacy with environmentally conscious
consumers from coast to coast this Earth Month and beyond," said
Katie Pruitt, Brand Director at
Sanuk. "We aspire to spark a movement, encouraging others to get
involved with Surfrider's mission to preserve our coastlines,
whether it's volunteering at a local beach cleanup or becoming a
member of the foundation."
Since 2016, Sanuk and Surfrider have worked together in the
fight for clean water and healthy beaches. This long-standing,
synergistic partnership taps into the heart of the surf community,
water people and eco-minded consumers. Year after year, Sanuk and
Surfrider have utilized creative ways to activate and inspire
change together, from beach cleanups to creating educational
content to unique product collaborations and more.
"As we celebrate our 40-year anniversary, we extend our
gratitude to our outstanding partners like Sanuk, who continuously
support us as coastal defenders and help us share our mission
through impactful activations," said the Surfrider Foundation's
CEO, Dr. Chad Nelsen. "We're proud
to reveal our latest collaboration with Sanuk in alignment with
Earth Month as we showcase our collective dedication to protect our
cherished coastlines."
The limited-time Sanuk x Surfrider collection launches today
exclusively on Sanuk.com and retails for $50-$70. For more
information about the Sanuk x Surfrider collection, visit
www.sanuk.com/sanuk-x-surfrider or follow along on Instagram
@sanuk #smileon and @surfrider.
About Surfrider Foundation
The Surfrider Foundation is a nonprofit grassroots organization
dedicated to the protection and enjoyment of our world's ocean,
waves, and beaches, for all people, through a powerful
activist network. Founded in 1984 by a handful of visionary surfers
in Malibu, California, the
Surfrider Foundation now maintains more than a million supporters,
activists, and members, with over 200 volunteer-led chapters and
student clubs in the U.S., and more than 800 victories protecting
our coasts. Learn more at surfrider.org.
About Sanuk®
Welcome to the never-ending party for your feet. Founded in 1997,
Sanuk is an unconventional footwear brand on a mission to keep you
comfy, protect our happy places and cultivate community. Sanuk is
the Thai word for "fun," so we infuse fun into everything we do.
For more information about Sanuk, a division of Deckers Brands,
visit sanuk.com or follow @sanuk on Instagram and Facebook.
#SmileOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high-performance
activities. The Company's portfolio of brands includes
UGG®, Koolaburra®, HOKA®,
Teva® and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has over 50 years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please visit
www.deckers.com.
Media Contact:
Madison Graca, Crowe PR
mgraca@crowepr.com
(619) 794-0114, ext. 723
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SOURCE Sanuk