FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

BERG DONALD C 		2. Issuer Name and Ticker or Trading Symbol

BROWN FORMAN CORP [ BFA/BFB ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Chief Financial Officer
(Last)          (First)          (Middle)

850 DIXIE HIGHWAY 		3. Date of Earliest Transaction (MM/DD/YYYY)

7/28/2010
(Street)

LOUISVILLE, KY 40210
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common                  11960   D  
 
Class B Common   7/28/2010     M    12983   A $26.67   21883   D  
 
Class B Common   7/28/2010     F    8728   D $64.63   13155   D  
 
Class B Common   7/28/2010     M    8000   A $25.06   21155   D  
 
Class B Common   7/28/2010     F    5267   D $64.63   15888   D  
 
Class B Common                  2505.8   (1) I   By 401(k) Plan  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy)   $26.67   7/28/2010     M         12983    5/1/2004   4/30/2011   Class B Common   12983   $0   0   D  
 
Non-Qualified Stock Option (right to buy)   $25.06   7/28/2010     M         8000    5/1/2005   4/30/2012   Class B Common   8000   $0   8903   D  
 
Non-Qualified Stock Option (right to buy)   $30.62                    5/1/2006   4/30/2013   Class B Common   19024     19024   D  
 
Non-Qualified Stock Option (right to buy)   $36.35                    5/1/2007   4/30/2014   Class B Common   15138     15138   D  
 
Stock Appreciation Right   $46.19                    5/1/2008   4/30/2015   Class B Common   13062     13062   D  
 
Stock Appreciation Right   $56.50                    5/1/2009   4/30/2016   Class B Common   10104     10104   D  
 
Stock Appreciation Right   $54.58                    5/1/2010   4/30/2017   Class B Common   11567     11567   D  
 
Stock Appreciation Right   $57.40                    5/1/2011   4/30/2018   Class B Common   13588     13588   D  
 
Stock Appreciation Right   $43.72                    5/1/2012   4/30/2019   Class B Common   22264     22264   D  
 
Stock Appreciation Right   $62.13                    5/1/2013   4/30/2020   Class B Common   12165     12165   D  
 

Explanation of Responses:
( 1)  Number of shares the reporting person has acquired under the Brown-Forman 401(k) plan as of July 26, 2010.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
BERG DONALD C
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210

Chief Financial Officer

Signatures
Diane Barhorst, Attorney in Fact for Donald C. Berg 7/29/2010
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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