Today’s announcements deliver a
forward-thinking vision for the future of ecommerce, including
major functional updates for multi-storefront, composability, B2B,
AI innovation, omnichannel commerce and more
BigCommerce (Nasdaq: BIGC), a leading open SaaS, composable
ecommerce platform for fast-growing and established B2C and B2B
brand and retailers, today announced over 100 significant platform
enhancements, new features and integrations as part of its
inaugural Next Big Thing product launch.
“Innovation starts with the customer and understanding their
goals, so we couldn’t be more thrilled to introduce these major
platform advances that help brands and retailers reach more
customers, improve conversion and lower their costs,” said Troy
Cox, chief product officer at BigCommerce. “From groundbreaking
composability upgrades and our vision for BigAI to our omnichannel,
global selling and B2B enhancements, everything we do is about
providing our customers and partners with the flexibility to do
commerce however is best for them.”
Below are the highlights of today’s Next Big Thing news. For
more information and to see the full list of updates and
integrations, click here.
Sell Globally with Ease and Efficiency
Successful global expansion requires localized buying
experiences that resonate with shoppers. BigCommerce is making it
easier and faster to deliver those experiences at scale.
- Built on top of our powerful multi-storefront capabilities, now
brands can create storefronts for continents and countries with
even more localization features, including language, content,
pricing and promotions to boost conversion and cut costs — all from
a centralized BigCommerce back-end for easy and efficient
management.
- Additionally, customers can configure unique checkout
experiences for every storefront, enabling a multi-region,
multi-storefront business while keeping the shopping experience as
local as possible — and boosting checkout conversion.
- Learn more.
Stunning, Fast Composable Storefronts, without the
Complexity
Headless and composable commerce have, historically, paved the
way to great performance and unique brand experiences, however
they've come with a cost. They've been more expensive and riskier
to design, plan, implement, and manage than out-of-the-box SaaS
options. BigCommerce is making it easier to build modern,
composable solutions with Catalyst and enabling easy, front-end
content management with Makeswift.
- Catalyst provides a simplified starting point for BigCommerce
customers, ecommerce developers and agency partners to easily and
quickly build high-performing, SEO optimized online stores using a
composable architecture.
- Catalyst combines popular headless technologies and proven best
practices into an accessible reference storefront.
- To enable a world-class developer experience, Catalyst
increases the pace of development without sacrificing quality, with
fully customizable storefront components and a streamlined GraphQL
API client optimized for the latest version of Next.js and React
Server Components.
- A key component of Catalyst is Makeswift, a composable page
builder for websites built using the popular Next.js framework.
Makeswift simplifies the visual administration of storefronts and
content pages.
- Learn more.
“The composable approach is extremely appealing because you have
almost no constraints. The shopper experience is something you have
complete control over. However the initial implementation cost and
ongoing maintenance burden can be higher, and the day-to-day
management more complicated, than a traditional all-in-one
approach,” said Kabeer Chopra, co-founder and chief technology
officer at Burrow. "Catalyst changes this by providing a much
higher jumping off point for new composable storefronts and
developer tools to incrementally improve existing Next.js
storefronts. On Burrow’s existing Next.js site, we've been able to
migrate our storefront to utilize Catalyst over time, starting with
our most highly trafficked pages such as our product listing pages.
At each step, we’ve seen developer productivity gains and our site
performance increase dramatically.”
Tap into the Power of BigAI for Commerce
BigCommerce is harnessing the power of AI to accomplish brands’
most ambitious goals by delivering AI-powered shopping experiences
that elevate engagement, conversion and revenue while increasing
productivity.
- BigAI Copywriter leverages generative AI large language
modeling to draft effective SEO optimized product descriptions to
attract and convert shoppers into loyal customers.
- Leveraging BigCommerce’s native Google BigQuery integration,
BigAI Predictive Analytics, a new BigQuery machine learning starter
kit, enables brands to predict the future customer lifetime value
of new customers. This can help determine which advertising
strategies attract the highest value customers over the long
term.
- Increase average order value and conversion by showcasing
highly relevant product recommendations that are personalized in
real time with our native Google Retail AI integration.
- Learn more.
B2B Selling Your Way
Already the leading ecommerce platform for B2B, BigCommerce is
introducing new tools to elevate the buyer experience and maximize
sales with the latest in customization, localization, quoting
functionality, and more.
- B2B Edition is now available globally for single and
multi-storefronts, providing brands with the ability to localize
the B2B purchasing journey enhancing the buying experience.
- Coming soon, to meet the needs of enterprise businesses,
BigCommerce will open-source its popular B2B Buyer Portal, which
provides all the fundamental B2B processes optimized for today's
demanding B2B buyer. Manufacturers, distributors, wholesalers and
other businesses will be able to create bespoke Buyer Portal
applications, minimizing the cost of solving complex
vertical-specific B2B challenges.
- Learn more.
Sell Seamlessly Across All Channels
With BigCommerce subsidiary Feedonomics, selling wherever people
shop is easier than ever. Brands can easily synchronize their data
for streamlined selling across channels with the world’s leading
full-service feed management solution.
- With the launch of event-driven real-time sync, brands on
Feedonomics can now maximize sales potential, enhance customer
experience and address enterprise data pipeline needs. This new
feature helps prevent listing disapprovals, overselling and account
suspension by ensuring timely updates for key attributes such as
inventory and pricing. Users can streamline data updates from
diverse systems via an event pipeline for efficient operation.
Real-time sync builds on existing capabilities such as data
validation to help brands easily identify data gaps and prevent
errors, streamlining processes and enhancing revenue
potential.
- Instant commerce unlocks additional revenue streams from top
ecommerce marketplaces and delivery apps through Feedonomics. It
gives brands the convenience to purchase online and pick-up
in-store or receive same-day delivery, accelerate time to market,
simplify integration and optimize data for increased
performance.
- Learn more.
Maximize Conversion Rates
Brands and retailers on BigCommerce already benefit from high
conversion rates, and now we’re introducing further improvements to
help brands increase conversion and outpace their competition with
new passwordless checkout solutions, more advanced promotions
capabilities, and AI-powered personalization.
- Brands using PayPal’s platform will soon be able to offer the
latest in accelerated checkout. Fastlane by PayPal offers U.S.
customers a fast passwordless checkout solution that helps drive
conversions. Early results of the Fastlane Early Adopters program
in the United States have shown that it can accelerate checkout
speeds by nearly 40% compared to a traditional guest
checkout1.
- Customize checkout — without the typical cost and complexity.
Now available in Beta, developers can add new functionality to the
Shipping step of checkout. Additional checkout regions will be
added in the future.
- Improve conversion with new promotions capabilities including
the ability to create more targeted promotions, discounting options
and greater levels of flexibility and granularity for targeting
products.
- Learn more.
Lower Costs with Improvements in Operational
Efficiency
BigCommerce offers enterprise-grade security and compliance
without the cost and friction of traditional tech, and the company
is modernizing its user interface to make it easier to use.
- New control panel navigation offers a sleek and modern design,
with new expandable subcategories that facilitates scanning and
browsing. A new top bar makes it easier to search the store, view a
storefront, switch between stores and more.
- Users can now simplify their catalog maintenance with tools to
customize product tables, optimize product management, employ bulk
operations, enjoy faster category assignments, leverage Shipper HQ
for complex shipping needs and manage bulk inventory needs.
- With Enterprise-grade permission settings, brands and retailers
will realize great security as they manage access and permissions
across individual users, groups, partners and storefronts.
- Learn more.
Built for Developers by Developers
At BigCommerce, consistency powers creation and we have built
our Developer Center with developers in mind. With a reimagined
centralized place, ripe with documentation, guides, reference
materials, tools, and a community of experts, BigCommerce is an
ecommerce platform for developers.
- Our design system, BigDesign, provides a comprehensive toolkit.
Including a pattern library and UX writing guide, designed to unify
and enhance user experiences across the BigCommerce platform and
beyond.
- BigCommerce is making public the same Figma UI kit its internal
product designers use to build high ease-of-use, powerful commerce
tools. Together, designers and developers can now implement
beautiful, deeply-integrated apps and extensions for BigCommerce
faster than ever before.
- BigCommerce is also introducing new APIs for developers to
extend the platform, new ways for app developers to consume
webhooks at scale, new methods for extending and customizing
checkout and improvements to stay secure with new script integrity
protection.
- Learn more.
BigCommerce unveiled the slate of Next Big Thing updates at its
EMEA BigSummit in London, a gathering of partners and customers.
The company will provide further updates on its product roadmap and
vision at its Americas BigSummit in Austin, Texas in August.
“These are significant updates to our platform that demonstrate
that BigCommerce is innovating for our customers regardless of what
they sell, where they sell and to whom they sell,” Cox said. “These
announcements reflect our open commerce philosophy. We do not lock
our customers into proprietary technology. We are flexible and
open, and we work with best-of-breed partners and deliver value
that drives engagement, loyalty and conversions.”
1 Based on PayPal internal data from November 2 to November 18,
2023. Relating to Fastlane profile users. Sample of PayPal
Braintree Early Adopter Clients
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., MKM Building Supplies, United Aqua Group and Uplift
Desk. For more information, please visit www.bigcommerce.com or
follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240417674160/en/
Brad Hem pr@bigcommerce.com
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