TIDMSHLP

RNS Number : 3065O

AIM

10 October 2012

 
   ANNOUNCEMENT TO BE MADE BY THE AIM APPLICANT PRIOR TO ADMISSION 
    IN ACCORDANCE WITH RULE 2 OF THE AIM RULES FOR COMPANIES ("AIM 
                                RULES") 
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 COMPANY NAME: 
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 Shellproof PLC 
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 COMPANY REGISTERED OFFICE ADDRESS AND IF DIFFERENT, COMPANY 
  TRADING ADDRESS (INCLUDING POSTCODES) : 
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 7 Cowley Street, London SW1P 3NB 
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 COUNTRY OF INCORPORATION: 
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 England and Wales 
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 COMPANY WEBSITE ADDRESS CONTAINING ALL INFORMATION REQUIRED 
  BY AIM RULE 26: 
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 www.shellproofplc.com (available upon admission) 
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 COMPANY BUSINESS (INCLUDING MAIN COUNTRY OF OPERATION) OR, 
  IN THE CASE OF AN INVESTING COMPANY, DETAILS OF ITS INVESTING 
  POLICY). IF THE ADMISSION IS SOUGHT AS A RESULT OF A REVERSE 
  TAKE-OVER UNDER RULE 14, THIS SHOULD BE STATED: 
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 Admission is being sought as a result of a reverse take-over 
  under Rule 14 of Shellproof Limited. 
 
  The business strategy is to create a prestigious English sparkling 
  wine production, sales and distribution business. Through the 
  acquisition and establishment of approximately 150 acres of 
  vineyards and the construction of a winery, Shellproof PLC 
  aims to produce leading examples of English sparkling wine. 
 
  It is intended that the vineyards and winery will be located 
  in West Sussex within, or in close proximity to the South Downs 
  National Park. The business plan is based on approximately 
  150 acres of vineyards. In full production these vineyards 
  are expected to produce grapes sufficient for approximately 
  400,000 bottles of sparkling wine which would make the Enlarged 
  Group one of the leading producers of English sparkling wine. 
 
  There are three principal components involved in developing 
  the business to be operated by Shellproof PLC: 
 
  i. The Vineyards 
  These will contain or be planted with grape varieties suitable 
  for English sparkling wine such as Pinot Noir, Pinot Meunier 
  and Chardonnay. The 150 acre target is expected to come from: 
  -- The Freehold Property - 13 acres, of which 10 acres are 
  planted with mature vines, to be acquired in accordance with 
  the terms of the Acquisition Agreement as a freehold purchase. 
  -- The FBT Site - 27 acres. 
  -- Other sites locally, up to a further 110 acres, which are 
  expected to be on similar long term farm business tenancies 
  similar to the Farm Business Tenancy will be identified and 
  planted over the course of the next few years. During the early 
  years, in order to meet its production plans, the Shellproof 
  PLC will continue to buy in grapes and process these in other 
  local wineries on a contract basis. Shellproof PLC currently 
  has stocks of approximately 25,000 bottles. 
  Shellproof PLC may also consider the acquisition of freehold 
  land and mature vineyards if suitable opportunities arise. 
 
  ii. The Winery 
  Shellproof PLC intends to build a winery on one of its target 
  sites, subject to obtaining the relevant planning consents. 
  It is likely that the winery would be acquired via a leasehold 
  arrangement with commencement contingent on planning. The winery 
  would be expected to be commissioned towards the end of 2014. 
  The winery and related storage facility would carry out grape 
  crushing, juice extraction, fermentation, secondary fermentation 
  and other processes involved in the production of sparkling 
  wine. The buildings would also accommodate bottling and storage 
  facilities as well as a small visitor centre. 
 
  iii. Sales & Marketing 
  At a mature production level of approximately 400,000 bottles, 
  the business is expected to be positioned as one of the leading 
  producers of English sparkling wine. Sales and marketing will 
  include: 
  -- Branding and related support: A brand name or names will 
  be chosen to reflect the perceived brand values of the product. 
  The Directors believe that branding will be assisted by the 
  perceived quality of the region's "terroir". This region on 
  which Shellproof Wines is based already has established vineyards 
  for some of the leading English sparkling wine producers. The 
  region benefits from an attractive setting with particular 
  soil and climatic conditions which have already produced a 
  number of award winning sparkling wines. 
  -- Distribution: Distribution will include direct sales via 
  a visitor centre, other local direct sales, online and mail-order 
  purchases, export sales and selected national distribution. 
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 DETAILS OF SECURITIES TO BE ADMITTED INCLUDING ANY RESTRICTIONS 
  AS TO TRANSFER OF THE SECURITIES (i.e. where known, number 
  and type of shares, nominal value and issue price to which 
  it seeks admission and the number and type to be held as treasury 
  shares): 
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 8,000,002 ordinary shares of 50 pence each. 
 
  No shares are held in treasury. 
 
  The shares are freely transferable and have no restrictions 
  placed on them. 
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 CAPITAL TO BE RAISED ON ADMISSION (IF APPLICABLE) AND ANTICIPATED 
  MARKET CAPITALISATION ON ADMISSION: 
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 None - anticipated market capitalisation, approximately GBP4 
  million 
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 PERCENTAGE OF AIM SECURITIES NOT IN PUBLIC HANDS AT ADMISSION: 
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 77.3% 
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 DETAILS OF ANY OTHER EXCHANGE OR TRADING PLATFORM TO WHICH 
  THE AIM COMPANY HAS APPLIED OR AGREED TO HAVE ANY OF ITS SECURITIES 
  (INCLUDING ITS AIM SECURITIES) ADMITTED OR TRADED: 
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 None 
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 FULL NAMES AND FUNCTIONS OF DIRECTORS AND PROPOSED DIRECTORS 
  (underlining the first name by which each is known or including 
  any other name by which each is known): 
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 Ian George Robinson, Non-Executive Chairman; 
  Andrew Stephen Wilson, Non-Executive Director; 
  Benjamin James Walgate, Chief Executive Officer 
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 FULL NAMES AND HOLDINGS OF SIGNIFICANT SHAREHOLDERS EXPRESSED 
  AS A PERCENTAGE OF THE ISSUED SHARE CAPITAL, BEFORE AND AFTER 
  ADMISSION (underlining the first name by which each is known 
  or including any other name by which each is known): 
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 Lord Ashcroft KCMG - 6,093,616 ordinary shares (76.2% of issued 
  share capital) before and after admission 
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 NAMES OF ALL PERSONS TO BE DISCLOSED IN ACCORDANCE WITH SCHEDULE 
  2, PARAGRAPH (H) OF THE AIM RULES: 
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 None 
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 (i) ANTICIPATED ACCOUNTING REFERENCE DATE 
  (ii) DATE TO WHICH THE MAIN FINANCIAL INFORMATION IN THE ADMISSION 
  DOCUMENT HAS BEEN PREPARED (this may be represented by unaudited 
  interim financial information) 
  (iii) DATES BY WHICH IT MUST PUBLISH ITS FIRST THREE REPORTS 
  PURSUANT TO AIM RULES 18 AND 19: 
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      (i) 31 March 
       (ii) 31 March 2012 
       (iii) 31 December 2012, 30 September 2013, 31 December 2013 
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 EXPECTED ADMISSION DATE: 
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 24 October 2012 
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 NAME AND ADDRESS OF NOMINATED ADVISER: 
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 Cenkos Securities plc, 6.7.8 Tokenhouse Yard, London EC2R 7AS 
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 NAME AND ADDRESS OF BROKER: 
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 Cenkos Securities plc, 6.7.8 Tokenhouse Yard, London EC2R 7AS 
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 OTHER THAN IN THE CASE OF A QUOTED APPLICANT, DETAILS OF WHERE 
  (POSTAL OR INTERNET ADDRESS) THE ADMISSION DOCUMENT WILL BE 
  AVAILABLE FROM, WITH A STATEMENT THAT THIS WILL CONTAIN FULL 
  DETAILS ABOUT THE APPLICANT AND THE ADMISSION OF ITS SECURITIES: 
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 Cenkos Securities plc 
  6.7.8 Tokenhouse Yard 
  London EC2R 7AS 
 
  The Admission Document will contain full details about Shellproof 
  PLC and the admission of its securities. 
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 DATE OF NOTIFICATION: 
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 10 October 2012 
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 NEW/ UPDATE: 
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 New 
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