RESTON, Va., Feb. 23, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced that the US
Patent and Trademark Office (USPTO) has granted it a patent on its
"System and Method for Analyzing the Effectiveness of Content
Advertisements".
This patent covers Comscore's process of determining the
effectiveness of Connected TV (CTV), over-the-top (OTT) and other
video advertisements by correlating exposure to presented
advertisements with the subsequent viewing of the content that was
promoted in the advertisements. By allowing for a more accurate
picture of the effectiveness of video advertisements, this process
enables marketers to more efficiently manage their advertising
spend and drive revenue and business growth. Those seeking further
information can reference US Pat. No. 10,929,871.
"Comscore is committed to developing tools and solutions that
empower marketers to more accurately reach audiences and drive
business growth," said David
Algranati, Chief Product Officer, Comscore. "This latest
patent builds on Comscore's superior capabilities to measure the
effectiveness of advertisements and we are thrilled to add it to
our growing suite of product innovation."
Comscore's commitment to innovation is underscored by the
numerous U.S. patents it has been granted over the last five years,
including a recent patent for household viewership
aggregation. Comscore has brought substantial privacy-conscious
digital and TV product innovation to the market as part of
Comscore's roadmap for delivering superior measurement now and in
the future.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform measurement. To learn
more, visit www.comscore.com.
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SOURCE Comscore