Believe announces a strategic partnership with minority stake in Play Two
03 November 2021 - 6:13PM
Believe announces a strategic partnership with minority stake in
Play Two
Believe announces a strategic
partnership with minority stake in Play
Two
Paris, November 3, 2021 – Believe, one
of the world’s leading digital music companies, has acquired a 25%
stake in Play Two, France's foremost independent music label,
subsidiary of the TF1 group. This partnership will reinforce
Believe's presence in France and accelerate the digital growth of
Play Two.
Believe and Play Two share a common
entrepreneurial culture and have already collaborated on the
international development of artists. This obvious partnership will
further accelerate the growth of the two companies. Play Two will
be able now leverage the technological innovation and digital
expertise which are at the very core of Believe's business model to
accelerate the development of audiences and monetization of its
artists on the digital markets in France and abroad. Synergies will
be generated between the live show production structure of Play Two
and the unit of Believe (Live Affair) and between the B2B / Brand
content structures: Music Lab For Brand for Play Two and the
Branding department of Believe.
The partnership also boasts a highly
complementary roster, with the two Groups exercising leadership in
different genres of music. Play Two artists such as Gims, Vitaa,
Hatik, Anne Sila, Vincent Niclo, Tayc, Camelia Jordana, Squeezie,
Julien Clerc, Gaëtan Roussel etc will diversify Believe's roster in
France around a wider variety of musical genres. This combination
creates a unique talent platform that blends Play Two's attraction
to artists and producers with Believe's expertise in developing
artists in the digital world.
Believe has taken a 25% stake in Play Two, which
is majority owned by TF1 Group. This transaction values Play Two
at just under 50 million euros on a 100% basis. As part of this
partnership, Play Two will now benefit from the whole range of
Believe's services, particularly in terms of distribution. The two
founders of the label, Sébastien Duclos and Julie Godin, will
remain in charge of its general management.
"This partnership with Believe is another
important step in the growth of Play Two. We have known the Believe
teams for a long time and share with Denis [CEO of Believe] and
Romain [General Manager of Believe France] the same entrepreneurial
culture as well as a common vision of the future of the music and
entertainment industry. With the TF1 Group, which is an
exceptional partner in the development of our structure, we now
form a new team with Believe, perfectly adapted to the challenges
of this rapidly changing market", explain Play Two founders
Sébastien Duclos and Julien Godin.
"I am delighted to associate Believe with the
number one French independent label, founded and run by Sébastien
and Julien, two talented entrepreneurs with a long track record of
success, and at the same time with the number one French media
group TF1, which has enabled Play Two to accelerate its development
and become a key player in the market. I am confident that we will
work together to accelerate Play Two's digital transition and open
up new music segments to digital with our shared expertise and
innovation", said Romain Vivien, General Manager of Believe
France.
About BelieveBelieve is one of
the world’s leading digital music companies. Believe’s mission is
to develop independent artists and labels in the digital world by
providing them the solutions they need to grow their audience at
each stage of their career and development. Believe’s passionate
team of digital music experts around the world leverages the
Group’s global technology platform to advise artists and labels,
distribute and promote their music. Its 1,401 employees in more
than 50 countries aim to support independent artists and labels
with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including TuneCore, Nuclear Blast, Naïve,
Groove Attack and AllPoints. Believe is listed on compartment A of
the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN:
FR0014003FE9).www.believe.com
About Sébastien Duclos & Julien Godin (Play
Two)
The entrepreneurial tandem of Sébastien Duclos
(formerly of Sony Music) and Julien Godin (formerly of M6)
successfully launched a number of French music hits over the past
15 years and redefined the way the market works. They have become
leaders in the music business, and serious competitors to the
multinational oligarchs in these markets.They established "PlayOn"
in 2006, which produced ZAZ, Raphael, Kids United and the musical
"Cendrillon" at Mogador. The magazine "Décideurs" awarded Play On
the "Grand Prix des Entreprises de Croissance" in 2014. PlayOn
remained the number one independent label from 2009 to 2016, before
being sold to Warner Music in 2016.They created Play Two in 2016
(in association with TF1), thus paving the way to embrace the
evolving market: new contractual models, support for
disintermediation between creators and consumers, explosion of
streaming … Play Two has been France's leading independent label
since 2017.
About TF1The TF1 group is a global player in
the production, publication and distribution of content.Our
ambition is to use our content to positively inspire society.Our
operations comprise: . Broadcast with 5 free-to-air channels (TF1,
TMC, TFX, TF1 Séries Films, LCI), 4 theme channels (Ushuaia TV,
Histoire TV, TV Breizh, Série Club), 3 on-demand content platforms
(MYTF1, TFOU MAX and Salto), and the TF1 PUB advertising airtime
sales house. . Production via Newen, home to more than 30 labels in
France and around the world. . Digital via our web natives
activities and high-powered digital communities including
Aufeminin, Marmiton, Doctissimo and My Little Paris. . Music and
live shows.The TF1 group has operations in more than 10 countries
and nearly 3,700 employees, and generated revenue of €2,081.7
million in 2020 (Euronext Paris: ISIN FR0000054900).
www.groupe-TF1.fr/en
CONTACTS
Investor Relations
ContactEmilie Megel - +33 1 53 09 33 91, +33 6 07 09 98 60
– emilie.megel@believe.com
Media ContactsKelly Martin -
+33 6 63 52 94 74 - kelly.martin@agenceproches.comElodie Roubaud -
+33 7 60 43 65 08 -
elodie.roubaud@agenceproches.com
- Press release - Believe Play Two Partnership - November 3
2021
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