Form 10-Q - Quarterly report [Sections 13 or 15(d)]

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2024

☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to ________

Commission file number 000-52102

LFTD PARTNERS INC.

(Exact name of registrant as specified in its charter)

Nevada

87-0479286

(State or other jurisdiction of incorporation

or organization)

(I.R.S. Employer

Identification Number)

14155 Pine Island Drive, Jacksonville, FL 32224

(Address of principal executive offices)

(847) 915-2446

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12 of the Act:

Common Stock, $0.001 par value		LIFD		None
Title of each class		Trading symbol(s)		Name of exchange on which registered

Indicate by checkmark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated Filer	☒	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

APPLICABLE ONLY TO CORPORATE ISSUERS

As of August 14, 2024, there were 14,822,678 shares of the registrant’s common stock outstanding.

LFTD Partners Inc.

Quarterly Report on Form 10-Q

For the Quarterly Period Ended June 30, 2024

Table of Contents

	PART I — FINANCIAL INFORMATION
Item 1.	Financial Statements	F-1
	Consolidated Balance Sheets, June 30, 2024 (Unaudited) and December 31, 2023 (Audited)	F-1
	Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2024 and 2023 (Unaudited)	F-2
	Consolidated Statements of Shareholders’ Equity (Deficit) for the Three and Six Months Ended June 30, 2024 and 2023 (Unaudited)	F-3
	Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2024 and 2023 (Unaudited)	F-4
	Notes to the Consolidated Financial Statements (Unaudited)	F-5
Item 2.	Management’s Discussion And Analysis Of Financial Condition And Results Of Operations	4
Item 3.	Quantitative And Qualitative Disclosures About Market Risk	12
Item 4.	Controls And Procedures	12
	PART II — OTHER INFORMATION
Item 1.	Legal Proceedings	15
Item 1A.	Risk Factors	15
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item 3.	Defaults Upon Senior Securities	16
Item 4.	Mine Safety Disclosures	16
Item 5.	Other Information	16
Item 6.	Exhibits	17
	Signatures	18

Table of Contents

Use of Names

In this Quarterly Report on Form 10-Q, unless the context otherwise requires, the terms “we,” “us,” “our,” “Company,” “Corporation” or “LFTD Partners” refer to LFTD Partners Inc. together with its wholly owned subsidiary Lifted Liquids, Inc d/b/a Lifted Made (“Lifted”) and d/b/a Urb Finest Flowers (“Urb”).

Currency

Unless otherwise indicated, all references to “$” in this document refer to United States dollars.

Cautionary Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q contains statements that are considered forward-looking statements. Forward-looking statements give the Company’s current expectations and forecasts of future events. All statements other than statements of current or historical fact contained in this Quarterly Report on Form 10-Q, including statements regarding the Company’s future financial position, performance, operations, business strategy, budgets, projected costs, capital spending, sources of liquidity and financing sources, and plans and objectives of management for future operations, are forward-looking statements. The words “anticipate,” “believe,” “continue,” “estimate,” “expect,” “intend,” “may,” “plan,” and similar expressions, as they relate to the Company, are intended to identify forward-looking statements. These statements are based on the Company’s current plans, and the Company’s actual future activities and results of operations may be materially different from those set forth in the forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made herein. These risks and uncertainties include the “Risk Factors” included in this Quarterly Report on Form 10-Q. Risk factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report on Form 10-Q.

Any or all of the forward-looking statements in this Quarterly Report on Form 10-Q may turn out to be inaccurate. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs. The forward-looking statements can be affected by inaccurate assumptions or by known or unknown risks, uncertainties and assumptions. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events occurring after the date hereof. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the cautionary statements contained in this Quarterly Report on Form 10-Q.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and related notes that appear in our Annual Report on Form 10-K for the year ended December 21, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”) on March 29, 2024. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Certain information included herein contains statements that may be considered forward-looking statements, such as statements relating to our anticipated revenues and operating results, future performance and operations, plans for future expansion, capital spending, sources of liquidity and financing sources. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future, and accordingly, such results may differ from those expressed in any forward-looking statements made herein. These risks and uncertainties include the “Risk Factors” included herein and in our Annual Report on Form 10-K for the year ended December 21, 2023, filed with the SEC on March 29, 2024, that can be read at www.sec.gov.

Table of Contents

PART I — FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

LFTD PARTNERS INC. AND SUBSIDIARY LIFTED LIQUIDS, INC.
CONSOLIDATED BALANCE SHEETS

	June 30, 2024 (Unaudited)			December 31, 2023 (Audited)
ASSETS
Current Assets
Cash and Cash Equivalents	$	3,613,788		$	4,357,539
Dividend Receivable from Bendistillery, Inc.		1,193			-
Prepaid Expenses		1,149,664			2,509,961
Accounts Receivable, net of allowance of $1,815,971 in 2024 and $375,417 in 2023		3,205,388			3,586,176
Inventory		7,348,485			10,174,667
Income Tax Receivable		680,367			659,376
Current Portion of Settlement Asset and Receivables		316,347			378,597
Other Current Assets		4,752			2,664
Total Current Assets		16,319,984			21,668,980
Restricted Cash		1,000,000			1,000,000
Goodwill		23,092,794			23,092,794
Investment in Ablis		399,200			399,200
Investment in Bendistillery and Bend Spirits		1,497,000			1,497,000
Net Deferred Tax Asset		514,006			-
Fixed Assets, less accumulated depreciation of $813,493 in 2024 and $593,531 in 2023		2,982,422			2,996,387
Security and State Licensing Deposits and Bonds		59,630			43,421
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $118,665 in 2024 and $266,837 in 2023		1,227,416			626,869
Non-Current Portion of Settlement Asset and Receivables		7,000			22,000
Total Assets	$	47,099,452		$	51,346,651
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Operating Lease Liability		209,116			169,437
Deferred Revenue		866,435			235,891
Minimum Earnout Consideration pursuant to the Oculus Merger Agreement ($200,000 in cash, and $800,000 in the form of 160,000 shares of common stock valued at $5.00 per share)		-			1,000,000
Collab Commissions and Royalties Payable		98,674			572,838
Accounts Payable and Accrued Expenses		3,531,521			6,172,655
Accounts Payable - Related Party		2,000			3,938
Preferred Stock Dividends Payable		6,335			7,124
Notes Payable to Surety Bank		532,553			506,061
Interest Payable to Surety Bank		16,620			18,800
Total Current Liabilities	$	5,263,255		$	8,686,744
Non-Current Liabilities
Operating Lease Liability		1,053,881			463,623
Net Deferred Tax Liability		-			29,482
Notes Payable to Surety Bank		3,075,472			3,348,790
Total Non-Current Liabilities	$	4,129,353		$	3,841,896
Total Liabilities	$	9,392,608		$	12,528,640
Commitments and Contingencies		-			-
Shareholders' Equity
Preferred Stock, $0.001 par value; 10,000,000 total shares authorized; out of which two Series of Preferred Stock are authorized and outstanding, as follows:
Series A Convertible Preferred Stock: 400,000 shares authorized, and:		3			3
2,500 shares issued and outstanding at June 30, 2024
2,500 shares issued and outstanding at December 31, 2023
Series B Convertible Preferred Stock: 5,000,000 shares authorized, and:		40			40
40,000 shares issued and outstanding at June 30, 2024
40,000 shares issued and outstanding at December 31, 2023
Common Stock, $0.001 par value; 100,000,000 shares authorized, and:		14,823			14,806
14,822,678 shares issued and outstanding at June 30, 2024
14,805,678 shares issued and outstanding at December 31, 2023
Additional Paid-in Capital		40,988,956			40,429,213
142,000 shares of Deferred Contingent Stock issuable upon instruction by the respective Deferred Contingent Stock Recipients at June 30, 2024 and December 31, 2023		470,730			470,730
Accumulated Deficit		(3,767,706	)		(2,096,780	)
Total Shareholders' Equity	$	37,706,844		$	38,818,011
Total Liabilities and Shareholders' Equity	$	47,099,452		$	51,346,651

The accompanying notes are an integral part of these unaudited interim consolidated financial statements.

F-1

Table of Contents

LFTD PARTNERS INC. AND SUBSIDIARY LIFTED LIQUIDS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023
Net Sales	$	9,487,299		$	12,522,542		$	20,153,948		$	24,984,335
Cost of Goods Sold		5,933,058			6,886,185			13,215,667			13,699,533
Gross Profit		3,554,241			5,636,357			6,938,281			11,284,802
Operating Expenses
Payroll Expenses		1,470,421			1,778,329			3,072,499			3,652,827
Deferred Contingent Stock Expense		-			-			-			2,138,175
Company-Wide Management Bonus Pool		-			-			-			233,332
Professional Fees		232,387			256,328			621,725			605,144
Bank Charges and Merchant Fees		146,162			140,731			305,300			277,550
Advertising and Marketing		190,126			250,178			366,786			478,749
Bad Debt Expense		1,165,275			77,981			1,440,553			221,500
Depreciation and Amortization		49,435			44,989			98,233			83,122
Collab Commission and Royalty Expense		238,385			-			409,300			-
Other Operating Expenses		644,795			715,147			1,328,964			1,326,613
Total Operating Expenses		4,136,986			3,263,683			7,643,360			9,017,012
Income/(Loss) From Operations		(582,745	)		2,372,674			(705,079	)		2,267,790
Other Income/(Expenses)
Gain on Lease Modification		9,622			-			9,622			-
Interest Income		41,013			10,664			82,367			25,476
Interest Expense		(90,487	)		(24,364	)		(183,337	)		(48,551	)
Dividend Income		2,386			1,193			3,579			1,193
Settlement Income		10,000			-			10,000			-
Debt Financing Expenses		(2,773	)		-			(5,546	)		-
Penalties		(647	)		(11,431	)		(780	)		(11,692	)
Loss on Disposal of Fixed Assets		(37,986	)		-			(51,932	)		-
Loss on Jeeter Collab		-			-			(1,349,467	)		-
Loss on Deposits		(6,121	)		-			(6,121	)		-
Total Other Expenses		(74,993	)		(23,938	)		(1,491,615	)		(33,574	)
Income/(Loss) Before Provision for Income Taxes		(657,738	)		2,348,736			(2,196,694	)		2,234,216
Provision for Income Taxes		134,526			(689,275	)		532,478			(716,497	)
Net Income/(Loss) Attributable to LFTD Partners Inc. common stockholders	$	(523,212	)	$	1,659,461		$	(1,664,216	)	$	1,517,719

Basic Net Income/(Loss) per Common Share	$	(0.04	)	$	0.11		$	(0.11	)	$	0.10
Diluted Net Income/(Loss) per Common Share	$	(0.04	)	$	0.10		$	(0.11	)	$	0.09

Weighted average number of common shares outstanding:
Basic		14,759,282			14,512,648			14,782,480			14,380,431
Diluted		14,759,282			16,689,846			14,782,480			16,557,629

The accompanying notes are an integral part of these unaudited interim consolidated financial statements.

F-2

Table of Contents

LFTD PARTNERS INC. AND SUBSIDIARY LIFTED LIQUIDS, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (DEFICIT)
(UNAUDITED)

											Additional			Deferred					Total
	Preferred Stock				Common Stock						Paid-in			Contingent Stock		Accumulated			Shareholders'
	Shares		Amount		Shares			Amount			Capital			to be Issued		Deficit			Equity
Balance, December 31, 2022		44,500	$	45		14,102,578		$	14,103		$	38,762,260		$	-	$	(4,238,735	)	$	34,537,671
Issuance of 410,000 of the total 645,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipients						410,000			410			1,358,740			779,025					2,138,175
Series A Preferred Stock dividend payable																	(3,329	)		(3,329	)
Series B Preferred Stock dividend payable																	(1,480	)		(1,480	)
Net Loss																	(141,742	)		(141,742	)
Balance, March 31, 2023		44,500	$	45		14,512,578		$	14,513		$	40,121,000		$	779,025	$	(4,385,286	)	$	36,529,296

Series A Preferred Stock dividend payable																	(3,366	)		(3,366	)
Series B Preferred Stock dividend payable																	(1,497	)		(1,497	)
Payment of the first installment of Merger Consideration (the issuance of 100 shares of common stock) pursuant to the Oculus Merger Agreement, on April 28, 2023						100			0.10			208.90								209
Net Income																	1,659,461			1,659,461
Balance, June 30, 2023		44,500	$	45		14,512,678		$	14,513		$	40,121,209		$	779,025	$	(2,730,688	)	$	38,184,103

Balance, December 31, 2023		42,500	$	43		14,805,678		$	14,806		$	40,429,213		$	470,730	$	(2,096,780	)	$	38,818,011
Series A Preferred Stock dividend payable																	(1,862	)		(1,862	)
Series B Preferred Stock dividend payable																	(1,496	)		(1,496	)
Net Loss																	(1,141,004	)		(1,141,004	)
Balance, March 31, 2024		42,500	$	43		14,805,678		$	14,806		$	40,429,213		$	470,730	$	(3,241,142	)	$	37,673,649
Series A Preferred Stock dividend payable																	(1,858	)		(1,858	)
Series B Preferred Stock dividend payable																	(1,495	)		(1,495	)
Common stock buybacks and immediate cancellations between April 2, 2024 and April 9, 2024						(143,000	)		(143	)		(240,097	)							(240,240	)
Payment of the stock component of the second installment of Merger Consideration (the issuance of 160,000 shares of common stock) pursuant to the Oculus Merger Agreement, on May 13, 2024						160,000			160			799,840								800,000
Net Loss																	(523,212	)		(523,212	)
Balance, June 30, 2024		42,500	$	43		14,822,678		$	14,823		$	40,988,956		$	470,730	$	(3,767,706	)	$	37,706,844

The accompanying notes are an integral part of these unaudited interim consolidated financial statements.

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Table of Contents

LFTD PARTNERS INC. AND SUBSIDIARY LIFTED LIQUIDS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

	For the Six Months Ended
	June 30,
	2024			2023
Cash Flows From Operating Activities
Net Income/(Loss)	$	(1,664,216	)	$	1,517,719
Adjustments to Reconcile Net Income/(Loss) to Net Cash Provided by/(Used in) Operating Activities
Deferred Contingent Stock Compensation Expense		-			2,138,175
Bad Debt Expense		1,440,553			221,500
Depreciation and Amortization		250,617			173,806
Settlement Income		(10,000	)		-
Debt Financing Expenses		5,546			-
Gain on Lease Modification		(9,622	)		-
Loss on Disposal of Fixed Assets		51,932			-
Loss on Jeeter Collab		1,349,467			-
Loss on Deposits		6,121			-
Spoiled and Written Off Inventory		1,050,005			174,256
Sales Allowance		(531,582	)		(571,687	)
Deferred Income Taxes		(543,488	)		86,424
Effect on Cash of Changes in Operating Assets and Liabilities
Accounts Receivable		(528,183	)		6,395
Prepaid Expenses		1,133,536			757,484
Dividend Receivable from Bendistillery, Inc.		(1,193	)		-
Income Tax Receivable and Payable, net		(20,990	)		(356,246	)
Inventory		(83,603	)		(4,472,138	)
Other Current Assets		(24,418	)		29,707
Collab Commissions and Royalties Payable		(49,690	)		-
Accounts Payable and Accrued Expenses		(2,643,314	)		(233,989	)
Accounts Payable and Interest Payable to Related Parties		(1,938	)		(368	)
Change in Settlement Asset and Receivables		399,850			92,512
Change in Right Of Use Asset		102,169			78,987
Change in Finance and Operating Lease Liabilities		(63,157	)		(34,933	)
Deferred Revenue		630,544			28,275
Net Cash Provided by/(Used in) Operating Activities		244,945			(364,121	)
Cash Flows From Investing Activities
Net Cash Paid as Part of the Oculus Transaction		(200,000	)		(342,068	)
Net Purchases of Fixed Assets		(288,584	)		(695,831	)
Net Cash Used in Investing Activities		(488,584	)		(1,037,898	)
Cash Flows From Financing Activities
Payments on Surety Bank Loans		(252,371	)		-
Payments of Dividends to Preferred Stockholders		(7,500	)		(13,499	)
Purchase of Shares of Common Stock		(240,240	)		-
Payments on Finance Lease Liability		-			(35,836	)
Other Financing Activities		-			(30,000	)
Net Cash Used In Financing Activities		(500,111	)		(79,335	)
Net Decrease in Cash		(743,751	)		(1,481,355	)
Cash, Cash Equivalents and Restricted Cash at Beginning of Period		5,357,539			3,530,623
Cash, Cash Equivalents and Restricted Cash at End of Period	$	4,613,788		$	2,049,268

	For the Six Months Ended
	June 30,
	2024			2023
Supplemental Cash Flow Information
Cash Paid For Interest	$	185,517		$	48,551
Cash Paid For Income Taxes		20,991			946,936

Non-Cash Activities
Right-of-Use assets acquired from inception of Operating Leases		830,297			296,209
Issuance of stock component of the second installment of Merger Consideration (the issuance of 160,000 shares of common stock) pursuant to the Oculus Merger Agreement, on May 13, 2024		800,000			-

Reconciliation of the Consolidated Statements of Cash Flows to the Consolidated Balance Sheets
Cash and Cash Equivalents		3,613,788			2,049,268
Restricted Cash		1,000,000			-
Total Cash, Cash Equivalents and Restricted Cash at End of Period	$	4,613,788		$	2,049,268

The accompanying notes are an integral part of these unaudited interim consolidated financial statements.

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LFTD PARTNERS INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC.

LFTD Partners Inc. (hereinafter sometimes referred to as “LFTD Partners”, the “Company”, “LIFD”, the “Company”, “we”, “us”, “our”, etc.) was organized under the laws of the State of Nevada on January 2, 1986. Shares of the Company’s common stock are traded on the OTCQB Venture Market under the trading symbol LIFD.

On May 18, 2021, the Company changed its name to LFTD Partners Inc. from Acquired Sales Corp. On March 15, 2022, the Company changed its stock trading symbol to LIFD.

After acquiring, operating and then selling businesses involved in the defense sector, our business is currently directly or indirectly involved in the development, manufacture and/or sale or re-sale of a wide variety of branded, hemp-derived, psychoactive and alternative lifestyle products, and of products involving, nicotine, tobacco and marijuana.

We are primarily interested in acquiring rapidly growing, profitable companies that are also involved in the manufacture and sale of branded, hemp-derived, psychoactive and alternative lifestyle products (a “Canna-Infused Products Company”). Management of the Company is open-minded to the concept of also acquiring operating businesses and/or assets directly or indirectly involving products containing nicotine, tobacco, marijuana, distilled spirits, beer, wine, and/or real estate. In addition, management of the Company is open-minded to the concept of diversifying, by acquiring all or a portion of one or more operating businesses and/or assets that are considered to be “essential” businesses that are outside our industry and that are unlikely to be shut down by the government during pandemics such as COVID-19, or that have less regulatory risk than a Canna-Infused Products Company.

Lifted Made

On February 24, 2020, we acquired 100% of the ownership interests in one Canna-Infused Products Company called Lifted Liquids, Inc. d/b/a Lifted Made and d/b/a Urb Finest Flowers (www.urb.shop), Kenosha, Wisconsin (“Lifted Made” or “Lifted”). Lifted manufactures and sells hemp-derived and psychoactive products under its award-winning Urb Finest Flowers (“Urb”) brand. Products currently sold by Lifted under its Urb brand include, for example: vapes and cartridges, gummies, joints and blunts.

In the latter half of the second quarter of 2024, Lifted launched Mielos, a new brand of health and wellness products that do not contain hemp derivatives.

Lifted is the worldwide, exclusive manufacturer and seller of Diamond Supply Co. (www.DiamondSupplyCo.com) and Cali Sweets hemp-derived products. Lifted is also the exclusive manufacturer and seller in the USA of hemp-derived products for a subsidiary of a large, publicly traded US marijuana company.

Ablis, Bendistillery and Bend Spirits

On April 30, 2019, we also closed on the acquisition of 4.99% of the common stock of each of CBD-infused beverages maker Ablis Holding Company (“Ablis”) (www.Ablis.shop), and of distilled spirits manufacturers Bendistillery Inc. d/b/a Crater Lake Spirits (“Bendistillery”) (www.CraterLakeSpirits.com) and Bend Spirits, Inc. (“Bend Spirits”), all located in Bend, Oregon.

Ablis manufactures and sells flavored, lightly carbonated canned beverages, including “functails” – a term coined by Ablis which means a beverage crafted with hemp-derived THC and/or CBD, and other high-quality functional ingredients such as caffeine from guarana, L-theanine and ashwagandha. Ablis also sells CBD-infused muscle rub, among other products.

Bendistillery manufactures and sells straight and flavored vodka and gin and various types of whiskey under its brand Crater Lake Spirits.

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Bank Financing and Purchase of Headquarters Building

On December 14, 2023, LFTD Partners and Lifted (together the “Borrower”), jointly borrowed a total of $3,910,000 from Surety Bank, of DeLand, Florida (“Lender”).

The Lender made two five-year loans to the Borrower, as joint borrowers: (1) a working capital loan of $3,000,000 at 9.5% fixed annual interest, and (2) a $910,000 loan at 10% fixed annual interest, the net proceeds of which were used by Lifted to pay a portion of the $1,375,000 purchase price of Lifted’s main operations building located at 5511 95th Avenue, Kenosha, Wisconsin (“5511 Building”). The two loans are cross collateralized by a first lien mortgage on the 5511 Building, and by a first lien security interest in all of the other assets owned by LIFD and Lifted, in favor of Surety Bank.

Purchase of the 5511 Building

Toward the end of 2020, our Vice Chairman and Chief Operating Officer Nicholas S. Warrender (“NWarrender”), through his assigned entity 95th Holdings, LLC (“Holdings”), purchased the 5511 Building, which was immediately leased to us to conduct our expanded operations. The 5511 Building includes office, laboratory and warehouse space. As part of the lease agreement with Holdings, the parties agreed that our wholly owned subsidiary Lifted would eventually purchase the 5511 Building. The purchase price for the 5511 Building was originally subject to valuation based on a formula agreed upon by the parties. Pursuant to an agreement with NWarrender on December 30, 2021, the parties agreed to set the purchase price for the 5511 Building at $1,375,000. Prior to the Acceleration Agreement, which was entered into by the Company with NWarrender on July 5, 2022, Lifted had an obligation to complete the purchase of the 5511 Building on or before December 31, 2022. Pursuant to the Acceleration Agreement, the deadline to purchase the 5511 Building was extended by one year to December 31, 2023. Lifted purchased the 5511 Building from Holdings on December 14, 2023 for the agreed upon purchase price of $1,375,000 in cash.

Improvements to and Potential Expansion of the 5511 Building

Due to an extreme need for additional employee parking spots at the 5511 Building, the Company in the fourth quarter of 2022 built a parking lot at the 5511 Building for $193,216, which is accounted for as a building improvement (a capitalized fixed asset). The investment in this necessary parking lot had no impact on the $1,375,000 purchase price that Lifted had committed to pay for, and did pay for, the 5511 Building on December 14, 2023.

The Company desires to have all of its operations under one roof at the 5511 Building in order to become more efficient. The Company has hired and paid an architectural and construction company (the “Construction Company”) which has created a preliminary design for expanding the 5511 Building by approximately 30,000 square feet. The Construction Company has provided a preliminary estimate that the potential expansion could cost the Company approximately $3,500,000. Neither the management nor the Board of Directors of the Company has committed to such potential expansion, but it is under consideration.

$3,000,000 Working Capital Loan

Credit Agreement

Pursuant to the Credit Agreement dated as of December 14, 2023 (the “Credit Agreement”), among the Borrower and the Lender, the Lender agreed to loan to the Borrower $3,000,000 (“Working Capital Loan”). The interest rate for the Working Capital Loan is a fixed annual interest rate of 9.5%. The Credit Agreement requires a Promissory Note and Security Agreement. The Credit Agreement requires a prepayment fee if the Working Capital Loan is repaid to the Lender in less than three years, in the amount of 3% of the Working Capital Loan if the loan is repaid in Year-1, 2% of the Working Capital Loan if the Working Capital Loan is repaid in Year-2, and 1% if the Working Capital Loan is repaid in Year-3.

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The Credit Agreement is also subject to certain negative covenants in which the Borrower agreed (subject to certain exceptions) not to, among other things:

	·	Become subject to other liens or encumbrances;
	·	Change ownership of Lifted without the consent of the Lender;
	·	Enter into a merger, acquisition or divestiture;
	·	Conduct stock buybacks;
	·	Serve as a guarantor;
	·	Wind up, liquidate or dissolve;
	·	Enter into the purchase, sale, exchange or transfer of property;
	·	Permit the outstanding principal balance of the Working Capital Loan to exceed 40% of the fair market value of the collateral securing the Working Capital Loan; or
	·	Directly or indirectly issue, assume or create any additional indebtedness on the collateral.

Promissory Note

Pursuant to the Promissory Note dated as of December 14, 2023 (the “WC Note”), among the Borrower and the Lender, the Lender agreed to loan to the Borrower the Working Capital Loan at a fixed annual interest rate of 9.5%. The WC Note also requires a 5% late fee on outstanding unpaid payments due under the WC Note where payments are not made within 10 days of the due date. The WC Note has cross-default cross-collateralized provisions with the $910,000 Business Loan described below.

Security Agreement

Pursuant to a Security Agreement dated as of December 14, 2023 (“Security Agreement”), the Borrower granted to the Lender a security interest in all the Borrower’s personal property relating to its business to secure the obligations of the Borrower under the Credit Agreement. The collateral that is secured by the Security Agreement includes all the Borrower’s accounts, general intangibles, inventory, equipment, goods, deposit accounts, contractual rights, fixtures, money, insurance and commercial tort claims.

If an event of default under the Credit Agreement occurs, then the Lender may exercise the Borrower’s rights in the collateral. In that event, the Lender will have all the rights of a secured party with respect to the collateral under the Uniform Commercial Code, including, among other things, the right to sell the collateral at public or private sale.

Collateral Assignment Agreement

Under the Collateral Assignment Agreement dated as of December 14, 2023, between the Borrower and the Lender, the Borrower assigned to the Lender, in connection with the terms of the Credit Agreement, all of Borrower’s “intellectual property”, including but not limited to, all patents, patent rights, trademarks and service marks, works, inventions, copyrights, trade names, software and computer programs, trade secrets, methods, processes, know how, drawings, and specifications. In the event of default under the Credit Agreement or WC Note, or other cross collateralized obligations, the Lender would be entitled to the foregoing intellectual property collateral to the detriment of the Borrower.

Pledge Agreement

Under the Pledge Agreement dated as of December 14, 2023, between the Borrower and the Lender, the Borrower, in connection with the terms of the Credit Agreement, pledges all equity holdings in Lifted, Bendistillery Inc., Bend Spirits, Inc., and Ablis Holding Company. In the event of default under the Credit Agreement or WC Note, or other cross collateralized obligations, the Lender would be entitled to the foregoing equity collateral to the detriment of the Borrower.

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$910,000 Loan

Business Loan Agreement

Pursuant to the Business Loan Agreement dated as of December 14, 2023 (the “Loan Agreement”), among the Borrower and the Lender, the Lender agreed to loan $910,000 (the “Business Loan”) to the Borrower. The Business Loan requires that Borrower shall maintain a minimum 1.50x Debt Service Coverage Ratio (“DSCR”) based on Borrower tax returns. The DSCR shall be tested annually, beginning with the 2023 return. The DSCR shall be calculated as EBIDA (earnings before interest, depreciation, and amortization) divided by contractual annual debt service payments. The Business Loan also requires Borrower to maintain its primary operating accounts with a $1,000,000 minimum deposit account balance with the Lender for the life of the Business Loan. The Business Loan also requires a Promissory Note, Mortgage and Assignment of Rents, Leases, and Security Deposits described below.

Promissory Note

Pursuant to the Promissory Note dated as of December 14, 2023 (the “BL Note”), among the Borrower and the Lender, the Lender agreed to loan to the Borrower the Business Loan at a fixed annual interest rate of 10%. The BL Note also requires a 5% late fee on outstanding unpaid payments due under the BL Note. The BL Note requires a mortgage on the 5511 Building, along with a first priority security interest on: all furniture, equipment, inventory, and general intangibles (including but not limited to all software and all payment intangibles); all fixtures; and all attachments, accessions, accessories, fittings, increases, tools, parts, repairs, supplies, and commingled goods.

Mortgage

Pursuant to the Mortgage dated as of December 14, 2023 (the “Mortgage”), among Lifted in favor of the Lender, in connection with the terms of the Loan Agreement and BL Note, Lifted agreed to a first priority mortgage on the 5511 Building (Parcel Number 08-222-32-410-104). In the event of default under the Loan Agreement or BL Note, or other cross collateralized obligations, the Lender would be entitled to the foregoing equity collateral to the detriment of the Borrower.

Assignment of Rents, Leases, and Security Deposits

Pursuant to the Assignment of Rents, Leases, and Security Deposits dated as of December 14, 2023 (the “Lease Assignment”), among Lifted in favor of the Lender, in connection with the terms of the Loan Agreement and BL Note, Lifted agreed to assign its rights to leases and income from the 5511 Building to Lender. In the event of default under the Loan Agreement or BL Note, or other cross collateralized obligations, the Lender would be entitled to the foregoing equity collateral to the detriment of the Borrower.

Default under any of the agreements described above could have a highly detrimental, if not catastrophic impact on our company.

Consolidated Balance Sheet Presentation of the Working Capital and Business Loans and Maturity Analysis

The following presents the Working Capital and Business Loans in the Consolidated Balance Sheets as of June 30, 2024 and December 31, 2023:

	June 30, 2024			December 31, 2023

Working Capital Loan	$	2,760,812		$	3,000,000
Real Estate Loan		896,817			910,000
Total principal amount		3,657,629			3,910,000
Less: Unamortized debt financing costs		(49,604	)		(55,149	)
Less: Current portion of Surety Bank notes		(532,553	)		(506,061	)
Non-Current portion of Surety Bank notes	$	3,075,472		$	3,348,790

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The following represents aggregate payments due on the Working Capital and Business Loans during each of the five years subsequent to June 30, 2024 and thereafter:

Maturity Analysis as of June 30, 2024

2024	$	438,470
2025		876,939
2026		876,939
2027		876,939
2028		1,618,429
Thereafter		-
Total		4,687,716
Less: Interest portion		(1,030,087	)
Total principal amount	$	3,657,629

Manufacturing, Sales and Marketing Agreements

During the year ended December 31, 2023, Lifted entered into Manufacturing, Sales and Marketing Agreements with Cali Sweets, LLC (“Cali”), Diamond Supply Co. (“Diamond”), and DreamFields Brands Inc. d/b/a Jeeter (“Jeeter”); and, on or about January 23, 2024, Lifted entered into a Manufacturing, Sales and Marketing Agreement effective as of January 20, 2024 with a wholly owned subsidiary of a large, publicly traded US marijuana company (collectively, “Agreements”). The terms of these Agreements are described below. As of June 30, 2024, all of the Agreements were in effect, except for the Jeeter Agreement, which had been terminated on January 1, 2024. The aggregate net revenue related to these Agreements for the six months ended June 30, 2024 was $1,517,968.

Cali Sweets Agreement

On January 11, 2023, Lifted entered into a Manufacturing, Sales and Marketing Agreement (“Cali Agreement”) with Cali Sweets, LLC (“Cali”). Cali is headquartered in North Hollywood, California, and currently sells products under the brand name Koko Nuggz. The Cali Agreement entitles Lifted to be the exclusive worldwide manufacturer and distributor of Cali’s disposable vape products (under the brand name Koko Puffz) and gummy products (under the brand name Koko Yummiez) (“Cali Products”).

Pursuant to the Cali Agreement, Lifted manufactures, markets, and distributes certain Cali Products and brands worldwide. Lifted and Cali equally share certain production and marketing costs associated with such Cali Products on a dollar-for-dollar basis. Revenue from the sale of such Cali Products are divided on a 60/40 basis, net of any returns, discounts, or replacements, with 60% allocated to Lifted, and the remaining 40% to Cali.

Under the terms of the Cali Agreement, Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed. Lifted can also set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted. The parties also agreed that Cali will provide social media marketing services for both Cali Products and brands, and for Lifted’s Urb branded products.

The term of the Cali Agreement is five years and may be extended with the mutual consent of the parties. However, after the initial 24 months, the Cali Agreement may be terminated by either party, for any or no reason, upon providing the other party with 180 days written notice. Cali may become subject to early exit payments to Lifted if it early terminates. The exit fee formula is based on estimated profits that Lifted may have enjoyed had Cali not early terminated the relationship.

Accounting for the Cali Agreement

Regarding the accounting for the Cali Agreement: the Company has evaluated the principal versus agent considerations in Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Cali Products that are manufactured and distributed pursuant to the Cali Agreement:

Lifted is the exclusive worldwide manufacturer and distributor of the Cali Products. To fulfill its obligations pursuant to the Cali Agreement, Lifted sources raw goods, labor, and other resources to manufacture the Cali Products at Lifted’s facilities and holds these raw goods and Cali Products in its facilities until the Cali Products are sold and shipped to customers.

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	·	Customers’ orders of Cali Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Cali Products for shipment from Lifted’s inventories, and ships the Cali Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection.
	·	Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed.
	·	Lifted can set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted.

Based on these considerations, the Company concludes that Lifted is the principal relative to Cali in the Cali Agreement.

Therefore, sales of Cali Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Cali Products, the Commission Payable to Cali is reported as a current liability on the Company’s Consolidated Balance Sheets, and Commission Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations.

Manufacturing, Sales and Marketing Agreement With Diamond Supply Co.

On April 23, 2023, Lifted entered into a Manufacturing, Sales and Marketing Agreement (“Diamond Agreement”) with Diamond Supply Co. (“Diamond”), Calabasas, California. Founded in 1998, Diamond develops and sells a full range of skateboard hard and soft goods including bolts, bearings, t-shirts, hoodies, and other skateboarding and streetwear accessories. The Diamond Agreement entitles Lifted to be the exclusive worldwide manufacturer and distributor of Diamond’s disposable vapes, gummies, pre-rolled joints, and hard candies (“Diamond Products”). These Diamond Products may contain CBD, hemp, delta-8-THC, delta-10-THC, cannabis and/or cannabinoid derivatives and are to be branded under one or more of Diamond’s brands or marks.

Lifted shall pay Diamond a royalty of twenty percent (20%) of Adjusted Gross Revenue (defined below) on the initial manufacturing run of each Diamond Product manufactured and sold by Lifted under the Diamond Agreement. The Diamond Agreement defines Adjusted Gross Revenue as revenue on the Diamond Product “less any sales taxes, actual returns, pre-approved discounts, replacements, refunds and credits for returns.”

After the initial manufacturing run of a Diamond Product, Lifted shall pay Diamond a royalty of forty five percent (45%) of Adjusted Gross Revenue on subsequent manufacturing runs for that Diamond Product; however, under the terms of the Diamond Agreement, the parties will split manufacturing costs 50/50 for Diamond Products sold after each Diamond Product’s first manufacturing run. Alternatively, under the terms of the Diamond Agreement, Diamond is entitled to notify Lifted that it elects to be paid a flat 7% of Adjusted Gross Revenue on specific subsequent manufacturing runs without sharing in the manufacturing costs for that run. Diamond is also entitled to purchase Diamond Products produced under the Diamond Agreement from Lifted for direct sale on Diamond’s website and via certain other channels used by Diamond. Under the terms of the Diamond Agreement, Diamond’s cost for these Diamond Products acquired for direct sale is 30% below wholesale.

Under the terms of the Diamond Agreement, the parties will work together to set prices for Diamond Products. The term of the Agreement is three years and may be extended with the mutual consent of the parties. However, the Diamond Agreement may be extended for one-year with notice by Diamond at least three months prior to the end of the 3-year term, or by mutual consent of the parties. If Lifted pays to Diamond aggregate annual royalty payments of at least $1,000,000 per year, then the Diamond Agreement shall automatically renew for an additional one-year term.

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Accounting for the Diamond Agreement

Regarding the accounting for the Diamond Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Diamond products that are manufactured and distributed pursuant to the Diamond Agreement:

	·	Lifted is the exclusive worldwide manufacturer and distributor of the Diamond Products. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Diamond Products at its own facilities and holds these raw goods and Diamond Products in its facilities until the Diamond Products are sold and shipped to customers.
	·	Customers’ orders of Diamond Products are received through Lifted’s website www.urb.shop. Customers that attempt to purchase the Diamond Products from www.diamondsupplyco.com are redirected to www.urb.shop. Lifted processes these orders, prepares the Diamond Products for shipment from Lifted’s inventories, and ships the Diamond Products directly to customers.
	·	Lifted and Diamond agree upon the retail sales prices for the Diamond Products, and both Lifted and Diamond are to make good faith efforts to collect all payments in connection with each party’s sales of Diamond Products to all of its customers.

Based on these considerations, the Company concludes that Lifted is the principal relative to Diamond in the Diamond Agreement.

Therefore, sales of Diamond Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Diamond Products, the Royalty Payable to Diamond is reported as a current liability on the Company’s Consolidated Balance Sheets, and Royalty Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations.

Jeeter Agreement

On July 17, 2023, Lifted and DreamFields Brands Inc. d/b/a Jeeter (“Jeeter”) entered a Manufacturing, Sales and Marketing Agreement dated as of July 14, 2023 (the “Jeeter Agreement”). Pursuant to the Jeeter Agreement: (1) Jeeter appointed Lifted as its exclusive manufacturer, seller and distributor within the United States of vape, gummies and pre-rolled products containing hemp-derived cannabinoids sold under the Jeeter brand (“Jeeter Products”); (2) Jeeter and Lifted agreed upon the devices, formulation, design, packaging, run costs, and marketing of each of the Jeeter Products; (3) Jeeter and Lifted shared equally the costs of manufacturing, marketing, distributing and insuring the Jeeter Products (“Product Costs”); and (4) the revenue from all Product sales, minus applicable Product offsets and sales commissions (“Aggregate Product Revenue”), were allocated 60% to Jeeter and 40% to Lifted.

The Jeeter Agreement was for an Initial Term of two years, provided that if the completed Product sales during the first year of the Initial Term were a minimum of $48 million (the “Minimum Sales”), then the Initial Term was to automatically continue until the end of the second year of the Initial Term. Jeeter and Lifted could mutually agree in writing to extend the Jeeter Agreement for Renewal Terms of at least one year each, but if not so extended then the Jeeter Agreement was to automatically terminate.

Jeeter could terminate the Jeeter Agreement at any time upon written notice to Lifted upon any of the following: (1) if Lifted failed to achieve the Minimum Sales during any 12 month period; (2) if there was any material change in federal legislation regarding the manufacturing, sale, use or consumption of hemp-derived delta-8-THC that in Jeeter’s sole and absolute determination had an adverse impact upon the Jeeter Agreement; or (3) if Jeeter determined in its sole and absolute discretion that the sale of Jeeter Products under the Jeeter Agreement had or was reasonably likely to have an adverse impact on Jeeter’s delta-9-THC product business.

The Jeeter Agreement provided that if Aggregate Product Revenue achieves $1.5 million or more in a single month, then thereafter so long as Aggregate Product Revenue achieves $9 million or more in each six month period, Lifted was prohibited from directly or indirectly manufacturing, marketing, distributing, promoting or selling pre-rolled joints made from hemp or cannabis in the United States (except under the Jeeter Agreement) during the remaining term of the Jeeter Agreement.

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Accounting for the Jeeter Agreement

Regarding the accounting for the Jeeter Agreement: the Company evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company considered the following facts to assess whether Lifted had control of the Jeeter Products that are manufactured and distributed pursuant to the Jeeter Agreement:

	·	Lifted was the exclusive manufacturer, seller, and distributor of the applicable Jeeter branded products in the USA. To fulfill its obligations pursuant to the agreement, Lifted sourced raw goods, labor, and other resources to manufacture the Jeeter Products at its own facilities and held these raw goods and Jeeter Products in its facilities until the Jeeter Products were sold and shipped to customers. Initially, Lifted was manufacturing all of the Jeeter Products, but in the middle of Q3 2023 Jeeter also began manufacturing joints at its facility after being authorized by Lifted to do so. Nonetheless, Jeeter produced joints during Monday through Friday, and then shipped the finished joints to Lifted’s headquarters in Kenosha on Saturday. Lifted controlled the Jeeter Products until they were then sold and shipped to the customers.

	·	Customers’ orders of Jeeter Products were received through Lifted’s website www.urb.shop. Lifted processed these orders, prepared the Jeeter Products for shipment from Lifted’s inventories, and shipped the Jeeter Products directly to the customers. Lifted was responsible for collecting payments from customers but did not guarantee collection, nor the timetable of such collection.

Based on these considerations, the Company concluded that Lifted was the principal relative to Jeeter in the Jeeter Agreement.

Therefore, sales of Jeeter Products were recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment was collected from a customer from the sale of Jeeter Products, the Commission Payable to Jeeter was reported as a current liability on the Company’s Consolidated Balance Sheets, and Commission Expense was reported in the Operating Expenses section of the Consolidated Statements of Operations.

Termination of the Jeeter Agreement

The Jeeter Agreement was terminated effective January 1, 2024 pursuant to a Termination Agreement dated as of March 22, 2024 between Jeeter and Lifted. Pursuant to such Termination Agreement, among other things: Jeeter is obligated to pay Lifted $150,000 upon the signing of such Termination Agreement, and an additional $150,000 within 15 days following the signing of such Termination Agreement; and Jeeter shall arrange and pay for the shipment from Lifted to Jeeter of certain raw goods and finished goods associated with Jeeter branded products that are in Lifted's possession on the date of the signing of such Termination Agreement. As a result of the termination, Lifted transferred raw goods and finished goods inventories totaling $1,859,780 to Jeeter and recorded a loss on Jeeter collab in the Consolidated Statement of Operations of $1,349,467 for the three months ended March 31, 2024.

Mirsky Agreement

On July 11, 2023, Lifted and Florence Mirsky (“Mirsky”) entered into an Agreement (the “Mirsky Agreement”). Pursuant to the Mirsky Agreement, in consideration of Mirsky’s introduction of Jeeter to Lifted, Lifted shall pay to Mirsky finder’s fees equal to 6.5% of the amount, if any, by which Lifted’s share of the Aggregate Product Revenue under the Jeeter Agreement exceeds Lifted’s share of the Product Costs under the Jeeter Agreement.

Lifted Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp.

Asset Purchase Agreement

On April 28, 2023, Lifted purchased nearly all of the assets (the “Purchased Assets”) of its hemp flower products supplier Oculus CRS, LLC, Aztec, New Mexico (“Oculus”) for $342,068, net of $26,420 cash acquired. The Purchased Assets included, but were not limited to, Oculus’ operational equipment, office equipment, raw materials, inventory, cash on hand, accounts receivable, and a contract (the “Machine Purchase Contract”) to purchase, for a total of $309,213 (the “Machine Purchase Price”), a new machine that was ready for delivery, and that when delivered and installed was expected to be used to automate a substantial portion of the manufacturing of the hemp flower products. $99,910 of the Machine Purchase Price had already been paid by Oculus, leaving $209,303 as the remaining portion of the Machine Purchase Price (the “Machine Purchase Final Payment”).

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The gross Purchase Price of $368,488 purchase was paid by Lifted using cash on hand. At the closing, Oculus applied the entire Purchase Price to pay off all of Oculus’ liabilities as of the closing date (the “Oculus Liabilities”), including the Machine Purchase Final Payment. The only asset of Oculus that was not included in the Purchased Assets was Oculus’ rights as the plaintiff in a pending lawsuit filed by Oculus against a particular customer for an alleged breach of contract.

Agreement and Plan of Merger

Simultaneously with Lifted’s purchase of the Purchased Assets, Lifted executed an Agreement and Plan of Merger (“Oculus Merger Agreement”) with Oculus CHS Management Corp. (the “Management Corp.”), pursuant to which the Management Corp. was merged with and into Lifted, with Lifted being the surviving corporation in the merger (the “Merger”). The only assets of the Management Corp. were multi-year employment contracts with the owners/managers of Oculus, Chase and Hagan Sanchez (the “Employment Agreements”).

The Merger consideration (the “Merger Consideration”) was paid by Lifted to Chase and Hagan Sanchez in two installments.

The first installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez at the closing of the Merger, and consisted of 100 shares of unregistered common stock of LIFD.

The second installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez following the first anniversary of the closing of the Merger, which was April 28, 2024. The second installment of the Oculus Merger Consideration was calculated and paid out as follows:

(1) Lifted’s CEO NWarrender, in consultation with LIFD’s President and CFO WJacobs, analyzed and made a written determination (the “Determination”) of the incremental pre-tax cash flow that NWarrender estimated that the hemp flower products division had generated for Lifted above and beyond the annual profits that previously had been generated for Lifted due to Lifted’s former business relationship with Oculus (the “Incremental Pre-Tax Profits”), after taking into account all relevant financial factors including but not limited to the purchase price of the Purchased Assets, the Merger Consideration, and all items of income, expense and investment directly and indirectly associated with Lifted’s hemp flower products division, which Determination will be final and legally binding on all of the parties; and

(2) Within five days following delivery of the Determination, Lifted paid Chase and Hagan Sanchez a second installment of Merger Consideration equal to five times the Incremental Pre-Tax Profits, provided that (a) 20% of such second installment of Merger Consideration was to be paid in the form of cash, (b) 80% of such second installment of Merger Consideration was to be paid in the form of unregistered shares of common stock of LIFD, which unregistered shares of common stock of LIFD was to be valued at $5 per share regardless of whether LIFD’s common stock is then trading at a price that is lower or higher than $5 per share, and (c) such second installment of Merger Consideration was subject to a minimum value of $1 million dollars (“Minimum Earnout Consideration”) and a maximum value of $6 million dollars (with the stock portion of the second installment of Merger Consideration having been valued at $5 per share under all circumstances).

On May 8, 2024, NWarrender, in consultation with WJacobs, made the Determination that the Incremental Pre-Tax Profits were zero dollars ($0). Consequently, the second installment of Merger Consideration consists of:

(1) Two Hundred Thousand Dollars ($200,000) in cash; and

(2) One Hundred Sixty Thousand (160,000) newly issued shares of unregistered LIFD Common Stock.

On May 13, 2024, the cash component of the second installment of Merger Consideration was paid, and the stock component of the second installment of Merger Consideration was issued.

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Accounting for Lifted’s Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp.

Consideration Paid Pursuant to the Asset Purchase Agreement

Cash used to pay off Oculus' liabilities at the closing	$	368,488

Consideration Paid Pursuant to the Oculus Merger Agreement

First Installment of Merger Consideration
100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez	$	209

Second Installment of Merger Consideration
Value of Minimum Earnout Consideration to be paid in cash	$	200,000
Value of Minimum Earnout Consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share)	$	800,000
Total Consideration	$	1,368,697

Assets Acquired:

Cash	$	26,420
Accounts receivable	$	60,528
Inventory	$	147,431
Fixed Assets	$	329,559
Security and Utility Deposits	$	4,732
Goodwill	$	800,027
Total Assets Acquired	$	1,368,697

Total Liabilities Assumed	$	-

Net Assets Acquired	$	1,368,697

Employment Agreements

Pursuant to the terms of the Oculus Merger Agreement, upon the closing of the Merger, all of the Management Corp.’s rights and obligations under the Employment Agreements have been assumed by Lifted. Chase and Hagan Sanchez are the Vice President of Flower and General Manager of Flower of Lifted, respectively, and continue to manage the hemp flower products division within Lifted in Durango, CO, reporting to NWarrender. Pursuant to Chase Sanchez’s employment agreement, his salary is $150,000 per year. Hagan Sanchez’s salary is $100,000 per year. Both agreements are subject to termination with or without cause, non-solicitation, non-competition and non-disclosure clauses.

At the time of the Merger, in addition to Chase and Hagan Sanchez, a total of 20 other people who had previously worked at Oculus became full-time employees of Lifted. Lifted agreed to, and did, pay employment bonuses to certain of these new people, in an aggregate amount totaling $50,000, pursuant to written instructions to Lifted from Chase and Hagan Sanchez.

Lease of Space Located at 16178 US Hwy 550, Aztec, New Mexico

Pursuant to the terms of the Oculus Merger Agreement, upon the closing of the Merger, Lifted assumed Oculus’ lease of office and operational space at 16178 US Hwy 550, Aztec, New Mexico (the “Aztec Lease”). The Aztec Lease included a shop building of approximately 4,800 square feet and adjacent fenced parking area. The term of the Aztec Lease was one year, commencing on December 1, 2022 and ending on November 30, 2023, continuing month-to-month thereafter until terminated. The base lease payment was $3,850 per month. All monthly payments were due and payable in advance on the first day of each month. Lifted was also required to pay taxes, insurance and certain maintenance costs of the Aztec Lease. The Aztec Lease was accounted for as an operating lease. The Aztec Lease was terminated on May 7, 2024.

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Lease of Space Located at 789 Tech Center Drive, Unit C, Durango, Colorado 81301

On February 27, 2024, Lifted entered into a lease agreement with CR Properties, LLC, (“CR”) for office, manufacturing and warehouse space located at 789 Tech Center Drive, Unit C, Durango, Colorado 81301 (the “789 TechLease”).

The initial term of the 789 Tech Lease commenced on March 1, 2024, and will end on February 28, 2025 (“Initial Term”). After the Initial Term, Lifted and CR may renegotiate the lease.

Under the terms of the 789 Tech Lease, Lifted leases a total of approximately 2,205 square feet of space. During the Initial Term, Lifted shall pay CR base annual rent of $30,000, payable in equal monthly installments of $2,500. In addition, as part of the 789 Tech Lease, Lifted paid CR a $5,000 security deposit.

In addition to the base monthly rent, Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

Since the Initial Term is twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term.

Extrax NM Agreement

On June 1, 2023, Lifted and Extrax NM, LLC (“ENM”) entered into an Agreement (the “ENM Agreement”). Pursuant to the ENM Agreement, (1) Lifted will sell certain devices/objects to ENM, and Lifted will loan certain amounts to ENM, and (2) ENM will manufacture and exclusively sell Urb-branded marijuana products to licensed marijuana dispensaries located in New Mexico. ENM shall pay over to Lifted one-half of the gross sales proceeds, excluding only governmentally-imposed taxes, received by ENM from product sales, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for said devices/objects sold by Lifted to ENM; and thirdly, to pay to Lifted a license fee.

The ENM Agreement is for an Initial Term of 60 months, provided that if the aggregate product sales during the Initial Term are $10,000,000 or more, then the term of the ENM agreement will automatically renew for a Renewal Term of 60 months (and similarly in regard to Renewal Terms).

Lifted and ENM each shall have the right to terminate the ENM Agreement in specified circumstances, including in the event that its CEO determines in good faith, and provides evidence to other party proving, that the business being conducted pursuant to the terms and conditions of the ENM Agreement is no longer profitable for such company.

Regarding the accounting for the ENM Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. Management has considered the following facts to assess Lifted’s position relative to ENM under the ENM Agreement:

	·	ENM has the right to use the Urb brand name on marijuana products sold within New Mexico in accordance with ENM’s license to manufacture marijuana products that can be sold to marijuana dispensaries in New Mexico. ENM sources raw goods, labor, and other resources to manufacture the Urb-branded products at its own facilities and holds these raw goods and Urb-branded products in its facilities until the Urb-branded products are sold and shipped to customers. ENM controls the Urb-branded products until they are then sold and shipped to the customers.
	·	Customers’ orders of Urb-branded products are received by ENM. ENM processes these orders, prepares the Urb-branded products for shipment from ENM’s inventories, and ships the Urb-branded products directly to the customers. ENM is responsible for collecting payments from the customers, referred to in the ENM Agreement as the “Unit Sale Proceeds”.
	·	ENM will source some of the raw goods, fixed assets and supplies from Lifted for manufacture of the Urb-branded products. The raw goods sourced from Lifted are referred to in the ENM Agreement as “Unit Components”. These Unit Components are maintained in Lifted’s inventories and shipped to ENM based on agreement between the CEOs of both Lifted and ENM. Lifted receives an agreed upon price, referred to in the ENM Agreement as the “Unit Component Price”, for each Unit Component shipped to ENM.
	·	ENM shall pay over to Lifted one-half of the Unit Sale Proceeds, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for the Unit Components; and thirdly, to pay to Lifted a License Fee.

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Based on these considerations, the Company concludes that Lifted is a principal relative to ENM in the ENM Agreement in regards to Lifted’s sale of Unit Components to ENM. Therefore, Lifted recognizes sales of Unit Components to ENM on a gross basis on Lifted’s Consolidated Statements of Operations.

The Company concludes that Lifted is an agent relative to ENM in the ENM Agreement in regards to ENM’s sale of Urb-branded products to dispensary customers. When ENM pays over to Lifted one-half of the Unit Sale Proceeds, Lifted will first apply this money to the loans receivable from ENM, and then the money will be applied to the receivable(s) related Lifted’s sale of the Unit Components to ENM. Then, any of the excess/remaining money will be recognized and reported by Lifted as License Fee revenue on Lifted’s Consolidated Statements of Operations.

Manufacturing, Sales and Marketing Agreement With Subsidiary of a Large, Publicly Traded US Marijuana Company

On or about January 23, 2024, Lifted entered into a Manufacturing, Sales and Marketing Agreement effective as of January 20, 2024 (“Agreement”) with a wholly owned subsidiary of a large, publicly traded US marijuana company that designs and sells hemp-derived vape and gummy products. The Agreement is similar in many respects to the other manufacturing, sales and marketing agreements entered into by Lifted in 2023. Our management does not believe that any of the relationships with the other collaborating companies have had a significant impact on our revenues as no sales under any of the agreements have increased Lifted’s revenues by more than 5%. There is no assurance that this new Agreement, with this new counterparty, will have a greater impact on our revenues than the relationships with the others; however, it may.

Services to be Provided by Lifted Made

Under the terms of the new Agreement with this new counterparty, the parties (“Parties”) have agreed that Lifted will serve as the exclusive manufacturer and distributor of certain 2018 Farm Bill compliant hemp-derived vape products and gummy products in the formulations and to the specifications mutually agreed upon by the Parties (the “Products”). The territory for the sale of the Products is limited to the United States of America (“Territory”). In addition to serving as exclusive manufacturer and distributor of the Products, Lifted will be responsible to sell the Products to customers (“Customers”), and to collect all payments from such Customers for the Products in the Territory during the Term (the “Services”).

Lifted, in its capacity as the exclusive manufacturer and distributor of the Products in the Territory during the Term, shall be an independent contractor and not an agent, representative or employee of the other party. As part of the Services, Lifted shall create a distribution and sub-distribution network for the sale of Products to Customers within the Territory. Neither Party shall have any right or power to represent or bind the other Party with respect to any third party.

Term

The term of the Agreement is eighteen (18) months from the effective date, renewable upon mutual written agreement of the Parties.

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Marketing

Under the terms of the Agreement, the other party shall be primarily responsible for marketing the Products and shall pay the costs of such marketing. Lifted shall reasonably cooperate in advertising and marketing programs for the Products and shall reasonably cooperate in implementing sales, promotional and merchandising programs for the Products. All promotional discounts shall be subject to the mutual agreement of the Parties.

Quality

Under the terms of the Agreement, Lifted is required to use its best efforts to source materials for production of the Products at the lowest cost, provided such Products shall conform to quality standards consistent with industry standards for such products. Lifted is required to ensure the Products fall within certain predefined limits of heavy metals, microbial impurities, mycotoxins, residual pesticides, residual solvents and processing chemicals, as well as additional quality standards communicated to Lifted. Any Products failing such quality standards may be rejected. Lifted is also required to manufacture the Products and be responsible for all safety testing and approvals in conformity with the standards and legal requirements applicable to the manufacturing, distribution and sale of any Products and ensuring that all governmentally required reporting (including but not limited to PACT Act reporting) is accurately and timely made, and that all applicable excise taxes and sales taxes (collectively, “Excise and Sales Taxes”) are paid. In the event of any defects in the Products, Lifted shall, at its sole cost and expense, either (i) refund the cost of such Product or (ii) replace the Product, such election to be at the other party’s sole discretion.

Under the terms of the Agreement, all elements of the design, manufacturing, quality, advertising and promotion of the Products shall be mutually agreed upon and approved by the Parties, and Lifted shall submit to the other for approval: (i) any relevant schematic designs, (ii) pre-production samples, (iii) production samples, and (iv) such other specific items as are requested by the other party in its reasonable discretion from time to time for approval, and at all times prior to production and prior to being offered for sale. Products not approved by both Parties to the Agreement shall not go on to the next stage of production and shall not be offered for sale or sold by Lifted.

Prices

Under the terms of the Agreement, the Parties have agreed to work together in good faith to determine the sales prices to Customers for the Products and such prices shall be subject to the Parties’ mutual agreement. The Parties have agreed to work together to enact lawful and appropriate pricing strategies, including MSRP and maximum sale prices. Lifted shall make good faith efforts to collect all payments in connection with sales of all Products.

Customers

Under the terms of the Agreement, the Parties have agreed to work together in good faith to determine the Customers to which Lifted is selling the Products, subject to Lifted’s reasonable discretion, provided that the Parties shall regularly evaluate sales targets, accounts receivable, bad debt, and other reasonable factors to determine which Customers to direct Product to, and the other party shall have the right, in its reasonable discretion, to reject and direct Lifted to stop selling to a Customer in the event it deems necessary upon advanced notice to Lifted.

Forecasting

Under the terms of the Agreement, the Parties have agreed to meet monthly to review Products, discuss predicted order volumes, review pricing to Customers, plan marketing and sales efforts, discuss expansion into other states within the Territory, and evaluate additional potential Customers. The Parties shall also use such meetings to agree upon the quantities of raw materials, ingredients and supplies to produce the Products.

Purchase Orders

Under the terms of the Agreement, the other party shall initiate all Purchase Orders. Lifted has the right, in its sole discretion, to accept or reject any Purchase Order. Lifted may accept any Purchase Order by confirming the order via written confirmation and written invoice sent by an authorized agent of Lifted, including estimated completion date of the Products contemplated by such Purchase Order.

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Excess Demand

Under the terms of the Agreement, in the event the Parties reasonably determine, after good faith discussions, that Lifted cannot accept the volume of Purchase Orders and anticipated demand for the future production of Products at any point during the Term of this Agreement (or in the event Lifted rejects a Purchase Order), the Agreement’s exclusivity shall be automatically waived by Lifted, but only to the extent of such excess demand as reasonably determined by the Parties after good faith discussions. In such a case, the other party shall have the right to work with any manufacturer, in its sole discretion, to meet such excess demand expectations.

Costs of Purchase Order

Under the terms of the Agreement, upon Lifted’s acceptance of a Purchase Order, Lifted is entitled to invoice the other party for 50% of the costs of the Purchase Orders with net 15-day terms. Lifted may only use the 50% down payment for placing orders for materials and production costs, including lab testing, associated with the accepted Purchase Order and for no other purpose. Once the Products are completed and are ready for shipment to Customers, Lifted is entitled to invoice the other party for the remaining 50% of the costs of the Purchase Orders with net 15-day terms.

Cost Recovery and Royalty

Under the terms of the Agreement, once sales of the Products begin, Lifted is required to use all revenue from the sale of the Products (less returns, discounts, refunds, etc.) (“Adjusted Gross Revenue”) until the other party has been repaid the cost of the Purchase Order. Thereafter, the Parties shall divide the remaining Adjusted Gross Revenue 60/40, with 40% of that Adjusted Gross Revenue going to Lifted (the “Royalty”).

Warranty

Under the terms of the Agreement, Lifted represents and warrants (i) that the Products, packaging and labels to be used in the Territory shall comply with all applicable laws, rules and regulations in those US states where sales of such Products are legal; (ii) that the Products shall comply with all federal, state or local laws and regulations relating to the Products’ quality, dosage, labeling, identity, quantity, or packaging; (iii) that the Products will not be adulterated or misbranded within the meaning of any applicable federal or state law or regulation, and will contain all necessary warnings, disclosures or instructions, in each case, pursuant to all applicable laws, rules and regulations; (iv) all third parties Lifted engages in connection with the manufacturing, distribution and sale of the Product (e.g., sub-distributors) adhere to all applicable laws, rules and regulations, including without limitation those regarding the importation, child and/or oppressive labor, and the regulation of controlled substances and 2018 Farm Bill; and (v) all Products shall be free from defects in material and workmanship and fit for their intended purpose.

Indemnification

Under the terms of the Agreement, Lifted agreed to indemnify the other party for (i) harm, injury, damage or loss arising out of or in connection with the Services, production and manufacture, distribution and/or sale of the Products (including by any third parties engaged by Lifted (e.g., sub-distributors)); (ii) harm, injury, damage or loss arising out of or in connection with the use of the Products by any Customer or end-user, to the extent such harm, injury, damage or loss results from a defect in the Products; (iii) any uncured material breach by Lifted of any provision hereof; (iv) any violation of any applicable law or government regulation by Lifted or any third party engaged by Lifted in connection with the Products; and (v) any recall or withdrawal of a Product in accordance with this Agreement. Notwithstanding the forgoing, Lifted shall have no indemnification obligation hereunder pursuant to clauses (i), (ii) or (iii) above if such recall, withdrawal or defect arises out of or relates to any misuse, mishandling, or improper storage of, or damage caused to, the Products by anyone other than Lifted or its manufacturers/producers, Customers, or any third party engaged by Lifted in connection with the Products.

Insurance

During the Term of the Agreement, each Party, at its own expense, is required to procure and maintain in full force and effect its own insurance policy or policies against any loss, liability, product liability, personal injury, death, or property damage, and shall provide certificates of insurance evidencing such coverage to the other Party promptly upon request. Such coverage shall include (1) Comprehensive Commercial General Liability (“GL”) Insurance with limits of $1,000,000 per occurrence and $2,000,000 in aggregate; (2) Worker’s Compensation Insurance in limits required by applicable law; and (3) Product Liability Insurance with minimum limits of $1,000,000 per occurrence and $2,000,000 in aggregate. GL and Product Liability policies shall name the other Party as an additionally insured party.

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Termination

At any time during the Term of the Agreement, either party has the option, but not the obligation, to terminate this Agreement at any time, effective upon written notice, in the event the other Party has defaulted on any of its obligations under this Agreement and such default is not cured within thirty (30) days after receipt of written notice specifying the default.

Accounting for the Agreement

Regarding the accounting for the Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. Management has considered the following facts to assess Lifted’s position relative to the other party under the Agreement:

An entity is a principal and therefore records revenue on a gross basis if it controls a promised good or service before transferring that good or service to the customer.

An entity is an agent and records as revenue the net amount it retains for its agency services if its role is to arrange for another entity to provide the goods or services.

Management has considered the following facts to assess whether Lifted has control of the Products that are manufactured and distributed pursuant to the Agreement:

	·	Lifted is the exclusive nationwide manufacturer and distributor of the Products. To fulfill its obligations pursuant to the Agreement, Lifted sources raw goods, labor, and other resources to manufacture the Products at Lifted’s facilities and holds the Products in its facilities until the Products are sold and shipped to customers.

	·	Customers’ orders of Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Products for shipment from Lifted’s warehouse, and ships the Products directly to the customers. Lifted is responsible for the collection of payments from customers, and is responsible for paying the other party 10% of any accounts receivable that are past due by more than 90 days.

Lifted does not include in its inventory the value of the Products, because the other party pays for 100% of the costs of the Products.

The Company concludes that Lifted is the principal relative to the other party in the Agreement.

Sales of Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and until such time that the other party has received, in each instance with respect to an applicable Purchase Order, one-hundred percent (100%) of the Purchase Order Amount from Lifted, Lifted will report all of the money received from the other party as a current liability on the Company’s Consolidated Balance Sheets. This current liability account will become smaller as Lifted remits payments to the other party.

After the other party has received 100% of the Purchase Order Amount from Lifted, any Adjusted Gross Revenue will be appropriately allocated and paid 60% to the other party and 40% to Lifted as royalty payments.

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Capital Raise

We currently have in excess of four million dollars of cash on hand. Nevertheless, we may deem it necessary or desirable in the future to raise additional capital in order to build our available working capital, to close future acquisitions, to potentially expand the 5511 Building, or to pay other corporate obligations. No guarantee or assurance can be made that such capital can be raised on acceptable terms, if at all.

If we were ever to proceed forward with an equity raise, it may be in conjunction with a potential listing of our common stock on a stock exchange. However, there can be no guarantee or assurance that any such debt and/or equity capital raise or listing will be completed on acceptable terms, if at all.

NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

Consolidated Financial Statements – The accompanying unaudited interim consolidated financial statements include the accounts of LFTD Partners and have been prepared in accordance with accounting principles generally accepted in the United States (“US GAAP”) for interim financial information and in accordance with the rules and regulations of the SEC. Accordingly, they do not include all of the information and footnotes required by US GAAP for complete financial statements and, accordingly, certain information, footnotes and disclosures normally included in the annual financial statements, prepared in accordance with US GAAP have been condensed or omitted in accordance with SEC rules and regulations. The financial data presented herein should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 Form 10-K”). In the opinion of management, the financial data presented includes all adjustments necessary to present fairly the financial position, results of operations and cash flows for the interim periods presented, and all adjustments necessary for a fair presentation have been included in the accompanying unaudited consolidated financial statements and consist of only normal recurring adjustments, except as disclosed herein. As part of the consolidation, all significant intercompany transactions are eliminated, and on the Consolidated Statements of Operations, certain expenses are consolidated into the Other Operating Expenses category. Certain previously reported amounts have been reclassified between line items to conform to the current period presentation. Results of interim periods should not be considered indicative of the results for the full year. These unaudited interim consolidated financial statements include estimates and assumptions of management that affect the amounts reported in the unaudited consolidated financial statements. Actual results could differ from these estimates.

Use of Estimates – The preparation of financial statements in conformity with US GAAP typically requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses. Actual results and outcomes may differ from management’s estimates and assumptions. Key estimates in these financial statements include, but are not limited to, the allowance for doubtful accounts, sales allowance, estimated useful lives of property, plant and equipment, valuation allowance on deferred income tax assets, and the fair value of stock options and warrants.

Cash and Cash Equivalents – Cash and cash equivalents as of the reported period ends include cash on-hand. The Company considers all highly liquid investments with an original maturity date within 90 days to be cash equivalents. Cash equivalents are carried at cost. The Company maintains its cash balance at a credit-worthy financial institution that is insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000. Deposits with these banks may exceed the amount of insurance provided on such deposits; however, these deposits typically may be redeemed upon demand and, therefore, bear minimal risk.

Restricted Cash – The Company considers cash balances that are legally restricted as to withdrawal or usage to be restricted cash. The Company’s Business Loan Agreement with Surety Bank requires the Company to maintain a $1,000,000 minimum deposit balance with the bank for the life of the Business Loan, which matures on December 14, 2028 (the “Minimum Deposit Balance”). Failure to maintain the Minimum Deposit Balance constitutes an event of default under the Business Loan Agreement. As of June 30, 2024 and December 31, 2023, the Company recognized $1,000,000, respectively, of its deposit account balance with Surety Bank as restricted cash, which is classified as a non-current asset in the Consolidated Balance Sheets.

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Fair Value of Financial Instruments – The historical carrying amount of the financial instruments, which principally include cash, trade receivables, historical accounts payable and accrued expenses, approximates fair value due to the relative short maturity of such instruments.

ASC 820 defines fair value, establishes a framework for measuring fair value under US GAAP and enhances disclosures about fair value measurements. Fair value is defined under ASC 820 as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value under ASC 820 must maximize the use of observable inputs and minimize the use of unobservable inputs. The standard describes a fair-value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value as follows:

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Accounting for Investments

The Company’s Investment in Lifted

The financial statements of LFTD Partners are consolidated with Lifted’s, since Lifted is a wholly owned subsidiary of LFTD Partners.

The Company’s Investments in Ablis, Bendistillery and Bend Spirits

The Company’s investments in Ablis, Bendistillery and Bend Spirits are recorded at cost minus impairment, if any, plus or minus changes resulting from observable price changes in orderly transactions for the identical or a similar investment of the same issuer. The Company owns less than 20% of the equity ownership of each of these entities and has no substantial influence over the management of the businesses. In accordance with US GAAP, the Company does not consolidate its financial statements with those of Ablis, Bendistillery and Bend Spirits.

At each reporting period, the Company makes a qualitative assessment considering impairment indicators to evaluate whether its investments are impaired. Factors that the Company would consider indicators of impairment include: (1) a significant deterioration in the earnings performance, credit rating, asset quality, or business prospects of the investee, (2) a significant adverse change in the regulatory, economic, or technological environment of the investee, (3) a significant adverse change in the general market condition of either the geographical area or the industry in which the investee operates, (4) a bona fide offer to purchase, an offer by the investee to sell, or a completed auction process for the same or similar investment for an amount less than the carrying amount of that investment, and (5) factors that raise significant concerns about the investee’s ability to continue as a going concern, such as negative cash flows from operations, working capital deficiencies, or noncompliance with statutory capital requirements or debt covenants, if any.

The qualitative assessments at the end of first, second and third quarters are done via conference calls with the management teams of Ablis, Bendistillery and Bend Spirits. The qualitative assessment at the end of the fourth quarter relating to these entities also includes review of their respective financial statements that have been reviewed by a third-party accounting firm. At that time, the Company performs an annual impairment assessment. The reviewed financial statements of these companies are not audited, and the Company is not active in the management of these companies, and except for these companies’ quarterly meetings with the management of the Company, the Company’s assessment of these companies is inherently limited to infrequent and relatively brief conversations with officers of these companies and to reviews of those reviewed financial statements.

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The Company’s Investment in SmplyLifted

On September 22, 2020, LFTD Partners Inc. and Lifted and privately held SMPLSTC, Costa Mesa, CA formed an equally-owned new entity called SmplyLifted LLC (“SmplyLifted”), which sold tobacco-free nicotine pouches under the brand name FR3SH.

Lifted had a 50% membership interest in SmplyLifted. The other 50% of SmplyLifted was owned by SMPLSTC and its principals. Under US GAAP, the Company used the equity method to account for its 50% membership interest in SmplyLifted. Under the equity method of accounting, the Company recorded its share (50%) of SmplyLifted’s earnings (or losses) as income (or losses) on the Consolidated Statements of Operations. The Company recorded its initial investment in SmplyLifted, which was $200,000, as an asset at historical cost. Under the equity method, the investment’s value was periodically adjusted to reflect the changes in value due to Lifted’s share in SmplyLifted’s income or losses.

Prepaid Expenses – Prepaid expenses relate primarily to advance payments made for purchases of inventory; prepaid inventory is transferred to inventory when the purchased items are received by the Company. Other expenses, such as prepaid commercial property insurance and prepaid health and dental insurance, among others, are also recognized as prepaid expenses when advance payments are made for services that will be performed in periods subsequent to the balance sheet date. Prepaids for these other expenses are recognized as expenses ratably over the applicable service period.

Accounts Receivable – As of June 30, 2024, accounts receivable of $3,205,388, net of $1,815,971 allowance for doubtful accounts, were reported. In comparison, as of December 31, 2023, accounts receivable of $3,586,176, net of $375,417 allowance for doubtful accounts, were reported.

The Company evaluates the collectability of its trade accounts receivable based on a number of factors. Management of the Company reviews and discusses all outstanding customer trade balances as of reporting period end. In circumstances where the Company becomes aware of a specific customer’s inability to meet its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded (the “Allowance for Doubtful Accounts”), which reduces the recognized receivable to the estimated amount the Company believes will ultimately be collected. Management also considers industry-specific factors which may impact customers’ ability to meet their financial obligations to the Company.

In addition to specific customer identification of potential bad debts, management takes into consideration Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments – Credit Losses, which is codified as Accounting Standards Codification Topic 326, adds to US GAAP the current expected credit loss model (“CECL Model”), which is a measurement model based on expected losses rather than incurred losses. Under the CECL Model, an entity recognizes its estimate of expected losses as an allowance. The Company has considered the applicable guidance in ASU 2016-13. Key aspects of the CECL Model include the following:

1. The CECL Model applies to financing receivables measured at amortized cost, which includes trade accounts receivable.

2. An entity will recognize an allowance for credit losses that results in the financial statements reflecting the net amount expected to be collected from the financial asset.

3. The allowance represents the portion of the amortized cost basis that an entity does not expect to collect due to credit over the asset’s contractual life, considering past events, current conditions and reasonable and supportable forecasts of future economic conditions.

In performing its CECL Model Analysis, management calculates the ratio of write offs to sales made to wholesalers and distributors for the trailing three-year period (the “Bad Debt Loss Rate”). The Bad Debt Loss Rate is then multiplied by sales made to wholesalers and distributors during the trailing twelve months (the “Bad Debt Calc”). The Bad Debt Calc is compared to the total accounts receivable that is older than 90 days as of reported period end; for conservatism, whichever is larger is considered the Allowance for Doubtful Accounts as of reported period end. The Company’s position is that the Company’s conservative approach toward the treatment of Allowance for Doubtful Accounts provides sufficient coverage in relation to potential credit losses from outstanding invoice write-offs. As of June 30, 2024, the Allowance for Doubtful Accounts is $1,815,971, which is the total of the invoices older than 90 days as of June 30, 2024, because this figure is larger than the Bad Debt Calc ($125,513). Management believes that Lifted’s Allowance for Doubtful Accounts has been conservatively analyzed and prepared and is appropriate as of reporting period end.

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Inventory – Inventory is valued at the lower of average cost or market value (net realizable value). Inventory consisted of the following as of June 30, 2024 and December 31, 2023:

	June 30, 2024		December 31, 2023
Raw Goods	$	3,950,153	$	4,962,652
Finished Goods	$	3,398,332	$	5,212,015
Total Inventory	$	7,348,485	$	10,174,667

The process of determining obsolete or spoiled inventory involves:

	1)	Identifying raw goods that would no longer be used in the manufacture of finished goods;
	2)	Identifying expired raw goods;
	3)	Identifying finished goods that would no longer be sold or that are slow moving;
	4)	Identifying finished goods that are expired; and
	5)	Valuing and expensing raw and finished goods that would no longer be sold.

Monthly overhead costs such as payments for rent, utilities, insurance, and indirect labor are allocated to finished goods based on the estimated percentage cost toward the finished goods. Depreciation expense related to certain machinery and equipment is also allocated to finished goods.

As of June 30, 2024, $406,182 of overhead costs incurred during the second quarter of 2024 were allocated to finished goods. In comparison, as of December 31, 2023, $338,582 of overhead costs incurred during the fourth quarter were allocated to finished goods.

During the quarters ended June 30, 2024 and 2023, $651,190 and $42,289, respectively, of obsolete and spoiled inventory was written off. During the six months ended June 30, 2024, and 2023, $1,050,005 and $174,256 of obsolete and spoiled inventory was written off, respectively.

On December 30, 2022, Lifted was able to reach an agreement for the forgiveness of $630,000 of payables owed to its third-party disposable vape device manufacturer. The agreement also includes credits to Lifted against future purchases from the device manufacturer totaling $370,047. The credit is to be provided by the manufacturer at the rate of $46,255.87 per quarter beginning with the first quarter of 2023 and continuing for the next six consecutive quarters, with a final quarterly credit of $46,255.91 for the fourth quarter of 2024. The agreement is a result of the vape manufacturer agreeing to share a portion of the Company’s prior $2,313,902 write-off of certain 2 mL disposable vapes that were written off due to clogging issues.

The payable forgiveness resulted in a net $485,496 improvement to the cost of goods sold and accrued liabilities sections of the Company’s consolidated statements of operations as of December 30, 2022. The $370,047 in credits had been booked as an asset as of December 30, 2022 and recognized as other income amortized quarterly at the rate of $46,256 per quarter beginning with the first quarter of 2023 and continuing for the next six consecutive quarters, with a final quarterly credit of $46,255 for the fourth quarter of 2024.

However, based on an analysis of credits applied to the vape device manufacturer bills in 2023, Lifted received $33,427 more credits than was expected/agreed to per the agreement ($185,024 per year for 2023 and 2024); as such, Lifted’s revised credit going into 2024 was $151,597, and this was to be amortized quarterly at the rate of $37,899 per quarter.

Based on another analysis of credits applied to vape device manufacturer bills through June 30, 2024, Lifted received $9,851 more credits than was expected; as such, Lifted’s revised credit as of June 30, 2024 was $103,847, and this is expected to be amortized quarterly at the rate of $51,924 per quarter.

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Fixed Assets – Fixed assets are recorded and stated at cost. Fixed assets that cost less than $2,500 are expensed, and fixed assets that cost $2,500 or more are capitalized. Depreciation of machinery and equipment, furniture and fixtures, leasehold improvements, and computer equipment, is based on the asset’s estimated useful life and is calculated using the straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that materially increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of disposed assets are eliminated and any resulting gain or loss on disposition is included in net income.

Management regularly reviews property and equipment and other long-lived assets for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is an indication of impairment, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks.

Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost to sell.

Security and State Licensing Deposits and Bonds – The Company has paid security deposits for its leased facilities located at 8910 58^th Place, Suites 100, 600 and 700, Kenosha, WI 53144, 5732 95^th Avenue, Suites 100-300, Kenosha, WI 53144, and 789 Tech Center Drive, Unit C, Durango, Colorado 81301. The Company had also paid a security deposit for its former sublease of the space located at 2701-09 West Fulton PH, Chicago, Illinois 60612.

As part of Lifted’s acquisition of the assets of Oculus, Lifted had assumed the Aztec Lease, and the security deposit that had been previously paid by Oculus to the landlord of the Aztec Lease. The Aztec Lease was terminated on May 7, 2024, and the security deposit was not returned to Lifted.

Prior to the Company’s acquisition of the 5511 Building on December 14, 2023, the Company had not paid a security deposit for its lease of the 5511 Building.

The Company is required to, and has, paid bonds and deposits to various state departments and vendors for licenses and utilities, respectively.

Revenue – The Company recognizes revenue in accordance with ASC 606. The majority of the Company’s sales are of branded products to distributors, wholesalers, and end consumers. A minority of the Company’s sales are of raw goods to manufacturers, distributors and wholesalers. The majority of the Company’s sales are to distributors, followed by the Company’s sales to wholesalers, and then the Company’s sales to end consumers. Distributors primarily sell Lifted’s products to vape and smoke shops, stores specializing in cannabinoid-infused products, convenience stores, health food stores, and other outlets.

Typically, the Company’s revenue is recognized when it satisfies a single performance obligation by transferring control of its products to a customer. Control is generally transferred when the Company’s products are either shipped or delivered based on the terms contained within the underlying contracts or agreements. If the shipping terms on a sale are FOB destination, the revenue is deferred until the product reaches its destination.

The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers. Discounts and rebates provided to customers are recorded as a reduction to gross sales.

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An allowance for sales is recorded for estimated future discounts/refunds related to returns of products sold prior to the reporting period end. Described below are some of the reasons why a customer may want to return an ordered item, and how the Company responds in each situation:

	1)	The ordered item breaks, melts, or separates in transit to the customer. In this case, the Company will replace the broken, melted or separated item at no cost to the customer.
	2)	The Company sent the wrong item to the customer. In this case, the Company will allow the customer to keep, at no cost to the customer, the item that was mistakenly sent to the customer. The Company will also send the correct product to the customer, at no cost to the customer.
	3)	The customer ordered the wrong product. In this case, the customer, at his/her own expense, must mail the mistakenly ordered product back to the Company, and the Company will mail the correct product to the customer.
	4)	The ordered item is recalled. In a situation where product is recalled, the Company will offer a replacement, credit, or refund.

An allowance for sales reduces net sales on the Consolidated Statements of Operations, and also reduces accounts receivable on the Consolidated Balance Sheets. Sales allowances of $103,516 and $635,098 were reported at June 30, 2024 and December 31, 2023, respectively. Management believes that an adequate allowance for sales has been made for discounts/refunds as of period end.

Disaggregation of Revenue

The Company has considered providing disaggregation of revenue by information regularly reviewed by the chief operating decision maker for evaluating the financial performance of operating segments, such as type of good, geographical region, market or type of customer, type of contract, contract duration, timing of transfer of goods, and sales channels. Due to the rapidly evolving nature of our industry, the Company is constantly launching new products to stay ahead of trends, finding new sales channels, initiating new distribution networks and modifying the prices of its products.

Shown below are tables showing the approximate disaggregation of historical revenue:

	For the three months ended								For the six months ended
	June 30,								June 30,
Type of Sale	2024				2023				2024				2023
Net sales of raw materials to customers	$	584,327	6	%	$	692	0	%	$	760,249	4	%	$	3,078	0	%
Net sales of products to private label clients		475,685	5	%		689,062	6	%		2,084,164	10	%		865,782	3	%
Net sales of products to wholesalers		2,461,062	26	%		2,462,335	20	%		5,224,679	26	%		4,901,856	20	%
Net sales of products to distributors		5,022,072	53	%		8,820,333	70	%		10,370,963	51	%		18,097,919	72	%
Net sales of products to end consumers		944,153	10	%		550,120	4	%		1,713,893	9	%		1,115,701	4	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the Three Months Ended								For the Six Months Ended
	June 30,								June 30,
Product Type	2024				2023				2024				2023
Vapes	$	4,660,821	49	%	$	6,458,977	52	%	$	10,127,924	50	%	$	12,440,638	50	%
Edibles		3,729,781	39	%		3,692,861	29	%		7,348,939	36	%		7,556,017	30	%
Flower		332,100	4	%		1,417,934	11	%		1,001,494	5	%		3,037,968	12	%
Cartridges		722,371	8	%		945,311	8	%		1,578,451	8	%		1,942,255	8	%
Apparel and Accessories		42,226	0	%		7,459	0	%		97,139	0	%		7,459	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

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	For the three months ended								For the six months ended
	June 30,								June 30,
Hemp vs Non-Hemp Product Sales	2024				2023				2024				2023
Net sales of hemp products	$	9,026,080	95	%	$	11,165,555	89	%	$	19,605,839	97	%	$	22,630,405	91	%
Net sales of non-hemp products		461,219	5	%		1,356,987	11	%		548,109	3	%		2,353,930	9	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Location of Sale	2024				2023				2024				2023
Inside of USA	$	9,487,299	100	%	$	12,509,778	100	%	$	20,153,948	100	%	$	24,959,109	100	%
Outside of USA		-	0	%		12,764	0	%		-	0	%		25,226	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

Deferred Revenue

Amounts received from a customer before the purchased product is shipped to the customer are treated as deferred revenue. If cash is not received, an accounts receivable is recognized for the invoiced order, but revenue is not recognized until the order is fully shipped. Accounts receivable include amounts associated with partially shipped orders, for which the unshipped portion is a contract asset. Contract assets represent invoiced but unfulfilled performance obligations.

At June 30, 2024, total deferred revenue was $866,435, all of which is expected to be recognized as revenue in 2024. At December 31, 2023, total deferred revenue was $235,891, all of which was recognized as revenue in 2024.

The table shown below represents the composition of deferred revenue between contract assets (invoiced but unfulfilled performance obligations) and deposits from customers from unfulfilled orders as of June 30, 2024 and December 31, 2023.

	June 30, 2024		December 31, 2023
Contract Assets (invoiced but unfulfilled performance obligations)	$	470,600	$	131,304

Deposits from customers for unfulfilled orders		395,835		104,586

Total Deferred Revenue	$	866,435	$	235,891

Cost of Goods Sold – Cost of goods sold consists of the costs of raw materials utilized in the manufacture of products, direct labor, co-packing fees, repacking fees, freight and shipping charges, warehouse expenses incurred prior to the manufacture of Lifted’s finished products and certain quality control costs. Raw materials include ingredients, product components and packaging materials.

Cost of goods sold amounted to $5,933,058 and $6,886,185 during the three months ended June 30, 2024 and 2023, respectively, and $13,215,667 and $13,699,533, during the six months ended June 30, 2024 and 2023, respectively. $651,190 and $42,289 of cost of goods sold relates to spoiled and obsolete inventory written off during the three months ended June 30, 2024 and 2023, respectively. $1,050,005 and $174,256 of cost of goods sold relates to spoiled and obsolete inventory written off during the six months ended June 30, 2024 and 2023, respectively.

Operating Expenses – Operating expenses include accounts such as payroll expenses, deferred contingent stock compensation expense, the company-wide management bonus pool, professional fees, bank charges and merchant fees, advertising and marketing, bad debt expense, depreciation and amortization, collaboration commission and royalty expense, and other operating expenses.

Total operating expenses increased to $4,136,986 for the quarter ended June 30, 2024, up from $3,263,683 during the quarter ended June 30, 2023. The primary driver for this increase in operating expenses was $1,165,275 of bad debt expense, which stems from the Company’s CECL Model analysis, which is described above, in the Accounts Receivable section.

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Total operating expenses decreased to $7,643,360 for the six months ended June 30, 2024, down from $9,017,012 during the six months ended June 30, 2023. The primary driver for this decrease in operating expenses was that during the first quarter of 2023, the Company recognized a net loss after ten straight quarters of profitability, solely because of the impact of a one-time, non-cash stock compensation expense of $2,138,175, which, for the six months ended June 30, 2023, was $1,584,848 on an after-tax basis. At the closing of the acquisition of Lifted in February 2020, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company (the “Deferred Contingent Stock Recipients”), as an employee retention incentive. Now that certain conditions and requirements have been met, the Deferred Contingent Stock vested on February 24, 2023, and on this date, in accordance with US GAAP, the Company expensed the value of the vested Deferred Contingent Stock. This one-time, non-cash charge reduced net income for the six months ended June 30, 2023 from $3,102,567 to $1,517,719. But for this charge, our Company would have reported a basic and fully diluted EPS of $0.22 and $0.19, respectively, for the six months ended June 30, 2023.

Offsetting the impact of the change in deferred contingent stock expense, when comparing the change in total operating expenses during the six months ended June 30, 2024 compared to 2023, is that during the six months ended June 30, 2024, the Company reported bad debt expense of $1,440,553, compared to bad debt expense of $221,500 during the six months ended June 30, 2023. As described below in ITEM 1A. RISK FACTORS, the delay in Lifted’s receipt of payments from certain customers—primarily distributors—have increasingly become an issue for Lifted. Certain customers have become slower to pay Lifted for purchased product (“Slow Paying Customers”), and the Slow Paying Customers disregard payment terms. Management speculates that some Slow Paying Customers may be slow-paying Lifted because of their own sales collection issues, which may in part be caused by the regulatory uncertainty over our industry. As described above in the Accounts Receivable section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES, the Company has an accounting protocol which effectively causes the Company to recognize an allowance for doubtful accounts for all invoices older than 90 days. Consequently, the delay in Lifted’s receipt of payments from certain customers has a direct impact on the Company’s net receivables, net income, and earnings per share.

Also offsetting the impact of the change in deferred contingent stock expense, when comparing the change in total operating expenses during the six months ended June 30, 2024 compared to 2023, is that during the six months ended June 30, 2024, the Company reported collaboration commission and royalty expense of $409,300, compared to zero collaboration commission and royalty expenses in the prior year six-month period.

Income Taxes – Provisions for income taxes are based on taxes payable or refundable for the current year and deferred income taxes. Deferred income taxes are provided on differences between the tax bases of assets and liabilities and their reported amounts in the financial statements and on tax carry forwards. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is provided against deferred income tax assets when it is not more likely than not that the deferred income tax assets will be realized.

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Basic and Diluted Earnings (Loss) Per Common Share – Basic earnings (loss) per common share is determined by dividing earnings (loss) by the weighted-average number of common shares outstanding during the period. Diluted earnings (loss) per common share is calculated by dividing earnings (loss) by the weighted-average number of common shares and dilutive common share equivalents outstanding during the period. When dilutive, the incremental potential common shares issuable upon exercise of stock options and warrants are determined by the treasury stock method. The following table summarizes the calculations of basic and diluted earnings (loss) per common share for the three and six months ended June 30, 2024 and 2023:

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023
Net Income/(Loss)	$	(523,212	)	$	1,659,461	Net Income/(Loss)	$	(1,664,216	)	$	1,517,719

Weighted average number of common shares outstanding:						Weighted average number of common shares outstanding:
Basic		14,759,282			14,512,648	Basic		14,782,480			14,380,431
Diluted		14,759,282			16,689,846	Diluted		14,782,480			16,557,629

Basic Net Income/(Loss) per Common Share	$	(0.04	)	$	0.11	Basic Net Income/(Loss) per Common Share	$	(0.11	)	$	0.10
Diluted Net Income/(Loss) per Common Share	$	(0.04	)	$	0.10	Diluted Net Income/(Loss) per Common Share	$	(0.11	)	$	0.09

As of June 30, 2024, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (c) warrants to purchase 2,280,000 shares of common stock at $5.00 per share, all of which are vested.

As of June 30, 2024, the Company had 2,500 shares of Series A Preferred Stock outstanding convertible into 250,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($1.00/share) was higher than the stock closing price at June 30, 2024 ($0.58/share).

As of June 30, 2024, the Company had 40,000 shares of Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5.00/share) was higher than the stock closing price at June 30, 2024 ($0.58/share). There were also 142,000 shares of issuable Deferred Contingent Stock included in the June 30, 2024 diluted EPS calculation.

As of June 30, 2023, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) warrants to purchase 155,500 shares of common stock at $1.00 per share, (c) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (d) warrants to purchase 2,280,000 shares of common stock at $5.00 per share, all of which are vested.

At June 30, 2023, the Company had 4,500 shares of Series A Preferred Stock outstanding convertible into 450,000 shares of common stock; these are included in the diluted earnings calculation. At June 30, 2023, the Company had 40,000 shares of Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5/share) was higher than the stock closing price at June 30, 2023 ($2.21/share). There were also 235,000 shares of issuable Deferred Contingent Stock included in the June 30, 2023 diluted EPS calculation. Also included in the June 30, 2023 diluted EPS calculation was the minimum number of shares of common stock (160,000) that would eventually be issued pursuant to the Oculus Merger Agreement.

Stock Buyback Transactions and Cancellations

On April 2, 2024, LFTD Partners signed a Stock Buyback Agreement to purchase 25,000 shares of common stock of the Company from a Lifted employee for $1.68 per share, for a total purchase price of $42,000. On April 3, 2024, all such 25,000 shares were purchased by the Company and immediately cancelled.

On April 8, 2024, LFTD Partners signed a Stock Buyback Agreement to purchase 18,000 shares of common stock of the Company from a Lifted employee for $1.68 per share, for a total purchase price of $30,240. On April 10, 2024, all such 18,000 shares were purchased by the Company and immediately cancelled.

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On April 9, 2024, LFTD Partners signed a Stock Buyback Agreement to purchase 100,000 shares of common stock of the Company from a Lifted employee for $1.68 per share, for a total purchase price of $168,000. On April 10, 2024, all such 100,000 shares were purchased and immediately cancelled.

Recent Accounting Pronouncements – On December 14, 2023, the FASB issued a final standard on improvements to income tax disclosures, ASU 2023-09, Improvements to Income Tax Disclosures. The standard requires disaggregated information about a reporting entity’s effective tax rate reconciliation as well as information on income taxes paid. The standard is intended to benefit investors by providing more detailed income tax disclosures that would be useful in making capital allocation decisions. For public business entities, the new requirements will be effective for annual periods beginning after December 15, 2024. The Company is currently evaluating the impact, if any, that the updated standard will have on the consolidated financial statements.

On November 27, 2023, the FASB issued ASU 2023-07-Segment Reporting. The new guidance was issued primarily to provide financial statement users with more disaggregated expense information about a public entity’s reportable segments. The guidance is effective for calendar year public entities in 2024 year-end financial statements, and should be adopted retrospectively unless impracticable. The Company is currently evaluating the impact, if any, that the updated standard will have on the consolidated financial statements.

The Company is researching what other pronouncements may be applicable to the Company’s accounting and whether or not any other pronouncements should be adopted.

Advertising and Marketing Expenses – Advertising and marketing costs are expensed as incurred. Advertising and marketing expenses primarily consist of advertising, trade show expenses, promotional products and other marketing expenses. During the three months ended June 30, 2024 and 2023, the Company incurred $190,126 and $250,178 of advertising and marketing expenses, respectively. In comparison, during the six months ended June 30, 2024 and 2023, the Company incurred $366,786 and $478,749 of advertising and marketing expenses, respectively.

Off-Balance Sheet Arrangements – The Company has no off-balance sheet arrangements.

Reclassifications – Some items from the prior period have been reclassified within the financial statements to conform with the current presentation.

Business Combinations and Consolidated Results of Operations and Outlook – The Company accounts for its acquisitions under ASC Topic 805, Business Combinations and Reorganizations (“ASC Topic 805”). ASC Topic 805 provides guidance on how the acquirer recognizes and measures the consideration transferred, identifiable assets acquired, liabilities assumed, non-controlling interests, and goodwill acquired in a business combination. ASC Topic 805 also expands required disclosures surrounding the nature and financial effects of business combinations. Acquisition costs are expensed as incurred.

When the Company acquires a business, we allocate the purchase price to the assets acquired and liabilities assumed in the transaction at their respective estimated fair values. We record any premium over the fair value of net assets acquired as goodwill. The allocation of the purchase price involves judgments and estimates both in characterizing the assets and in determining their fair value. We use all available information to make these fair value determinations and engage independent valuation specialists to assist in the fair value determination of the acquired long-lived assets.

Accounting for Operating and Finance Lease Right-of-Use Assets – In February 2016, the FASB issued ASU No. 2016-02, “Leases” (Topic 842) (“ASU 2016-02”). The amended guidance, which was effective for the Company on January 1, 2019, requires the recognition of lease assets and lease liabilities on the balance sheet for those leases with terms in excess of 12 months and currently classified as operating leases. Leases with an initial term of one year or less are not recorded on the balance sheet; lease expense for these types of leases are recognized on a straight-line basis over the lease term. Options to extend or terminate a lease are not included in the determination of the right-of-use asset or lease liability unless it is reasonably certain to be exercised. Lifted adopted ASU 2016-02 using the modified retrospective approach, electing the package of practical expedients.

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Accounting for Goodwill – Goodwill represents the future economic benefit arising from other assets acquired that could not be individually identified and separately recognized. The goodwill arising from the Company’s acquisitions is attributable to the value of the potential expanded market opportunity with new customers.

Goodwill is not amortized but is subject to annual impairment testing unless circumstances dictate more frequent assessments. The Company performs an annual impairment assessment for goodwill during the fourth quarter of each year and more frequently whenever events or changes in circumstances indicate that the fair value of the asset may be less than the carrying amount. Goodwill impairment testing is a two-step process performed at the reporting unit level. Step one compares the fair value of the reporting unit to its carrying amount. The fair value of the reporting unit is determined by using the income approach. Under the income approach, the Company determines fair value based on estimated future cash flows of the reporting unit, which are discounted to the present value using discount factors that consider the timing and risk of cash flows and other factors. For the discount rate, the Company considered the current market interest rates, including the interest rates on the Company’s recently closed loans from Surety Bank, the Company’s risk relative to the overall market, the Company’s size and industry and other Company-specific risks. Other significant assumptions used in the income approach include the terminal value, growth rates, future capital expenditures and changes in future working capital requirements. If the fair value of the reporting unit is greater than its carrying amount, there is no impairment. If the reporting unit’s carrying amount exceeds its fair value, then the second step must be completed to measure the amount of impairment, if any. Step two calculates the implied fair value of goodwill by deducting the fair value of all tangible and intangible net assets of the reporting unit from the fair value of the reporting unit as calculated in step one. In this step, the fair value of the reporting unit is allocated to all of the reporting unit’s assets and liabilities in a hypothetical purchase price allocation as if the reporting unit had been acquired on that date. If the carrying amount of goodwill exceeds the implied fair value of goodwill, an impairment loss is recognized in an amount equal to the excess.

Determining the fair value of a reporting unit is judgmental in nature and requires the use of significant estimates and assumptions, including revenue growth rates, strategic plans, and future market conditions, among others. There can be no assurance that the Company’s estimates and assumptions made for purposes of the goodwill impairment testing will prove to be accurate predictions of the future. Changes in assumptions and estimates could cause the Company to perform an impairment test prior to scheduled annual impairment tests.

NOTE 3 - RISKS AND UNCERTAINTIES

Going Concern – The Company currently has one revenue-generating subsidiary, Lifted. Prior to the acquisition of Lifted on February 24, 2020, the Company had no sources of revenue, and the Company had a history of recurring losses, which has resulted in an accumulated deficit of $3,767,706 as of June 30, 2024. Bankruptcy of the Company at some point in the future is a possibility. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. If and to the extent that the revenue generated by Lifted is not adequate to pay the Company’s operating expenses, the Company's financial obligations under its loan agreements with Surety Bank, and the dividends accruing on its preferred stock, then Company management plans to sustain the Company as a going concern by taking the following actions: (1) acquiring and/or developing profitable businesses that will create positive income from operations; and/or (2) completing private placements of the Company’s common stock and/or preferred stock. Management believes that by taking these actions, the Company will be provided with sufficient future operations and cash flow to continue as a going concern. However, there can be no assurances or guarantees whatsoever that the Company will be successful in consummating such actions on acceptable terms, if at all. Moreover, any such actions can be expected to result in substantial dilution to the existing shareholders of the Company.

The Company’s investments in Ablis, Bendistillery and Bend Spirits made the Company a minority owner of these companies. As a minority owner, the Company is not able to recognize any portion of Ablis’, Bendistillery’s or Bend Spirits’ revenues or earnings in the Company’s financial statements. The Company monitors its investments in Ablis, Bendistillery and Bend Spirits, and from time to time will evaluate whether there has been a potential impairment of value.

The regulatory risks and uncertainties associated with Lifted's cannabinoid-infused products, vaping and nicotine products industries, together with the other significant risks described in our Annual Report on Form 10-K for the year ended December 31, 2023, filed with the SEC on March 29, 2024, have created significant adverse risks to the Company, which have caused substantial doubt about the Company’s ability to continue as a going concern.

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The Company has significant financial obligations under its loan agreements with Surety Bank, and also the Company is accruing and paying 3% annual dividends on its outstanding Series A and Series B Convertible Preferred Stock.

In addition, factors that could materially affect future operating results include, but are not limited to, changes to laws and regulations, especially any future changes to the so-called “Farm Bill” at the federal level, any new rule proposed by the federal Drug Enforcement Administration that might attempt to classify certain hemp-derived products as controlled substances, and any other federal or state laws and regulations related to hemp-derived cannabinoids, nicotine or tobacco products, kratom, psychoactive products and/or vaping. The company is also subject to vendor concentration risk, customer concentration risk, customer credit risk, and counterparty risk.

The Company maintains levels of cash bank accounts that typically exceed federally insured limits. The Company has not experienced any losses in such accounts and it believes that it is not exposed to any significant credit risk on cash.

No assurance or guarantee whatsoever can be given that the net income of the Company’s wholly owned subsidiary Lifted will be sufficient to allow the Company to pay all of its operating expenses, its financial obligations under its loan agreements with Surety Bank, the dividends accruing and being paid on the Company’s preferred stock, future company-wide management bonus pool payments, and other obligations.

As a result of all of the foregoing described factors, there is substantial doubt that the Company will be able to continue as a going concern. Bankruptcy of the Company at some point in the future is a possibility. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Customer Concentration Risk – During the quarter ended June 30, 2024, 21 customers made up 50% of Lifted’s sales. In comparison, during the quarter ended June 30, 2023, 16 customers made up approximately 50% of Lifted Made’s sales.

Vendor Dependence – Regarding the purchases of raw goods and finished goods (“Inventory”), during the quarter ended June 30, 2024, approximately 55% of the Inventory that Lifted purchased was from four vendors. In comparison, during the quarter ended June 30, 2023, approximately 68% of the Inventory that Lifted purchased were from five vendors.

The loss of Lifted’s relationships with these customers and vendors could have a material adverse effect on Lifted’s business.

NOTE 4 – THE COMPANY’S INVESTMENTS

The Company’s Investment in Lifted

At December 31, 2023, the Company performed its annual goodwill impairment assessment on the goodwill recognized as part of the acquisition of Lifted, and determined that no impairment was necessary.

The Company’s Investments in Ablis, Bendistillery and Bend Spirits

On April 30, 2019, the Company purchased 4.99% of the common stock of each of Ablis Holding Company, Bendistillery Inc., and Bend Spirits, Inc. for an aggregate purchase price of $1,896,200.

On July 21, 2024, the management of LFTD Partners had a video conference with the officers of Ablis, Bendistillery and Bend Spirits. During this meeting, the management of those companies discussed the performance of Ablis, Bendistillery and Bend Spirits during the quarter ended June 30, 2024. Based upon the financial and non-financial information that was shared with LFTD Partners during that conference call, the management of LFTD Partners believes that no impairment of the value of Bendistillery, Bend Spirits or Ablis is warranted at this point in time.

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The Company’s Investment in SmplyLifted LLC

During February 24, 2020 through December 31, 2020, the Company recognized a loss of $4,429 from its 50% membership interest in SmplyLifted, and wrote down the value of its investment in SmplyLifted to $195,571. During the year ended December 31, 2021, the Company recognized a loss of $195,571 from its 50% membership interest in SmplyLifted. At December 31, 2021, Lifted wrote off its receivables from SmplyLifted, and its loans to SmplyLifted, which totaled $388,727.

On February 9, 2022, Lifted signed an Agreement to sell its 50% membership interest in SmplyLifted to Corner Vapory LLC, an affiliate of NWarrender, CEO of Lifted, for $1, plus ninety-nine percent (99%) of any and all payments and other consideration received or owed to Corner Vapory LLC in regard to SmplyLifted’s existing inventory of tobacco-free nicotine pouches. Lifted had the option to re-purchase the 50% membership interest in SmplyLifted LLC from Corner Vapory LLC for $1,000 in cash at any time on or before December 31, 2032. However, Lifted never exercised this option, and SmplyLifted was dissolved on November 28, 2022, due to insolvency.

NOTE 5 – PROPERTY AND EQUIPMENT, NET

Property and Equipment consist of the following:

Asset Class	June 30, 2024			December 31, 2023
Building	$	805,545		$	805,545
Land	$	430,754		$	430,754
Machinery & Equipment	$	1,460,033		$	1,473,609
Furniture & Fixtures	$	138,184		$	107,509
Computer Equipment	$	18,979		$	18,979
Building & Leasehold Improvements	$	621,633		$	581,394
Vehicles	$	117,047		$	117,047
Trade Show Booths	$	203,740		$	55,081
Sub-total:	$	3,795,915		$	3,589,918

Less: accumulated depreciation	$	(813,493	)	$	(593,531	)
	$	2,982,422		$	2,996,387

The useful lives of the Company’s property and equipment by asset class are as follows:

Asset Class		Estimated Useful Life
Building		39 years
Land		Indefinite
Machinery & Equipment		60 months
Building Improvements		60 months
Leasehold Improvements		The shorter of the length of the lease or 60 months
Trade Show Booths		36 months
Vehicles		60 months
Computer Equipment		60 months
Furniture & Fixtures		60 months

In the Consolidated Statements of Operations, depreciation expense is consolidated with amortization expense.

After allocating depreciation of machinery and equipment and 5511 Building of $75,417 and 152,383, respectively, as overhead to finished goods, depreciation expense of $49,435 and $98,233, respectively, was recognized during the three and six months ended June 30, 2024.

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In comparison, after allocating depreciation of machinery and equipment of $44,495 and $77,725, respectively, as overhead to finished goods, depreciation expense of $40,669 and $74,481, respectively, was recognized during the three and six months ended June 30, 2023.

NOTE 6 – NOTES RECEIVABLE

The William Noyes Webster Foundation, Inc.

The Foundation, a non-profit Massachusetts corporation, has received a provisional registration from the Commonwealth of Massachusetts to own and operate a medical marijuana cultivation facility in Plymouth, Massachusetts, and a medical marijuana dispensary in Dennis, Massachusetts. Jane W. Heatley (“Heatley”) is the founder and a member of the board of directors of the Foundation.

Teaming Agreement – The Company believes it is highly likely that the board of directors of the Foundation will only approve contracts that have been negotiated and approved by Heatley. Consequently, on July 8, 2014, the Company entered into a Teaming Agreement (the “Teaming Agreement”) with Heatley, in which, among other things: (1) the Company and Heatley agreed to use their respective best efforts, working exclusively together as a team, and not as a partnership or other entity, in order to consummate transactions, agreements, contracts or other arrangements pursuant to which the Company will provide capital and expertise to the Foundation; and (2) Heatley agreed that Heatley shall not, and shall not permit the Foundation to, discuss or negotiate for debt or equity financing, or consulting services or other expertise, from any third party. The Company claims that Heatley violated the Teaming Agreement by discussing and negotiating for debt or equity financing, or consulting services or other expertise, from at least one third party. Heatley claims that the Company violated the Teaming Agreement alleging that the Company failed to lend funds to the Foundation in accordance with the Teaming Agreement. The Company believes Heatley’s claim to be baseless. No assurances whatsoever can be made that Heatley will comply with the terms of the Teaming Agreement, nor that the Company will be able to adequately enforce the terms of the Teaming Agreement if it is ever the subject of litigation.

Promissory Note – On July 14, 2014, the Foundation signed and delivered to the Company a Secured Promissory Note (the “Note”) which is in the stated loan amount of $1,500,000, and is secured by a Security Agreement of even date therewith (the “Security Agreement”). The Note provides that the $1,500,000 loan may be advanced in one or more installments as the Foundation and the Company may mutually agree upon. The Foundation and the Company mutually agreed that the first installment of this loan would be $602,500. Pursuant to instructions from the Foundation, on July 14, 2014, the Company paid $2,500 owed by the Foundation to one of its consultants, and the Company advanced $600,000 directly to the Foundation. The amount and timing of subsequent loan installments under the Note, which could have totaled $897,500, had not yet been mutually agreed upon between the Foundation and the Company as of the date of the Note.

Between April and July 2015, the Company loaned an additional $135,350 to the Foundation, evidenced by the Note and secured by the Security Agreement. Following such additional loans, the principal of the loan from the Company to the Foundation, evidenced by the Note and secured by the Security Agreement, is now $737,850. The principal balance outstanding under the Note bore interest at the rate of 12.5% per annum, compounded monthly. It was contemplated that the first payment of accrued interest by the Foundation under the Note would be made as soon after the Foundation commences operations of the Plymouth Cultivation Facility and the Dennis Dispensary as the Foundation’s cash flows shall reasonably permit, but in any event no later than one year after the Foundation commences operations. The principal of the Note would be payable in eight consecutive equal quarterly installments, commencing on the last day of the calendar quarter in which the Foundation commences operations. Principal on the Note and related accrued interest would be considered past due if the aforementioned payments were not received by their due dates.

Uncollectable Note and Interest Receivable – The Company assessed the collectability of the Note based on the adequacy of the Foundation’s collateral and the Foundation’s capability of repaying the Note according to its terms. Based on this assessment, on September 1, 2015, the Company concluded that the Note and interest receivable would not be collectible. As such, the Company wrote off the Note totaling $737,850 and interest receivable totaling $97,427 as bad debt expense on September 1, 2015.

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NOTE 7 – INTANGIBLE ASSETS, NET

Website

The cost of developing Lifted’s website, www.urb.shop, which was previously www.LiftedMade.com, was amortized over 32 months. No amortization related to the website was recognized during the six months ended June 30, 2024 and 2023, since the website intangible asset was fully amortized as of December 31, 2022.

NOTE 8 – RELATED PARTY TRANSACTIONS

Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612

On July 6, 2022, Lifted entered into a sublease for office space in Chicago, Illinois located at 2701-09 West Fulton PH, Chicago, Illinois 60612. The sublease was terminated as of June 30, 2024. Prior to the termination of the sublease, the sublease cost $3,000 per month, plus supplemental lease related charges such as real estate taxes and common expenses of the property that were commercially typical costs. The sublease was retroactively effective as of June 1, 2022 and for a five-month term that ended on October 31, 2022. Thereafter, until it was terminated, the sublease operated on a month-to-month basis. The purpose of the sublease was to make available office space for the members of Lifted’s sales team who live in Chicago. These salespeople were spending significant time in their cars commuting from Chicago to Kenosha.

The sublessor was Lifted’s former Chief Strategy Officer. The sublease was structured so that the sublessor's lease payment obligations to the landlord were passed on to Lifted on a dollar-for-dollar basis, such that the sublessor did not realize a cashflow profit or loss from the sublease.

Since the term was less than twelve months, this lease was not recorded on the Consolidated Balance Sheet, and lease expense was recognized on a straight-line basis over the lease term.

Robert T. Warrender II

In January 2022, Lifted hired Mr. Robert T. Warrender II, NWarrender’s father, as an employee. Mr. Warrender is also a Director of LFTD Partners Inc.

During the three and six months ended June 30, 2024, $16,154 and $30,000, respectively, in wages were paid to Mr. Warrender. As of June 30, 2024, $2,000 in expense reimbursements were owed to Mr. Warrender.

During the three and six months ended June 30, 2023, $16,154 and $30,000, respectively, in wages were paid to Mr. Warrender. As of June 30, 2023, $1,860 in expense reimbursements were owed to Mr. Warrender.

Robert T. Warrender III

Mr. Robert T. Warrender III is NWarrender’s brother, and Director Mr. Robert T. Warrender II’s son. From January 9, 2023 until July 1, 2023, Mr. Warrender worked for Lifted as an employee in sales; previously, Mr. Warrender operated as an independent contractor of Lifted. During the three and six months ended June 30, 2023, $13,470 and $22,700 in compensation was paid to Mr. Warrender.

Outside Director Fees

Each of the Company’s outside directors, including Mr. Vincent J. Mesolella, Dr. Joshua A. Bloom, Mr. Richard E. Morrissy, Dr. James S. Jacobs, and Mr. Kevin J. Rocio, received quarterly director fees of $4,000 in each of the quarters ended June 30, 2024 and 2023. Dr. Jacobs is the brother of CEO GJacobs and the uncle of President and CFO WJacobs.

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William C. “Jake” Jacobs

At the closing of the acquisition of Lifted, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company at the closing of the Merger (the “Deferred Contingent Stock Recipients”). Now that certain conditions and requirements have been met, starting on February 24, 2023, the Deferred Contingent Stock has begun to be issued to certain Deferred Contingent Stock Recipients who have instructed the Company to issue to them their respective, earned Deferred Contingent Stock. Through June 30, 2024, 503,000 shares of Deferred Contingent Stock have been issued to certain Deferred Contingent Stock Recipients, including 200,000 shares of Deferred Contingent Stock to WJacobs.

Nicholas S. Warrender

Lease and Purchase of 5511 95th Avenue, Kenosha, Wisconsin 53144

Toward the end of 2020, NWarrender, through his assigned entity 95th Holdings, LLC ("Holdings"), purchased a building located at 5511 95th Avenue, Kenosha, Wisconsin 53144 (“5511 Building”) that was immediately leased to us to conduct our expanded operations. The 5511 Building includes office, laboratory and warehouse space. As part of the lease agreement with Holdings, the parties agreed that Lifted would eventually purchase the 5511 Building. The purchase price for the 5511 Building was originally subject to variation based on a formula agreed upon by the parties. Pursuant to the Omnibus Agreement with NWarrender on December 30, 2021, Lifted was obligated to purchase the 5511 Building from Holdings on or before December 31, 2022 for a fixed purchase price of $1,375,000.

Pursuant to an Acceleration Agreement, the deadline to purchase the 5511 Building was extended by one year to December 31, 2023. In addition, the Acceleration Agreement contained a provision that if we raised $5,000,000 of debt or equity capital, then Lifted or our designee would be obligated to purchase the 5511 Building from Holdings at the agreed upon $1,375,000 purchase price within two days.

On December 14, 2023, LFTD Partners and Lifted (together the “Borrower”), jointly borrowed a total of $3,910,000 from Surety Bank, of DeLand, Florida (“Lender”), and simultaneously Lifted purchased the 5511 Building from Holdings for $1,375,000 as previously agreed upon.

The Lender made two five-year loans to the Borrower, as joint borrowers: (1) a working capital loan of $3,000,000 at 9.5% fixed annual interest, and (2) a $910,000 loan at 10% fixed annual interest, the net proceeds of which were used by Lifted to pay a portion of the $1,375,000 purchase price of the 5511 Building. The two loans are cross collateralized by a first lien mortgage on the 5511 Building, and by a first lien security interest in all of the other assets owned by LIFD and Lifted, in favor of Surety Bank.

Corner Vapory LLC

NWarrender is a 50% owner in Corner Vapory LLC. Corner Vapory LLC owned a vape shop (called Corner Vapory), and Canna Vita, a CBD shop, both of which were located in Kenosha, Wisconsin and were customers of Lifted. The other owners of Corner Vapory LLC consist of Lifted’s Director of Operations and his wife. In the past, Lifted sold products to Corner Vapory from time-to-time; however, Lifted did not sell any products to Corner Vapory LLC during the three or six months ended June 30, 2024 and 2023.

NOTE 9 – SHAREHOLDERS’ EQUITY

Issuance of Series A Convertible Preferred Stock

The Company has authorized 400,000 shares of its Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock may be converted into 100 shares of common stock. The Series A Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series A Convertible Preferred Stock dividends are cumulative. The Series A Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $3.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days. The Series A Convertible Preferred Stock have no voting rights. The holders of the Series A Convertible Preferred Stock shall have voluntary conversion rights. Shares of Series A Convertible Preferred Stock are subject to mandatory conversion (in the discretion of the Company) at such time as the Company’s common stock has closed at $5.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 50,000 shares traded on each of those 20 consecutive trading days.

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Between February 27, 2019 and May 13, 2019, the Company accepted subscriptions from accredited investors to purchase 66,150 shares of newly issued Series A Preferred Stock for an aggregate purchase price of $6,615,000 in cash. These 66,150 shares of Series A Preferred Stock are convertible at the option of the holders into 6,615,000 shares of newly issued common stock of the Company, or $1.00 per share of common stock of the Company. The Series A Preferred Stock will receive an annual 3% dividend, and will be subject to mandatory conversion, under terms and conditions set forth in the Certificate of Designation of the Series A Preferred Stock. On August 2, 2019, the Company filed a Form S-1 Registration Statement covering the shares of newly issued common stock of the Company into which the Series A Convertible Preferred Stock can be converted. On July 6, 2020, the Company filed with the SEC an amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On December 10, 2020, the Company filed with the SEC a second amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On June 2, 2021, the Company filed with the SEC a third amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On July 2, 2021, the Company filed with the SEC a fourth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On July 26, 2021, the Company filed with the SEC a fifth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On August 19, 2021, the Company filed with the SEC a sixth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. The Registration Statement was approved and deemed effective by the SEC on August 26, 2021.

As of June 30, 2024, 63,650 shares of Series A Preferred Stock have been converted into a total of 6,365,000 shares of common stock of the Company, which leaves 2,500 shares of Series A Preferred Stock currently outstanding, convertible into 250,000 shares of common stock of the Company.

As of June 30, 2024 and December 31, 2023, the Company has accrued a liability of $1,547 and $5,328, respectively, as dividends payable to holders of the Series A Convertible Preferred Stock. The Company fully intends on paying the annual dividends to the holders of the Series A Convertible Preferred Stock. During the three and six months ended June 30, 2024, a total of $4,500 and $7,500, respectively, of cash dividends were paid to the Series A Convertible Preferred Stock holders. In comparison, during the three and six months ended June 30, 2023, a total of $10,500 and $13,499, respectively, of cash dividends were paid to the Series A Convertible Preferred Stock holders.

All of the issuances of securities described above were restricted share issuances and deemed to be exempt from registration in reliance on Rule 506 of Regulation D and/or Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering. Each investor represented that they were accredited investors, as defined in Rule 501 of Regulation D and, there was no general solicitation or general advertising used to market the securities. We made available to each investor disclosure of all aspects of our business, including providing the investor with press releases, access to our auditors, and other financial, business, and corporate information. All securities issued were restricted with an appropriate restrictive legend on certificates for notes and warrants issued stating that the securities (and underlying shares) have not been registered under the Securities Act and cannot be sold or otherwise transferred without an effective registration or an exemption therefrom.

Issuance of Series B Convertible Preferred Stock

The Company has authorized 5,000,000 shares of its Series B Convertible Preferred Stock. Each share of Series B Convertible Preferred Stock may be converted into one share of common stock. The Series B Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series B Convertible Preferred Stock dividends are cumulative. The Series B Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $7.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days. The Series B Convertible Preferred Stock have no voting rights. The holders of the Series B Convertible Preferred Stock shall have voluntary conversion rights. Shares of Series B Convertible Preferred Stock are subject to mandatory conversion (in the discretion of the Company) at such time as the Company’s common stock has closed at $9.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 50,000 shares traded on each of those 20 consecutive trading days.

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Between July 24, 2019 and December 5, 2019, the Company accepted subscriptions from accredited investors to purchase 100,000 shares of newly issued Series B Preferred Stock for an aggregate purchase price of $500,000 in cash. These 100,000 shares of Series B Preferred Stock are convertible at the option of the holder into 100,000 shares of newly issued common stock of the Company. The Series B Preferred Stock will receive an annual 3% dividend, and will be subject to mandatory conversion, under terms and conditions set forth in the Certificate of Designation of the Series B Preferred Stock. On August 2, 2019, the Company filed a Form S-1 Registration Statement covering the shares of newly issued common stock of the Company into which the Series B Convertible Preferred Stock can be converted. On July 6, 2020, the Company filed with the SEC an amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On December 10, 2020, the Company filed with the SEC a second amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On June 2, 2021, the Company filed with the SEC a third amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On July 2, 2021, the Company filed with the SEC a fourth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On July 26, 2021, the Company filed with the SEC a fifth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On August 19, 2021, the Company filed with the SEC a sixth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. The Registration Statement was approved and deemed effective by the SEC on August 26, 2021.

As of June 30, 2024, 60,000 shares of Series B Preferred Stock have been converted into a total of 60,000 shares of common stock of the Company, which leaves 40,000 shares of Series B Preferred Stock currently outstanding, convertible into 40,000 shares of common stock of the Company.

As of June 30, 2024 and December 31, 2023, the Company has accrued a liability of $4,788 and $1,796, respectively as dividends payable to holders of the Series B Convertible Preferred Stock. The Company fully intends on paying the annual dividends to the holders of the Series B Convertible Preferred Stock, and as such, the Company has accrued the liability on the Series B Convertible Preferred Stock. During the three and six months ended June 30, 2024 and 2023, no cash dividends were paid to the Series B Convertible Preferred Stock holders.

Share-Based Compensation

At the closing of the acquisition of Lifted, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company at the closing of the Merger (the “Deferred Contingent Stock Recipients”). Now that certain conditions and requirements have been met, starting on February 24, 2023, the Deferred Contingent stock has begun to be issued to certain Deferred Contingent Stock Recipients who have instructed the Company to issue to them their respective, earned Deferred Contingent Stock.

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Due to the lack of marketability of the Company’s common stock, LFTD Partners hired a third-party valuation firm (the “Valuation Firm”) to calculate discount rates to apply to the value of the Deferred Contingent Stock for both financial reporting and tax purposes. The Valuation Firm used the Finnerty Protective Put Model to determine the discount rates to apply to the Deferred Contingent Stock in order to value it, for both financial reporting and tax reporting purposes. The Finnerty model is variant of the protective put method that estimates the discount based on the average price over the restriction period rather than based on the final price.

The Valuation Firm’s report indicated that, for financial reporting purposes, a 22% discount for lack of marketability should be used when valuing all 645,000 shares of Deferred Contingent Stock, as of February 24, 2023. Assumptions used in the model for financial reporting purposes include: that no dividends on common stock will be paid, that the expected volatility is based on the historical volatility of the trading of LIFD’s common stock, and that there is a 0.5 year term based on the six-month holding period due to Rule 144. As of February 24, 2023, total stock compensation expense of $2,138,175 related to the 645,000 shares of Deferred Contingent Stock was recognized.

The Valuation Firm’s report also indicated that, for tax reporting purposes, discounts ranging from 23% to 31% for lack of marketability and blockage should be used when valuing the 410,000 shares of Deferred Contingent Stock that were issued during the first quarter of 2023. In the Finnerty Protective Put model for each unique block of issued stock, the Valuation Firm has assumed a minimum term of six months, equal to the minimum time to sell the subject shares due to their restricted nature; and a maximum term equal to the amount of time it would take for the market to absorb the additional shares based upon an assumed additional volume of 7.5%. The Valuation Firm also assumed that no dividends on common stock will be paid, and that the expected volatility is based on the historical volatility of the trading of LIFD’s common stock.

Through June 30, 2024, 503,000 shares of Deferred Contingent Stock have been issued to certain Deferred Contingent Stock Recipients.

The following is a summary of share-based compensation, stock option and warrant activity as of June 30, 2024 and changes during the quarter then ended:

						Weighted-Average		Aggregate
				Weighted-Average		Remaining Contractual		Intrinsic
	Shares			Exercise Price		Term (Years)		Value
Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, April 1, 2024		3,612,198		$	3.85		0.82	$	170,500

Expired financing warrants (May 2024)		(155,500	)

Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding, June 30, 2024		3,456,698		$	3.97		0.60	$	-
Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock, June 30, 2024		3,456,698		$	3.97		0.60	$	-

Cancellation of Warrants Issued in Connection with the Acquisition of Lifted Made

On February 24, 2023, warrants to purchase 15,000 shares of unregistered common stock of the Company were cancelled because the Warrant recipient was no longer continuously employed by Lifted or was no longer a contractor, consultant, paid advisor, or informal paid advisor of Lifted.

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NOTE 10 – CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

Lease and Purchase of Building Located at 5511 95th Ave, Kenosha, Wisconsin 53144

On December 18, 2020, Lifted as tenant entered into a Lease Agreement (the “Lease) with 95th Holdings, LLC (“Landlord”) for office, laboratory and warehouse space in a building located at 5511 95^th Avenue, in the City of Kenosha, State of Wisconsin (the “Premises”). The lease commencement date was January 1, 2021, and lease termination date was January 1, 2026.

Landlord was an entity owned directly or indirectly by NWarrender, the Company’s Vice Chairman and COO, the CEO of Lifted, and the largest stockholder of the Company as the beneficial owner of 3,900,455 shares of common stock of the Company. Due to the potential conflict of interest, the terms and conditions of the Lease were negotiated on behalf of Lifted by Vincent J. Mesolella, the Lead Outside Director of the Company. Landlord and Lifted were represented by their own independent legal counsel in connection with the Lease. Under the terms of the Lease, NWarrender is able to benefit through his ownership of Landlord by Landlord’s receiving rent and eventually selling the Premises to Lifted.

Lifted constructed improvements to the Premises including a clean room, and gradually moved into the Premises over the course of the first quarter of 2021.

Under the terms of the “triple-net” Lease, starting on January 1, 2021, Lifted leased approximately 11,238 square feet at the Premises at $6.13 per square foot per year in base rent ($68,888.94 in 2021), which was subject to a 2% increase in base rent each year, plus certain operating expenses and taxes. The Lease was to continue until midnight on the fifth anniversary date of the commencement date of the Lease. Lifted was to have the right to extend the original five year term of the Lease for one extension period of two years, commencing upon the expiration of the original term. Lifted and Landlord were required to execute an “Amendment of Extension” prior to six months before the expiration of the original term. Prior to Lifted’s purchase of the Premises, the rent schedule was as follows:

Rent Schedule

Date	Base Monthly Rent
January 1, 2021 – December 31, 2021	$	5,740.75
January 1, 2022 – December 31, 2022	$	5,855.57
January 1, 2023 – December 31, 2023	$	5,972.68
January 1, 2024 – December 31, 2024	$	6,092.13
January 1, 2025 – December 31, 2025	$	6,213.97

Under the terms of the Omnibus Agreement, Lifted was obligated to purchase the Premises from Landlord on or before December 31, 2022 for a fixed purchase price of $1,375,000. As a result, as of December 31, 2021, the Company modified its methodology for accounting of this finance lease (the “Modification Date”), such that the only liability recognized as of December 31, 2021 was a current (within one year) liability, and there was no long-term liability recognized. An immaterial loss on lease modification of $1,446 was also recognized as of the Modification Date. The Finance Lease Right-of-Use Asset value was reduced to reflect the fixed purchase price agreed to under the Omnibus Agreement.

Pursuant to the Acceleration Agreement, Lifted’s obligation to purchase the Premises from Landlord was delayed to on or before December 31, 2023.

Prior to the signing of the Acceleration Agreement, the Finance Lease Right-of-Use Asset was to be amortized over its useful life (39 years) on a prospective basis from the Modification Date. That is, the Finance Lease Right-of-Use Asset was previously amortized over the lease term, but given mandatory purchase by December 31, 2022, the Finance Lease Right-of-Use Asset was to be amortized over 39 years starting on the Modification Date. As a result of the signing of the Acceleration Agreement, the accounting for the Finance Lease Right-of-Use Asset was adjusted accordingly.

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Lifted purchased the Premises from Landlord on December 14, 2023, for $1,375,000 in cash as previously agreed upon, and as a result, the Company derecognized the Finance Lease Right-of-Use Asset and recognized the Premises as Land and Building on the Consolidated Balance Sheet. For more information, refer to the section “Bank Financing and Purchase of Headquarters Building” in NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC., above.

Lease of Space Located at 8920 58th Place, Suite 850, Kenosha, Wisconsin 53144

On September 23, 2021, Lifted entered into a lease agreement with TI Investors of Kenosha LLC, (“TI”) for office and warehouse space located at 8920 58th Place, Suite 850, Kenosha, WI 53144 (the “58^thLease”). Subsequent to Lifted entering into the 58^th Lease, the property was sold to Ladi Investments, LLC (“Ladi”); Ladi thereafter was Lifted’s landlord, until the 58^thLease was terminated as of midnight on March 31, 2024 in conjunction with Lifted entering into the Second Amendment to the Second 58^th Lease (defined below) on March 25, 2024. The terms and conditions of the Second Amendment to the Second 58^th Lease are described below in the section “Second Amendment to the Second 58^th Lease” under “Lease of Space Located at 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin 53144”.

Prior to the termination of the 58^th Lease, the 58^th Lease served as sales offices, finished goods storage and outgoing shipping for Lifted. The term of the 58^th Lease commenced on October 1, 2021. The initial term of the 58^th Lease was to be three years, unless earlier terminated in accordance with the terms and conditions of the 58^th Lease. While extensions were not prohibited, Lifted did not have the right to unilaterally elect to extend the term of the 58^th Lease for an additional term.

Under the terms of the 58^th Lease, Lifted leased approximately 5,000 square feet of space and paid a base square foot charge of $5.75 per square foot per annum, with a 3% increase in rent each year during the term. Lifted was also responsible for paying its proportionate share of real estate taxes and other operating costs. This lease was accounted for as an operating lease.

Rent Schedule

Date	Base Monthly Rent
10/01/2021 – 09/30/2022	$	2,395.84
10/01/2022 – 09/30/2023	$	2,467.72
10/01/2023 – 09/30/2024	$	2,541.75

Lease of Space Located at 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin 53144

On November 17, 2021, Lifted entered into a lease agreement with TI for office and warehouse space located at 8910 58th Place, Suites 600 & 700, Kenosha, WI 53144 (the “Second 58^th Lease”). Subsequent to Lifted entering into the Second 58^th Lease, the property was sold to Ladi; thus Ladi is the current landlord. The Second 58^th Lease space is used for raw goods storage.

The term of the Second 58^th Lease commenced on January 1, 2022. The initial term of the Second 58^th Lease was to be five years, unless extended or earlier terminated in accordance with the Second 58^th Lease. While extensions were not prohibited, Lifted did not have the right to unilaterally elect to extend the term of the Second 58^th Lease for an additional term.

Under the terms of the Second 58^th Lease, Lifted leases approximately 8,000 square feet of space and pays a base square foot charge of $6.00 per square foot per annum, with increases in rent each year during the term as set out in the table titled “Rent Schedule” below. Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs. This lease is accounted for as an operating lease.

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Rent Schedule

Date	Base Monthly Rent
01/01/2022 – 12/31/2022	$	4,000.00
01/01/2023 – 12/31/2023	$	4,120.00
01/01/2024 – 12/31/2024	$	4,243.60
01/01/2025 – 12/31/2025	$	4,370.91
01/01/2026 – 12/31/2026	$	4,502.34

First Amendment to the Second 58^th Lease

On February 23, 2022, the Second 58^th Lease was amended (the “First Amendment to the Second 58^th Lease”) to change the lease commencement date from January 1, 2022 to February 1, 2022, and to change the lease termination date from December 31, 2026 to January 31, 2027. The First Amendment to the Second 58^th Lease did not change the base monthly rent amounts; it simply pushed them back one month.

Second Amendment to the Second 58^th Lease

On March 25, 2024, the Second 58^th Lease was amended for a second time (the “Second Amendment to the Second 58^th Lease”).

Effective as of April 1, 2024 (the “Expansion Date”), the Second 58^th Lease has been expanded to include an additional 23,000 square feet of space, located at 8910 58^th Place, Suite 100, Kenosha, Wisconsin 53144 (the “Expansion Area”), for a total revised Second 58^th Lease area of approximately 31,000 square feet.

The Expansion Area is being used for office, manufacturing and warehouse space.

Under the Second Amendment to the Second 58^th Lease, the term of the Second 58^th Lease is extended through May 31, 2029.

Commencing on February 1, 2027, the base monthly rent for Suites 600 and 700 of the Second 58^th Lease, exclusive of the Expansion Area (Suite 100), is extended as follows:

Suites 600 and 700
Date	Base Monthly Rent
February 1, 2027 – January 31, 2028	$	4,637.41
February 1, 2028 – January 31, 2029	$	4,776.53
February 1, 2029 – May 31, 2029	$	4,919.83

Commencing on the Expansion Date, the base monthly rent for the Expansion Area (Suite 100) is as follows:

Suite 100
Date	Base Monthly Rent
April 1, 2024 – May 31, 2024	$	0.00
June 1, 2024 – March 31, 2025	$	16,770.83
April 1, 2025 – March 31, 2026	$	17,273.96
April 1, 2026 – March 31, 2027	$	17,792.18
April 1, 2027 – March 31, 2028	$	18,325.94
April 1, 2028 – March 31, 2029	$	18,875.72
April 1, 2029 – May 31, 2029	$	19,441.99

Under the Second Amendment to the Second 58^th Lease, Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs. Pursuant to the Second Amendment to the Second 58^th Lease, Lifted is required to remit an additional security deposit of $27,741.51 to Ladi for the Second 58^th Lease, bringing the total security deposit paid to Ladi for the Second 58^th Lease to $34,141.51. The additional security deposit of $27,741.51 was paid on April 4, 2024.

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The effectiveness of the Second Amendment to the Second 58^th Lease was contingent upon the successful execution of all three of the following documents:

	(i)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and Lifted for Lifted’s leased space located at 8920 58th Place, Suite 850, Kenosha, Wisconsin 53144 (the “8920 Suite 850 Termination Agreement”),

	(ii)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and Lifted for Lifted’s leased space located at 9560 58th Place, Suite 360, Kenosha, Wisconsin 53144 (the “the 9560 Suite 360 Termination Agreement”), and

	(iii)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and a third party that currently leases the space located at 8910 58th Place, Suite 100, Kenosha, Wisconsin 53144 (the “8910 Suite 100 Termination Agreement”).

These contingencies were met on or about March 27, 2024.

Lease of Space Located at 9560 58th Place, Suite 360, Kenosha, Wisconsin 53144

On May 31, 2022, Lifted entered into another lease agreement with TI for office and warehouse space located at 9560 58th Place, Suite 360, Kenosha, WI 53144 (the “Third 58^th Lease”). Subsequent to Lifted entering into the Third 58^th Lease, the property was sold to Ladi; Ladi thereafter was Lifted’s landlord, until the Third 58th Lease was terminated as of midnight on March 31, 2024 in conjunction with Lifted entering into the Second Amendment to the Second 58th Lease (defined above) on March 25, 2024. The terms and conditions of the Second Amendment to the Second 58th Lease are described above in the section “Second Amendment to the Second 58th Lease” under “Lease of Space Located at 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin 53144”.

Prior to the termination of the Third 58th Lease, the Third 58^th Lease was used for manufacturing, as well as office space.

The term of the Third 58^th Lease commenced on July 1, 2022 (the “Commencement Date”). The initial term of the Third 58^th Lease was five years from the Commencement Date, ending on June 30, 2027, unless extended or earlier terminated in accordance with the Lease. While extensions were not prohibited, Lifted did not have the right to unilaterally elect to extend the term of the Third 58^th Lease for an additional term.

Under the terms of the Third 58^th Lease, Lifted leased approximately 6,132 square feet of space and paid an initial base square foot charge of $10.75 per square foot per annum, with increases in rent each year during the term as set out in the table titled “Rent Schedule” below. Lifted was also responsible for paying its proportionate share of real estate taxes and other operating costs. This lease was accounted for as an operating lease.

Rent Schedule

Date	Base Monthly Rent
07/01/2022 – 06/30/2023	$	5,493.25
07/01/2023 – 06/30/2024	$	5,630.58
07/01/2024 – 06/30/2025	$	5,771.35
07/01/2025 – 06/30/2026	$	5,915.63
07/01/2026 – 06/30/2027	$	6,063.52

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Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612

Since the term was less than twelve months, this lease was not recorded on the Consolidated Balance Sheet, and lease expense was recognized on a straight-line basis over the lease term.

Lease of Space Located at 5732 95th Avenue, Suites 100, 200 and 300, Kenosha, Wisconsin 53144

On November 28, 2022, Lifted entered into a lease agreement with Ladi for commercial space located at 5732 95th Avenue, Suite 200 and 300, Kenosha, WI 53144 (the “5732 Lease”). The 5732 Lease is used for Lifted’s gummy manufacturing operations.

The 5732 Lease commenced on February 1, 2023. The initial term of the 5732 Lease extends approximately five years (sixty-one months) from February 1, 2023 to February 29, 2028, unless extended or earlier terminated in accordance with the 5732 Lease. While extensions are not prohibited, Lifted does not have the right to unilaterally elect to extend the term of the 5732 Lease for an additional term.

Under the terms of the 5732 Lease, Lifted leases approximately 4,657 square feet of space. Lifted was not required to pay any base square foot charge during February 2023. Lifted is responsible for paying its proportionate share of real estate taxes and other operating costs. Prior to the First Amendment to the 5732 Lease, as described below, the base monthly rent under the 5732 Lease was as follows:

Rent Schedule

Date	Base Monthly Rent
February 1, 2023 – February 28, 2023	$	0.00
March 1, 2023 – February 29, 2024	$	3,395.73
March 1, 2024 – February 28, 2025	$	3,531.56
March 1, 2025 – February 28, 2026	$	3,672.82
March 1, 2026 – February 28, 2027	$	3,819.73
March 1, 2027 – February 29, 2028	$	3,972.52

First Amendment to the 5732 Lease

Effective April 1, 2023 (the “Expansion Date”), the 5732 Lease was amended (the "First Amendment to the 5732 Lease”) to expand the square footage of the leased space to include an additional 2,668 square feet of space located at 5732 95^th Avenue, Suite 100, Kenosha, Wisconsin 53144 (the “Expansion Area”).

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Commencing on the Expansion Date, the base monthly rent for the Expansion Area is:

Date	Base Monthly Rent
April 1, 2023 – January 31, 2024	$	1,945.42
February 1, 2024 – January 31, 2025	$	2,023.23
February 1, 2025 – January 31, 2026	$	2,104.16
February 1, 2026 – January 31, 2027	$	2,188.33
February 1, 2027 – January 31, 2028	$	2,275.86
February 1, 2028 – February 29, 2028	$	2,366.90

Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

The 5732 Lease and the First Amendment to the 5732 Lease are accounted for as a single operating lease.

Lease of Space Located at 16178 US Hwy 550, Aztec, New Mexico

Lease of Space Located at 789 Tech Center Drive, Unit C, Durango, Colorado 81301

The initial term of the 789 Tech Lease commenced on March 1, 2024, and will end on February 28, 2025 (“Initial Term”). After the Initial Term, Lifted and CR may renegotiate the lease.

In addition to the base monthly rent, Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

Since the Initial Term is twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term.

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Third Party Facilities

From time to time, the Company maintains inventory at third party facilities around the USA.

Balance Sheet Classification of Operating Lease Assets and Liabilities

Asset	Balance Sheet Line	June 30, 2024
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $118,665	Non-Current Assets	$	1,227,416

Liability	Balance Sheet Line	June 30, 2024
Operating Lease Liabilities	Current Liabilities	$	209,116
	Non-Current Liabilities		1,053,881

Lease Costs

The table below summarizes the components of lease costs for the following periods:

	For the Three Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	10,800
Interest on lease liabilities		-		24,274
Operating lease expense		83,424		55,314
Total	$	83,424	$	90,388

	For the Six Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	21,600
Interest on lease liabilities		-		48,437
Operating lease expense		138,738		100,022
Total	$	138,738	$	170,059

Weighted Average Discount Rate

In calculating the right-of-use assets and liabilities, the Company uses a discount rate based on a published range of conventional commercial mortgage interest rates corresponding to the life of each lease. The Company uses the higher end of the range due to the Company’s limited credit history. The Company’s weighted average discount rate for all its right-of-use liabilities as of the end of the reported period is 8.83%.

Maturity Analysis

The following table is the maturity analysis of the Company’s operating and finance leases as of the reported period end.

Maturity Analysis as of June 30, 2024:	Finance		Operating
2024	$	-	$	159,415
2025		-		327,062
2026		-		337,567
2027		-		348,411
2028		-		294,626
Thereafter		-		119,967
Total		-		1,587,049
Less: Present value discount		-		(324,052	)
Lease liability	$	-	$	1,262,997

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Allocation of a Portion of Lease Expense to Finished Goods

As described in NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES, a portion of monthly overhead costs such as lease expense are allocated to finished goods. For example, monthly overhead costs such as payments for rent, utilities, insurance, and indirect labor are allocated to finished goods based on the estimated percentage cost toward the finished goods. Depreciation expense related to certain machinery and equipment is also allocated to finished goods.

Potential Issuance of Warrants to Purchase Shares of Common Stock of the Company

The Compensation Committee of the Company’s Board of Directors may, from time to time, recommend that certain warrants to purchase shares of common stock of the Company should be issued to new or current members of the Company’s Board of Directors, to officers and employees of the Company and its subsidiaries, or to members of any advisory board or consultants to the Company.

Bonus to Lifted’s Chief Strategy Officer

Lifted’s former Chief Strategy Officer (the “CSO”), who worked for Lifted from July 1, 2021 through April 30, 2024, had been hired to develop and implement certain important strategies to assist Lifted’s efforts to increase its production, fulfillment and sales capabilities. The CSO’s two-year agreement with Lifted entitled the CSO to be paid an annual salary of $180,000 plus a bonus equal to 5% of total net sales for Lifted in excess of $6,000,000 per quarter. The CSO’s final bonus, for April 2024, was $27,941, and there was no bonus payable to the CSO as of June 30, 2024. In comparison, at December 31, 2023, the bonus payable to the CSO was $688,068; this bonus is accrued in the Accounts Payable and Accrued Expenses liability account on the Consolidated Balance Sheets.

Company-Wide Management Bonus Pool

Please refer to NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL for more information about the company-wide management bonus pool.

Payment of Brokers’ Fees Related to the Sale of Preferred Stock

The Company has committed to pay brokers’ fees in regard to the capital being raised for the Company by such brokers in the Company’s private placements of preferred stock, such fee to consist of warrants to purchase unregistered shares of common stock of the Company at an exercise price equal to the conversion price per share of such preferred stock, exercisable at any time during a five year period; the number of such shares will be calculated as six percent of the aggregate capital raised by such brokers in the private placement of preferred stock divided by the conversion price per share of such preferred stock.

Other Contingent Contractual Obligations and Commercial Commitments

For other contingent contractual obligations and commercial commitments, please refer to NOTE 8 – RELATED PARTY TRANSACTIONS.

NOTE 11 – LEGAL PROCEEDINGS

The Company may be involved in certain legal proceedings that arise from time to time in the ordinary course of its business. Except for income tax contingencies, the Company records accruals for contingencies to the extent that management concludes that the occurrence is probable and that the related amounts of loss can be reasonably estimated. Legal expenses associated with the contingency are expensed as incurred.

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Lifted currently is involved as the defendant in two pending lawsuits:

	(1)	Jessie Hooks v. Lifted Made, URB Cannabis, Barry Hollingsworth, Gerard Jacobs, Nicholas Warrender, and Pharmlabs, LLC – Plaintiff filed suit against the Company, three of its officers, and a testing company in the United States District Court for the Eastern District of Wisconsin alleging that Plaintiff bought 3-4 of the Company’s products, that some of the Company’s products exceeded legal limitations for hemp, and that all of the Defendants misrepresented the nature of the products. The Complaint asserts seven causes of action including a civil RICO claim and alleges the existence of 1,000 “John Doe” defendants. Plaintiff has filed an amended complaint changing the testing company but maintaining similar claims. The Company contends that this lawsuit is without merit and intends to vigorously defend the action. The Company has recently filed a motion seeking dismissal of the Complaint which is in the process of being briefed.

	(2)	Loree Perry, Individually and on Behalf of All Others Similarly Situated v. Sheikhani Group, et al – Plaintiff added the Company and four of its officers to a putative class action case against a Texas retailer, several cannabis industry manufacturers, testing companies, and related individuals in the United States District Court for the Eastern District of Texas. The Amended Complaint alleges that Plaintiff bought two of the Company’s vape cartridge products and that the delta-9-THC cannabinoid content of those and additional unspecified “many” of the Company’s other products was underreported. The Amended Complaint alleges that all of the Defendants misrepresent the nature of their products and are intentionally engaging in ongoing illegal sales. The Amended Complaint asserts seven causes of action including a civil RICO claim and alleges the existence of 1,000 “John Doe” defendants. The Company contends that this lawsuit is without merit and intends to vigorously defend the action.

Lifted currently is involved in one pending lawsuit, as the plaintiff:

(1)

Lifted Liquids, Inc. v. Asad Awawdeh and Habib Cash and Carry SD, Inc. – The Company has filed an action seeking to recover approximately $98,000 in damages resulting from Defendants’ failure to pay for product they ordered. The matter has been filed in California and the Company intends to pursue the action and recover its damages.

Dismissal of Koff v Lifted Made

On November 13, 2023, Lifted received a letter dated November 6, 2023 from the State of Wisconsin Department of Workforce Development (“Department”). The letter stated that the Department had dismissed the case Koff v Lifted Made. Previously, a disgruntled former Lifted employee had filed an action with the Wisconsin Department of Workforce Development claiming discrimination and retaliation.

Settlement Agreement with Girish GPO, Inc.

On November 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe. The Company had filed an action in a case styled “Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe” seeking to recover $30,000 that was to be held in escrow by the Law Offices of Saul Roffe. The Company also sought approximately $14,569 in damages resulting from Girish GPO’s failure to pay for product it ordered and that the Company delivered. The Company has obtained a $30,000 default judgment against the Law Offices of Saul Roffe and is attempting to collect on the judgment. The action against Girish GPO has been resolved with the Girish defendants agreeing to pay the Company $34,000 over time.

Settlement Agreement With Dev Distribution, LLC

On October 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. DEV Distribution, LLC, No, DC-22-15080. In October 2022, Lifted filed an action against Dev Distribution LLC (“Dev”), a vendor who had failed to deliver certain products that Lifted had purchased for $263,938. Dev filed a counterclaim alleging breach of contract. In October 2023, the parties settled the litigation and agreed to mutual releases and dismissal of the lawsuit in exchange for Dev paying $230,000 and providing certain equipment and product.

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Amendment to Settlement With Dev Distribution, LLC

On April 1, 2024, the Company entered into an Addendum to Settlement Agreement and Mutual Release (“Addendum”) with Dev. Under the Addendum, the total consideration to be paid by Dev has been increased from $230,000 to $240,000, and the end date of the monthly settlement payment schedule (“Monthly Payments”) has been extended from the earlier of May 1, 2024 or the closing date of Dev’s sale of its assets, of the sale of some or all of the membership interests owned by its current members, or of obtaining a loan or other cash infusion (a “Cash Event”), to the earlier of April 10, 2025, or the date of a Cash Event. Similar to the original Settlement Agreement and Mutual General Release, in the event of a Cash Event, Dev shall be obligated to contemporaneously pay Lifted $240,000 less any Monthly Payments made by Dev to Lifted up to the point of such Cash Event.

Settlement Agreement With Edgar Martha

On May 25, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Martha, Edgar v. Lifted Liquids. Mr. Edgar Martha, who worked in Lifted’s production facility, had sued Lifted in regard to an alleged chemical burn. In May 2023, the parties settled the litigation and agreed to mutual releases and dismissal of the lawsuit in exchange for $5,000 paid by Lifted to Mr. Martha.

NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL

Pursuant to the employment agreements entered into between the Company and its three principal executives GJacobs, WJacobs and NWarrender (individually, “Executive”), the Company is obligated to compensate management of the Company via a management bonus pool.

For each fiscal year during the Employment Term, the Executive shall be eligible to be considered for an annual bonus (the “Annual Bonus”) as part of a Company-wide management bonus pool arrangement. During the fourth quarter of each year, the Chairman of the Compensation Committee of the Board (the “Compensation Committee”) shall recommend in writing a consolidated earnings before interest, taxes, depreciation and amortization (“EBITDA”) target (each, a “Target”) for the following year (the “Target Year”), which Target must be approved in writing by each of the following for as long as he remains employed by the Company: GJacobs, WJacobs, and NWarrender (collectively, and with respect to each for only as long as he is an employee of the Company, the “Executive Management Group”). If the Chairman of the Compensation Committee does not recommend in writing a Target for a Target Year that is approved in writing by all of the members of the Executive Management Group prior to the commencement of the Target Year, then the Target for the Target Year shall be equal to the actual consolidated EBITDA of the Company and its subsidiaries during the then-current year (i.e., the year preceding the Target Year) as certified in writing by the Company’s outside firm of independent certified public accountants. If the actual consolidated EBITDA of the Company and its subsidiaries during the Target Year as certified in writing by the Company’s outside firm of independent certified public accountants exceeds the Target (the amount by which the actual consolidated EBITDA of the Company and its subsidiaries during the Target Year as certified in writing by the Company’s outside firm of independent certified public accountants exceeds the Target, the “Excess Amount”), then cash equal to 33% of the Excess Amount shall be set aside by the Company as a cash management bonus pool (the “Bonus Pool”), and the amount of the Bonus Pool shall be allocated and paid out by the Company as bonuses or fees to the officers of the Company and its subsidiaries (and potentially, to directors or third parties who have significantly helped the Company and its subsidiaries during the Target Year), with the amount to be paid to each payee, including the amount of any Annual Bonus to be paid to the Executive, to be determined by unanimous written agreement of the Executive Management Group, in their sole discretion. The Executive expressly agrees and acknowledges that the amount of the Annual Bonus (if any) allocated and paid to the Executive as so determined by unanimous written agreement of the Executive Management Group shall be final, non-appealable, and binding upon the Executive, regardless of whether the Executive receives any Annual Bonus, and regardless of whether any Annual Bonus received by the Executive is higher or lower than any other person’s bonus, under any and all circumstances whatsoever. The Company shall pay the Executive the Annual Bonus, if any, no later than March 15^th of the year following the applicable Target Year. In the event that there is funding for the Bonus Pool but the Executive Management Group does not reach a unanimous decision on Bonus allocations, then no annual bonus shall be paid. The Annual Bonus Pool would then be placed in escrow and the Executive Management Group would mediate.

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Pursuant to the Amended Omnibus Agreement, the 2022 company-wide bonus pool shall not be allowed to be accrued or paid by LIFD if and to the extent that doing so would decrease LIFD’s 2022 diluted earnings per share of common stock below $0.56 per share. As of September 30, 2022, the Company did not meet the diluted earnings per share of common stock requirement of $0.42 per share ($0.56 x 3/4), and as a result, the Company eliminated the company-wide bonus pool accrual of $2,121,532, which had been accrued through June 30, 2022. During the fourth quarter of 2022 and the first quarter of 2023, the Company did pay bonuses totaling $466,668 to certain members of the management team of Lifted; however, none of this $466,668 went to GJacobs, WJacobs or NWarrender, and it is accounted for as Company-Wide Management Bonus Pool expense on the Consolidated Statements of Operations. This $466,668 will be deducted from future company-wide bonus pools on a dollar-for-dollar basis. The Company did not report any company-wide bonus pool accrual as of June 30, 2024; nor did the Company make any company-wide bonus pool payments during the three months and six months ended June 30, 2024.

NOTE 13 – INCOME TAXES

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (the “Tax Act”). The Tax Act reduced the U.S. federal statutory tax rate, broadened the corporate tax base through the elimination or reduction of deductions, exclusions, and credits, limited the ability of U.S. corporations to deduct interest expense, and transitioned to a territorial tax system which allows for the repatriation of foreign earnings to the U.S. with a 100% federal dividends received deduction prospectively. In addition, the Tax Act required a one-time transitional tax on foreign cash equivalents and previously unremitted earnings. Several of the new provisions enacted as part of the Tax Act require clarification and guidance from the U.S. Internal Revenue Service and Treasury Department. These or other changes in U.S. tax laws could impact our profits, effective tax rate, and cash flows.

Significant components on the Company’s income tax provision (benefit) for continuing operations is as follows:

	For the Three Months Ended					For the Six Months Ended
	June 30,					June 30,
	2024			2023		2024			2023
Current
Domestic-Federal	$	-		$	256,091	$	-		$	373,793
Domestic-State		-			166,282		-			216,287
Franchise taxes		4,014			30,501		11,010			39,993
Foreign		-			-		-			-
		4,014			452,875		11,010			630,073
Deferred
Domestic-Federal		(110,454	)		211,799		(431,217	)		97,264
Domestic-State		(28,086	)		24,601		(112,271	)		(10,840	)
Foreign		-			-		-			-
		(138,540	)		236,400		(543,488	)		86,424
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275	$	(532,478	)	$	716,497

The Company currently believes that all significant filing positions are highly certain and that all of its significant income tax filing positions and deductions would be sustained upon audit. Therefore, the Company has no significant reserves for uncertain tax positions and no adjustments to such reserves were required by US GAAP. The Company’s policy is to recognize accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes.

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A reconciliation of the amount of tax provision (benefit) computed using the U.S. federal statutory income tax rate to the provision for income taxes on continuing operations is as follows:

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023

Domestic-Federal	$	(138,968	)	$	484,954		$	(463,619	)	$	460,905
State taxes, net of federal benefit		(35,458	)		157,386			(120,916	)		149,976
Non-deductible expenses		35,942			14,637			40,852			63,976
Franchise taxes		4,014			30,502			11,010			39,993
Revision of prior years' provision to return filing		-			44,950			-			44,950
Change in estimated future income tax rates		5,054			(37,764	)		(17,274	)		(42,691	)
Change in valuation allowance		(5,111	)		(4,778	)		17,469			-
Other		-			(612	)		-			(612	)
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275		$	(532,478	)	$	716,497

Deferred tax assets and liabilities as of June 30, 2024 and December 31, 2023 were as follows:

	June 30,			December 31,
	2024			2023
Deferred Tax Assets:
Stock-based compensation	$	2,784,443		$	2,766,156
Operating loss carry forwards		240,763			-
Sales Allowance		27,408			167,051
Spoiled and Written-Off Inventory		-			9,839
Accrued Related Party Expenses		530			1,036
Allowance for Doubtful Accounts		480,814			98,746
Lease Liabilities		12,731			4,918
Interest Carryforward		26,734			-
Less: Valuation allowance for stock-based compensation		(2,659,808	)		(2,642,339	)
Total Deferred Tax Assets		913,615			405,407

Deferred Tax Liabilities:
Depreciation & Amortization		(383,134	)		(425,536	)
Goodwill		(16,475	)		(9,353	)
Total Deferred Tax Liabilities		(399,609	)		(434,889	)

Net Deferred Tax Assets/(Liabilities)	$	514,006		$	(29,482	)

NOTE 14 – SUBSEQUENT EVENTS

Management of the Company has evaluated the events that have occurred through the date of the filing of this Quarterly Report on Form 10-Q and has noted the following subsequent events for disclosure purposes:

In the third quarter of 2024, Lifted launched a new brand called Rebel Energy Gummy, which does not contain hemp-derivatives.

F-50

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

As used in this Quarterly Report on Form 10-Q, references to the “Company,” “LFTD Partners,” “LIFD,” “we,” “our” or “us” refer to LFTD Partners Inc. and Lifted, unless the context otherwise indicates.

The following Management’s Discussion and Analysis (“MD&A”) section includes a discussion of our results of operations, liquidity and financial condition and certain factors that may affect our future results. In addition to historical financial information, the following MD&A contains forward-looking statements and forward-looking information, as defined under applicable United States securities laws, that reflect our plans, estimates and beliefs. This MD&A is supplemental to, and should be read in conjunction with, the Company’s unaudited interim consolidated financial statements, and the risk factors, consolidated financial statements and related, accompanying notes that appear in LFTD Partners’ Annual Report on Form 10-K for the year ended December 21, 2023, which was filed with the SEC on March 29, 2024. As a result of many factors, the Company’s actual results may differ materially from those anticipated in these forward-looking statements and information. The Company’s consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States (“US GAAP”). Financial information presented in this MD&A is presented in United States dollars (“$”).

Cautionary Note Regarding Forward-Looking Statements

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Significant Financial Obligations and Acute Regulatory Risks

Prior to the acquisition of Lifted on February 24, 2020, LFTD Partners Inc. had no sources of revenue, and LFTD Partners Inc. had a history of recurring losses, which has resulted in an accumulated deficit of $3,767,706 as of June 30, 2024. LFTD Partners Inc. currently is making significant payments of interest and principal on its loans from Surety Bank, and is accruing and paying dividends on outstanding Series A Preferred Stock and Series B Preferred Stock at the rate of 3% per year, among other ongoing financial obligations. In addition, as extensively discussed in the Company’s Annual Report on Form 10-K for the year ended December 21, 2023, filed with the SEC on March 29, 2024, we are subject to a wide variety of Risk Factors including substantial legal and regulatory risks. These matters cumulatively raise substantial doubt about our ability to continue as a going concern.

The legal and regulatory risks facing Lifted's business are particularly acute at this point in time, in at least three respects: (1) an official of the federal Drug Enforcement Administration (the "DEA") made a presentation at a conference in Houston in April 2023, in which that official reportedly stated that the DEA plans to issue a new rule that would have the effect of classifying certain hemp-derived cannabinoids as controlled substances. If such a new rule were to be issued and become legally binding upon Lifted, it could have a material adverse effect upon over 90% of Lifted's business and upon the trading price of the Company's common stock. As of the date of this Quarterly Report on Form 10-Q, we are not aware of any draft DEA rule that would materially affect Lifted’s business; (2) a new or amended federal "Farm Bill" is expected to be passed by Congress and signed by the President sometime during 2024 or 2025. If such a new or amended federal "Farm Bill" were to eliminate or limit the legality of hemp and hemp-derivatives, it could have a material adverse effect upon over 90% of Lifted's business and upon the trading price of the Company's common stock; and (3) numerous states have enacted, or are considering enacting, laws that would prohibit or seriously regulate sales of the Company’s products in those states. Such laws could have a material adverse effect upon Lifted's business and upon the trading price of the Company's common stock.

Overview

Please refer to NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC. for more information.

Liquidity and Capital Resources

On February 24, 2020, the Company acquired 100% of the ownership interests of Lifted. All of the Company’s sales are generated by the Company’s wholly owned subsidiary Lifted; LFTD Partners by itself generates no sales. We also do not recognize any revenue or earnings from our investments in Bendistillery, Ablis or Bend Spirits.

The Company's cash needs for working capital, capital expenditures, growth opportunities, the payments of Series A and Series B Preferred Stock dividends, bonuses, its financial obligations under its loan agreements with Surety Bank, and other obligations, are expected to be met with current cash on hand and cash flows provided by operating activities.

The Company has a history of losses as evidenced by the accumulated deficit at June 30, 2024 of $3,767,706. We plan to sustain the Company as a going concern by taking the following actions: (1) continuing to operate Lifted; (2) acquiring and/or developing profitable businesses that will create positive income from operations; and/or (3) completing private placements of our common stock and/or preferred stock. We believe that by taking these actions, we will be provided with sufficient future operations and cash flow to continue as a going concern. However, there can be no assurance that we will be successful in consummating such actions on acceptable terms, if at all. Moreover, many of such actions can be expected to result in substantial dilution to the existing shareholders of the Company.

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The following table summarizes our Company’s cash flows for the six months ended June 30, 2024 and 2023.

	For the Six Months Ended
	June 30,
	2024			2023
Net Cash Provided by/(Used in) Operating Activities	$	244,945		$	(364,121	)
Net Cash Used in Investing Activities		(488,584	)		(1,037,898	)
Net Cash Used In Financing Activities		(500,111	)		(79,335	)

Cash Flows From Operating Activities

Net cash provided by operating activities was $244,945 for the six months ended June 30, 2024. During the six months ended June 30, 2024, net cash provided by operating activities primarily resulted from a net loss of $1,664,216 which includes net, non-cash expenses of $3,059,549, offset by increases in working capital items of $1,150,388. Non-cash expenses are primarily related to bad debt expense of $1,440,553, loss on the Jeeter collaboration of $1,349,467, and spoiled and written off inventory of $1,050,005. Working capital of $2,643,314 was used to fund accounts payable and accrued expenses.

In comparison, net cash used in operating activities was $364,121 for the six months ended June 30, 2023. During the six months ended June 30, 2023, net cash used in operating activities primarily resulted from net income of $1,517,719, which includes non-cash expenses of $2,222,474, offset by increases in working capital items of $4,104,314. Non-cash expenses are primarily related to $2,138,175 of stock compensation expense. Working capital of $4,472,138 was used to purchase inventory.

Cash Flows From Investing Activities

Net cash used in investing activities was $488,584 during the six months ended June 30, 2024. In 2024, Lifted spent $288,584 for net purchases of fixed assets and $200,000 for the cash portion of the second installment of merger consideration pursuant to the Oculus Merger Agreement.

In comparison, net cash used in investing activities was $1,037,898 during the six months ended June 30, 2023. In 2023, Lifted spent $342,068 to purchase net assets from Oculus CRS, LLC and spent $695,831 for net purchases of fixed assets.

Cash Flows From Financing Activities

During the six months ended June 30, 2024, net cash used in financing activities was $500,111, which is primarily driven by payments on the Surety Bank loans of $252,371 and purchases of shares of the Company’s common stock of $240,240. During the six months ended June 30, 2024, net cash decreased by $743,751, and we had $3,613,788 of unrestricted cash at June 30, 2024.

In comparison, during the six months ended June 30, 2023, net cash used in financing activities was $79,335, primarily driven by finance lease liability payments of $35,836. During the six months ended June 30, 2023, net cash decreased by $1,481,355, and we had $2,049,268 of unrestricted cash at June 30,2023.

Comparison of the balance sheet as of June 30, 2024 and December 31, 2023

The following table summarizes our Company’s current assets, current liabilities and working capital as of June 30, 2024 and December 31, 2023.

	June 30, 2024		December 31,2023
Current Assets	$	16,319,984	$	21,668,980
Current Liabilities		5,263,255		8,686,744
Working Capital		11,056,730		12,982,236

As of June 30, 2024, we had cash and cash equivalents of $3,613,788; in comparison, as of December 31, 2023, we had cash and cash equivalents of $4,357,539.

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As of June 30, 2024, we reported prepaid expenses of $1,149,664, primarily consisting of prepaid inventory of $1,007,190. In comparison, as of December 31, 2023, we reported prepaid expenses of $2,509,961 primarily consisting of prepaid inventory of $2,317,799.

Accounts receivable of $3,205,388, net of $1,815,971 allowance for doubtful accounts, were outstanding as of June 30, 2024. In comparison, accounts receivable of $3,586,176, net of $375,417 allowance for doubtful accounts, were outstanding as of December 31, 2023.

An allowance for sales is recorded for estimated future discounts/refunds related to returns of products sold prior to the reporting period end. An allowance for sales reduces net sales on the Consolidated Statements of Operations, and also reduces accounts receivable on the Consolidated Balance Sheets. Sales allowances of $103,516 and $635,098 were reported as of June 30, 2024 and December 31, 2023, respectively. A primary impetus for the need of a sales allowance and a reduction in accounts receivable as of June 30, 2024 and December 31, 2023 was that, sometimes, when employees of federal, state and local regulatory agencies and/or law enforcement make statements and/or issue correspondence that claim or imply that certain hemp-derived cannabinoid products are unsafe or illegal, these statements and correspondence, and industry publications and/or news media coverage of such statements and correspondence, may trigger confusion, uncertainty or alarm among the distributors, retailers and consumers who purchase our products, and consequently result in decreased sales or returns/exchanges of our products. However, the Company has been able to re-sell the returned products to other distributors, retailers and consumers. Nonetheless, in anticipation of the need to honor exchanges of these certain products, management records a credit note reserve and corresponding sales allowance for these types of products.

As of June 30, 2024, we had inventory of $7,348,485; in comparison, as of December 31, 2023, we had inventory of $10,174,667.

Total current assets as of June 30, 2024 of $16,319,984 were adequate for us to fund current operations.

As of June 30, 2024 and December 31, 2023, our other assets primarily included goodwill of $23,092,794, which was comprised of $22,292,767 of goodwill from the acquisition of Lifted on February 24, 2020, and $800,027 of goodwill from the purchase of nearly all of the assets of its hemp flower products supplier Oculus CRS, LLC in April 2023.

Also, as of both June 30, 2024 and December 31, 2023, our other assets included our investments in Ablis, Bendistillery and Bend Spirits, which total $1,896,200. Net fixed assets as of June 30, 2024 and December 31, 2023 were $2,982,422 and $2,996,387, respectively.

In addition, as of both June 30, 2024 and December 31, 2023, our other assets also included restricted cash of $1,000,000. We are required by our Business Loan Agreement with Surety Bank to maintain a minimum depository balance of $1,000,000 with Surety Bank for the duration of our Business Loan. The Business Loan matures on December 14, 2028.

As of June 30, 2024, current liabilities of $5,263,255 primarily consisted of accounts payable and accrued expenses of $3,531,521, the current portion of the notes payable to Surety Bank of $532,553, and deferred revenue of $866,435.

As of December 31, 2023, current liabilities of $8,686,744 primarily consisted of accounts payable and accrued expenses of $6,172,655, Minimum Earnout Consideration of $1,000,000 to be paid pursuant to the Oculus Merger Agreement ($200,000 in cash, and $800,000 in the form of 160,000 shares of common stock valued at $5.00 per share), collab commissions and royalties payable of $572,838, the current portion of the notes payable to Surety Bank of $506,061, and deferred revenue of $235,891.

(1) Two Hundred Thousand Dollars ($200,000) in cash; and

(2) One Hundred Sixty Thousand (160,000) newly issued shares of unregistered LIFD Common Stock.

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On May 13, 2024, the cash component of the second installment of Merger Consideration was paid, and the stock component of the second installment of Merger Consideration was issued.

In prior years, the Company’s payables have been greater than its cash on hand. Prior to the Company’s acquisition of Lifted, the Company had inconsistent income-generating ability and was therefore reliant on raising money from loans or stock sales.

The Company had an accumulated deficit of $3,767,706 and $2,096,780 as of June 30, 2024 and December 31, 2023, respectively.

Comparison of operations for the three and six months ended June 30, 2024 to June 30, 2023

Net sales during the three and six months ended June 30, 2024 were $9,487,299 and $20,153,948, respectively, compared to $12,522,542 and $24,984,335 during the three and six months ended June 30, 2023, respectively. Reasons for the decrease in net sales from 2023 to 2024 include, but are not limited to: prohibition of, or tighter regulation of, intoxicating hemp-derived products has been adopted or proposed in many states that are significant markets for Lifted, such as in Missouri; greater competition in the marketplace for branded hemp-derived and psychoactive products that are similar to those that Lifted sells; more distributors creating their own brands and selling their own branded products at a lower price than Lifted’s products; increased competition for products containing more milligrams of cannabinoids or active ingredients per unit at a lower price point; and other competing brands paying distributors and wholesalers for valuable shelf space.

Shown below are tables showing the approximate disaggregation of historical revenue:

	For the three months ended								For the six months ended
	June 30,								June 30,
Type of Sale	2024				2023				2024				2023
Net sales of raw materials to customers	$	584,327	6	%	$	692	0	%	$	760,249	4	%	$	3,078	0	%
Net sales of products to private label clients		475,685	5	%		689,062	6	%		2,084,164	10	%		865,782	3	%
Net sales of products to wholesalers		2,461,062	26	%		2,462,335	20	%		5,224,679	26	%		4,901,856	20	%
Net sales of products to distributors		5,022,072	53	%		8,820,333	70	%		10,370,963	51	%		18,097,919	72	%
Net sales of products to end consumers		944,153	10	%		550,120	4	%		1,713,893	9	%		1,115,701	4	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the Three Months Ended								For the Six Months Ended
	June 30,								June 30,
Product Type	2024				2023				2024				2023
Vapes	$	4,660,821	49	%	$	6,458,977	52	%	$	10,127,924	50	%	$	12,440,638	50	%
Edibles		3,729,781	39	%		3,692,861	29	%		7,348,939	36	%		7,556,017	30	%
Flower		332,100	4	%		1,417,934	11	%		1,001,494	5	%		3,037,968	12	%
Cartridges		722,371	8	%		945,311	8	%		1,578,451	8	%		1,942,255	8	%
Apparel and Accessories		42,226	0	%		7,459	0	%		97,139	0	%		7,459	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Hemp vs Non-Hemp Product Sales	2024				2023				2024				2023
Net sales of hemp products	$	9,026,080	95	%	$	11,165,555	89	%	$	19,605,839	97	%	$	22,630,405	91	%
Net sales of non-hemp products		461,219	5	%		1,356,987	11	%		548,109	3	%		2,353,930	9	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

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	For the three months ended								For the six months ended
	June 30,								June 30,
Location of Sale	2024				2023				2024				2023
Inside of USA	$	9,487,299	100	%	$	12,509,778	100	%	$	20,153,948	100	%	$	24,959,109	100	%
Outside of USA		-	0	%		12,764	0	%		-	0	%		25,226	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

Write-offs of Inventory

Lifted's industry, and customer preferences, are constantly and quickly evolving. Consequently, Lifted finds it extremely difficult to predict future sales of its products and to anticipate raw goods needs for future production. This exposes Lifted to the risk that it will need to write off obsolete raw goods, causing an increase in cost of goods sold. During the quarters ended June 30, 2024 and 2023, $651,190 and $42,289, respectively, of obsolete and spoiled inventory was written off.

Gross Profit

Gross profit for the three and six months ended June 30, 2024 was $3,554,241 and $6,938,281, respectively. Gross margin percentage was 37% and 34%, respectively, for the three and six months ended June 30, 2024. In comparison, gross profit for the three and six months ended June 30, 2023 was $5,636,357 and $11,284,802, respectively. Gross margin percentage was 45% for both the three and six months ended June 30, 2023.

Deferred Contingent Stock

During the six months ended June 30, 2023, the Company recognized net income of $1,517,719, which includes the impact of a one-time, non-cash stock compensation expense of $2,138,175. At the closing of the acquisition of Lifted in February 2020, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company (the “Deferred Contingent Stock Recipients”), as an employee retention incentive. Now that certain conditions and requirements have been met, the Deferred Contingent Stock vested on February 24, 2023, and on this date, in accordance with US GAAP, the Company expensed the value of the vested Deferred Contingent Stock. This one-time, non-cash charge reduced net income for the six months ended June 30, 2023 from $3,102,567 to $1,517,719. But for this charge, our Company would have reported a basic and fully diluted EPS of $0.22 and $0.19, respectively, for the six months ended June 30, 2023.

Payroll Expenses

During the three and six months ended June 30, 2024, the Company recognized $1,470,421 and $3,072,499, respectively, of payroll expenses. Lifted’s former Chief Strategy Officer (the “CSO”), who worked for Lifted from July 1, 2021 through April 30, 2024, had been hired to develop and implement certain important strategies to assist Lifted’s efforts to increase its production, fulfillment and sales capabilities. The CSO’s two-year agreement with Lifted entitled the CSO to be paid an annual salary of $180,000 plus a bonus equal to 5% of total net sales for Lifted in excess of $6,000,000 per quarter. The CSO’s final bonus, for April 2024, was $27,941, and there was no bonus payable to the CSO as of June 30, 2024. For the three and six months ended June 30, 2024, the bonus earned by the CSO was $27,941 and $191,273, respectively.

In comparison, during the three and six months ended June 30, 2023, the Company recognized $1,778,329 and $3,652,827, respectively, of payroll expenses. For the three and six months ended June 30, 2023, the bonus earned by the CSO was $275,524 and $587,864, respectively.

Company-Wide Management Bonus Pool

During the three and six months ended June 30, 2024, there was no reported Company-Wide Management Bonus Pool expense. In comparison, during the quarter ended March 31, 2023, the Company expensed and paid $233,332 to certain members of the management team of Lifted; however, none of this $233,332 went to GJacobs, WJacobs or NWarrender, and it is accounted for as Company-Wide Management Bonus Pool expense on the Consolidated Statements of Operations. This $233,332, along with the $233,336 Company-Wide Management Bonus Pool expense paid to certain members of the management team of Lifted (again excluding GJacobs, WJacobs or NWarrender) in the fourth quarter of 2022 will be deducted from future company-wide bonus pools on a dollar-for-dollar basis. The Company did not report any company-wide bonus pool accrual as of June 30, 2024; nor did the Company make any company-wide bonus pool payments during the three months and six months ended June 30, 2024.

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Advertising and Marketing Expenses

Advertising and marketing costs are expensed as incurred. Advertising and marketing expenses primarily consist of advertising, trade show expenses, promotional products and other marketing expenses. During the three months ended June 30, 2024 and 2023, the Company incurred $190,126 and $250,178, respectively, in advertising and marketing expenses. In comparison, during the six months ended June 30, 2024 and 2023, the Company incurred $366,786 and $478,749, respectively.

Bad Debt Expense

Bad debt expense for the three and six months ended June 30, 2024, totaled $1,165,275 and $1,440,553, respectively. In comparison, bad debt expense for the three and six months ended June 30, 2023, totaled $77,981 and $221,500, respectively.

As described below in ITEM 1A. RISK FACTORS, the delay in Lifted’s receipt of payments from certain customers—primarily distributors—have increasingly become an issue for Lifted. Certain customers have become slower to pay Lifted for purchased product (“Slow Paying Customers”), and the Slow Paying Customers disregard payment terms. Management speculates that some Slow Paying Customers may be slow-paying Lifted because of their own sales collection issues, which may in part be caused by the regulatory uncertainty over our industry. As described above in the Accounts Receivable section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES, the Company has an accounting protocol which effectively causes the Company to recognize an allowance for doubtful accounts for all invoices older than 90 days. Consequently, the delay in Lifted’s receipt of payments from certain customers has a direct impact on the Company’s net receivables, net income, and earnings per share.

Collaboration Commission and Royalty Expense

For the three and six months ended June 30, 2024, the Company reported collaboration commission and royalty expense of $238,385 and $409,300, respectively. No collaboration commission and royalty expenses were reported during the three and six months ended June 30, 2023.

Other Operating Expenses

During the three months ended June 30, 2024, Other Operating Expenses decreased to $644,795 from $715,147 during the three months ended June 30, 2023. In comparison, during the six months ended June 30, 2024, Other Operating Expenses increased to $1,328,964 from $1,326,613 during the six months ended June 30, 2023. Other Operating Expenses include, for example, lab supplies, dues and subscriptions, meals and entertainment, insurance expenses, repairs and maintenance, and state license & filing fees. The annual cost of certain insurance policies that the Company has in place are based on the Company’s revenue; as such, these policies are costly for the Company.

Other Expenses

During the quarter ended June 30, 2024, total net non-operating Other Expenses of $74,993 primarily consisted of interest expense of $90,487 and loss on disposal of fixed assets of $37,986, offset by interest income of $41,013. In comparison, during the quarter ended June 30, 2023, total, net non-operating net Other Expenses of $23,938 primarily consisted of interest expense of $24,364.

During the six months ended June 30, 2024, total, net non-operating net Other Expenses of $1,491,615 primarily consisted of the $1,349,467 loss related to the termination of the Jeeter collaboration. In comparison, during the six months ended June 30, 2023, total, net non-operating net Other Expenses of $33,574 primarily consisted of interest expense of $48,551.

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Net Loss

During the quarter ended June 30, 2024, the Company recognized a net loss of $523,212. In comparison, during the quarter ended June 30, 2023, the Company recognized net income of $1,659,461.

During the six months ended June 30, 2024, the Company recognized a net loss of $1,664,216. In comparison, during the six months ended June 30, 2023, the Company recognized net income of $1,517,719.

As described above in NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC., the Business Loan requires that Borrower shall maintain a minimum 1.50x DSCR based on Borrower's annual corporate tax return. The DSCR shall be tested annually, beginning with the 2023 return. The DSCR shall be calculated as EBIDA (earnings before interest, depreciation, and amortization) divided by contractual annual debt service payments. Borrower currently believes that it met the DSCR requirement contained in the Business Loan for the year ended December 31, 2023; however, Borrower's 2023 tax return is still being prepared and has not yet been filed. Borrower currently believes that if Borrower's financial performance does not materially improve during the second half of 2024 (and no guarantee or assurance can be given that it will so improve), then Borrower may not comply with the DSCR requirement contained in the Business Loan for the year ending December 31, 2024. Such a default by Borrower under the Business Loan could have a material adverse effect upon Borrower and the trading price of our common stock.

Off-Balance Sheet Arrangements

As of June 30, 2024, the Company does not have any off-balance-sheet arrangements that have, or are reasonably likely to have, a current or future effect on the results of operations or financial condition of the Company, including, and without limitation, such considerations as liquidity and capital resources.

Critical Accounting Policies

Critical accounting policies are discussed in NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES of the consolidated financial statements accompanying this Quarterly Report on Form 10-Q.

Tax Provision

Please refer to NOTE 13 – INCOME TAXES for more information about the Company’s first quarter 2024 tax provision.

Other Matters

We may be subject to other legal proceedings, claims, and litigation arising in the ordinary course of business in addition to the matters discussed above in NOTE 11 – LEGAL PROCEEDINGS. We intend to vigorously pursue and defend such litigation. Although the outcome of these other matters is currently not determinable, our management does not expect that the ultimate costs to resolve these matters will have a material adverse effect on our Company’s financial position, results of operations, or cash flows.

Impact of COVID-19

The COVID-19 pandemic resulted in significant economic disruption to global travel and supply chains, and adversely impacted global commercial activity. Considerable uncertainty still surrounds COVID-19, the evolution and future impact of its variants, its potential long-term economic effects, as well as the effectiveness of any responses taken by government authorities and businesses and of various efforts to inoculate the global population. The travel restrictions, limits on hours of operations and/or closures of non-essential businesses, and other efforts to curb the spread of COVID-19 and its variants have significantly disrupted business activity globally and there is uncertainty as to if and when these disruptions will fully subside or re-emerge.

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Although our total revenues for the quarters ended June 30, 2024 and 2023 were not materially impacted by COVID-19, it is possible that our revenues may be negatively impacted in future periods by COVID-19 and its variants, or by other potential pandemics. The uncertainty related to COVID-19 may also result in increased volatility in the financial projections we use as the basis for estimates and assumptions used in our financial statements. We have made some efforts to try to adapt our operations to meet the challenges of this uncertain and rapidly evolving situation, including expanding operations in areas where we perceive government restrictions on business operations are relatively less burdensome, and focusing some of our new product development in areas where we perceive government restrictions and prohibitions on hemp-derived cannabinoid products are relatively less likely. The COVID-19 pandemic and its ramifications, including Illinois Governor Pritzker’s Executive Order in response to the pandemic, materially damaged Lifted’s business, among other things by disrupting Lifted’s access to its employees, suppliers, packaging, distributors and customers. That is why Lifted applied for and received funding under the federal Economic Injury Disaster Loan program and the federal Paycheck Protection Program.

Effects of the COVID-19 pandemic or other potential pandemics that may negatively impact our business in future periods include, but are not limited to: inflation; higher interest rates; disruption of the banking system; disruptions of Lifted’s workforce; limitations on the ability of our customers to conduct their business, purchase our products, and make timely payments; curtailed consumer spending; deferred purchasing decisions; supply chain problems and delays, and changes in demand from retail customers. We will continue to actively monitor the nature and extent of the impact to our business, operating results, and financial condition caused by pandemics.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a smaller reporting company, we are not required to provide the information required by this Item.

ITEM 4. CONTROLS AND PROCEDURES

(a) Evaluation of Disclosure Controls and Procedures

Our Chief Financial Officer, WJacobs, evaluated the effectiveness of the Company’s disclosure controls and procedures. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports, such as this report, that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. Based on that evaluation, WJacobs concluded that because of the material weakness in internal control over financial reporting described below, our disclosure controls and procedures were not effective as of June 30, 2024.

(b) Management’s annual report on internal control over financial reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. “Internal Control Over Financial Reporting” is defined in Exchange Act Rules 13a -15(f) and 15d - 5(f) as a process designed by, or under the supervision of, an issuer’s principal executive and principal financial officers, or persons performing similar functions, and effected by an issuer’s board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. It includes those policies and procedures that:

(1)

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and disposition of an issuer;

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	(2)	Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the issuer; and

	(3)	Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the issuer’s assets that could have a material adverse effect on the financial statements.

During June 2024, management conducted an evaluation of the effectiveness of our internal control over financial reporting as of June 30, 2024 based on the framework set forth in the report entitled Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the evaluation, management concluded that our internal control over financial reporting as of June 30, 2024 was not effective. Management identified the following material weaknesses as of June 30, 2024:

	(1)	There existed a lack of segregation of duties in regard to the Company’s financial reporting, procedures for depositing of funds, procedures for cash disbursements, procedures for checkbook entries, period close procedures, and procedures for financial statement preparation.

	(2)	There are not effective policies and procedures in place to provide adequate, independent oversight over financial reporting, timely preparation, and review of accounting records, and there is a lack of segregation of duties.

	(3)	There are insufficient review processes related to the compiling and valuation of inventory.

Management is continually working to improve the effectiveness of our internal control over financial reporting. Our actions have included the following to improve controls over our financial statement preparation and reporting process:

	(1)	We have enhanced certain resources available within our accounting team. We hired a Chief Financial Officer of Lifted who is specifically responsible for overseeing the financial reporting processes of Lifted. We have also engaged a licensed, external certified public accountant who advises and assists us with various aspects of the financial reporting process, including at our direction, objectively reviewing work product significant to the closing of our financial statements.

	(2)	We have enhanced the use of specialist involvement in complex, non-routine, and technical areas of accounting, valuation, new accounting standards adoption, and tax matters. These specialists include the licensed, external certified public accountant referred to above, a global public accounting and tax firm, and a valuation firm.

	(3)	We are in the process of implementing tools to manage the structure of our financial closing processes. These tools include: (a) formalizing checklists designed to ensure accounting requirements and account reconciliations are completed and (b) formalizing required work instructions for completing and objectively reviewing financial closing work product, account reconciliations and analyses, which includes documenting preparer and reviewer responsibilities and signoffs.

	(4)	We are archiving, in an access-restricted retention domain, documentation critical to supporting our financial reporting, including financial closing work product, account reconciliations and analyses, supporting documents and agreements, accounting technical memoranda, and other documentation supporting complex, non-routine accounting and valuation matters. Starting with the April 2024 expense reports, all LFTD Partners and Lifted employee expense reports are also stored online in this access-restricted retention domain. We have made this documentation transparent and accessible to our registered public accounting firm, other advisers, and to our lead independent director, Vincent J. Mesolella.

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(5)

From time to time, we have engaged a third-party consulting firm with expertise in corporate governance, internal controls, risk management, and assurance. This firm has been engaged to assist management with remediating internal control deficiencies and designing and implementing controls over our financial processes and reporting.

(6)

Providing copies of LFTD Partners’ and Lifted’s bank statements to Mr. Mesolella. Starting with LFTD Partners’ April 2024 bank statements, the LFTD Partners bank statements and bank reconciliations are stored online in an access-restricted retention domain, in the same location as where Lifted’s bank statements and bank reconciliations are stored. Previously, our Chief Financial Officer, WJacobs, emailed copies of LFTD Partners and Lifted’s bank statements to Mr. Mesolella monthly. WJacobs engages with Mr. Mesolella, as needed, to address any questions or concerns.

Because of its inherent limitations, internal controls over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate. The Company is actively engaged in a comprehensive effort to remediate its material weaknesses in our internal control over financial reporting, but additional work is required, and no guarantee or assurance can be given as to when such work will be completed.

This Quarterly Report on Form 10-Q does not include an attestation report of our registered public accounting firm regarding internal controls over financial reporting.

Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the SEC that permit the Company to provide only management’s report in this Quarterly Report on Form 10-Q.

Notwithstanding the existence of the material weaknesses as described above, we believe that the consolidated financial statements in this Quarterly Report on Form 10-Q present fairly, in all material respects, our financial position, results of operations and cash flows as of the dates, and for the periods presented, in conformity with US GAAP.

(c) Changes in internal control over financial reporting

Our Chief Executive Officer and Chief Financial Officer have concluded that there were no significant changes in our internal controls over financial reporting that occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II — OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

Description of Legal Proceedings

Lifted currently is involved in three pending lawsuits, one as the plaintiff, and two as the defendant. Please refer to NOTE 11 – LEGAL PROCEEDINGS for more information.

ITEM 1A. RISK FACTORS

The Risk Factors identified in our Annual Report on Form 10-K for the year ended December 31, 2023 continue to represent the most significant risks to the Company’s future results of operations and financial conditions, without further modification or amendment, except as follows:

(1) The visibility and trading volume of our common stock are low, and any material increase in such visibility and trading volume is likely dependent upon our ability to list our common stock on a recognized stock exchange, but our ability to satisfy the listing requirements for a recognized stock exchange cannot be guaranteed or assured. A continued inability to satisfy the listing requirements for a recognized stock exchange could materially adversely affect the visibility, trading volume, and trading price of our common stock.

(2) The delay in Lifted’s receipt of payments from certain customers—primarily distributors—have increasingly become an issue for Lifted. Certain customers have become slower to pay Lifted for purchased product (“Slow Paying Customers”), and the Slow Paying Customers disregard payment terms. Management speculates that some Slow Paying Customers may be slow-paying Lifted because of their own sales collection issues, which may in part be caused by the regulatory uncertainty over our industry. As described above in the Accounts Receivable section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES, the Company has an accounting protocol which effectively causes the Company to recognize an allowance for doubtful accounts for all invoices older than 90 days. Consequently, the delay in Lifted’s receipt of payments from certain customers has a direct impact on the Company’s net receivables, net income, and earnings per share. The foregoing risk may have a material adverse effect on our Company and the trading price of our common stock.

(3) Write offs of inventory continue to be significant for Lifted. In the second quarter of 2024, $434,402 of packaging related to discontinued products, finished goods of $105,768, and other raw goods of $111,019, were written off. Because consumers’ demands change very quickly, Lifted may find it necessary to write off certain raw goods because they will no longer be used in production. Or, if consumers are no longer interested in certain products, and the finished goods are slow-moving, those finished goods are written off. The foregoing risk may have a material adverse effect on our Company and the trading price of our common stock.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Issuance of Deferred Contingent Stock

At the closing of the acquisition of Lifted, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation to certain persons specified by NWarrender in a schedule delivered by him to the Company at the closing of the Merger. Now that certain conditions and requirements have been met, starting on February 24, 2023, the deferred contingent stock has begun to be issued to certain recipients of the deferred contingent stock who have instructed the Company to issue to them their respective, earned deferred contingent stock. Through June 30, 2024, 503,000 shares of deferred contingent stock have been issued to certain recipients of deferred contingent stock, including 200,000 shares of deferred contingent stock to WJacobs. See NOTE 9 – SHAREHOLDERS’ EQUITY for more information.

Lifted Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp.

On April 28, 2023, Lifted purchased nearly all of the assets (the “Purchased Assets”) of its hemp flower products supplier Oculus CRS, LLC, Aztec, New Mexico.

The Merger consideration (the “Merger Consideration”) was paid by Lifted to Chase and Hagan Sanchez in two installments.

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The first installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez at the closing of the Merger, and consisted of 100 shares of unregistered common stock of LIFD.

The second installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez following the first anniversary of the closing of the Merger, which was April 28, 2024.

(1) Two Hundred Thousand Dollars ($200,000) in cash; and

(2) One Hundred Sixty Thousand (160,000) newly issued shares of unregistered LIFD Common Stock.

On May 13, 2024, the cash component of the second installment of Merger Consideration was paid, and the stock component of the second installment of Merger Consideration was issued.

The Company relied on the exemption from registration contained in Section 4(2) of the Securities Act for the issuance of the shares of common stock described above.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None; not applicable.

ITEM 4. MINE SAFETY DISCLOSURES

None; not applicable.

ITEM 5. OTHER INFORMATION

None; not applicable.

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ITEM 6. EXHIBITS.

The following Exhibits have been previously filed in the below referenced filings or have been attached hereto, and in any case, as is stated on the cover of this Report, all of the below Exhibits are incorporated herein by reference.

10.53		Compensation Agreement between Acquired Sales Corp., Gerard M. Jacobs and William C. "Jake" Jacobs dated as of June 19, 2019
10.58		Lease Agreement - 5511 95th Avenue, Kenosha, WI 53144
10.61		Lease Agreement - 8920 58th Place, Suite 850, Kenosha, WI 53144
10.62		Lease Agreement - 8910 58th Place, Suites 600 and 700, Kenosha, WI 53144
10.67		Omnibus Agreement dated December 30, 2021 between LFTD Partners Inc. Nicholas S. Warrender, 95th Holdings, LLC, Gerard M. Jacobs and William C. “Jake” Jacobs
10.68		Amended Omnibus Agreement dated February 14, 2022 between LFTD Partners Inc. Nicholas S. Warrender, Gerard M. Jacobs and William C. “Jake” Jacobs
10.69		Lease Agreement - 9560 58th Place, Suite 360, Kenosha, WI 53144
10.70		Acceleration Agreement
10.71		Commercial Sublease – 2701-09 West Fulton PH, Chicago, IL 60612
10.72		Lease Agreement - 5732 95th Ave, Suites 200 and 300, Kenosha, WI 53144
10.72.1		Manufacturing, Sales and Marketing Agreement – Cali Sweets, LLC
10.73		Manufacturing, Sales and Marketing Agreement – Diamond Supply Co.
10.74		Agreement and Plan of Merger - Oculus CHS Management Corp.
10.75		Hagan Sanchez Employment Agreement
10.76		Chase Sanchez Employment Agreement
10.77		Assignment and Assumption of Lease and Landlord Consent and Lease Agreement – Aztec New Mexico
10.78		Manufacturing, Sales and Marketing Agreement – DreamFields Brands Inc. d/b/a Jeeter
10.79		Finders Agreement – Florence Mirsky
10.80		Credit Agreement
10.81		Promissory Note ($3,000,000 Loan)
10.82		Security Agreement
10.83		Collateral Assignment Agreement
10.84		Pledge Agreement
10.85		Business Loan Agreement
10.86		Promissory Note ($910,000 Loan)
10.87		Mortgage
10.88		Assignment of Rents, Leases, and Security Deposits
10.89		Lease of 789 Tech Center Drive, Unit C, Durango, Colorado 81301
10.90		Second Amendment to Lease of 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin 53144
10.91		Jeeter Termination Agreement

The following exhibits are filed with this Quarterly Report on Form 10-Q:

31.1		Certification of principal executive officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2		Certification of principal accounting officer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1		Certification of principal executive officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2		Certification of principal financial officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
99.1		Press Release dated August 15, 2024
101.INS		XBRL Instance Document
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document.
101.LAB		XBRL Taxonomy Extension Label Linkbase Document.
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document.
101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document.
101.SCH		XBRL Taxonomy Extension Schema Document.

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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	LFTD Partners Inc.

Dated: August 14, 2024	By:	/s/ Gerard M. Jacobs
		Gerard M. Jacobs
		Chief Executive Officer

nullnullnullnullnull

Cover - shares	6 Months Ended
Cover - shares	Jun. 30, 2024	Aug. 14, 2024
Cover [Abstract]
Entity Registrant Name	LFTD PARTNERS INC.
Entity Central Index Key	0001391135
Document Type	10-Q
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Small Business	true
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity Current Reporting Status	Yes
Document Period End Date	Jun. 30, 2024
Entity Filer Category	Non-accelerated Filer
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2024
Entity Common Stock Shares Outstanding		14,822,678
Document Quarterly Report	true
Document Transition Report	false
Entity File Number	000-52102
Entity Incorporation State Country Code	NV
Entity Tax Identification Number	87-0479286
Entity Address Address Line 1	14155 Pine Island Drive
Entity Address City Or Town	Jacksonville
Entity Address State Or Province	FL
Entity Address Postal Zip Code	32224
City Area Code	847
Local Phone Number	915-2446
Security 12b Title	Common Stock, $0.001 par value
Trading Symbol	LIFD
Entity Interactive Data Current	Yes

CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Current Assets
Cash and Cash Equivalents	$ 3,613,788	$ 4,357,539
Dividend Receivable from Bendistillery, Inc.	1,193	0
Prepaid Expenses	1,149,664	2,509,961
Accounts Receivable, net of allowance of $1,815,971 in 2024 and $375,417 in 2023	3,205,388	3,586,176
Inventory	7,348,485	10,174,667
Income Tax Receivable	680,367	659,376
Current Portion of Settlement Asset and Receivables	316,347	378,597
Other Current Assets	4,752	2,664
Total Current Assets	16,319,984	21,668,980
Restricted Cash	1,000,000	1,000,000
Goodwill	23,092,794	23,092,794
Investment in Ablis	399,200	399,200
Investment in Bendistillery and Bend Spirits	1,497,000	1,497,000
Net Deferred Tax Asset	514,006	0
Fixed Assets, less accumulated depreciation of $813,493 in 2024 and $593,531 in 2023	2,982,422	2,996,387
Security and State Licensing Deposits and Bonds	59,630	43,421
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $118,665 in 2024 and $266,837 in 2023	1,227,416	626,869
Non-Current Portion of Settlement Asset and Receivables	7,000	22,000
Total Assets	47,099,452	51,346,651
Current Liabilities
Operating Lease Liability Current	209,116	169,437
Deferred Revenue	866,435	235,891
Minimum Earnout Consideration pursuant to the Oculus Merger Agreement ($200,000 in cash, and $800,000 in the form of 160,000 shares of common stock valued at $5.00 per share)	0	1,000,000
Collab Commissions and Royalties Payable	98,674	572,838
Accounts Payable and Accrued Expenses	3,531,521	6,172,655
Accounts Payable - Related Party	2,000	3,938
Preferred Stock Dividends Payable	6,335	7,124
Notes Payable to Surety Bank	532,553	506,061
Interest Payable to Surety Bank	16,620	18,800
Total Current Liabilities	5,263,255	8,686,744
Non-Current Liabilities
Operating Lease Liability	1,053,881	463,623
Net Deferred Tax Liability	0	29,482
Note Payable to Surety Bank	3,075,472	3,348,790
Total Non-Current Liabilities	4,129,353	3,841,896
Total Liabilities	9,392,608	12,528,640
Commitments and Contingencies	0	0
Shareholders' Equity
Common Stock, $0.001 par value; 100,000,000 shares authorized, and: 14,822,678 shares issued and outstanding at June 30, 2024 14,805,678 shares issued and outstanding at December 31, 2023	14,823	14,806
Additional Paid-in Capital	40,988,956	40,429,213
142,000 shares of Deferred Contingent Stock issuable upon instruction by the respective Deferred Contingent Stock Recipients at June 30, 2024 and December 31, 2023	470,730	470,730
Accumulated Deficit	(3,767,706)	(2,096,780)
Total Shareholders' Equity	37,706,844	38,818,011
Total Liabilities and Shareholders' Equity	47,099,452	51,346,651
Series A Convertible Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, value	3	3
Series B Convertible Preferred Stock [Member]
Shareholders' Equity
Preferred Stock, value	$ 40	$ 40

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Accounts Receivable, allowance	$ 1,815,971	$ 375,417
Minimum Earnout Consideration in Cash	200,000
Minimum Earnout Consideration in Kind	$ 800,000
Minimum Earnout Consideration in Shares	160,000
Minimum Earnout Consideration Per Share Amount	$ 5.00
Accumulated depreciation	$ 813,493	593,531
Operating Lease Right-of-Use Asset Amortization	$ 118,665	$ 266,837
Preferred Stock, par or stated value	$ 0.001	$ 0.001
Preferred Stock, shares authorized	10,000,000	10,000,000
Common Stock, par or stated value	$ 0.001	$ 0.001
Common Stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	14,822,678	14,805,678
Common Stock, shares outstanding	14,822,678	14,805,678
Deferred Contingent Stock	$ 142,000	$ 142,000
Series A Convertible Preferred Stock [Member]
Preferred Stock, shares authorized	400,000	400,000
Preferred Stock, shares issued	2,500	2,500
Preferred Stock, shares outstanding	2,500	2,500
Series B Convertible Preferred Stock [Member]
Preferred Stock, shares authorized	5,000,000	5,000,000
Preferred Stock, shares issued	40,000	40,000
Preferred Stock, shares outstanding	40,000	40,000

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
Net Sales	$ 9,487,299	$ 12,522,542	$ 20,153,948	$ 24,984,335
Cost of Goods Sold	5,933,058	6,886,185	13,215,667	13,699,533
Gross Profit	3,554,241	5,636,357	6,938,281	11,284,802
Operating Expenses
Payroll Expenses	1,470,421	1,778,329	3,072,499	3,652,827
Deferred Contingent Stock Expense	0	0	0	2,138,175
Company-Wide Management Bonus Pool	0	0	0	233,332
Professional Fees	232,387	256,328	621,725	605,144
Bank Charges and Merchant Fees	146,162	140,731	305,300	277,550
Advertising and Marketing	190,126	250,178	366,786	478,749
Bad Debt Expense	1,165,275	77,981	1,440,553	221,500
Depreciation and Amortization	49,435	44,989	98,233	83,122
Collab Commission and Royalty Expense	238,385	0	409,300	0
Other Operating Expenses	644,795	715,147	1,328,964	1,326,613
Total Operating Expenses	4,136,986	3,263,683	7,643,360	9,017,012
Income/(Loss) From Operations	(582,745)	2,372,674	(705,079)	2,267,790
Other Income/(Expenses)
Gain on Lease Modification	9,622	0	9,622	0
Interest Income	41,013	10,664	82,367	25,476
Interest Expense	(90,487)	(24,364)	(183,337)	(48,551)
Dividend Income	2,386	1,193	3,579	1,193
Settlement Income	10,000	0	10,000	0
Debt Financing Expenses	(2,773)	0	(5,546)	0
Penalties	(647)	(11,431)	(780)	(11,692)
Loss on Disposal of Fixed Assets	(37,986)	0	(51,932)	0
Loss on Jeeter Collab	0	0	(1,349,467)	0
Loss on Deposits	(6,121)	0	(6,121)	0
Total Other Expenses	(74,993)	(23,938)	(1,491,615)	(33,574)
Income/(Loss) Before Provision for Income Taxes	(657,738)	2,348,736	(2,196,694)	2,234,216
Provision for Income Taxes	134,526	(689,275)	532,478	(716,497)
Net Income/(Loss) Attributable to LFTD Partners Inc. common stockholders	$ (523,212)	$ 1,659,461	$ (1,664,216)	$ 1,517,719
Basic Net Income/(Loss) per Common Share	$ (0.04)	$ 0.11	$ (0.11)	$ 0.10
Diluted Net Income/(Loss) per Common Share	$ (0.04)	$ 0.10	$ (0.11)	$ 0.09
Weighted average number of common shares outstanding:
Basic	14,759,282	14,512,648	14,782,480	14,380,431
Diluted	14,759,282	16,689,846	14,782,480	16,557,629

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (DEFICIT) (UNAUDITED) - USD ($)	Total	Preferred Stock	Common Stock	Additional Paid-In Capital	Deferred Contingent Stock	Accumulated Deficit
Balance, shares at Dec. 31, 2022		44,500	14,102,578
Balance, amount at Dec. 31, 2022	$ 34,537,671	$ 45	$ 14,103	$ 38,762,260	$ 0	$ (4,238,735)
Issuance of 410,000 of the total 645,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipients, shares			410,000
Issuance of 410,000 of the total 645,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipients, amount	2,138,175		$ 410	1,358,740	779,025
Series A Preferred Stock dividend payable	(3,329)					(3,329)
Series B Preferred Stock dividend payable	(1,480)					(1,480)
Net Income/Loss	(141,742)					(141,742)
Balance, shares at Mar. 31, 2023		44,500	14,512,578
Balance, amount at Mar. 31, 2023	36,529,296	$ 45	$ 14,513	40,121,000	779,025	(4,385,286)
Balance, shares at Dec. 31, 2022		44,500	14,102,578
Balance, amount at Dec. 31, 2022	34,537,671	$ 45	$ 14,103	38,762,260	0	(4,238,735)
Net Income/Loss	1,517,719
Balance, shares at Jun. 30, 2023		44,500	14,512,678
Balance, amount at Jun. 30, 2023	38,184,103	$ 45	$ 14,513	40,121,209	779,025	(2,730,688)
Balance, shares at Mar. 31, 2023		44,500	14,512,578
Balance, amount at Mar. 31, 2023	36,529,296	$ 45	$ 14,513	40,121,000	779,025	(4,385,286)
Series A Preferred Stock dividend payable	(3,366)					(3,366)
Series B Preferred Stock dividend payable	(1,497)					(1,497)
Net Income/Loss	1,659,461					1,659,461
Payment of the first installment of Merger Consideration (the issuance of 100 shares of common stock) pursuant to the Oculus Merger Agreement, on April 28, 2023, shares			100
Payment of the first installment of Merger Consideration (the issuance of 100 shares of common stock) pursuant to the Oculus Merger Agreement, on April 28, 2023, amount	209		$ 0	208
Balance, shares at Jun. 30, 2023		44,500	14,512,678
Balance, amount at Jun. 30, 2023	38,184,103	$ 45	$ 14,513	40,121,209	779,025	(2,730,688)
Balance, shares at Dec. 31, 2023		42,500	14,805,678
Balance, amount at Dec. 31, 2023	38,818,011	$ 43	$ 14,806	40,429,213	470,730	(2,096,780)
Series A Preferred Stock dividend payable	(1,862)					(1,862)
Series B Preferred Stock dividend payable	(1,496)					(1,496)
Net Income/Loss	(1,141,004)					(1,141,004)
Balance, shares at Mar. 31, 2024		42,500	14,805,678
Balance, amount at Mar. 31, 2024	37,673,649	$ 43	$ 14,806	40,429,213	470,730	(3,241,142)
Balance, shares at Dec. 31, 2023		42,500	14,805,678
Balance, amount at Dec. 31, 2023	38,818,011	$ 43	$ 14,806	40,429,213	470,730	(2,096,780)
Net Income/Loss	(1,664,216)
Balance, shares at Jun. 30, 2024		42,500	14,822,678
Balance, amount at Jun. 30, 2024	37,706,844	$ 43	$ 14,823	40,988,956	470,730	(3,767,706)
Balance, shares at Mar. 31, 2024		42,500	14,805,678
Balance, amount at Mar. 31, 2024	37,673,649	$ 43	$ 14,806	40,429,213	470,730	(3,241,142)
Series A Preferred Stock dividend payable	(1,858)					(1,858)
Series B Preferred Stock dividend payable	(1,495)					(1,495)
Net Income/Loss	(523,212)					(523,212)
Common stock buybacks and immediate cancellations between April 2, 2024 and April 9, 2024, shares			(143,000)
Common stock buybacks and immediate cancellations between April 2, 2024 and April 9, 2024, amount	(240,240)		$ (143)	(240,097)
Payment of the stock component of the second installment of Merger Consideration (the issuance of 160,000 shares of common stock) pursuant to the Oculus Merger Agreement, on May 13, 2024, shares			160,000
Payment of the stock component of the second installment of Merger Consideration (the issuance of 160,000 shares of common stock) pursuant to the Oculus Merger Agreement, on May 13, 2024, amount	800,000		$ 160	799,840
Balance, shares at Jun. 30, 2024		42,500	14,822,678
Balance, amount at Jun. 30, 2024	$ 37,706,844	$ 43	$ 14,823	$ 40,988,956	$ 470,730	$ (3,767,706)

CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Cash Flows From Operating Activities
Net Income/(Loss)	$ (1,664,216)	$ 1,517,719
Adjustments to Reconcile Net Income/(Loss) to Net Cash Provided by/(Used in) Operating Activities
Deferred Contingent Stock Compensation Expense	0	2,138,175
Bad Debt Expense	1,440,553	221,500
Depreciation and Amortization	250,617	173,806
Settlement Income	(10,000)	0
Debt Financing Expenses	5,546	0
Gain on Lease Modification	(9,622)	0
Loss on Disposal of Fixed Assets	51,932	0
Loss on Jeeter Collab	1,349,467	0
Loss on Deposits	6,121	0
Spoiled and Written Off Inventory	1,050,005	174,256
Sales Allowance	(531,582)	(571,687)
Deferred Income Taxes	(543,488)	86,424
Effect on Cash of Changes in Operating Assets and Liabilities
Accounts Receivable	(528,183)	6,395
Prepaid Expenses	1,133,536	757,484
Dividend Receivable from Bendistillery, Inc.	(1,193)	0
Income Tax Receivable and Payable, net	(20,990)	(356,246)
Inventory	(83,603)	(4,472,138)
Other Current Assets	(24,418)	29,707
Collab Commissions and Royalties Payable	(49,690)	0
Accounts Payable and Accrued Expenses	(2,643,314)	(233,989)
Accounts Payable and Interest Payable to Related Parties	(1,938)	(368)
Change in Settlement Asset and Receivables	399,850	92,512
Change in Right Of Use Asset	102,169	78,987
Change in Finance and Operating Lease Liabilities	(63,157)	(34,933)
Deferred Revenue	630,544	28,275
Net Cash Provided by/(Used in) Operating Activities	244,945	(364,121)
Cash Flows From Investing Activities
Net Cash Paid as Part of the Oculus Transaction	(200,000)	(342,068)
Net Purchases of Fixed Assets	(288,584)	(695,831)
Net Cash Used in Investing Activities	(488,584)	(1,037,898)
Cash Flows From Financing Activities
Payments on Surety Bank Loans	(252,371)	0
Payments of Dividends to Preferred Stockholders	(7,500)	(13,499)
Purchase of Shares of Common Stock	(240,240)	0
Payments on Finance Lease Liability	0	(35,836)
Other Financing Activities	0	(30,000)
Net Cash Used In Financing Activities	(500,111)	(79,335)
Net Decrease in Cash	(743,751)	(1,481,355)
Cash, Cash Equivalents and Restricted Cash at Beginning of Period	5,357,539	3,530,623
Cash, Cash Equivalents and Restricted Cash at End of Period	4,613,788	2,049,268
Supplemental Cash Flow Information
Cash Paid For Interest	185,517	48,551
Cash Paid For Income Taxes	20,991	946,936
Non-Cash Activities
Right-of-Use assets acquired from inception of Operating Leases	830,297	296,209
Issuance of stock component of the second installment of Merger Consideration (the issuance of 160,000 shares of common stock) pursuant to the Oculus Merger Agreement, on May 13, 2024	800,000	0
Reconciliation of the Consolidated Statements of Cash Flows to the Consolidated Balance Sheets
Cash and Cash Equivalents	3,613,788	2,049,268
Restricted Cash	1,000,000	0
Total Cash, Cash Equivalents and Restricted Cash at End of Period	$ 4,613,788	$ 2,049,268

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC

6 Months Ended

Jun. 30, 2024

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC.

NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC.

On May 18, 2021, the Company changed its name to LFTD Partners Inc. from Acquired Sales Corp. On March 15, 2022, the Company changed its stock trading symbol to LIFD.

Lifted Made

In the latter half of the second quarter of 2024, Lifted launched Mielos, a new brand of health and wellness products that do not contain hemp derivatives.

Ablis, Bendistillery and Bend Spirits

Bendistillery manufactures and sells straight and flavored vodka and gin and various types of whiskey under its brand Crater Lake Spirits.

Bank Financing and Purchase of Headquarters Building

On December 14, 2023, LFTD Partners and Lifted (together the “Borrower”), jointly borrowed a total of $3,910,000 from Surety Bank, of DeLand, Florida (“Lender”).

Purchase of the 5511 Building

Improvements to and Potential Expansion of the 5511 Building

$3,000,000 Working Capital Loan

Credit Agreement

The Credit Agreement is also subject to certain negative covenants in which the Borrower agreed (subject to certain exceptions) not to, among other things:

	·	Become subject to other liens or encumbrances;
	·	Change ownership of Lifted without the consent of the Lender;
	·	Enter into a merger, acquisition or divestiture;
	·	Conduct stock buybacks;
	·	Serve as a guarantor;
	·	Wind up, liquidate or dissolve;
	·	Enter into the purchase, sale, exchange or transfer of property;
	·	Permit the outstanding principal balance of the Working Capital Loan to exceed 40% of the fair market value of the collateral securing the Working Capital Loan; or
	·	Directly or indirectly issue, assume or create any additional indebtedness on the collateral.

Promissory Note

Security Agreement

Collateral Assignment Agreement

Pledge Agreement

$910,000 Loan

Business Loan Agreement

Promissory Note

Mortgage

Assignment of Rents, Leases, and Security Deposits

Default under any of the agreements described above could have a highly detrimental, if not catastrophic impact on our company.

Consolidated Balance Sheet Presentation of the Working Capital and Business Loans and Maturity Analysis

The following presents the Working Capital and Business Loans in the Consolidated Balance Sheets as of June 30, 2024 and December 31, 2023:

	June 30, 2024			December 31, 2023

Working Capital Loan	$	2,760,812		$	3,000,000
Real Estate Loan		896,817			910,000
Total principal amount		3,657,629			3,910,000
Less: Unamortized debt financing costs		(49,604	)		(55,149	)
Less: Current portion of Surety Bank notes		(532,553	)		(506,061	)
Non-Current portion of Surety Bank notes	$	3,075,472		$	3,348,790

The following represents aggregate payments due on the Working Capital and Business Loans during each of the five years subsequent to June 30, 2024 and thereafter:

Maturity Analysis as of June 30, 2024

2024	$	438,470
2025		876,939
2026		876,939
2027		876,939
2028		1,618,429
Thereafter		-
Total		4,687,716
Less: Interest portion		(1,030,087	)
Total principal amount	$	3,657,629

Manufacturing, Sales and Marketing Agreements

Cali Sweets Agreement

Accounting for the Cali Agreement

	·	Customers’ orders of Cali Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Cali Products for shipment from Lifted’s inventories, and ships the Cali Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection.
	·	Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed.
	·	Lifted can set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted.

Based on these considerations, the Company concludes that Lifted is the principal relative to Cali in the Cali Agreement.

Manufacturing, Sales and Marketing Agreement With Diamond Supply Co.

Accounting for the Diamond Agreement

	·	Lifted is the exclusive worldwide manufacturer and distributor of the Diamond Products. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Diamond Products at its own facilities and holds these raw goods and Diamond Products in its facilities until the Diamond Products are sold and shipped to customers.
	·	Customers’ orders of Diamond Products are received through Lifted’s website www.urb.shop. Customers that attempt to purchase the Diamond Products from www.diamondsupplyco.com are redirected to www.urb.shop. Lifted processes these orders, prepares the Diamond Products for shipment from Lifted’s inventories, and ships the Diamond Products directly to customers.
	·	Lifted and Diamond agree upon the retail sales prices for the Diamond Products, and both Lifted and Diamond are to make good faith efforts to collect all payments in connection with each party’s sales of Diamond Products to all of its customers.

Based on these considerations, the Company concludes that Lifted is the principal relative to Diamond in the Diamond Agreement.

Jeeter Agreement

Accounting for the Jeeter Agreement

	·	Lifted was the exclusive manufacturer, seller, and distributor of the applicable Jeeter branded products in the USA. To fulfill its obligations pursuant to the agreement, Lifted sourced raw goods, labor, and other resources to manufacture the Jeeter Products at its own facilities and held these raw goods and Jeeter Products in its facilities until the Jeeter Products were sold and shipped to customers. Initially, Lifted was manufacturing all of the Jeeter Products, but in the middle of Q3 2023 Jeeter also began manufacturing joints at its facility after being authorized by Lifted to do so. Nonetheless, Jeeter produced joints during Monday through Friday, and then shipped the finished joints to Lifted’s headquarters in Kenosha on Saturday. Lifted controlled the Jeeter Products until they were then sold and shipped to the customers.

	·	Customers’ orders of Jeeter Products were received through Lifted’s website www.urb.shop. Lifted processed these orders, prepared the Jeeter Products for shipment from Lifted’s inventories, and shipped the Jeeter Products directly to the customers. Lifted was responsible for collecting payments from customers but did not guarantee collection, nor the timetable of such collection.

Based on these considerations, the Company concluded that Lifted was the principal relative to Jeeter in the Jeeter Agreement.

Termination of the Jeeter Agreement

Mirsky Agreement

Lifted Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp.

Asset Purchase Agreement

Agreement and Plan of Merger

The Merger consideration (the “Merger Consideration”) was paid by Lifted to Chase and Hagan Sanchez in two installments.

The first installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez at the closing of the Merger, and consisted of 100 shares of unregistered common stock of LIFD.

(1) Two Hundred Thousand Dollars ($200,000) in cash; and

(2) One Hundred Sixty Thousand (160,000) newly issued shares of unregistered LIFD Common Stock.

On May 13, 2024, the cash component of the second installment of Merger Consideration was paid, and the stock component of the second installment of Merger Consideration was issued.

Accounting for Lifted’s Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp.

Consideration Paid Pursuant to the Asset Purchase Agreement

Cash used to pay off Oculus' liabilities at the closing	$	368,488

Consideration Paid Pursuant to the Oculus Merger Agreement

First Installment of Merger Consideration
100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez	$	209

Second Installment of Merger Consideration
Value of Minimum Earnout Consideration to be paid in cash	$	200,000
Value of Minimum Earnout Consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share)	$	800,000
Total Consideration	$	1,368,697

Assets Acquired:

Cash	$	26,420
Accounts receivable	$	60,528
Inventory	$	147,431
Fixed Assets	$	329,559
Security and Utility Deposits	$	4,732
Goodwill	$	800,027
Total Assets Acquired	$	1,368,697

Total Liabilities Assumed	$	-

Net Assets Acquired	$	1,368,697

Employment Agreements

Lease of Space Located at 16178 US Hwy 550, Aztec, New Mexico

Lease of Space Located at 789 Tech Center Drive, Unit C, Durango, Colorado 81301

The initial term of the 789 Tech Lease commenced on March 1, 2024, and will end on February 28, 2025 (“Initial Term”). After the Initial Term, Lifted and CR may renegotiate the lease.

In addition to the base monthly rent, Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

Since the Initial Term is twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term.

Extrax NM Agreement

	·	ENM has the right to use the Urb brand name on marijuana products sold within New Mexico in accordance with ENM’s license to manufacture marijuana products that can be sold to marijuana dispensaries in New Mexico. ENM sources raw goods, labor, and other resources to manufacture the Urb-branded products at its own facilities and holds these raw goods and Urb-branded products in its facilities until the Urb-branded products are sold and shipped to customers. ENM controls the Urb-branded products until they are then sold and shipped to the customers.
	·	Customers’ orders of Urb-branded products are received by ENM. ENM processes these orders, prepares the Urb-branded products for shipment from ENM’s inventories, and ships the Urb-branded products directly to the customers. ENM is responsible for collecting payments from the customers, referred to in the ENM Agreement as the “Unit Sale Proceeds”.
	·	ENM will source some of the raw goods, fixed assets and supplies from Lifted for manufacture of the Urb-branded products. The raw goods sourced from Lifted are referred to in the ENM Agreement as “Unit Components”. These Unit Components are maintained in Lifted’s inventories and shipped to ENM based on agreement between the CEOs of both Lifted and ENM. Lifted receives an agreed upon price, referred to in the ENM Agreement as the “Unit Component Price”, for each Unit Component shipped to ENM.
	·	ENM shall pay over to Lifted one-half of the Unit Sale Proceeds, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for the Unit Components; and thirdly, to pay to Lifted a License Fee.

Manufacturing, Sales and Marketing Agreement With Subsidiary of a Large, Publicly Traded US Marijuana Company

Services to be Provided by Lifted Made

Term

The term of the Agreement is eighteen (18) months from the effective date, renewable upon mutual written agreement of the Parties.

Marketing

Quality

Prices

Customers

Forecasting

Purchase Orders

Excess Demand

Costs of Purchase Order

Cost Recovery and Royalty

Warranty

Indemnification

Insurance

Termination

Accounting for the Agreement

An entity is a principal and therefore records revenue on a gross basis if it controls a promised good or service before transferring that good or service to the customer.

An entity is an agent and records as revenue the net amount it retains for its agency services if its role is to arrange for another entity to provide the goods or services.

Management has considered the following facts to assess whether Lifted has control of the Products that are manufactured and distributed pursuant to the Agreement:

	·	Lifted is the exclusive nationwide manufacturer and distributor of the Products. To fulfill its obligations pursuant to the Agreement, Lifted sources raw goods, labor, and other resources to manufacture the Products at Lifted’s facilities and holds the Products in its facilities until the Products are sold and shipped to customers.

	·	Customers’ orders of Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Products for shipment from Lifted’s warehouse, and ships the Products directly to the customers. Lifted is responsible for the collection of payments from customers, and is responsible for paying the other party 10% of any accounts receivable that are past due by more than 90 days.

Lifted does not include in its inventory the value of the Products, because the other party pays for 100% of the costs of the Products.

The Company concludes that Lifted is the principal relative to the other party in the Agreement.

Capital Raise

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2024

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Accounting for Investments

The Company’s Investment in Lifted

The financial statements of LFTD Partners are consolidated with Lifted’s, since Lifted is a wholly owned subsidiary of LFTD Partners.

The Company’s Investments in Ablis, Bendistillery and Bend Spirits

The Company’s Investment in SmplyLifted

1. The CECL Model applies to financing receivables measured at amortized cost, which includes trade accounts receivable.

2. An entity will recognize an allowance for credit losses that results in the financial statements reflecting the net amount expected to be collected from the financial asset.

Inventory – Inventory is valued at the lower of average cost or market value (net realizable value). Inventory consisted of the following as of June 30, 2024 and December 31, 2023:

	June 30, 2024		December 31, 2023
Raw Goods	$	3,950,153	$	4,962,652
Finished Goods	$	3,398,332	$	5,212,015
Total Inventory	$	7,348,485	$	10,174,667

The process of determining obsolete or spoiled inventory involves:

	1)	Identifying raw goods that would no longer be used in the manufacture of finished goods;
	2)	Identifying expired raw goods;
	3)	Identifying finished goods that would no longer be sold or that are slow moving;
	4)	Identifying finished goods that are expired; and
	5)	Valuing and expensing raw and finished goods that would no longer be sold.

Prior to the Company’s acquisition of the 5511 Building on December 14, 2023, the Company had not paid a security deposit for its lease of the 5511 Building.

The Company is required to, and has, paid bonds and deposits to various state departments and vendors for licenses and utilities, respectively.

	1)	The ordered item breaks, melts, or separates in transit to the customer. In this case, the Company will replace the broken, melted or separated item at no cost to the customer.
	2)	The Company sent the wrong item to the customer. In this case, the Company will allow the customer to keep, at no cost to the customer, the item that was mistakenly sent to the customer. The Company will also send the correct product to the customer, at no cost to the customer.
	3)	The customer ordered the wrong product. In this case, the customer, at his/her own expense, must mail the mistakenly ordered product back to the Company, and the Company will mail the correct product to the customer.
	4)	The ordered item is recalled. In a situation where product is recalled, the Company will offer a replacement, credit, or refund.

Disaggregation of Revenue

Shown below are tables showing the approximate disaggregation of historical revenue:

	For the three months ended								For the six months ended
	June 30,								June 30,
Type of Sale	2024				2023				2024				2023
Net sales of raw materials to customers	$	584,327	6	%	$	692	0	%	$	760,249	4	%	$	3,078	0	%
Net sales of products to private label clients		475,685	5	%		689,062	6	%		2,084,164	10	%		865,782	3	%
Net sales of products to wholesalers		2,461,062	26	%		2,462,335	20	%		5,224,679	26	%		4,901,856	20	%
Net sales of products to distributors		5,022,072	53	%		8,820,333	70	%		10,370,963	51	%		18,097,919	72	%
Net sales of products to end consumers		944,153	10	%		550,120	4	%		1,713,893	9	%		1,115,701	4	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the Three Months Ended								For the Six Months Ended
	June 30,								June 30,
Product Type	2024				2023				2024				2023
Vapes	$	4,660,821	49	%	$	6,458,977	52	%	$	10,127,924	50	%	$	12,440,638	50	%
Edibles		3,729,781	39	%		3,692,861	29	%		7,348,939	36	%		7,556,017	30	%
Flower		332,100	4	%		1,417,934	11	%		1,001,494	5	%		3,037,968	12	%
Cartridges		722,371	8	%		945,311	8	%		1,578,451	8	%		1,942,255	8	%
Apparel and Accessories		42,226	0	%		7,459	0	%		97,139	0	%		7,459	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Hemp vs Non-Hemp Product Sales	2024				2023				2024				2023
Net sales of hemp products	$	9,026,080	95	%	$	11,165,555	89	%	$	19,605,839	97	%	$	22,630,405	91	%
Net sales of non-hemp products		461,219	5	%		1,356,987	11	%		548,109	3	%		2,353,930	9	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Location of Sale	2024				2023				2024				2023
Inside of USA	$	9,487,299	100	%	$	12,509,778	100	%	$	20,153,948	100	%	$	24,959,109	100	%
Outside of USA		-	0	%		12,764	0	%		-	0	%		25,226	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

Deferred Revenue

	June 30, 2024		December 31, 2023
Contract Assets (invoiced but unfulfilled performance obligations)	$	470,600	$	131,304

Deposits from customers for unfulfilled orders		395,835		104,586

Total Deferred Revenue	$	866,435	$	235,891

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023
Net Income/(Loss)	$	(523,212	)	$	1,659,461	Net Income/(Loss)	$	(1,664,216	)	$	1,517,719

Weighted average number of common shares outstanding:						Weighted average number of common shares outstanding:
Basic		14,759,282			14,512,648	Basic		14,782,480			14,380,431
Diluted		14,759,282			16,689,846	Diluted		14,782,480			16,557,629

Basic Net Income/(Loss) per Common Share	$	(0.04	)	$	0.11	Basic Net Income/(Loss) per Common Share	$	(0.11	)	$	0.10
Diluted Net Income/(Loss) per Common Share	$	(0.04	)	$	0.10	Diluted Net Income/(Loss) per Common Share	$	(0.11	)	$	0.09

Stock Buyback Transactions and Cancellations

The Company is researching what other pronouncements may be applicable to the Company’s accounting and whether or not any other pronouncements should be adopted.

Off-Balance Sheet Arrangements – The Company has no off-balance sheet arrangements.

Reclassifications – Some items from the prior period have been reclassified within the financial statements to conform with the current presentation.

RISKS AND UNCERTAINTIES

6 Months Ended

Jun. 30, 2024

RISKS AND UNCERTAINTIES

RISKS AND UNCERTAINTIES

NOTE 3 - RISKS AND UNCERTAINTIES

The loss of Lifted’s relationships with these customers and vendors could have a material adverse effect on Lifted’s business.

THE COMPANYS INVESTMENTS

6 Months Ended

Jun. 30, 2024

THE COMPANYS INVESTMENTS

THE COMPANY'S INVESTMENTS

NOTE 4 – THE COMPANY’S INVESTMENTS

The Company’s Investment in Lifted

At December 31, 2023, the Company performed its annual goodwill impairment assessment on the goodwill recognized as part of the acquisition of Lifted, and determined that no impairment was necessary.

The Company’s Investments in Ablis, Bendistillery and Bend Spirits

On April 30, 2019, the Company purchased 4.99% of the common stock of each of Ablis Holding Company, Bendistillery Inc., and Bend Spirits, Inc. for an aggregate purchase price of $1,896,200.

The Company’s Investment in SmplyLifted LLC

PROPERTY AND EQUIPMENT NET

6 Months Ended

Jun. 30, 2024

PROPERTY AND EQUIPMENT NET

PROPERTY AND EQUIPMENT, NET

NOTE 5 – PROPERTY AND EQUIPMENT, NET

Property and Equipment consist of the following:

Asset Class	June 30, 2024			December 31, 2023
Building	$	805,545		$	805,545
Land	$	430,754		$	430,754
Machinery & Equipment	$	1,460,033		$	1,473,609
Furniture & Fixtures	$	138,184		$	107,509
Computer Equipment	$	18,979		$	18,979
Building & Leasehold Improvements	$	621,633		$	581,394
Vehicles	$	117,047		$	117,047
Trade Show Booths	$	203,740		$	55,081
Sub-total:	$	3,795,915		$	3,589,918

Less: accumulated depreciation	$	(813,493	)	$	(593,531	)
	$	2,982,422		$	2,996,387

The useful lives of the Company’s property and equipment by asset class are as follows:

Asset Class		Estimated Useful Life
Building		39 years
Land		Indefinite
Machinery & Equipment		60 months
Building Improvements		60 months
Leasehold Improvements		The shorter of the length of the lease or 60 months
Trade Show Booths		36 months
Vehicles		60 months
Computer Equipment		60 months
Furniture & Fixtures		60 months

In the Consolidated Statements of Operations, depreciation expense is consolidated with amortization expense.

NOTES RECEIVABLE

6 Months Ended

Jun. 30, 2024

NOTES RECEIVABLE

NOTES RECEIVABLE

NOTE 6 – NOTES RECEIVABLE

The William Noyes Webster Foundation, Inc.

INTANGIBLE ASSETS NET

6 Months Ended

Jun. 30, 2024

INTANGIBLE ASSETS NET

INTANGIBLE ASSETS, NET

NOTE 7 – INTANGIBLE ASSETS, NET

Website

RELATED PARTY TRANSACTIONS

6 Months Ended

Jun. 30, 2024

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS

NOTE 8 – RELATED PARTY TRANSACTIONS

Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612

Since the term was less than twelve months, this lease was not recorded on the Consolidated Balance Sheet, and lease expense was recognized on a straight-line basis over the lease term.

Robert T. Warrender II

In January 2022, Lifted hired Mr. Robert T. Warrender II, NWarrender’s father, as an employee. Mr. Warrender is also a Director of LFTD Partners Inc.

Robert T. Warrender III

Outside Director Fees

William C. “Jake” Jacobs

Nicholas S. Warrender

Lease and Purchase of 5511 95th Avenue, Kenosha, Wisconsin 53144

The Lender made two five-year loans to the Borrower, as joint borrowers: (1) a working capital loan of $3,000,000 at 9.5% fixed annual interest, and (2) a $910,000 loan at 10% fixed annual interest, the net proceeds of which were used by Lifted to pay a portion of the $1,375,000 purchase price of the 5511 Building. The two loans are cross collateralized by a first lien mortgage on the 5511 Building, and by a first lien security interest in all of the other assets owned by LIFD and Lifted, in favor of Surety Bank.

Corner Vapory LLC

SHAREHOLDERS EQUITY

6 Months Ended

Jun. 30, 2024

SHAREHOLDERS EQUITY

SHAREHOLDERS' EQUITY

NOTE 9 – SHAREHOLDERS’ EQUITY

Issuance of Series A Convertible Preferred Stock

Issuance of Series B Convertible Preferred Stock

Share-Based Compensation

At the closing of the acquisition of Lifted, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company at the closing of the Merger (the “Deferred Contingent Stock Recipients”). Now that certain conditions and requirements have been met, starting on February 24, 2023, the Deferred Contingent stock has begun to be issued to certain Deferred Contingent Stock Recipients who have instructed the Company to issue to them their respective, earned Deferred Contingent Stock.

Through June 30, 2024, 503,000 shares of Deferred Contingent Stock have been issued to certain Deferred Contingent Stock Recipients.

The following is a summary of share-based compensation, stock option and warrant activity as of June 30, 2024 and changes during the quarter then ended:

						Weighted-Average		Aggregate
				Weighted-Average		Remaining Contractual		Intrinsic
	Shares			Exercise Price		Term (Years)		Value
Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, April 1, 2024		3,612,198		$	3.85		0.82	$	170,500

Expired financing warrants (May 2024)		(155,500	)

Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding, June 30, 2024		3,456,698		$	3.97		0.60	$	-
Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock, June 30, 2024		3,456,698		$	3.97		0.60	$	-

Cancellation of Warrants Issued in Connection with the Acquisition of Lifted Made

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

6 Months Ended

Jun. 30, 2024

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

NOTE 10 – CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

Lease and Purchase of Building Located at 5511 95th Ave, Kenosha, Wisconsin 53144

Lifted constructed improvements to the Premises including a clean room, and gradually moved into the Premises over the course of the first quarter of 2021.

Rent Schedule

Date	Base Monthly Rent
January 1, 2021 – December 31, 2021	$	5,740.75
January 1, 2022 – December 31, 2022	$	5,855.57
January 1, 2023 – December 31, 2023	$	5,972.68
January 1, 2024 – December 31, 2024	$	6,092.13
January 1, 2025 – December 31, 2025	$	6,213.97

Pursuant to the Acceleration Agreement, Lifted’s obligation to purchase the Premises from Landlord was delayed to on or before December 31, 2023.

Lease of Space Located at 8920 58th Place, Suite 850, Kenosha, Wisconsin 53144

Rent Schedule

Date	Base Monthly Rent
10/01/2021 – 09/30/2022	$	2,395.84
10/01/2022 – 09/30/2023	$	2,467.72
10/01/2023 – 09/30/2024	$	2,541.75

Lease of Space Located at 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin 53144

Rent Schedule

Date	Base Monthly Rent
01/01/2022 – 12/31/2022	$	4,000.00
01/01/2023 – 12/31/2023	$	4,120.00
01/01/2024 – 12/31/2024	$	4,243.60
01/01/2025 – 12/31/2025	$	4,370.91
01/01/2026 – 12/31/2026	$	4,502.34

First Amendment to the Second 58^th Lease

Second Amendment to the Second 58^th Lease

On March 25, 2024, the Second 58^th Lease was amended for a second time (the “Second Amendment to the Second 58^th Lease”).

The Expansion Area is being used for office, manufacturing and warehouse space.

Under the Second Amendment to the Second 58^th Lease, the term of the Second 58^th Lease is extended through May 31, 2029.

Commencing on February 1, 2027, the base monthly rent for Suites 600 and 700 of the Second 58^th Lease, exclusive of the Expansion Area (Suite 100), is extended as follows:

Suites 600 and 700
Date	Base Monthly Rent
February 1, 2027 – January 31, 2028	$	4,637.41
February 1, 2028 – January 31, 2029	$	4,776.53
February 1, 2029 – May 31, 2029	$	4,919.83

Commencing on the Expansion Date, the base monthly rent for the Expansion Area (Suite 100) is as follows:

Suite 100
Date	Base Monthly Rent
April 1, 2024 – May 31, 2024	$	0.00
June 1, 2024 – March 31, 2025	$	16,770.83
April 1, 2025 – March 31, 2026	$	17,273.96
April 1, 2026 – March 31, 2027	$	17,792.18
April 1, 2027 – March 31, 2028	$	18,325.94
April 1, 2028 – March 31, 2029	$	18,875.72
April 1, 2029 – May 31, 2029	$	19,441.99

The effectiveness of the Second Amendment to the Second 58^th Lease was contingent upon the successful execution of all three of the following documents:

	(i)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and Lifted for Lifted’s leased space located at 8920 58th Place, Suite 850, Kenosha, Wisconsin 53144 (the “8920 Suite 850 Termination Agreement”),

	(ii)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and Lifted for Lifted’s leased space located at 9560 58th Place, Suite 360, Kenosha, Wisconsin 53144 (the “the 9560 Suite 360 Termination Agreement”), and

	(iii)	the Lease Termination Agreement dated March 18, 2024, by and between Ladi and a third party that currently leases the space located at 8910 58th Place, Suite 100, Kenosha, Wisconsin 53144 (the “8910 Suite 100 Termination Agreement”).

These contingencies were met on or about March 27, 2024.

Lease of Space Located at 9560 58th Place, Suite 360, Kenosha, Wisconsin 53144

Prior to the termination of the Third 58th Lease, the Third 58^th Lease was used for manufacturing, as well as office space.

Rent Schedule

Date	Base Monthly Rent
07/01/2022 – 06/30/2023	$	5,493.25
07/01/2023 – 06/30/2024	$	5,630.58
07/01/2024 – 06/30/2025	$	5,771.35
07/01/2025 – 06/30/2026	$	5,915.63
07/01/2026 – 06/30/2027	$	6,063.52

Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612

Since the term was less than twelve months, this lease was not recorded on the Consolidated Balance Sheet, and lease expense was recognized on a straight-line basis over the lease term.

Lease of Space Located at 5732 95th Avenue, Suites 100, 200 and 300, Kenosha, Wisconsin 53144

Rent Schedule

Date	Base Monthly Rent
February 1, 2023 – February 28, 2023	$	0.00
March 1, 2023 – February 29, 2024	$	3,395.73
March 1, 2024 – February 28, 2025	$	3,531.56
March 1, 2025 – February 28, 2026	$	3,672.82
March 1, 2026 – February 28, 2027	$	3,819.73
March 1, 2027 – February 29, 2028	$	3,972.52

First Amendment to the 5732 Lease

Commencing on the Expansion Date, the base monthly rent for the Expansion Area is:

Date	Base Monthly Rent
April 1, 2023 – January 31, 2024	$	1,945.42
February 1, 2024 – January 31, 2025	$	2,023.23
February 1, 2025 – January 31, 2026	$	2,104.16
February 1, 2026 – January 31, 2027	$	2,188.33
February 1, 2027 – January 31, 2028	$	2,275.86
February 1, 2028 – February 29, 2028	$	2,366.90

Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

The 5732 Lease and the First Amendment to the 5732 Lease are accounted for as a single operating lease.

Lease of Space Located at 16178 US Hwy 550, Aztec, New Mexico

Lease of Space Located at 789 Tech Center Drive, Unit C, Durango, Colorado 81301

The initial term of the 789 Tech Lease commenced on March 1, 2024, and will end on February 28, 2025 (“Initial Term”). After the Initial Term, Lifted and CR may renegotiate the lease.

In addition to the base monthly rent, Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs.

Since the Initial Term is twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term.

Third Party Facilities

From time to time, the Company maintains inventory at third party facilities around the USA.

Balance Sheet Classification of Operating Lease Assets and Liabilities

Asset	Balance Sheet Line	June 30, 2024
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $118,665	Non-Current Assets	$	1,227,416

Liability	Balance Sheet Line	June 30, 2024
Operating Lease Liabilities	Current Liabilities	$	209,116
	Non-Current Liabilities		1,053,881

Lease Costs

The table below summarizes the components of lease costs for the following periods:

	For the Three Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	10,800
Interest on lease liabilities		-		24,274
Operating lease expense		83,424		55,314
Total	$	83,424	$	90,388

	For the Six Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	21,600
Interest on lease liabilities		-		48,437
Operating lease expense		138,738		100,022
Total	$	138,738	$	170,059

Weighted Average Discount Rate

Maturity Analysis

The following table is the maturity analysis of the Company’s operating and finance leases as of the reported period end.

Maturity Analysis as of June 30, 2024:	Finance		Operating
2024	$	-	$	159,415
2025		-		327,062
2026		-		337,567
2027		-		348,411
2028		-		294,626
Thereafter		-		119,967
Total		-		1,587,049
Less: Present value discount		-		(324,052	)
Lease liability	$	-	$	1,262,997

Allocation of a Portion of Lease Expense to Finished Goods

Potential Issuance of Warrants to Purchase Shares of Common Stock of the Company

Bonus to Lifted’s Chief Strategy Officer

Company-Wide Management Bonus Pool

Please refer to NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL for more information about the company-wide management bonus pool.

Payment of Brokers’ Fees Related to the Sale of Preferred Stock

Other Contingent Contractual Obligations and Commercial Commitments

For other contingent contractual obligations and commercial commitments, please refer to NOTE 8 – RELATED PARTY TRANSACTIONS.

LEGAL PROCEEDINGS

6 Months Ended

Jun. 30, 2024

LEGAL PROCEEDINGS

LEGAL PROCEEDINGS

NOTE 11 – LEGAL PROCEEDINGS

Lifted currently is involved as the defendant in two pending lawsuits:

	(1)	Jessie Hooks v. Lifted Made, URB Cannabis, Barry Hollingsworth, Gerard Jacobs, Nicholas Warrender, and Pharmlabs, LLC – Plaintiff filed suit against the Company, three of its officers, and a testing company in the United States District Court for the Eastern District of Wisconsin alleging that Plaintiff bought 3-4 of the Company’s products, that some of the Company’s products exceeded legal limitations for hemp, and that all of the Defendants misrepresented the nature of the products. The Complaint asserts seven causes of action including a civil RICO claim and alleges the existence of 1,000 “John Doe” defendants. Plaintiff has filed an amended complaint changing the testing company but maintaining similar claims. The Company contends that this lawsuit is without merit and intends to vigorously defend the action. The Company has recently filed a motion seeking dismissal of the Complaint which is in the process of being briefed.

	(2)	Loree Perry, Individually and on Behalf of All Others Similarly Situated v. Sheikhani Group, et al – Plaintiff added the Company and four of its officers to a putative class action case against a Texas retailer, several cannabis industry manufacturers, testing companies, and related individuals in the United States District Court for the Eastern District of Texas. The Amended Complaint alleges that Plaintiff bought two of the Company’s vape cartridge products and that the delta-9-THC cannabinoid content of those and additional unspecified “many” of the Company’s other products was underreported. The Amended Complaint alleges that all of the Defendants misrepresent the nature of their products and are intentionally engaging in ongoing illegal sales. The Amended Complaint asserts seven causes of action including a civil RICO claim and alleges the existence of 1,000 “John Doe” defendants. The Company contends that this lawsuit is without merit and intends to vigorously defend the action.

Lifted currently is involved in one pending lawsuit, as the plaintiff:

(1)

Dismissal of Koff v Lifted Made

Settlement Agreement with Girish GPO, Inc.

Settlement Agreement With Dev Distribution, LLC

Amendment to Settlement With Dev Distribution, LLC

Settlement Agreement With Edgar Martha

COMPANYWIDE MANAGEMENT BONUS POOL

6 Months Ended

Jun. 30, 2024

COMPANYWIDE MANAGEMENT BONUS POOL

COMPANY-WIDE MANAGEMENT BONUS POOL

NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL

INCOME TAXES

6 Months Ended

Jun. 30, 2024

INCOME TAXES

INCOME TAXES

NOTE 13 – INCOME TAXES

Significant components on the Company’s income tax provision (benefit) for continuing operations is as follows:

	For the Three Months Ended					For the Six Months Ended
	June 30,					June 30,
	2024			2023		2024			2023
Current
Domestic-Federal	$	-		$	256,091	$	-		$	373,793
Domestic-State		-			166,282		-			216,287
Franchise taxes		4,014			30,501		11,010			39,993
Foreign		-			-		-			-
		4,014			452,875		11,010			630,073
Deferred
Domestic-Federal		(110,454	)		211,799		(431,217	)		97,264
Domestic-State		(28,086	)		24,601		(112,271	)		(10,840	)
Foreign		-			-		-			-
		(138,540	)		236,400		(543,488	)		86,424
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275	$	(532,478	)	$	716,497

A reconciliation of the amount of tax provision (benefit) computed using the U.S. federal statutory income tax rate to the provision for income taxes on continuing operations is as follows:

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023

Domestic-Federal	$	(138,968	)	$	484,954		$	(463,619	)	$	460,905
State taxes, net of federal benefit		(35,458	)		157,386			(120,916	)		149,976
Non-deductible expenses		35,942			14,637			40,852			63,976
Franchise taxes		4,014			30,502			11,010			39,993
Revision of prior years' provision to return filing		-			44,950			-			44,950
Change in estimated future income tax rates		5,054			(37,764	)		(17,274	)		(42,691	)
Change in valuation allowance		(5,111	)		(4,778	)		17,469			-
Other		-			(612	)		-			(612	)
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275		$	(532,478	)	$	716,497

Deferred tax assets and liabilities as of June 30, 2024 and December 31, 2023 were as follows:

	June 30,			December 31,
	2024			2023
Deferred Tax Assets:
Stock-based compensation	$	2,784,443		$	2,766,156
Operating loss carry forwards		240,763			-
Sales Allowance		27,408			167,051
Spoiled and Written-Off Inventory		-			9,839
Accrued Related Party Expenses		530			1,036
Allowance for Doubtful Accounts		480,814			98,746
Lease Liabilities		12,731			4,918
Interest Carryforward		26,734			-
Less: Valuation allowance for stock-based compensation		(2,659,808	)		(2,642,339	)
Total Deferred Tax Assets		913,615			405,407

Deferred Tax Liabilities:
Depreciation & Amortization		(383,134	)		(425,536	)
Goodwill		(16,475	)		(9,353	)
Total Deferred Tax Liabilities		(399,609	)		(434,889	)

Net Deferred Tax Assets/(Liabilities)	$	514,006		$	(29,482	)

SUBSEQUENT EVENTS

6 Months Ended

Jun. 30, 2024

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS

NOTE 14 – SUBSEQUENT EVENTS

In the third quarter of 2024, Lifted launched a new brand called Rebel Energy Gummy, which does not contain hemp-derivatives.

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2024

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

Consolidated Financial Statements

Use of Estimates

Cash and Cash Equivalents

Restricted Cash

Fair Value of Financial Instruments

Level 1 – Quoted prices in active markets for identical assets or liabilities.

Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Accounting for Investments

The Company’s Investment in Lifted

The financial statements of LFTD Partners are consolidated with Lifted’s, since Lifted is a wholly owned subsidiary of LFTD Partners.

The Company’s Investments in Ablis, Bendistillery and Bend Spirits

The Company’s Investment in SmplyLifted

Prepaid Expenses

Accounts Receivable

1. The CECL Model applies to financing receivables measured at amortized cost, which includes trade accounts receivable.

2. An entity will recognize an allowance for credit losses that results in the financial statements reflecting the net amount expected to be collected from the financial asset.

Inventory

Inventory – Inventory is valued at the lower of average cost or market value (net realizable value). Inventory consisted of the following as of June 30, 2024 and December 31, 2023:

	June 30, 2024		December 31, 2023
Raw Goods	$	3,950,153	$	4,962,652
Finished Goods	$	3,398,332	$	5,212,015
Total Inventory	$	7,348,485	$	10,174,667

The process of determining obsolete or spoiled inventory involves:

	1)	Identifying raw goods that would no longer be used in the manufacture of finished goods;
	2)	Identifying expired raw goods;
	3)	Identifying finished goods that would no longer be sold or that are slow moving;
	4)	Identifying finished goods that are expired; and
	5)	Valuing and expensing raw and finished goods that would no longer be sold.

Fixed Assets

Security and State Licensing Deposits and Bonds

Prior to the Company’s acquisition of the 5511 Building on December 14, 2023, the Company had not paid a security deposit for its lease of the 5511 Building.

The Company is required to, and has, paid bonds and deposits to various state departments and vendors for licenses and utilities, respectively.

Revenue

	1)	The ordered item breaks, melts, or separates in transit to the customer. In this case, the Company will replace the broken, melted or separated item at no cost to the customer.
	2)	The Company sent the wrong item to the customer. In this case, the Company will allow the customer to keep, at no cost to the customer, the item that was mistakenly sent to the customer. The Company will also send the correct product to the customer, at no cost to the customer.
	3)	The customer ordered the wrong product. In this case, the customer, at his/her own expense, must mail the mistakenly ordered product back to the Company, and the Company will mail the correct product to the customer.
	4)	The ordered item is recalled. In a situation where product is recalled, the Company will offer a replacement, credit, or refund.

Disaggregation of Revenue

Shown below are tables showing the approximate disaggregation of historical revenue:

	For the three months ended								For the six months ended
	June 30,								June 30,
Type of Sale	2024				2023				2024				2023
Net sales of raw materials to customers	$	584,327	6	%	$	692	0	%	$	760,249	4	%	$	3,078	0	%
Net sales of products to private label clients		475,685	5	%		689,062	6	%		2,084,164	10	%		865,782	3	%
Net sales of products to wholesalers		2,461,062	26	%		2,462,335	20	%		5,224,679	26	%		4,901,856	20	%
Net sales of products to distributors		5,022,072	53	%		8,820,333	70	%		10,370,963	51	%		18,097,919	72	%
Net sales of products to end consumers		944,153	10	%		550,120	4	%		1,713,893	9	%		1,115,701	4	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the Three Months Ended								For the Six Months Ended
	June 30,								June 30,
Product Type	2024				2023				2024				2023
Vapes	$	4,660,821	49	%	$	6,458,977	52	%	$	10,127,924	50	%	$	12,440,638	50	%
Edibles		3,729,781	39	%		3,692,861	29	%		7,348,939	36	%		7,556,017	30	%
Flower		332,100	4	%		1,417,934	11	%		1,001,494	5	%		3,037,968	12	%
Cartridges		722,371	8	%		945,311	8	%		1,578,451	8	%		1,942,255	8	%
Apparel and Accessories		42,226	0	%		7,459	0	%		97,139	0	%		7,459	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Hemp vs Non-Hemp Product Sales	2024				2023				2024				2023
Net sales of hemp products	$	9,026,080	95	%	$	11,165,555	89	%	$	19,605,839	97	%	$	22,630,405	91	%
Net sales of non-hemp products		461,219	5	%		1,356,987	11	%		548,109	3	%		2,353,930	9	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Location of Sale	2024				2023				2024				2023
Inside of USA	$	9,487,299	100	%	$	12,509,778	100	%	$	20,153,948	100	%	$	24,959,109	100	%
Outside of USA		-	0	%		12,764	0	%		-	0	%		25,226	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

Deferred Revenue

	June 30, 2024		December 31, 2023
Contract Assets (invoiced but unfulfilled performance obligations)	$	470,600	$	131,304

Deposits from customers for unfulfilled orders		395,835		104,586

Total Deferred Revenue	$	866,435	$	235,891

Cost of Goods Sold

Operating Expenses

Income Taxes

Basic and Diluted Earnings (Loss) Per Common Share

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023
Net Income/(Loss)	$	(523,212	)	$	1,659,461	Net Income/(Loss)	$	(1,664,216	)	$	1,517,719

Weighted average number of common shares outstanding:						Weighted average number of common shares outstanding:
Basic		14,759,282			14,512,648	Basic		14,782,480			14,380,431
Diluted		14,759,282			16,689,846	Diluted		14,782,480			16,557,629

Basic Net Income/(Loss) per Common Share	$	(0.04	)	$	0.11	Basic Net Income/(Loss) per Common Share	$	(0.11	)	$	0.10
Diluted Net Income/(Loss) per Common Share	$	(0.04	)	$	0.10	Diluted Net Income/(Loss) per Common Share	$	(0.11	)	$	0.09

Stock Buyback Transactions and Cancellations

Recent Accounting Pronouncements

The Company is researching what other pronouncements may be applicable to the Company’s accounting and whether or not any other pronouncements should be adopted.

Advertising and Marketing Expenses

Off Balance Sheet Arrangements

Off-Balance Sheet Arrangements – The Company has no off-balance sheet arrangements.

Reclassifications

Reclassifications – Some items from the prior period have been reclassified within the financial statements to conform with the current presentation.

Business Combinations and Consolidated Results of Operations and Outlook

Accounting for Operating and Finance Lease Right-of-Use Assets

Accounting for Goodwill

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Tables)

6 Months Ended

Jun. 30, 2024

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC

Schedule of working capital and business loan

	June 30, 2024			December 31, 2023

Working Capital Loan	$	2,760,812		$	3,000,000
Real Estate Loan		896,817			910,000
Total principal amount		3,657,629			3,910,000
Less: Unamortized debt financing costs		(49,604	)		(55,149	)
Less: Current portion of Surety Bank notes		(532,553	)		(506,061	)
Non-Current portion of Surety Bank notes	$	3,075,472		$	3,348,790

Schedule of maturity of loan

Maturity Analysis as of June 30, 2024

2024	$	438,470
2025		876,939
2026		876,939
2027		876,939
2028		1,618,429
Thereafter		-
Total		4,687,716
Less: Interest portion		(1,030,087	)
Total principal amount	$	3,657,629

Schedule of acquisition

Consideration Paid Pursuant to the Asset Purchase Agreement

Cash used to pay off Oculus' liabilities at the closing	$	368,488

Consideration Paid Pursuant to the Oculus Merger Agreement

First Installment of Merger Consideration
100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez	$	209

Second Installment of Merger Consideration
Value of Minimum Earnout Consideration to be paid in cash	$	200,000
Value of Minimum Earnout Consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share)	$	800,000
Total Consideration	$	1,368,697

Assets Acquired:

Cash	$	26,420
Accounts receivable	$	60,528
Inventory	$	147,431
Fixed Assets	$	329,559
Security and Utility Deposits	$	4,732
Goodwill	$	800,027
Total Assets Acquired	$	1,368,697

Total Liabilities Assumed	$	-

Net Assets Acquired	$	1,368,697

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Tables)

6 Months Ended

Jun. 30, 2024

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES

Schedule of inventory

	June 30, 2024		December 31, 2023
Raw Goods	$	3,950,153	$	4,962,652
Finished Goods	$	3,398,332	$	5,212,015
Total Inventory	$	7,348,485	$	10,174,667

Schedule of disaggregation of revenue

	For the three months ended								For the six months ended
	June 30,								June 30,
Type of Sale	2024				2023				2024				2023
Net sales of raw materials to customers	$	584,327	6	%	$	692	0	%	$	760,249	4	%	$	3,078	0	%
Net sales of products to private label clients		475,685	5	%		689,062	6	%		2,084,164	10	%		865,782	3	%
Net sales of products to wholesalers		2,461,062	26	%		2,462,335	20	%		5,224,679	26	%		4,901,856	20	%
Net sales of products to distributors		5,022,072	53	%		8,820,333	70	%		10,370,963	51	%		18,097,919	72	%
Net sales of products to end consumers		944,153	10	%		550,120	4	%		1,713,893	9	%		1,115,701	4	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the Three Months Ended								For the Six Months Ended
	June 30,								June 30,
Product Type	2024				2023				2024				2023
Vapes	$	4,660,821	49	%	$	6,458,977	52	%	$	10,127,924	50	%	$	12,440,638	50	%
Edibles		3,729,781	39	%		3,692,861	29	%		7,348,939	36	%		7,556,017	30	%
Flower		332,100	4	%		1,417,934	11	%		1,001,494	5	%		3,037,968	12	%
Cartridges		722,371	8	%		945,311	8	%		1,578,451	8	%		1,942,255	8	%
Apparel and Accessories		42,226	0	%		7,459	0	%		97,139	0	%		7,459	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Hemp vs Non-Hemp Product Sales	2024				2023				2024				2023
Net sales of hemp products	$	9,026,080	95	%	$	11,165,555	89	%	$	19,605,839	97	%	$	22,630,405	91	%
Net sales of non-hemp products		461,219	5	%		1,356,987	11	%		548,109	3	%		2,353,930	9	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

	For the three months ended								For the six months ended
	June 30,								June 30,
Location of Sale	2024				2023				2024				2023
Inside of USA	$	9,487,299	100	%	$	12,509,778	100	%	$	20,153,948	100	%	$	24,959,109	100	%
Outside of USA		-	0	%		12,764	0	%		-	0	%		25,226	0	%
Net Sales	$	9,487,299	100	%	$	12,522,542	100	%	$	20,153,948	100	%	$	24,984,335	100	%

Schedule of deferred revenue

	June 30, 2024		December 31, 2023
Contract Assets (invoiced but unfulfilled performance obligations)	$	470,600	$	131,304

Deposits from customers for unfulfilled orders		395,835		104,586

Total Deferred Revenue	$	866,435	$	235,891

Schedule of Earnings Per Share, Basic and Diluted

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023
Net Income/(Loss)	$	(523,212	)	$	1,659,461	Net Income/(Loss)	$	(1,664,216	)	$	1,517,719

Weighted average number of common shares outstanding:						Weighted average number of common shares outstanding:
Basic		14,759,282			14,512,648	Basic		14,782,480			14,380,431
Diluted		14,759,282			16,689,846	Diluted		14,782,480			16,557,629

Basic Net Income/(Loss) per Common Share	$	(0.04	)	$	0.11	Basic Net Income/(Loss) per Common Share	$	(0.11	)	$	0.10
Diluted Net Income/(Loss) per Common Share	$	(0.04	)	$	0.10	Diluted Net Income/(Loss) per Common Share	$	(0.11	)	$	0.09

PROPERTY AND EQUIPMENT NET (Tables)

6 Months Ended

Jun. 30, 2024

PROPERTY AND EQUIPMENT NET

Schedule of Property and Equipment

Asset Class	June 30, 2024			December 31, 2023
Building	$	805,545		$	805,545
Land	$	430,754		$	430,754
Machinery & Equipment	$	1,460,033		$	1,473,609
Furniture & Fixtures	$	138,184		$	107,509
Computer Equipment	$	18,979		$	18,979
Building & Leasehold Improvements	$	621,633		$	581,394
Vehicles	$	117,047		$	117,047
Trade Show Booths	$	203,740		$	55,081
Sub-total:	$	3,795,915		$	3,589,918

Less: accumulated depreciation	$	(813,493	)	$	(593,531	)
	$	2,982,422		$	2,996,387

Schedule of Estimated useful lives

Asset Class		Estimated Useful Life
Building		39 years
Land		Indefinite
Machinery & Equipment		60 months
Building Improvements		60 months
Leasehold Improvements		The shorter of the length of the lease or 60 months
Trade Show Booths		36 months
Vehicles		60 months
Computer Equipment		60 months
Furniture & Fixtures		60 months

SHAREHOLDERS EQUITY (Tables)

6 Months Ended

Jun. 30, 2024

SHAREHOLDERS EQUITY

Schedule of Share-based Compensation, Stock Options and Warrant Activity

						Weighted-Average		Aggregate
				Weighted-Average		Remaining Contractual		Intrinsic
	Shares			Exercise Price		Term (Years)		Value
Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, April 1, 2024		3,612,198		$	3.85		0.82	$	170,500

Expired financing warrants (May 2024)		(155,500	)

Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding, June 30, 2024		3,456,698		$	3.97		0.60	$	-
Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock, June 30, 2024		3,456,698		$	3.97		0.60	$	-

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Tables)

6 Months Ended

Jun. 30, 2024

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

Rent Schedule

Date	Base Monthly Rent
January 1, 2021 – December 31, 2021	$	5,740.75
January 1, 2022 – December 31, 2022	$	5,855.57
January 1, 2023 – December 31, 2023	$	5,972.68
January 1, 2024 – December 31, 2024	$	6,092.13
January 1, 2025 – December 31, 2025	$	6,213.97

Date	Base Monthly Rent
10/01/2021 – 09/30/2022	$	2,395.84
10/01/2022 – 09/30/2023	$	2,467.72
10/01/2023 – 09/30/2024	$	2,541.75

Date	Base Monthly Rent
01/01/2022 – 12/31/2022	$	4,000.00
01/01/2023 – 12/31/2023	$	4,120.00
01/01/2024 – 12/31/2024	$	4,243.60
01/01/2025 – 12/31/2025	$	4,370.91
01/01/2026 – 12/31/2026	$	4,502.34

Suites 600 and 700
Date	Base Monthly Rent
February 1, 2027 – January 31, 2028	$	4,637.41
February 1, 2028 – January 31, 2029	$	4,776.53
February 1, 2029 – May 31, 2029	$	4,919.83

Suite 100
Date	Base Monthly Rent
April 1, 2024 – May 31, 2024	$	0.00
June 1, 2024 – March 31, 2025	$	16,770.83
April 1, 2025 – March 31, 2026	$	17,273.96
April 1, 2026 – March 31, 2027	$	17,792.18
April 1, 2027 – March 31, 2028	$	18,325.94
April 1, 2028 – March 31, 2029	$	18,875.72
April 1, 2029 – May 31, 2029	$	19,441.99

Date	Base Monthly Rent
07/01/2022 – 06/30/2023	$	5,493.25
07/01/2023 – 06/30/2024	$	5,630.58
07/01/2024 – 06/30/2025	$	5,771.35
07/01/2025 – 06/30/2026	$	5,915.63
07/01/2026 – 06/30/2027	$	6,063.52

Date	Base Monthly Rent
February 1, 2023 – February 28, 2023	$	0.00
March 1, 2023 – February 29, 2024	$	3,395.73
March 1, 2024 – February 28, 2025	$	3,531.56
March 1, 2025 – February 28, 2026	$	3,672.82
March 1, 2026 – February 28, 2027	$	3,819.73
March 1, 2027 – February 29, 2028	$	3,972.52

Date	Base Monthly Rent
April 1, 2023 – January 31, 2024	$	1,945.42
February 1, 2024 – January 31, 2025	$	2,023.23
February 1, 2025 – January 31, 2026	$	2,104.16
February 1, 2026 – January 31, 2027	$	2,188.33
February 1, 2027 – January 31, 2028	$	2,275.86
February 1, 2028 – February 29, 2028	$	2,366.90

Schedule of Operating Lease Assets and Liabilities

Asset	Balance Sheet Line	June 30, 2024
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $118,665	Non-Current Assets	$	1,227,416

Liability	Balance Sheet Line	June 30, 2024
Operating Lease Liabilities	Current Liabilities	$	209,116
	Non-Current Liabilities		1,053,881

Schedule of lease cost

	For the Three Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	10,800
Interest on lease liabilities		-		24,274
Operating lease expense		83,424		55,314
Total	$	83,424	$	90,388

	For the Six Months Ended June 30,
Lease Cost:	2024		2023
Finance lease expense:
Amortization of Right-of-Use Assets	$	-	$	21,600
Interest on lease liabilities		-		48,437
Operating lease expense		138,738		100,022
Total	$	138,738	$	170,059

Schedule of maturity of lease liability

Maturity Analysis as of June 30, 2024:	Finance		Operating
2024	$	-	$	159,415
2025		-		327,062
2026		-		337,567
2027		-		348,411
2028		-		294,626
Thereafter		-		119,967
Total		-		1,587,049
Less: Present value discount		-		(324,052	)
Lease liability	$	-	$	1,262,997

INCOME TAXES (Tables)

6 Months Ended

Jun. 30, 2024

INCOME TAXES

Schedule of Provision for income taxes

	For the Three Months Ended					For the Six Months Ended
	June 30,					June 30,
	2024			2023		2024			2023
Current
Domestic-Federal	$	-		$	256,091	$	-		$	373,793
Domestic-State		-			166,282		-			216,287
Franchise taxes		4,014			30,501		11,010			39,993
Foreign		-			-		-			-
		4,014			452,875		11,010			630,073
Deferred
Domestic-Federal		(110,454	)		211,799		(431,217	)		97,264
Domestic-State		(28,086	)		24,601		(112,271	)		(10,840	)
Foreign		-			-		-			-
		(138,540	)		236,400		(543,488	)		86,424
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275	$	(532,478	)	$	716,497

Schedule of Effective Income Tax Rate Reconciliation

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2024			2023			2024			2023

Domestic-Federal	$	(138,968	)	$	484,954		$	(463,619	)	$	460,905
State taxes, net of federal benefit		(35,458	)		157,386			(120,916	)		149,976
Non-deductible expenses		35,942			14,637			40,852			63,976
Franchise taxes		4,014			30,502			11,010			39,993
Revision of prior years' provision to return filing		-			44,950			-			44,950
Change in estimated future income tax rates		5,054			(37,764	)		(17,274	)		(42,691	)
Change in valuation allowance		(5,111	)		(4,778	)		17,469			-
Other		-			(612	)		-			(612	)
Total Provision/(Benefit) for Income Taxes	$	(134,526	)	$	689,275		$	(532,478	)	$	716,497

Schedule of Deferred Tax Assets and Liabilities

	June 30,			December 31,
	2024			2023
Deferred Tax Assets:
Stock-based compensation	$	2,784,443		$	2,766,156
Operating loss carry forwards		240,763			-
Sales Allowance		27,408			167,051
Spoiled and Written-Off Inventory		-			9,839
Accrued Related Party Expenses		530			1,036
Allowance for Doubtful Accounts		480,814			98,746
Lease Liabilities		12,731			4,918
Interest Carryforward		26,734			-
Less: Valuation allowance for stock-based compensation		(2,659,808	)		(2,642,339	)
Total Deferred Tax Assets		913,615			405,407

Deferred Tax Liabilities:
Depreciation & Amortization		(383,134	)		(425,536	)
Goodwill		(16,475	)		(9,353	)
Total Deferred Tax Liabilities		(399,609	)		(434,889	)

Net Deferred Tax Assets/(Liabilities)	$	514,006		$	(29,482	)

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
Working Capital Loan	$ 2,760,812	$ 3,000,000
Real estate Loan	896,817	910,000
Total principal amount	3,657,629	3,910,000
Unamortized debt financing costs	(49,604)	(55,149)
Current portion of Surety Bank notes	(532,553)	(506,061)
Non-Current portion of Surety Bank notes	$ 3,075,472	$ 3,348,790

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details 1) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
2024	$ 438,470
2025	876,939
2026	876,939
2027	876,939
2028	1,618,429
Thereafter	0
Total	4,687,716
Less: Interest portion	(1,030,087)
Total principal amount	$ 3,657,629	$ 3,910,000

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details 2)	Jun. 30, 2024 USD ($)
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
Cash used to pay off Oculus' liabilties at the closing	$ 368,488
100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez	209
Value of minimum consideration to be paid in cash	200,000
Value of minimum consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share)	800,000
Total Consideration	1,368,697
Cash	26,420
Accounts receivable	60,528
Inventory	147,431
Fixed Assets	329,559
Security and Utility Deposits	4,732
Goodwill	800,027
Total Assets Acquired	1,368,697
Total Liabilities Assumed	0
Net Assets Acquired	$ 1,368,697

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details Narrative) - USD ($)					1 Months Ended		3 Months Ended				6 Months Ended
	May 08, 2024	Dec. 14, 2023	Jul. 11, 2023	Apr. 02, 2023	Feb. 24, 2020	Apr. 30, 2019	Jun. 30, 2024	Mar. 31, 2024	Mar. 22, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Apr. 28, 2023
Unregistered shares issue of common stock	160,000
Merger consideration consists of cash	$ 200,000
Unregistered common stock											100
Working capital loan							$ 2,760,812				$ 2,760,812		$ 3,000,000
Description of agreement term											The term of the Agreement is eighteen (18) months from the effective date, renewable upon mutual written agreement of the Parties
Description of commercial general liability insurance											Such coverage shall include (1) Comprehensive Commercial General Liability (“GL”) Insurance with limits of $1,000,000 per occurrence and $2,000,000 in aggregate; (2) Worker’s Compensation Insurance in limits required by applicable law; and (3) Product Liability Insurance with minimum limits of $1,000,000 per occurrence and $2,000,000 in aggregate. GL and Product Liability policies shall name the other Party as an additionally insured party
Aggregate net revenue							9,487,299			$ 12,522,542	$ 20,153,948	$ 24,984,335
Finished goods inventories											83,603	4,472,138
Loss							(582,745)			$ 2,372,674	(705,079)	$ 2,267,790
NWarrender's Determination
Salary											150,000
Aggregate amount											50,000
Ablis, Bendistillery and Bend Spirits
Acquisition Percentage						4.99%
Manufacturing, Sales and Marketing
Annual royalty payments				$ 1,000,000
Business term				3 years
Aggregate net revenue											1,517,968
Asset Purchase Agreement [Member]
Purchase price in cash														$ 342,068
Machinery purchase														309,213
Cash borrowed														26,420
Payment for machinery														99,910
Final payment for Assets														209,303
Cash on hand														$ 368,488
Employment Agreements
Salary											100,000
Lease Agreement
Lease payments											$ 3,850
Description of space for building of shop											The Aztec Lease included a shop building of approximately 4,800 square feet
Jeeter Agreement
Description of termination of jeeter agreement									Jeeter is obligated to pay Lifted $150,000 upon the signing of such Termination Agreement, and an additional $150,000 within 15 days following the signing of such Termination Agreement
Product sales											$ 48,000,000
Aggregate product revenue											1,500,000
Aggregate product revenues											$ 9,000,000
Finished goods inventories									$ 1,859,780
Loss								$ 1,349,467
Extrax NM Agreement
Business term											60 years
Product sales											$ 10,000,000,000,000
Mirsky Agreement
Finder's fees			6.50%
Lease of Space Located at 789 Tech Center Drive [Member]
Description of space for building of shop											During the Initial Term, Lifted shall pay CR base annual rent of $30,000, payable in equal monthly installments of $2,500. In addition, as part of the 789 Tech Lease, Lifted paid CR a $5,000 security deposit
Promissory Note [Member]
Annual interest rate		9.50%
Descriptions of late fee		The WC Note also requires a 5% late fee on outstanding unpaid payments due under the WC Note where payments are not made within 10 days of the due date
Business loan		$ 910,000
Business Loan Agreement [Member]
Business loan		$ 910,000
Promissory Note One [Member]
Annual interest rate		10.00%
Descriptions of late fee		The BL Note also requires a 5% late fee on outstanding unpaid payments due under the BL Note
Credit Agreement [Member]
Working capital loan		$ 3,000,000
Annual interest rate		9.50%
Description of credit agreement		Working Capital Loan is repaid to the Lender in less than three years, in the amount of 3% of the Working Capital Loan if the loan is repaid in Year-1, 2% of the Working Capital Loan if the Working Capital Loan is repaid in Year-2, and 1% if the Working Capital Loan is repaid in Year-3
Vice Chairman and Chief Operating Officer [Member] \| Building [Member]
Purchase price in cash		$ 1,375,000
Building improvement		$ 193,216
Description of parking lot		The investment in this necessary parking lot had no impact on the $1,375,000 purchase price
Preliminary estimate potential expansion approximately							3,500,000				$ 3,500,000
Vice Chairman and Chief Operating Officer Nicholas S. Warrender [Member] \| Building [Member]
Building improvement							$ 1,375,000				$ 1,375,000
Canna Infused Products Co [Member]
Interest entity ownership percentage					100.00%
Surety Bank of DeLand [Member]
Cash borrowed		$ 3,910,000
Description of loans to the brrower		The Lender made two five-year loans to the Borrower, as joint borrowers: (1) a working capital loan of $3,000,000 at 9.5% fixed annual interest, and (2) a $910,000 loan at 10% fixed annual interest, the net proceeds of which were used by Lifted to pay a portion of the $1,375,000 purchase price

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Raw Goods	$ 3,950,153	$ 4,962,652
Finished Goods	3,398,332	5,212,015
Total Inventory	$ 7,348,485	$ 10,174,667

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 1) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Net sales	$ 9,487,299	$ 12,522,542	$ 20,153,948	$ 24,984,335
Percentage of net sales	100.00%	100.00%	100.00%	100.00%
Customer [Member]
Net sales	$ 584,327	$ 692	$ 760,249	$ 3,078
Percentage of net sales	6.00%	0.00%	4.00%	0.00%
Private Label Clients [Member]
Net sales	$ 475,685	$ 689,062	$ 2,084,164	$ 865,782
Percentage of net sales	5.00%	6.00%	10.00%	3.00%
Wholesalers [Member]
Net sales	$ 2,461,062	$ 2,462,335	$ 5,224,679	$ 4,901,856
Percentage of net sales	26.00%	20.00%	26.00%	20.00%
Distributors [Member]
Net sales	$ 5,022,072	$ 8,820,333	$ 10,370,963	$ 18,097,919
Percentage of net sales	53.00%	70.00%	51.00%	72.00%
End Consumers [Member]
Net sales	$ 944,153	$ 550,120	$ 1,713,893	$ 1,115,701
Percentage of net sales	10.00%	4.00%	9.00%	4.00%

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 2) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Net sales	$ 9,487,299	$ 12,522,542	$ 20,153,948	$ 24,984,335
Percentage of net sales	100.00%	100.00%	100.00%	100.00%
Vapes [Member]
Net sales	$ 4,660,821	$ 6,458,977	$ 10,127,924	$ 12,440,638
Percentage of net sales	49.00%	52.00%	50.00%	50.00%
Edibles [Member]
Net sales	$ 3,729,781	$ 3,692,861	$ 7,348,939	$ 7,556,017
Percentage of net sales	39.00%	29.00%	36.00%	30.00%
Flower [Member]
Net sales	$ 332,100	$ 1,417,934	$ 1,001,494	$ 3,037,968
Percentage of net sales	4.00%	11.00%	5.00%	12.00%
Cartridges [Member]
Net sales	$ 722,371	$ 945,311	$ 1,578,451	$ 1,942,255
Percentage of net sales	8.00%	8.00%	8.00%	8.00%
Apparel and Accessories [Member]
Net sales	$ 42,226	$ 7,459	$ 97,139	$ 7,459
Percentage of net sales	0.00%	0.00%	0.00%	0.00%

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 3) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Net sales	$ 9,487,299	$ 12,522,542	$ 20,153,948	$ 24,984,335
Percentage of net sales	100.00%	100.00%	100.00%	100.00%
Hemp Products [Member]
Net sales	$ 9,026,080	$ 11,165,555	$ 19,605,839	$ 22,630,405
Percentage of net sales	95.00%	89.00%	97.00%	91.00%
Non-Hemp Products [Member]
Net sales	$ 461,219	$ 1,356,987	$ 548,109	$ 2,353,930
Percentage of net sales	5.00%	11.00%	3.00%	9.00%

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 4) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Net sales	$ 9,487,299	$ 12,522,542	$ 20,153,948	$ 24,984,335
Percentage of net sales	100.00%	100.00%	100.00%	100.00%
Inside of USA [Member]
Net sales	$ 9,487,299	$ 12,509,778	$ 20,153,948	$ 24,959,109
Percentage of net sales	100.00%	100.00%	100.00%	100.00%
Outside of USA [Member]
Net sales	$ 0	$ 12,764	$ 0	$ 25,226
Percentage of net sales	0.00%	0.00%	0.00%	0.00%

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 5) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Contract Assets (invoiced but unfulfilled performance obligations)	$ 470,600	$ 131,304
Deposits from customers for unfulfilled orders	395,835	104,586
Total Deferred Revenue	$ 866,435	$ 235,891

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 6) - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Net Income	$ (523,212)	$ (1,141,004)	$ 1,659,461	$ (141,742)	$ (1,664,216)	$ 1,517,719
Weighted average number of basic share outstanding	14,759,282		14,512,648		14,782,480	14,380,431
Weighted average number of diluted shares outstanding	14,759,282		16,689,846		14,782,480	16,557,629
Basic Net Income per Common Share	$ (0.04)		$ 0.11		$ (0.11)	$ 0.10
Diluted Net Income per Common Share	$ (0.04)		$ 0.10		$ (0.11)	$ 0.09

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)						1 Months Ended		3 Months Ended		6 Months Ended		12 Months Ended
	Apr. 10, 2024	Apr. 09, 2024	Apr. 08, 2024	Apr. 03, 2024	Apr. 02, 2024	Feb. 24, 2023	Dec. 30, 2022	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Advertising and marketing expenses								$ 190,126	$ 250,178	$ 366,786	$ 478,749
Purchase of common stock						15,000
Spoiled and written off inventory								651,190	42,289	1,050,005	174,256
Bad debt expense										1,440,553	221,500
Royalty expense											$ 409,300
FDIC limit								250,000		$ 250,000
Basic net income/loss per share										$ 0.22	$ 0.19
Net income other description										one-time, non-cash charge reduced net income for the six months ended June 30, 2023 from $3,102,567 to $1,517,719
Deferred revenue								866,435		$ 866,435		$ 235,891
Deposit amount								1,000,000		$ 1,000,000
Other non cash expense											$ 1,584,848
Description										analysis of credits applied to vape device manufacturer bills through June 30, 2024, Lifted received $9,851 more credits than was expected; as such, Lifted’s revised credit as of June 30, 2024 was $103,847, and this is expected to be amortized quarterly at the rate of $51,924 per quarter	based on an analysis of credits applied to the vape device manufacturer bills in 2023, Lifted received $33,427 more credits than was expected/agreed to per the agreement ($185,024 per year for 2023 and 2024); as such, Lifted’s revised credit going into 2024 was $151,597, and this was to be amortized quarterly at the rate of $37,899 per quarter
Sales allowances										$ 103,516		635,098
Common stock shares										645,000
Description of Calculation of diluted earnings exercise prices										the exercise price ($5.00/share) was higher than the stock closing price at June 30, 2024 ($0.58/share). There were also 142,000 shares of issuable Deferred Contingent Stock	because the exercise price ($5/share) was higher than the stock closing price at June 30, 2023 ($2.21/share)
Allowances for doubtful accounts								1,815,971	1,815,971	$ 1,815,971	$ 1,815,971	375,417
Finder's fees										20.00%
Bad debts										$ 125,513
Accounts receivable								3,205,388		3,205,388		3,586,176
Fixed assets capitalized								2,500		2,500
Fixed assets cost								2,500		2,500
Cost of goods sold								5,933,058	6,886,185	13,215,667	13,699,533
Cost of goods sold of inventry write down								651,190	42,289	1,050,005	174,256
Inventory write down										$ 1,050,005	174,256
Description of agreement for the forgiveness of payables										Lifted was able to reach an agreement for the forgiveness of $630,000 of payables owed to its third-party disposable vape device manufacturer. The agreement also includes credits to Lifted against future purchases from the device manufacturer totaling $370,047. The credit is to be provided by the manufacturer at the rate of $46,255.87 per quarter beginning with the first quarter of 2023 and continuing for the next six consecutive quarters, with a final quarterly credit of $46,255.91 for the fourth quarter of 2024
Cost of goods and accrued liabilities							$ 485,496
Operating expense								4,136,986	$ 3,263,683	$ 7,643,360	9,017,012
Primary driver for this increase in operating expenses										1,165,275
Other income amortized amount per quarter										46,256
Other income amortized amount per quarter Fourth										46,255
Amount booked for assets							$ 370,047
Total Non-cash stock compensation operating expense											$ 2,138,175
Finished goods								$ 406,182		$ 406,182		$ 338,582
Common stock, par value								$ 0.001		$ 0.001		$ 0.001
SmplyLifted [Member]
Initial investment								$ 200,000		$ 200,000
Warrant [Member]
Common stock, par value								$ 1.85	$ 1.00	$ 1.85	$ 1.00
Right to purchase of warrants										100,000	155,500
Warrants Two [Member]
Common stock, par value									5.00		$ 5.00
Right to purchase of warrants											2,280,000
Stock Option
Common stock, par value								2.00	2.00	$ 2.00	$ 2.00
Right to purchase of warrants										1,076,698	1,076,698
Warrant One [Member]
Common stock, par value								5.00	$ 1.85	$ 5.00	$ 1.85
Right to purchase of warrants										2,280,000	100,000
Series A Preferred Stock Shares [Member]
Purchase price per share								$ 5		$ 5
Preferred stock outstanding								2,500	4,500	2,500	4,500
Convertible preferred stock, shares reserved for future issuance								250,000	450,000	250,000	450,000
Series B Preferred Stock [Member]
Preferred stock outstanding								40,000	40,000	40,000	40,000
Convertible preferred stock, shares reserved for future issuance								40,000	40,000	40,000	40,000
2 ML Disposal Vapes [Member]
Inventory write down										$ 2,313,902
Stock Buyback Agreement One [Member]
Cancel number of purchase share	100,000
Stock Buyback Agreement [Member]
Purchase of common stock		100,000	18,000		25,000
Purchase price per share		$ 1.68	$ 1.68		$ 1.68
Purchase price per share value		$ 168,000	$ 30,240		$ 42,000
Cancel number of purchase share	18,000			25,000

RISKS AND UNCERTAINTIES (Details Narrative) - USD ($)	6 Months Ended
RISKS AND UNCERTAINTIES (Details Narrative) - USD ($)	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Accumulated deficit	$ (3,767,706)		$ (2,096,780)
Annual dividend percentage	3.00%
Twenty One Customers [Member] \| Sale [Member]
Concentration risk, percentage	50.00%
Sixteen Customers [Member] \| Sale [Member]
Concentration risk, percentage		50.00%
Five Vendors [Member] \| Purchase [Member]
Concentration risk, percentage		68.00%
Four Vendors [Member] \| Purchase [Member]
Concentration risk, percentage	55.00%

THE COMPANYS INVESTMENTS (Details Narrative) - USD ($)	10 Months Ended
THE COMPANYS INVESTMENTS (Details Narrative) - USD ($)	Dec. 31, 2020	Dec. 31, 2023	Feb. 09, 2022	Dec. 31, 2021	Apr. 30, 2019
Bendistillery [Member]
Ownership Interests					4.99%
Purchse Price					$ 1,896,200
SmplyLifted LLC
Investment	$ 195,571			$ 195,571
Ownership Interests	50.00%	50.00%	50.00%	50.00%
Receivables				$ 388,727
Lifted Amount For Agreement			$ 1
Payment Percentage			99.00%
Cash			$ 1,000
Loss recognized	$ 4,429

PROPERTY AND EQUIPMENT NET (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Gross Property And Equipment	$ 3,795,915	$ 3,589,918
Less: Accumulated Depreciation	(813,493)	(593,531)
Net Property And Equipment	2,982,422	2,996,387
Building [Member]
Gross Property And Equipment	805,545	805,545
Land [Member]
Gross Property And Equipment	430,754	430,754
Machinery and Equipment [Member]
Gross Property And Equipment	1,460,033	1,473,609
Furniture and Fixtures [Member]
Gross Property And Equipment	138,184	107,509
Computer Equipment [Member]
Gross Property And Equipment	18,979	18,979
Building & Leasehold Improvements [Member]
Gross Property And Equipment	621,633	581,394
Vehicles [Member]
Gross Property And Equipment	117,047	117,047
Trade Show Booth [Member]
Gross Property And Equipment	$ 203,740	$ 55,081

PROPERTY AND EQUIPMENT NET (Details 1)	6 Months Ended
PROPERTY AND EQUIPMENT NET (Details 1)	Jun. 30, 2024
Building [Member]
Estimated Useful Life	39 years
Land [Member]
Estimated Useful Life	Indefinite
Machinery and Equipment [Member]
Estimated Useful Life	60 months
Furniture and Fixtures [Member]
Estimated Useful Life	60 months
Computer Equipment [Member]
Estimated Useful Life	60 months
Vehicles [Member]
Estimated Useful Life	60 months
Trade Show Booth [Member]
Estimated Useful Life	36 months
Building Improvements [Member]
Estimated Useful Life	60 months
Leasehold Improvements [Member]
Estimated Useful Life	The shorter of the length of the lease or 60 months

PROPERTY AND EQUIPMENT NET (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Depreciation Expense	$ 49,435	$ 40,669	$ 98,233	$ 74,481
Machinery and Equipment [Member]
Depreciation Expense	$ 75,417	$ 44,495	$ 152,383	$ 77,725

NOTES RECEIVABLE (Details Narrative) - USD ($)		1 Months Ended	3 Months Ended		4 Months Ended	6 Months Ended
NOTES RECEIVABLE (Details Narrative) - USD ($)	Sep. 01, 2015	Jul. 31, 2014	Jun. 30, 2024	Jun. 30, 2023	Jul. 31, 2015	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2015	Jul. 14, 2014
Bad debt expense			$ 1,165,275	$ 77,981		$ 1,440,553	$ 221,500
Secured Promissory Note \| William Noyes Webster Foundation Inc
Debt instrument, face amount									$ 1,500,000
Interest receivable [1] \| William Noyes Webster Foundation Inc
Bad debt expense	$ 97,427
Unfunded Portion of Note \| Secured Promissory Note \| William Noyes Webster Foundation Inc
Debt instrument, face amount									$ 897,500
Note receivable payment		$ 602,500			$ 135,350
Advances		600,000
Debt instrument, interest rate, stated percentage								12.50%
Note receivable								$ 737,850
Bad debt expense	$ 737,850
Payment To Consultant \| Secured Promissory Note \| William Noyes Webster Foundation Inc
Advances		$ 2,500

INTANGIBLE ASSETS NET (Details Narrative)	6 Months Ended
INTANGIBLE ASSETS NET (Details Narrative)	Jun. 30, 2024 USD ($)
INTANGIBLE ASSETS NET
Amortization expenses	$ 0
Finite-Lived Intangible Asset, Useful Life	32 months

RELATED PARTY TRANSACTIONS (Details Narrative) - USD ($)		3 Months Ended		6 Months Ended
	Dec. 14, 2023	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2022
Sublease costs				$ 3,000
Purchase of obligation						$ 1,375,000
Deferred shares of common Stock issued		503,000		503,000
Vincent J Mesolella
Director fees received		$ 4,000
Corner Vapory LLC [Member]
Ownership percentage				50.00%
Robert T Warrender II [Member]
Wages Paid		16,154	$ 16,154	$ 30,000	$ 30,000
Reimbursements expense		$ 2,000	1,860	$ 2,000	1,860
Robert T Warrender III [Member]
Payment for commission			$ 13,470		$ 22,700
William C Jacobs
Unregistered shares of common stock designated		645,000		645,000
Deferred shares of common Stock issued		503,000		503,000
Purchase of Headquarters Building [Member]
Capital raised		$ 5,000,000		$ 5,000,000
Purchase of obligation		$ 1,375,000		1,375,000
Purchase price				$ 1,375,000
Purchase of Headquarters Building [Member] \| Surety Bank of DeLand [Member]
Amount borrowed	$ 3,910,000
Amount of building	$ 1,375,000
Rate of interest annually		9.50%		9.50%
Working capital loan		$ 3,000,000		$ 3,000,000
Debt amount		$ 910,000		$ 910,000
Fixed annual interest rate		10.00%		10.00%
Purchase price				$ 1,375,000

SHAREHOLDERS EQUITY (Details)	6 Months Ended
SHAREHOLDERS EQUITY (Details)	Jun. 30, 2024 USD ($) $ / shares shares
SHAREHOLDERS EQUITY
Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding	3,612,198
Number of shares expired financing warrants	(155,500)
Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding	3,456,698
Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock	3,456,698
Weighted Average Exercise Price, Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding \| $ / shares	$ 3.85
Weighted-Average Exercise Price Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding \| $ / shares	3.97
Weighted-Average Exercise Price Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock \| $ / shares	$ 3.97
Weighted Average Remaining Contractual Term Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding	9 months 25 days
Weighted Average Remaining Contractual Term (Years) Exercisable Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock Outstanding	18 days
Weighted Average Remaining Contractual Term (Years) Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stocks	18 days
Aggregate Intrinsic Value Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, December 31, 2023 \| $	$ 170,500
Aggregate Intrinsic Value Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, June 30, 2024 \| $	0
Aggregate Intrinsic Value Exercisable Options, Outstanding Options, Warrants and Rights to Purchase Warrants to Purchase Common Stock June 30, 2024 \| $	$ 0

SHAREHOLDERS EQUITY (Details Narrative) - USD ($)	1 Months Ended	3 Months Ended			4 Months Ended	6 Months Ended
SHAREHOLDERS EQUITY (Details Narrative) - USD ($)	Feb. 24, 2023	Jun. 30, 2024	Jun. 30, 2023	May 13, 2019	Dec. 05, 2019	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Warrants purchase	15,000
Unregistered common stock during acquisition						645,000
Annual dividend percentage						3.00%
Preferred stock, shares authorized		10,000,000				10,000,000		10,000,000
Deferred shares of common Stock issued		503,000				503,000
First valuation firm [Member]
Deferred contingent stock	645,000	410,000				410,000
Discount rate for lack of marketability	22.00%
Expected volatility term	15 days
Stock compensation expense	$ 2,138,175
First valuation firm [Member] \| Minimum [Member]
Discount rate for lack of marketability						23.00%
First valuation firm [Member] \| Maximum [Member]
Discount rate for lack of marketability						31.00%
Series B Preferred Stock [Member]
Convertible preferred stock, shares reserved for future issuance		40,000	40,000			40,000	40,000
Preferred stock, shares authorized		5,000,000				5,000,000
Preferred stock, voting rights						Each share of Series B Convertible Preferred Stock may be converted into one share of common stock. The Series B Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series B Convertible Preferred Stock dividends are cumulative. The Series B Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $7.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days
Preferred stock terms of conversion						As of June 30, 2024, 60,000 shares of Series B Preferred Stock have been converted into a total of 60,000 shares of common stock of the Company, which leaves 40,000 shares of Series B Preferred Stock currently outstanding, convertible into 40,000 shares of common stock of the Company
Accrued liability		$ 4,788				$ 4,788		$ 1,796
Series B Preferred Stock [Member] \| Accredited Investors
Stock issued during period, shares, new issues					100,000
Stock issued during period, value, new issues					$ 500,000
Number of preffered stock converted into common stock					100,000
Convertible preferred stock, shares reserved for future issuance					100,000
Annual dividend percentage					3.00%
Series A Preferred Stock
Preferred stock terms of conversion						As of June 30, 2024, 63,650 shares of Series A Preferred Stock have been converted into a total of 6,365,000 shares of common stock of the Company, which leaves 2,500 shares of Series A Preferred Stock currently outstanding, convertible into 250,000 shares of common stock of the Company
Accrued liability		1,547				$ 1,547		$ 5,328
Dividends, cash		$ 4,500	$ 10,500			$ 7,500	$ 13,499
Series A Preferred Stock \| Accredited Investors
Stock issued during period, shares, new issues				66,150
Stock issued during period, value, new issues				$ 6,615,000
Number of preffered stock converted into common stock				66,150
Convertible preferred stock, shares reserved for future issuance				6,615,000
Debt instrument, convertible, conversion price				$ 1.00
Annual dividend percentage				3.00%
Convertible Preferred Stock Series A [Member]
Preferred stock, shares authorized		400,000				400,000
Preferred stock, voting rights						Each share of Series A Convertible Preferred Stock may be converted into 100 shares of common stock. The Series A Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series A Convertible Preferred Stock dividends are cumulative. The Series A Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $3.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days. The Series A Convertible Preferred Stock have no voting rights. The holders of the Series A Convertible Preferred Stock shall have voluntary conversion rights. Shares of Series A Convertible Preferred Stock are subject to mandatory conversion (in the discretion of the Company) at such time as the Company’s common stock has closed at $5.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 50,000 shares traded on each of those 20 consecutive trading days

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details)	6 Months Ended
	Jun. 30, 2024 USD ($)
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base monthly rent of premises, year 2021	$ 5,740
Base monthly rent of premises, year 2022	5,855
Base monthly rent of premises, year 2023	5,972
Base monthly rent of premises, year 2024	6,092
Base monthly rent of premises, year 2025	$ 6,213

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 1) - Lease of space 5,000 square feet [Member]	6 Months Ended
	Jun. 30, 2024 USD ($)
Base monthly rent of lease space, year 2022	$ 2,395
Base monthly rent of lease space, year 2023	2,467
Base monthly rent of lease space, year 2024	$ 2,541

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 2) - Lease of Space 8,000 square feet	6 Months Ended
	Jun. 30, 2024 USD ($)
Base monthly rent of lease space, year 2022	$ 4,000
Base monthly rent of lease space, year 2023	4,120
Base monthly rent of lease space, year 2024	4,243
Base monthly rent of lease space, year 2025	4,370
Base monthly rent of lease space, year 2026	$ 4,502

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 3) - Suites 600 and 700 of the Second 58th Lease	6 Months Ended
	Jun. 30, 2024 USD ($)
February 1, 2027 - January 31, 2028
Base monthly rent	$ 4,637
February 1, 2028 - January 31, 2029
Base monthly rent	4,776
February 1, 2029 - May 31, 2029
Base monthly rent	$ 4,919

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 4) - Suite Hundred	6 Months Ended
	Jun. 30, 2024 USD ($)
April 1, 2025 - March 31, 2026
Base monthly rent	$ 17,273
April 1, 2026 - March 31, 2027
Base monthly rent	17,792
April 1, 2027 - March 31, 2028
Base monthly rent	18,325
April 1, 2028 - March 31, 2029
Base monthly rent	18,875
April 1, 2029 - May 31, 2029
Base monthly rent	19,441
April 1, 2024 - May 31, 2024
Base monthly rent	0
June 1, 2024 - March 31, 2025
Base monthly rent	$ 16,770

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 5) - Lease of space 6,132 square feet [Member]	6 Months Ended
	Jun. 30, 2024 USD ($)
Base monthly rent of lease space, year 2023	$ 5,493
Base monthly rent of lease space, year 2024	5,630
Base monthly rent of lease space, year 2025	5,771
Base monthly rent of lease space, year 2026	5,915
Base monthly rent of lease space, year 2027	$ 6,063

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 6) - Lease of Space 4,657 sq feet	6 Months Ended
	Jun. 30, 2024 USD ($)
Base monthly rent of lease space, year 2023	$ 0
Base monthly rent of lease space, year 2024	3,395
Base monthly rent of lease space, year 2025	3,531
Base monthly rent of lease space, year 2026	3,672
Base monthly rent of lease space, year 2027	3,819
Base monthly rent of lease space, year 2028	$ 3,972

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 7) - Lease Expansion Area Amendment [Member]	6 Months Ended
	Jun. 30, 2024 USD ($)
Base monthly rent of lease space, year 2023	$ 1,945
Base monthly rent of lease space, year 2024	2,023
Base monthly rent of lease space, year 2025	2,104
Base monthly rent of lease space, year 2026	2,188
Base monthly rent of lease space, year 2027	2,275
Base monthly rent of lease space, year February 1, 2028 - February 29, 2028	$ 2,366

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 8) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Operating Lease Right Of Use Asset	$ 1,227,416	$ 626,869
Operating Lease Liability Current	209,116	169,437
Operating Lease Liability Noncurrent	$ 1,053,881	$ 463,623

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 9) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Amortization of Right of Use Assets	$ 0	$ 10,800	$ 0	$ 21,600
Interest on lease liabilities	0	24,274	0	48,437
Operating Lease Expense	83,424	55,314	138,738	100,022
Total Finance Lease Expense	$ 83,424	$ 90,388	$ 138,738	$ 170,059

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 10)	Jun. 30, 2024 USD ($)
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
2024	$ 0
2025	0
2026	0
2027	0
2028	0
Thereafter	0
Total finance lease liability	0
Less: present value discount	0
Finance lease liability	0
2024	159,415
2025	327,062
2026	337,567
2027	348,411
2028	294,626
Thereafter	119,967
Total operating lease liability	1,587,049
Less: present value discount	(324,052)
Operating lease liability	$ 1,262,997

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details Narrative)			1 Months Ended	6 Months Ended
	Dec. 14, 2023 USD ($)	Jul. 06, 2022 USD ($)	Feb. 27, 2024 USD ($) ft²	Jun. 30, 2024 USD ($) ft² shares	Dec. 31, 2023 USD ($)	Dec. 31, 2022 USD ($)	May 31, 2022 ft² $ / bbl	Jan. 01, 2022 ft² $ / bbl	Dec. 31, 2021 USD ($)	Oct. 01, 2021 ft² $ / bbl	Jul. 01, 2021 USD ($)	Jan. 01, 2021 USD ($) ft² $ / bbl
Premises Rent, Per Square \| $ / bbl							10.75	6.00		5.75		6.13
Base Rent, Amount												$ 68,888
Increase In Base Rent (percentage)												2.00%
Sublease Cost		$ 3,000
Purchase of Obligation						$ 1,375,000
Immaterial Loss On Lease Modification									$ 1,446
Lease Term Period				39 years
Purchase Premises	$ 1,375,000
Shares Of Common Stock \| shares				3,900,455
Weighted Average Discount Rate				8.83%
Rented Space \| ft²							6,132	8,000		5,000		11,238
CR Properties LLC [Member]
Base Rent, Amount			$ 30,000
Monthly Installment Payable			$ 2,500
Lease of Area \| ft²			2,205
Additional Security Deposit			$ 5,000
April 4 2024 [Member]
Additional Security Deposit				$ 27,741
Chief Strategy Officer [Member]
Bonus Equal											5.00%
Bonus Payable				$ 27,941	$ 688,068
Net Sales											$ 6,000,000
Salary											$ 180,000
Oculus Merger Agreement [Member]
Lease of Area \| ft²				4,800
Lease Payments Per Month				$ 3,850
Second 58th Lease
Lease of Area \| ft²				31,000
Additional Lease Area \| ft²				23,000
Additional Security Deposit				$ 27,741
Total Security Deposit Paid				$ 34,141

LEGAL PROCEEDINGS (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
LEGAL PROCEEDINGS (Details Narrative) - USD ($)	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Settlement cost	$ (10,000)	$ 0	$ (10,000)	$ 0
Nicholas Warrender, and Pharmlabs, LLC [Member]
Settlement cost			$ 1,000
Law Suit Lifted Liquids Inc DEV Distribution [Member]
Description related to lawsuit			a vendor who had failed to deliver certain products that Lifted had purchased for $263,938. Dev filed a counterclaim alleging breach of contract. In October 2023, the parties settled the litigation and agreed to mutual releases and dismissal of the lawsuit in exchange for Dev paying $230,000 and providing certain equipment and product
Settlement Agreement With Edgar Martha [Member]
Description related to lawsuit			the parties settled the litigation and agreed to mutual releases and dismissal of the lawsuit in exchange for $5,000 paid by Lifted to Mr. Martha
Settlement Agreement with Girish GPO, Inc [Member]
Settlement and judgment summary			Company had filed an action in a case styled “Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe” seeking to recover $30,000 that was to be held in escrow by the Law Offices of Saul Roffe. The Company also sought approximately $14,569 in damages resulting from Girish GPO’s failure to pay for product it ordered and that the Company delivered. The Company has obtained a $30,000 default judgment against the Law Offices of Saul Roffe and is attempting to collect on the judgment. The action against Girish GPO has been resolved with the Girish defendants agreeing to pay the Company $34,000 over time
Amendment to Settlement With Dev Distribution, LLC [Member]
Consideration description			Under the Addendum, the total consideration to be paid by Dev has been increased from $230,000 to $240,000, and the end date of the monthly settlement payment schedule
Sheikhani Group, et al [Member]
Settlement cost			$ 1,000
Awawdeh And Habib [Member]
Settlement cost			$ 98,000

COMPANY WIDE MANAGEMENT BONUS POOL (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended	9 Months Ended	12 Months Ended
	Mar. 31, 2023	Dec. 31, 2022	Jun. 30, 2024	Sep. 30, 2022	Dec. 31, 2022
COMPANYWIDE MANAGEMENT BONUS POOL
Annual bonus	$ 466,668	$ 466,668	$ 466,668
Eliminated accrual bonus			$ 2,121,532
Diluted earnings per share			$ 0.56	$ 0.42	$ 0.56

INCOME TAXES (Details) - USD ($)	3 Months Ended		6 Months Ended
INCOME TAXES (Details) - USD ($)	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Current
Domestic-federal	$ 0	$ 256,091	$ 0	$ 373,793
Domestic-state	0	166,282	0	216,287
Texas Franchise Tax	4,014	30,501	11,010	39,993
Foreign	0	0	0	0
Total	4,014	452,875	11,010	630,073
Deferred
Domestic-federal	(110,454)	211,799	(431,217)	97,264
Domestic-state	(28,086)	24,601	(112,271)	(10,840)
Foreign	0	0	0	0
Total	(138,540)	236,400	(543,488)	86,424
Total Provision (benefit) For Income Taxes	$ 134,526	$ 689,275	$ (532,478)	$ 716,497

INCOME TAXES (Details 1) - USD ($)	3 Months Ended		6 Months Ended
INCOME TAXES (Details 1) - USD ($)	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
INCOME TAXES
Domestic Federal	$ (138,968)	$ 484,954	$ (463,619)	$ 460,905
State taxes, net of federal benefit	(35,458)	157,386	(120,916)	149,976
Non-deductible Expenses	35,942	14,637	40,852	63,976
Franchise taxes	4,014	30,502	11,010	39,993
Revision of prior years' deferred tax assets	0	44,950	0	44,950
Change In Estimated Future Income Tax Rates	5,054	(37,764)	(17,274)	(42,691)
Change In Valuation Allowance	(5,111)	(4,778)	17,469	0
Other	0	(612)	0	(612)
Total Provision (benefit) For Income Tax	$ (134,526)	$ 689,275	$ (532,478)	$ 716,497

INCOME TAXES (Details 2) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Deferred Tax Assets
Stock-based Compensation	$ 2,784,443	$ 2,766,156
Operating loss carry forwards	240,763	0
Sales allowance	27,408	167,051
Spoiled and Written-Off Inventory	0	9,839
Accrued Related Party Expenses	530	1,036
Allowance For Doubtful Accounts	480,814	98,746
Lease Liabilities	12,731	4,918
Interest Carryforward	26,734	0
Less: Valuation allowance for stock-based compensation	(2,659,808)	(2,642,339)
Total Deferred Tax Assets	913,615	405,407
Deferred Tax Liabilities:
Depreciation & Amortization	(383,134)	(425,536)
Goodwill	(16,475)	(9,353)
Total Deferred Tax Liabilities	(399,609)	(434,889)
Net Deferred Tax Assets/(Liabilities)	$ 514,006	$ (29,482)

INCOME TAXES (Details Narrative)	1 Months Ended
INCOME TAXES (Details Narrative)	Dec. 22, 2017
INCOME TAXES
Federal Dividends	100.00%

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