A portion of proceeds from all sales on World
Sleep Day will be donated to the Canadian Mental Health
Association to enable better sleep and wellbeing
MONTREAL, March 14, 2022 /CNW Telbec/ - Dormez-vous,
Quebec's leading omnichannel
specialty sleep retailer, is proud to sponsor World Sleep Day
on March 18. To highlight the
powerful and transformative impact of sleep on our health and
wellbeing, Dormez-vous is championing World Sleep Day to encourage
everyone to get the sleep they need to function at their best, both
mentally and physically.
Getting good quality sleep is a struggle for 1 in 2 Canadian
adults—with about 1 in 10 experiencing insomnia. Lack of sleep
contributes to chronic stress and poor mental health with over 36
per cent of Canadian adults reporting chronic stress due to
insufficient sleep. In addition, 12 per cent of Canadian adults who
get inadequate sleep report poor mental health (Public Health
Agency of Canada).
To highlight the importance of sleep on the mind and body,
Dormez-vous is donating a portion of the proceeds from all sales on
World Sleep Day to the Canadian Mental Health Association, up to
$100,000. The Canadian Mental Health
Association is the most established and extensive mental
health organization in communities across the country, responding
to pressing mental health priorities at national and local
"Good quality sleep can help prevent mental health issues and
can even help the brain process emotions. But when we regularly
experience poor sleep, we are also at greater risk of depression,
anxiety disorders and other mental illnesses," said Margaret Eaton, National CEO, Canadian Mental
Health Association. "We thank Dormez-vous for their donation and
for highlighting the importance of sleep for mental health."
According to a Sleep Habits Study commissioned by Northstar
Research Partners for Dormez-vous, 89 per cent of Canadians say
sleep is important for their mental wellbeing, while 85 per cent
believe that a good night sleep sets them up for success the next
day. Dormez-vous is committed to supporting Quebeckers on their
wellness journey, with Sleep Experts across the province providing
personalized shopping experiences to find the right sleep products
to meet individual sleep needs.
"Dormez-vous is on a mission to awaken Quebeckers to the power
of sleep," said Stewart Schaefer,
President and CEO, Dormez-vous. "This World Sleep Day, we are proud
to partner with the Canadian Mental Health Association to raise
awareness about the importance of sleep and its connection to
mental health and wellbeing."
As leaders in sleep for more than 25 years, Dormez-vous knows
that getting a good night's sleep is critical to function both
mentally and physically, which is why it is committed to helping
everyone get their best night's sleep.
Learn more at www.dormezvous.com.
Dormez-vous is Quebec's leading
omnichannel specialty sleep retailer. As of March 14, 2022, Dormez-vous has 61 stores and 3
distribution centres in Quebec.
Dormez-vous is a purpose-led organization dedicated to transforming
lives by awakening Quebeckers to the power of sleep, and is
committed to building a company culture of inclusion and diversity
where differences are embraced and valued. The Company meaningfully
and positively supports its environment and the communities where
it operates through its comprehensive mattress and foundation
recycling program that keeps mattresses out of landfills, as well
as its bed donation program that contributes mattresses and
foundations to Quebec charities to
help families and children in need get a good night's sleep. For
more information about the Company visit www.dormezvous.com.
About Canadian Mental Health Association
Founded in 1918, the Canadian Mental Health Association (CMHA)
is the most established, most extensive community mental health
organization in Canada. Through a
presence in more than 330 communities across every province and one
territory, CMHA provides advocacy, state programs and resources
that help to prevent mental health problems and illnesses, support
recovery and resilience, and enable all Canadians to flourish and
thrive. For more information, please visit
About the Dormez-vous Survey
Dormez-vous commissioned Northstar Research Partners, a global
strategic research firm, to complete this research on sleep habits
among 2,000 Canadians 18+. The study was sampled proportionate to
population from September-December
2021. Responses were gathered using an amalgamated group of
best-in-class online panels. Looking at the margin of error for the
national average, a 2.2% difference is statistically significant at
95% confidence, or 19 times out of 20.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations