TORONTO, Oct. 8, 2014 /CNW/ - Tonight at 7:00 p.m. EST the puck drops for the National
Hockey League's 2014-15 season and for many hockey fans the action
really starts at Noon during the 2014 Molson Canadian NHL Face-Off™
event at Toronto's Yonge-Dundas Square.
The event, which features a free concert by The Tragically Hip,
giveaways and a live broadcast viewing party featuring the Montreal
Canadiens at Toronto Maple Leafs, is a chance for Molson Canadian
to join the NHL and diehard hockey fans in celebrating the return
of our national pastime.
"It's become tradition for us to be on-site and help celebrate
the NHL's opening night festivities," says Andy Gervais, Brand Manager of Molson Canadian.
"For us, NHL Face-Off has also come to symbolize the start of 'beer
season,' allowing us to unveil new programs designed to excite our
drinkers throughout the season."
Back to hockey roots
Coinciding with the drop of the first puck tonight is the launch
of a new television spot, featuring the now famous Molson Canadian
Beer Fridge, as it departs for an epic rink in the mountains
created to bring hockey back to where it was born: outside, on a
frozen Canadian pond. You can view the spot at:
www.youtube.com/watch?v=zS1_rUHdGQQ&list=UUAZB7Eyyn2-SuZuKhR0JBqg.
Over the course of the 2014-15 NHL® season, the story of the
rink will play out in a series of TV spots linked to key milestones
throughout the hockey calendar. Molson Canadian is even giving fans
a chance to win an unforgettable trip to this rink by using the
#ANYTHINGFORHOCKEY hashtag on Facebook, Instagram or Twitter. Fans
will earn their opportunity to win by sharing stories that detail
the lengths they go to in support of the game of hockey.
"Day one of the season is probably the best example of why the
NHL is such a perfect partner for our business," said Gervais. "We
start the day by having our in-house events team create an epic fan
experience, and finish it revealing a new TV spot to millions of
avid fans tuned in for one of the NHL's greatest rivalries."
Tune in for a chance to win
Molson Canadian is planning an exciting calendar of events for
fans throughout the hockey season, including activations that will
coincide with the 2015 Bridgestone NHL Winter Classic®, the 2015
NHL® All-Star Game and the Stanley Cup® Playoffs.
Fans are invited to stay tuned to Molson Canadian on social
media throughout the season to keep up to date on how they can
participate:
- Facebook - www.facebook.com/MolsonCanadian
- Instagram - @mymolsoncanadian
- Twitter - @molson_canadian
About Molson Coors
Canada
Molson Coors Canada is the
Canadian division of Molson Coors Brewing Company, a global brewer
with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the
most popular brands in Canada with an award-winning brand portfolio
that includes Molson Canadian, Coors Light, Molson Export,
Rickard's and Molson Canadian 67.
Molson Coors Canada employs 3,000
Canadians, operates seven breweries, including boutique breweries
Creemore and Granville Island, and invests in communities
from coast-to-coast through its various charitable initiatives and
sports and entertainment sponsorships. Molson Coors Canada is committed to promoting
its products and events in a responsible manner as part of an
active, healthy lifestyle.
NHL, the NHL Shield, the word mark and image of the Stanley
Cup and the word mark NHL Winter Classic are registered trademarks
and NHL Face-Off name and logo, the NHL Winter Classic logo and the
NHL All-Star Game logo are trademarks of the National Hockey
League. All Rights Reserved.
SOURCE Molson Coors Canada