- Key trends reveal how the online education landscape is
shifting — and how creators can embrace this change to drive
growth
- Report finds that 92% of people dedicate at least one hour
per month to learning digitally, an increase from 2023
- Report combines survey data from over 2,500 respondents and
unique insights from expert creators, including Jon Youshaei
VANCOUVER, BC, Jan. 10,
2024 /PRNewswire/ - Thinkific Labs Inc. ("Thinkific")
(TSX: THNC), a leading platform for creating, marketing, and
selling online learning products, today announced the release of
its 2024 Online Learning Trends Report.
The report uses consumer survey findings from over 2,500
Americans and expert creator insights to predict trends in the
online learning industry and wider creator economy. After a year of
massive shifts across the technology sector and the wider economy,
the data reinforces the message that online learning is growing and
offers financial stability for a consistently increasing body of
creators.
The key trends highlighted in this year's report include:
- AI isn't destroying online education; it's increasing creator
productivity
- Downloadables emerge as the quickest path to creator
monetization
- All platforms become learning platforms
- Private communities provide welcome respite from social media
fatigue
- The creator economy is no longer monopolized by a younger
demographic
Among the many data points in the report, key findings
include:
- 92% of people dedicate at least one hour per month to learning
digitally
- 62% of people say they're more interested in creators who make
digital content for educational purposes than entertainment
purposes
- Almost one out of every five people (19.2%) between the ages of
41-56 consider themselves digital creators. This is up 16% since
last year
"The consumer insights that form the foundation of our latest
report should be very reassuring and invigorating for creators,"
said Greg Smith, Co-Founder &
CEO of Thinkific. "More people than ever are dedicating time to
learning online, and AI is making it easier than ever to start and
grow your business online. However, consumers have a clear
preference for the personality, authenticity and personal brand
that comes from human creators. We're excited to share these
insights with creators in the hopes it helps more of them embrace
the incredible opportunities that exist today."
Within the report, popular creator and former YouTube and
Instagram employee Jon Youshaei
offered his own unique trend predictions for the wider creator
economy including a bet on the rise of even shorter-form content
and the return of unedited content.
For more trends in digital learning, key research findings, or
insights from expert creators, you can access Thinkific's full,
free, 2024 Online Learning Trends Report here.
About Thinkific
Thinkific (TSX:THNC) makes it simple
for creators and established businesses of any size to scale and
generate revenue by teaching what they know. Our platform gives
businesses everything they need to build, market, and sell digital
learning products - from courses to communities - and to run
their business seamlessly under their own brand, on their own site.
Thinkific's 50,000+ active creators earn hundreds of millions of
dollars in direct course, membership and community sales while
teaching tens of millions of students. Thinkific is headquartered
in Vancouver, Canada, with a
distributed team.
For more information, please visit www.thinkific.com.
This news release includes forward-looking statements and
forward–looking information within the meaning of applicable
securities laws ("forward-looking statements"). Often, but not
always, forward–looking information can be identified by the use of
words such as "trends", "plans", "is expected", "expects",
"scheduled", "intends", "contemplates", "anticipates", "believes",
"proposes" or variations (including negative and grammatical
variations) of such words and phrases, or state that certain
actions, events or results "may", "could", "would", "might" or
"will" be taken, occur or be achieved. Forward-looking statements
in this report include statements regarding industry trends;
growing demand for online learning, growth in our industry;
addressable markets for our solutions; capturing market share;
advances in and expansion of our offered platform service and the
anticipated benefits of Communities and their features for the
Company's customers. Such statements and information are based on
the current expectations of Thinkific's management, and are based
on assumptions and subject to risks and uncertainties. Although
Thinkific's management believes that the assumptions underlying
these statements and information are reasonable, they may prove to
be incorrect. A number of risks, uncertainties and other factors
may cause actual results to differ materially from the
forward-looking statements contained in this report, including,
among other factors, the risk factors described in additional
detail under "Risk Factors" in our most recent Annual Information
Form, and in our other filings with the Canadian securities
regulatory authorities, all of which are available under our
profile on SEDAR+ at www.sedarplus.ca. Except as required by
applicable securities laws, forward–looking statements and
information speak only as of the date on which they are made and
Thinkific undertakes no obligation to publicly update or revise any
forward–looking statement or information contained in the report,
whether as a result of new information, future events or otherwise.
The report should not be relied on and is not a substitute for the
skill, judgment and experience of the user, its management,
employees, advisors and/or clients when making purchase, investment
and other business decisions. While Thinkific has obtained
information from sources it believes to be reliable, Thinkific does
not perform an audit and undertakes no duty of due diligence or
independent verification of any information it receives.
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SOURCE Thinkific Labs Inc.