CHERRY HILL, N.J., May 14, 2021 /PRNewswire/ -- TD Bank,
America's Most Convenient Bank®, today announced the appointment of
Alissa Van Volkom as Head of U.S.
Consumer Deposits, Products and Payments. In this role,
Van Volkom will lead all aspects of
TD's deposit products, including product development, business
analytics, sales strategies and support, and customer experience
and engagement.
"Alissa's expertise and ability to drive product strategy and
operations from an outside-in perspective make her uniquely
well-positioned to drive growth, efficiency and profitability,
while still keeping customer experience at the
forefront," said Matt Boss,
Head of Consumer Products for TD Bank.
Van Volkom joined TD in 2018 and
previously served as the bank's Senior Vice President, Head of
Customer, Product and Digital Marketing. In this role, she led the
customer marketing strategy and developed integrated marketing
plans to generate demand for TD's consumer and commercial products
across the U.S. Bank. She also managed the U.S. digital marketing
organization, where she championed the development of data-driven
digital marketing strategies to create connected customer
experiences.
"I'm proud to lead a team that remains strategic and resilient
in this highly competitive landscape while keeping our customers
and communities at the center," said Van
Volkom. "I look forward to working closely with this team to
ensure that TD continues to make a positive impact in driving
deeper personalization, customer engagement and growth in the
industry."
Van Volkom holds a bachelor's
degree in communications from the University
of Massachusetts, Amherst.
About TD Bank, America's Most Convenient
Bank®
TD Bank, America's Most Convenient Bank, is one of the 10
largest banks in the U.S., providing more than 9.5 million
customers with a full range of retail, small business and
commercial banking products and services at more than 1,220
convenient locations throughout the Northeast, Mid-Atlantic, Metro
D.C., the Carolinas and Florida.
In addition, TD Bank and its subsidiaries offer customized private
banking and wealth management services through TD
Wealth®, and vehicle financing and dealer commercial
services through TD Auto Finance. TD Bank is headquartered in
Cherry Hill, N.J. To learn more,
visit www.td.com/us. Find TD Bank on Facebook
at www.facebook.com/TDBank and on Twitter at
www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.
TD Bank, America's Most Convenient Bank, is a member of TD Bank
Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services
company in North America. The
Toronto-Dominion Bank trades on the New
York and Toronto stock
exchanges under the ticker symbol "TD". To learn more, visit
www.td.com/us.
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SOURCE TD Bank