Customers in Alberta now
have access to an industry-leading online grocery home-delivery
service with nearly 20,000 products from Safeway, Sobeys, Chalo!
FreshCo and more
- Voilà is now delivering nearly 20,000 products from Safeway,
Sobeys, Chalo! FreshCo and more to communities across
Alberta, such as Calgary, Edmonton, and surrounding areas*
- Voilà has been voted #1 online grocery home-delivery service**,
based on its existing presence in Ontario and Quebec, with 99 per cent order accuracy and 95
per cent on-time deliveries
- Products are guaranteed fresh at regular in-store prices with
no hidden fees, and delivered in refrigerated vehicles straight to
customers' homes
- Orders are delivered from a state-of-the-art, automated
warehouse where robots help assemble orders and Voilà teammates
deliver them to customers
STELLARTON, NS, June 19,
2023 /CNW/ - Today, Empire Company Limited ("Empire"
or the "Company") (TSX: EMP.A) introduces the arrival of its
best-in-class online grocery home-delivery service, Voilà, to
customers in Calgary, Edmonton, and surrounding areas*.
Voilà offers nearly 20,000 products from Safeway, Sobeys, Chalo!
FreshCo and more, including fresh local favorites from Alberta. Products are guaranteed fresh at
regular in-store prices with no hidden fees and delivered straight
to customers' homes in convenient one-hour delivery windows***.
Starting June 19, Alberta
customers will be able to order online at voila.ca or by
downloading the Voilà mobile app.
Voilà is powered by Ocado Group plc's ("Ocado") world-class,
industry-leading technology through its brand new 290,000-sq.-ft.,
state-of-the-art Customer Fulfillment Centre ("CFC") in Rocky
View County, Alberta, where robots
help assemble orders and the Voilà team delivers them to customers
in refrigerated vehicles. Voilà is already live in Ontario and Quebec, where it was voted #1 grocery delivery
service** with over 99 per cent order accuracy and 95 per cent
on-time delivery.
"Delivering directly from our dedicated facility allows us to
provide customers with better product freshness and quality and
more reliable delivery. At Voilà, we show up on time with
everything our customers ordered," says Sarah Joyce, Senior Vice President, E-commerce,
Empire Company Limited.
Focused on freshness, the CFC team closely monitors the shelf
life of products to ensure only the freshest items are selected for
delivery. And if it's not fresh, it's free!
Fresh produce and meat are sourced from the best farms in
Canada and around the world, there
are no hidden markups on any products, and groceries arrive on
customer doorsteps for a flat delivery fee or for FREE if customers
purchase a Delivery Pass.
"Customers love Voilà because of our unparalleled home-delivery
service. We are excited to bring that same service to Albertans,"
adds Joyce. "Voilà truly is grocery delivery, reimagined."
Voilà will provide customers in Alberta with the choice between home delivery
and curbside pickup, with curbside pickup remaining available at 16
of Empire's 141 stores in the region.
The Rocky View County CFC is Empire's third grocery e-commerce
facility, following the opening of their first CFC in the
Greater Toronto Area in
June 2020, and second CFC in
Greater Montreal in 2022. The
Company will launch a fourth Voilà CFC in Greater Vancouver in 2025.
* Customers in Calgary,
Edmonton and the following
Alberta communities can order
online at voila.ca or through the Voilà app starting
June 19: Airdrie, Beaumont, Camrose, Cochrane, Chestermere, Devon, Fort
Saskatchewan, High River,
Leduc, Morinville, Okotoks, Sherwood
Park, Spruce Grove,
St. Albert, Stony Plain, Strathmore and Wetaskiwin.
** Winner – Delivery Service Category in the Consumer Survey of
Product Innovation 2022 by Product of the Year Canada. National
Survey conducted by Kantar of 4,000 people.
*** For more information and terms and conditions, please visit
voila.ca.
ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company
headquartered in Stellarton, Nova
Scotia. Empire's key businesses are food retailing, through
wholly owned subsidiary Sobeys Inc., and related real estate. With
approximately $30.9 billion in annual sales
and $16.4 billion in assets, Empire and its subsidiaries,
franchisees and affiliates employ approximately 130,000 people.
SOURCE Empire Company Limited