Whirlpool Brand's Centralpark(TM) Port Connects Consumer Insight with Innovation
08 Januar 2007 - 2:00PM
PR Newswire (US)
Plug and Play Refrigerator Platform Offers New Functionality in the
Kitchen with Home Electronics Hub LAS VEGAS, Jan. 8
/PRNewswire-FirstCall/ -- Whirlpool brand today announced the debut
of the centralpark(TM) connector, a concept product that maximizes
kitchen efficiency by providing a home electronics plug and play
platform on the home's most touched appliance -- the refrigerator.
Whirlpool brand's centralpark(TM) interface, to be unveiled at the
2007 Consumer Electronics Show, allows consumers to interact with
and interchange electronic devices right on the refrigerator door.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )
This innovative new platform provides a hub for entertainment and a
connection point on the door with power and physical support for
consumer electronics devices. Whirlpool brand's centralpark(TM)
port is an aesthetically integrated solution that offers
flexibility and personalization to consumers, allowing them to not
only "park" but interact with their electronic devices in a central
location. "As an industry leader, Whirlpool brand is constantly
feeding its innovation pipeline with cutting edge, forward thinking
products like the centralpark(TM) connector," said David Swift,
president of Whirlpool North America. "We believe the
centralpark(TM) port is a critical and logical link for consumer
electronics and home appliances working together on a platform
consumers want." Whirlpool brand prides itself on integrating
consumer insights, and when researching the entertainment needs of
the American consumer learned that consumers want to free up
countertop space. Whirlpool's research shows that countertops are
cluttered with electronic devices such as digital picture frames,
DVD systems, satellite radios, cell phones, MP3 players, etc. and
the centralpark(TM) dock allows consumers to use these devices
while in the kitchen, at eye level, and even while they are being
charged. Compatible devices are easily installed or removed,
allowing centralpark(TM) connector-enabled refrigerators to keep
their familiar facade when not in use as an electronics hub.
Whirlpool brand expects consumers to find the centralpark(TM) port
cost effective because the design allows them to use devices they
already own. The best-known electronic brands will be compatible
with the plug and play platform of the centralpark(TM) hub, which
will be available as an exclusive in late 2007, with a mass rollout
planned for spring 2008. Currently, Whirlpool brand is working with
Jabil, a global electronic product solutions company, to bring the
design of this innovative concept product to market in 2007, and
will be announcing additional partners throughout the year that
will further integrate the familiar refrigerator into today's
digital lifestyles. Whirlpool brand's dedication to innovation can
be seen in the Jabil Product Showcase Area (by appointment only) at
the 2007 Consumer Electronics Show with both the centralpark(TM)
refrigerator and a flat screen TV microwave on display, creating a
logical and consumer-demanded connection for the Smart Home of
Tomorrow. Whirlpool brand centralpark(TM) interface experience Las
Vegas Convention Center - South Hall 4 January 8-10, 2007 January
11, 2007 9 a.m. - 6 p.m. 9 a.m. - 4 p.m. Whirlpool Brand Innovation
Room - booth 35662 Jabil Product Showcase Area - booth 35285 (by
appointment only) Sneak peek @ http://www.whirlpool.com/centralpark
beginning Jan. 8. About Jabil Jabil is a global electronic product
solutions company providing comprehensive electronics design,
manufacturing and product management services to global electronics
and technology companies. Jabil helps bring electronics products to
the market faster and more cost effectively by providing complete
product supply chain management around the world. With more than
75,000 employees and facilities in 20 countries, Jabil provides
comprehensive, individualized-focused solutions to customers in a
broad range of industries. Jabil common stock is traded on the New
York Stock Exchange under the symbol, "JBL". Further information is
available on the company's website: jabil.com. About Whirlpool
Corporation Whirlpool Corporation is the world's leading
manufacturer and marketer of major home appliances, with annual
sales of more than $19 billion, more than 80,000 employees, and
more than 60 manufacturing and technology research centers around
the world. The company markets Whirlpool, Maytag, KitchenAid,
Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to
consumers in nearly every country around the world. Additional
information about the company can be found at
http://www.whirlpoolcorp.com/.
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
DATASOURCE: Whirlpool Corporation CONTACT: Audrey Reed-Granger,
Director of Public Relations of Whirlpool, +1-269-923-7557, ;
Noelle Dean of Peppercom, +1-212-931-6140, , for Whirlpool Web
site: http://www.whirlpoolcorp.com/
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