Sportradar and Oddin.gg Ink AV Betting Agreement to Elevate and Expand Esports Reach
28 März 2024 - 9:00AM
Sportradar and Oddin.gg Ink AV Betting Agreement to Elevate and
Expand Esports Reach
Sportradar (NASDAQ: SRAD) and Oddin.gg, an award-winning B2B
betting-solutions provider for esports, today announced they have
entered into a multi-year strategic partnership to offer
audiovisual streaming of Oddin’s exclusive esports content to
Sportradar’s betting operator clients around the world.
The deal will support Oddin.gg’s growth
ambitions in the expanding global esports market, whose betting
turnover was estimated to be €83 billion in 2023. It will extend
the reach of Oddin.gg’s official competition content by leveraging
Sportradar’s market leading position as an AV betting provider.
Sportradar’s global network of 900+ betting
operator clients will benefit from the opportunity to offer greater
volume and a wider variety of live streamed esports events to their
customers, increasing opportunities for engagement with existing
and new betting markets. The partnership also paves the way for
future collaboration in other areas.
Oddin.gg holds the official rights to
high-profile competitions including the newly released Counter
Strike 2 (CS2) which Sportradar will distribute to sportsbooks
through the company’s integrated streaming product, providing
access to prominent competitions globally and enabling operators to
offer exciting new content to their customers.
A number of prestigious competitions are
featured in the partnership, including:
- PGL Copenhagen Major 2024, the
first Major for the newly released Counter Strike 2;
- Dacha DOTA2 Qualifiers and Main
Events;
- Dacha Counter Strike 2 Qualifiers
and Main Events;
- Tipsport MCR 2024.
Patrick Mostboeck, SVP Fan Engagement,
Sportradar said: “This agreement further
strengthens Sportradar’s esports offering while supporting Oddin.gg
in realising their growth plans through AV streaming for betting.
Sportradar’s ultra-low latency audiovisual outputs, as well as our
comprehensive Live Odds and real-time trading solutions, provide
betting operators with the critical materials they need to
commercialise the global, highly engaged esports fan base.”
Vlastimil Venclik, CEO and co-founder of
Oddin.gg shared: “As the forefront innovator in the
esports betting sector, Oddin.gg is embarking on
a journey by aligning with Sportradar, a leader in the realm
of sports data and content distribution. This partnership is not
just a collaboration but a combination of distinct strengths, where
Sportradar’s extensive and sophisticated video distribution
capabilities are set to be the vehicle for our unparalleled esports
odds and analytical insights. This strategic alliance aims to
harness the best of both worlds, merging our profound expertise and
nuanced understanding of the esports betting market with
Sportradar’s wide-reaching video distribution.”
The popularity and awareness of esports have
grown exponentially with both players and viewers of esports
registering huge increases in recent years. The global gaming
livestreaming market is expected to grow from €810 million in 2021
to €1.41 billion by 2025.
About
Oddin.ggOddin.gg is the number one B2B choice
for esports betting, enabling the growth of its partners by
providing engaging esports betting experience through its
end-to-end esports betting ecosystem. Oddin.gg’s clients take
advantage of its multi-award winning esports odds feed, risk
management, iFrame solution, widgets, 24/7 content, live esports
data and marketing services. The company maximizes its partners’
profitability by combining automated infrastructure and machine
learning algorithms with advanced data
science. Oddin.gg powers solutions for Betway, Yolo
Group, Stake, OpenBet, Altenar, Betby, and many more sportsbook and
platform providers on a global scale. Oddin.gg is licensed in
New Jersey, Colorado, Ontario and in the process of acquiring
multiple more licenses in the US.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading
global sports technology company creating immersive experiences for
sports fans and bettors. Positioned at the intersection of the
sports, media and betting industries, the company provides sports
federations, news media, consumer platforms and sports betting
operators with a best-in-class range of solutions to help grow
their business. As the trusted partner of organizations like the
ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar
covers close to a million events annually across all major sports.
With deep industry relationships and expertise, Sportradar is not
just redefining the sports fan experience, it also safeguards
sports through its Integrity Services division and advocacy for an
integrity-driven environment for all involved.
For more information about Sportradar, please visit
www.sportradar.com
Oddin.gg ContactsPavel
HackerPavel.hacker@oddin.gg
Sportradar
Contacts MediaSandra
Leepress@sportradar.com
Investor RelationsJim
Bombassei Investor.relations@sportradar.com
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