UEFA and Sportradar Extend and Expand Partnership to Continue Providing Bettors and Fans with Unparalleled, Innovative Engagement
11 Juli 2024 - 12:00PM
UK Regulatory
UEFA and Sportradar Extend and Expand Partnership to Continue
Providing Bettors and Fans with Unparalleled, Innovative Engagement
NYON and ST. GALLEN, Switzerland, July 11, 2024
(GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD) and European
Football governing body UEFA have announced a multi-year extension
of their existing exclusive betting data rights agreement, expanded
to include the non-exclusive right to distribute data to
non-betting media.
Additionally, the agreement provides Sportradar access to
certain advanced tracking. This enriched data will enhance
Sportradar's cutting-edge AI products and services, enabling
Sportradar to deliver innovative technology solutions to its
clients.
The agreement covers all UEFA Club and National team
competitions. These include the UEFA Champions League, UEFA Super
Cup, UEFA Europa League, UEFA Conference League, UEFA Women’s
Champions League, UEFA Women’s EURO 2025, the European Qualifiers
to the 2026 FIFA World Cup, the European Qualifiers to UEFA EURO
2028, the UEFA Nations League, the 2025 & 2027 UEFA European
Under-21 Championships, and UEFA international friendly
matches.
In total, Sportradar can now offer more than 900 high-profile
matches each season, marking a nearly 33% increase from the
previous cycle as a result of the new formats which will be
introduced for UEFA Club Competitions at the start of the 2024-25
season.
UEFA and Sportradar will also extend their long-standing
integrity partnership of 15 years. To support UEFA’s Anti
Match-Fixing Unit, the cooperation includes dedicated intelligence
and investigation resources, robust and systematic bet monitoring,
and education services to support the prevention, detection and
investigation of match-fixing.
Guy-Laurent Epstein, UEFA Marketing Director said: “Three years
ago we embarked on a journey with Sportradar to tap into the value
of match data for betting purposes. Sportradar brings to the table
a wealth of experience in this field and we are delighted to be
continuing this successful partnership for the next three years. As
part of the agreement, we will also be continuing our long-standing
cooperation to protect the integrity of UEFA and our member
associations’ competitions.”
Carsten Koerl, CEO Sportradar said: ”We are thrilled to expand
our partnership with UEFA, offering our clients and soccer fans
worldwide unparalleled engagement and value through cutting-edge
solutions and comprehensive data coverage. This agreement supports
our strategic focus on selectively investing in long-term rights
across key global sports, enabling ongoing innovation and
enhancement of our offerings.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading
global sports technology company creating immersive experiences for
sports fans and bettors. Positioned at the intersection of the
sports, media and betting industries, the company provides sports
federations, news media, consumer platforms and sports betting
operators with a best-in-class range of solutions to help grow
their business. As the trusted partner of organizations like the
ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar
covers close to a million events annually across all major sports.
With deep industry relationships and expertise, Sportradar is not
just redefining the sports fan experience, it also safeguards
sports through its Integrity Services division and advocacy for an
integrity-driven environment for all involved.
For more information about Sportradar, please visit
www.sportradar.com
Sportradar Contacts
Media:
Sandra Lee
press@sportradar.com
Investor Relations:
Jim Bombassei
Investor.relations@sportradar.com
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