Survey: Most Americans Want to Drop Pounds to Look Better for Swimsuit Season
17 April 2006 - 12:00PM
PR Newswire (US)
Use the New Slim-Fast Optima Shake to Control Your Hunger, Get
Ready for Summer and Win a Trip for Four! ENGLEWOOD CLIFFS, N.J.,
April 17 /PRNewswire/ -- More than half of all Americans (56%)
would like to lose a few pounds to look better this summer, with
almost half (48%) wishing to lose 10 pounds or more, a new survey
by International Communications Research (ICR) shows. Moreover,
when asked why they diet, being healthy trumped looking healthy by
60% to 3% as the main motivation. Today, as an extra incentive for
Americans navigating the rough seas of weight loss before summer,
Slim-Fast is launching the "Time 4 The Beach Sweepstakes." Entrants
can win a four day, three night trip for four people to a beach
destination four hours away from their hometown, plus $500 for a
shopping spree. The wordplay on the number "4" in the name comes
from the newly reformulated Slim-Fast shake, designed to control
hunger for up to four hours. "As summer approaches, most people who
would like to lose some weight grow particularly concerned about
how they will look in a bathing suit," says Pat Groziak certified
nutritionist and Medical Marketing Director for Slim-Fast, "But
we're also glad to see the survey finds that dieters are actually
motivated by health reasons more than vanity by almost a six-to-one
margin. Our sweepstakes is yet another tool for losing weight in
time for the beach to both look good and feel healthy." Indeed,
controlling hunger is key to losing weight. A survey released
earlier this year from TSC, a division of Yankelovich, reports that
at any one time almost 2/3rds of Americans are on a diet. Moreover,
the survey revealed a majority (53%) of Americans cheat on their
diet because they're hungry; in fact, almost one in three dieters
(31%) feel that they're starving themselves while on a diet.
Slim-Fast has addressed hunger control head-on by delivering a new
food technology that has been developed to work with the body's
natural ability to signal satiety and control hunger for up to four
hours. Slim-Fast's innovation is based on new research, conducted
over the last four years, on how someone can feel full longer to
help manage cravings and hunger between meals. This new innovation
from Slim-Fast was just launched February and is designed to
control hunger longer than the previous product formulation calorie
for calorie versus regular Slim-Fast. It uses a unique blend of
common food ingredients in a great tasting shake with a
nutritionally balanced formula under 200 calories. It's the first
of its kind as a new option for weight loss, and the first real
food product on the market to make hunger control claims both in
advertising and on the label. How it works: -- Slim Fast has been
studying the "ileal brake principle" -- when fat reaches the lower
part of the intestines, or ileum, it sets in motion a cascade of
hormones that send fullness signals" to the brain (much the same
way that a heavy meal signals you to stop eating). The reformulated
Slim-Fast is intended to help trigger this effect naturally, with a
healthier, lower calorie product. -- The product is designed to
tide people over through hunger spells, reducing temptation and
controlling appetite, through natural means, with real food. The
result: dieters stay full for up to four hours on just 190
calories, far fewer calories than most meals and many snacks. --
Ultimately, the key discovery is that delivering just a little fat
to the right place in the body can have a big effect in making
dieters feel full. -- The second most important development is the
patent pending technology that makes this delivery possible.
Slim-Fast is also committed to providing a depth of consumer
motivation and support for dieters to help them navigate the rough
waters of weight loss. To enter the sweepstakes and for official
rules, consumers can go to http://www.time4thebeach.com/. Enter and
win one trip for four (you and three guests) to popular beach
vacation destination and a $500 shopping spree! Additionally,
consumers can go to http://www.slim-fast.com/ for all the tools and
support needed to succeed, or call in for FREE ongoing 24/7 support
through our 1800 number (1-800-SLIM-FAST) where consumers have
access to experienced weight counselors, dieticians and coaching.
On the Web-site, consumers can also find The Slim-Fast Guide to
Weight Loss Success. Written by weight loss experts, the book
features useful dieting tips from successful Slim-Fast dieters and
reinforces the importance of tracking one's success with a food and
activity tracker. About Slim-Fast Foods Company Slim-Fast, a
business unit of Unilever, offers delicious and balanced
nutritional products, meal planning and exercise advice to aid in
weight loss and weight maintenance, which can result in improved
health. The Slim-Fast product line includes an affordable range of
Shakes, Powders, Meal Bars, Snack Bars, Breakfast Bars and Muffin
Bars that are available in retail outlets nationwide. Visit
slim-fast.com or call 1 800 SLIMFAST for more information. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Eternity by Calvin
Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of Unilever.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever in the United States employs more than
15,000 people in 74 office and manufacturing sites in 24 states and
Puerto Rico - generating approximately $11 billion in sales. For
more information visit http://www.unilever.com/. About The
Sweepstakes There are two methods of entry: -- Method #1: To enter
online, visit http://www.time4thebeach.com/ and complete and submit
the online entry form by following all online entry instructions.
Online entries must be received between 12:01 AM Eastern Time
("ET") on 4/13/06 and 11:59 PM (ET) on 6/30/06. Online entrants
subject to all notices posted online including but not limited to
privacy policy. Limit: One online entry per person or e-mail
address. -- Method #2: To enter via US mail, mail a postcard with
your name and address to: Time 4 the Beach Sweepstakes, P.O. Box
5077, New York, NY 10128. Mail-in entries must be postmarked
between 4/13/06 and 6/30/06 and received by 7/7/06. Each postcard
must be mailed separately. Photocopied, illegible, or mechanically
reproduced entries are not eligible. All entries and requests
become Sponsor's property and will not be returned or acknowledged.
The Sponsor is not responsible for lost, late, damaged, misdirected
or postage due mail/entries. Entry Is Free. You don't have to buy
anything to enter. Just follow the instructions on the order form
on how to enter for free. You will be entered for each prize
offered in this mailing. Enter As Often As You Like. You don't have
to wait for us to mail you an entry form. You may submit additional
entries by mailing a postcard with your name and address to: Time 4
the Beach Sweepstakes, PO Box 5077, New York, NY 10128. Each time
you write to us you will be entered once in each ongoing
Sweepstakes for which you are eligible. Each postcard must be
mailed separately. Buying Won't Help You Win. Your chances of
winning without a purchase are the same as the chances of someone
who buys something. Entry Deadline/Sweepstakes Closing Date. To be
eligible to win each prize offered in this Sweepstakes your entry
must be received by the applicable Entry Deadline stated in this
package. If there is no entry deadline stated, your entry must be
received by the Final Sweepstakes Closing Date of 7/7/06. Your
prompt response is always encouraged. NO PURCHASE NECESSARY TO
ENTER. Time 4 the Beach Sweepstakes is open to legal residents of
the 50 United States and the District of Columbia age 18 and older.
Sweepstakes begins at 12:01 AM Eastern Time ("ET") on 4/13/06 and
ends at 11:59 PM (ET) on 6/30/06. To enter and for complete
Official Rules, visit http://www.time4thebeach.com/. Employees of
People Magazine and its subsidiaries, affiliates, advertising and
promotion agencies and their immediate family members and/or those
living in the same household of each are not eligible to enter.
Sweepstakes governed by U.S. law. Subject to all applicable
federal, state and local laws and regulations. Void where
prohibited by law. THE GRAND PRIZE: One (1) Grand Prize: Trip for
four (4) for winner and three guests to a location of Sponsor's
choice and a $500 shopping spree for the winner only. Grand Prize
trip consists of round-trip coach air transportation for winner and
guests from a major commercial airport nearest winner's primary
residence, and two nights' double-occupancy hotel accommodations.
DATASOURCE: Slim-Fast CONTACT: Corey R. Martin, of Ogilvy PR
Worldwide, +1-212-880-5364, , for Slim-Fast Web site:
http://www.slim-fast.com/ http://www.time4thebeach.com/
http://www.unilever.com/
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