'Free for All' This Groundhog Day if Punxsutawney Phil Sees His Shadow
26 Januar 2006 - 3:00PM
PR Newswire (US)
Vaseline Intensive Care Lotion Promises FREE Lotion for ALL
Americans if Phil Declares Six More Weeks of Cold Winter Weather
PUNXSUTAWNEY, Pa., Jan. 26 /PRNewswire/ -- February 2nd is
Groundhog Day, and across the country people will be waiting to see
if Punxsutawney Phil will see his shadow, signaling six more weeks
of winter. Most Americans dread more cold weather and the dry skin
that comes with it, but moisture obsessives -- people who are
obsessed with having moisturized skin -- thrive on winter because
they can use more lotion. This Groundhog Day, Vaseline Intensive
Care Lotion is inviting people to join the "Movement for Six More
Weeks of Winter," an effort to give everyone a reason to embrace an
extended winter. Vaseline has teamed up with the world's weather
forecaster, Punxsutawney Phil, and if he sees his shadow on
Groundhog Day, Vaseline Intensive Care will give every American the
opportunity to get a free bottle of lotion to help take care of
their skin during six more weeks of cold dry weather. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060126/NYTH033 ) "Vaseline
wants to make this winter more enjoyable for all Americans," says
Srini Sripada, brand director, Vaseline Intensive Care Lotion. "As
the lotion trusted by moisture obsessives everywhere, Vaseline
Intensive Care Lotion hydrates and heals dry, flaky skin, providing
essential moisture where skin needs it most. If Punxsutawney Phil
sees his shadow on Groundhog Day, we will make sure America's skin
looks and feels its best during the remaining six weeks of winter,
and all year long." "We're proud to have Vaseline Intensive Care
Lotion as an official sponsor of Groundhog Day this year," says
Mike Johnston, a 14-year member of the Groundhog Club's Inner
Circle, a group of local dignitaries responsible for carrying on
the Groundhog Day tradition. "Phil has seen his shadow eight times
in the past 10 years, so odds are that America will be treated to
free lotion!" When Phil emerges from his burrow, there is a good
chance he will catch a glimpse of his shadow, so the following tips
will help America care for their skin for the rest of the winter.
1. Take a Warm Shower: Hot showers can feel soothing, but actually
leave your skin feeling dry and itchy. Go for a warm shower instead
and use a mild, non-drying cleansing bar or body wash. 2. Don't Be
a Flake: Exfoliating allows your skin to absorb extra moisture.
Twice a week while in the shower, rub your skin with a loofah or
washcloth to remove dead cells, which can clog pores. 3. Develop a
Devotion to Lotion: Most women moisturize their face every day, but
aren't as diligent when it comes to taking care of the rest of
their body. Immediately after your morning shower, apply body
lotion to lock in moisture and protect skin against cold, dry
weather. 4. Lights Out: Studies show that nighttime is when skin
renews and repairs itself, so get plenty of sleep and wake up to
renewed, healthy looking skin. 5. Pucker Up: Use a lip treatment
regularly to moisturize and prevent lips from drying out. If
Punxsutawney Phil sees his shadow on Groundhog Day, purchase any
Vaseline Intensive Care Lotion product (10 oz. or less) and
Vaseline will reimburse the full cost. To find out more, visit
http://www.moistureobsessive.com/ and play a fun groundhog game.
About Groundhog Day Punxsutawney Phil has been making his
predictions for 120 years, ever since the town of Punxsutawney held
its first Groundhog Day in 1886. Legend says he gets his longevity
from taking one sip of a special "groundhog punch" every summer at
the Groundhog Picnic, which magically gives him seven more years of
life. The Groundhog Day tradition in Punxsutawney is maintained by
the Groundhog Club's Inner Circle, a group of local dignitaries who
are responsible for the care and feeding of Punxsutawney Phil and
for translating Phil's forecast for his followers. About Vaseline
Intensive Care Lotion Vaseline Intensive Care Lotion intensively
cares for your skin, hydrating and relieving dry skin, leaving it
feeling silky smooth and comfortable. With a complete line of
lotions, Vaseline Intensive Care is guaranteed to meet everyone's
individual needs. The Vaseline family of products can be purchased
at supermarkets, drugstores, mass merchandisers and club retailers
nationwide. About Unilever Unilever (NYSE:ULNYSE:UN), one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unileverusa.com/. CONTACT: Lauren Swartz Stacie
Bright M Booth & Associates Unilever (212) 481-7000, ext. 570
(203) 625-1130 First Call Analyst: FCMN Contact:
http://www.newscom.com/cgi-bin/prnh/20060126/NYTH033
http://photoarchive.ap.org/ DATASOURCE: Vaseline Intensive Care
Lotion CONTACT: Lauren Swartz, M Booth & Associates,
+1-212-481-7000, ext. 570, ; or Stacie Bright, Unilever,
+1-203-625-1130, Web site: http://www.moistureobsessive.com/
http://www.unileverusa.com/
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