Bertolli Frozen Dinners Introduces Four New Restaurant-Quality Varieties Building on its Successful 2005 Launch
05 Januar 2006 - 11:20AM
PR Newswire (US)
ENGLEWOOD CLIFFS, N.J., Jan. 5 /PRNewswire/ -- Bertolli will add to
its successful line of frozen dinners by offering consumers even
more restaurant- inspired meals. The new varieties will hit store
shelves in January and will include: - Chicken alla Vodka &
Farfalle with asparagus in a creamy tomato vodka sauce - Spicy
Shrimp Fra Diavolo & Penne with tri-colored peppers in a spicy
tomato sauce - Meatballs Pomodoro & Penne with peppers and
onions in a tomato basil sauce - Chicken Florentine & Farfalle
with spinach in a parmesan cheese sauce "We've had tremendous
success in our first year of national launch becoming a leader in
the multi-serve frozen dinner segment and receiving the 2005
Retailer Choice award for the best new Entree/Meal Solution at the
2005 FMI Show," notes Brian Manning, Senior Director of Bertolli
Frozen. "We are excited to extend our line of frozen dinners and to
reach more consumers through a multi-million dollar marketing
campaign that will include television and print advertising,
sampling events and promotions." Bertolli Frozen Dinners are
restaurant quality, authentic Italian dinners that go straight from
the freezer to your table in just 10 minutes. These innovative,
premium dinners look, smell and taste freshly prepared with
flavorful sauces, crisp vegetables and pasta that cooks up al dente
every time. "Even if you think you can't cook or don't have the
time, Bertolli Frozen Dinners' one-step skillet preparation allow
you to easily prepare restaurant-quality food at home without
cracking a cookbook," notes Bertolli Chef Michael Christensen.
Bertolli Frozen Dinners are a complete meal for two and will now be
available in 11 varieties: Shrimp Scampi & Linguine, Grilled
Chicken Alfredo & Portobello, Chicken Alla Vodka &
Farfalle, Shrimp, Asparagus & Penne, Chicken Parmigiana &
Penne, Spicy Shrimp Fra Diavolo & Penne, Meatballs Pomodoro
& Penne, Italian Sausage & Rigatoni, Roasted Chicken &
Linguini, Spinach & Ricotta Cheese Ravioli, and Chicken
Florentine & Farfalle. For more information on Bertolli and
delicious recipes and tips on how to experience Bertolli at home,
visit http://www.bertolli.com/. DATASOURCE: Unilever CONTACT:
Colleen Poirier of Bertolli/Unilever, +1-201-894-7255 Web site:
http://www.bertolli.com/ http://www.unilever.com/
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