- New partnership recognizes THOR Industries, the largest RV manufacturer
in the world and global leader in innovation and sustainability, as
the Official RV Partner of Speedway Motorsports (SM) and all SM
sports entertainment venues across the
United States
- THOR will deliver
exceptional camping experiences to RVers at events at 15 NASCAR Cup
Series race weekends in 2024 which include campground promotions,
sweepstakes, RV support, and camper appreciation
activities
- Partnership activation and marketing will take place at 10
SM venues plus Circuit of The Americas during NASCAR race
events
- The THOR family of
companies includes 20 RV manufacturers and over 200 North American
RV brands of travel trailers, fifth wheels, toy haulers, and Class
A, B and C motorhomes. THOR, the
world's largest RV manufacturer, spans nearly 400 operating
facilities across six countries and inspires and empowers people to
'Go Everywhere. Stay Anywhere®.'
CONCORD,
N.C., Oct. 30,
2023 /PRNewswire/ -- Speedway Motorsports and
THOR Industries have
announced a new partnership designating the global recreational
vehicle company as the "Official RV Partner of Speedway
Motorsports."
The agreement, which includes 10 Speedway Motorsports facilities
hosting NASCAR events plus Circuit of The Americas during its
NASCAR event week, will elevate brand recognition for the
THOR family of companies and their
dealer partners with avid race fans across the United States. Through the extensive new
partnership, THOR will help
deliver exceptional camping experiences to RVers at 15 Speedway
Motorsports NASCAR Cup race weekends in 2024, ensuring that NASCAR
fans actively enjoy the RV lifestyle. Fan engagement will include
camper appreciation event activities, promotions, sweepstakes and
RV support.
"NASCAR race fans are extremely loyal, energetic and engaged
RVers and are a key part of our customer base across the
THOR family of companies," shared
Matt Zimmerman, THOR's North America RV Group Manager. "We are
excited to partner with Speedway Motorsports to provide
best-in-class camping experiences at their preeminent venues across
the country."
Representing 20 RV manufacturers and over 200 North American
brands of travel trailers, fifth wheels, toy haulers, and Class A,
B and C motorhomes, THOR is the
world's largest RV manufacturer, spanning nearly 400 operating
facilities across six countries, inspiring and empowering people to
'Go Everywhere. Stay Anywhere®.' The company is also recognized as
the global RV leader in innovation and sustainability and was named
by Newsweek as one of 'America's Most Trusted Companies" in 2022
and 2023 and one of 'America's Most Responsible Companies' in
2023.
"With more than 25,000 camping spaces at our venues across the
country, we are committed to providing best-in-class experiences
for NASCAR fans that stay on property with us for a weekend or the
entire race week," said Speedway Motorsports Chief Sales Officer
Kevin Camper. "Speedway Motorsports
partners with world class brands, and this new relationship with a
global leader like THOR will
showcase the commitment from both companies to further enhance
on-site camping experiences during our NASCAR races. We are honored
to welcome THOR Industries into
their first major league sports marketing partnership."
THOR's partnership activation
and marketing will take place in 2024 at the following venues on
NASCAR race weekends: Atlanta Motor Speedway, Bristol Motor
Speedway, Charlotte Motor Speedway, Circuit of The Americas, Dover
Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway,
New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma
Raceway and Texas Motor Speedway.
For more information about the THOR family of companies, to explore their
extensive RV offerings and find the right RV for your lifestyle,
visit www.thorIndustries.com. For tickets and information about
2024 NASCAR events at Speedway Motorsports facilities, visit
www.SpeedwayMotorsports.com.
Click here for photos and logos to support this
release.
ABOUT THOR
INDUSTRIES:
THOR Industries
is the sole owner of operating companies which, combined, represent
the world's largest RV manufacturer. For more information on the
Company and its products, please
visit https://www.thorindustries.com/
ABOUT SPEEDWAY MOTORSPORTS:
Speedway Motorsports is a
leading marketer, promoter and sponsor of motorsports entertainment
in the United States. The Company,
through its subsidiaries, owns and operates the following premier
facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire
Motor Speedway, Dover Motor Speedway, Nashville Superspeedway,
North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and
Kentucky Speedway. Speedway Motorsports provides souvenir
merchandising services through its SMI Properties subsidiaries;
manufactures and distributes smaller-scale, modified racing cars
and parts through its U.S. Legend Cars International subsidiary;
and produces and broadcasts syndicated motorsports programming to
radio stations nationwide through its Performance Racing Network
subsidiary.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/thor-industries-named-official-rv-partner-of-speedway-motorsports-301970832.html
SOURCE THOR Industries