TBC AT&T Inc

New Products, New Packaging - New Tastykake Tasty Baking Company Announces a Fresh New Look, Delicious New Products, and Another Significant Product Improvement PHILADELPHIA, March 2 /PRNewswire-FirstCall/ -- Now, everyone who loves Tastykakes for what's inside the package is in for a treat on the outside as well. Starting this month, the packages of all of your favorite Tastykakes will have a dramatic new look. The new packaging was designed to showcase Tastykake's delicious products with eye-catching photography that increases appetite appeal. (Photo: http://www.newscom.com/cgi-bin/prnh/20040302/PHTU009 ) "For all of us here, this is a significant milestone as we continue to transform our company," said Charles P. Pizzi, president and chief executive officer of Tasty Baking Company. "Today, we are announcing one of the most comprehensive package redesigns in the company's 90-year history. We've done extensive testing of our new packaging with consumers, and they loved this new design. The new package gives the brand a fresh, modern look," he said. In conjunction with the new package design, the company is also introducing two new Kandy Kakes varieties and 50 percent more cream filling in its Cupcakes. Raspberry Kandy Kakes are a blend of rich dark chocolate and raspberry filling, and Boston Kreme Kandy Kakes are a combination of delicious, creamy filling and milk chocolate. The new varieties add excitement to the popular Kandy Kake product line, appealing to consumers who wantnew and unique flavors of their favorite Tastykake products. In addition to the new Kandy Kakes varieties, Tastykake has added 50 percent more cream filling to its cream-filled Cupcakes. According to Vincent A. Melchiorre, senior vice president and chief marketing officer of Tasty Baking Company, "The cream filling was increased to give consumers more of what they love about Tastykake's Cupcakes." All three varieties, Buttercream Iced Cream-Filled Chocolate Cupcakes, Chocolate Iced Cream-Filled Chocolate Cupcakes, and Cream-Filled Koffee Kake Cupcakes, have been improved. "These initiatives mark the beginning of our product innovation efforts for this year," Melchiorre added. "Our new marketing team has developed an extensive product plan thatincludes more new flavors, additional product improvements, and innovative new product lines, that will be launched throughout 2004." DePersico Creative Group of Havertown, PA, developed the new package design for the company. Tasty Baking Company, (NYSE:TBC), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit http://www.tastykake.com/. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY. http://www.newscom.com/cgi-bin/prnh/20040302/PHTU009 http://photoarchive.ap.org/ DATASOURCE: Tasty Baking Company CONTACT: Dava Guerin, Guerin Public Relations, Inc., +1-215-914-2040 or +1-215-262-0740, , for Tasty BakingCompany; or Robin Caterson, Tasty Baking Company, +1-215-221-8728 or +1-215-219-0877 wireless, Web site: http://www.tastykake.com/

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