- More than 75% of homeowners say their garage could become
the most productive space in their house
- More than 2 in 5 homeowners use their garage space as a gym
to work out or area to exercise
- 78% of homeowners say they plan to declutter and organize
their garage in 2024, and half of homeowners plan to make
investments in garage organization solutions in the next
year
TOWSON,
Md., March 6, 2024 /PRNewswire/ -- A new survey
released today from Stanley Black & Decker's (NYSE: SWK) iconic
CRAFTSMAN® brand uncovers the many ways homeowners who
own garages are utilizing their garage spaces across the United States. Among the key findings, 76%
of respondents say their garages could potentially become the most
productive room in their house. Reinforcing the value of this space
in the home, the survey finds that more than one in four homeowners
say their garage has played a role in the development or growth of
a side hustle, and more than two in five homeowners indicate that
they use their garage space as a gym to work out or area to
exercise.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9238153-craftsman-garage-usage-survey/
As a result, 78% of homeowners are planning to declutter and
organize their garages in 2024, further proving the garage's
significance in their lifestyles, whether it's for tackling
day-to-day projects or pursuing their creative ambitions.
"Garages are no longer a place just to store cars and tools;
instead, they have become a hub of productivity, creativity and
even a source of income for some homeowners," said Eric Bernstein, President, General Manager of
CRAFTSMAN at Stanley Black & Decker. "We are inspired by the
various ways homeowners are transforming their garages, and we are
committed to providing them with innovative solutions that bring
pride and functionality to this versatile space."
The CRAFTSMAN Garage Works Survey* unveiled a variety of
insights into homeowners' garage usage, aspirations and trends
including:
- The side hustle: A large majority of homeowners (76%)
say the garage can be the most productive part of the house. In
fact, 28% surveyed said the garage has played a role in the
development or growth of a side hustle.
- Get fit: Aside from working on projects, the garage can
be used in other areas of productivity, like getting in shape. More
than 2 in 5 homeowners indicate that they use their garage space as
a gym to work out or area to exercise. Those who don't work out in
their garage frequently cited it's because theirs is too cluttered
to use as an exercise area.
- Cut the clutter: 78% of homeowners say they plan to
declutter and organize their garage in 2024.
- Garage aspirations: Half of homeowners (50%) say they
have plans to make investments in garage organization solutions in
the next year, with the most interest being in storage bins and
containers (54%), wall-mounted systems (51%) and portable storage
(51%).
- Garage usage: Most homeowners primarily use their garage
for the storage of vehicles (76%), but many also use their garages
as a place to work on home improvement projects (47%),
gardening/outdoor projects (47%) or automotive projects (38%).
- Get smart: 86% of homeowners express interest in
integrating smart technologies into their garage (e.g., Wi-Fi
compatible garage door openers, wireless keypads, etc.).
- Garage rock: Nearly one in nine millennial homeowners
have used their garage to start a band or have band practice; and
regardless of what they are doing while in the garage, if
homeowners are listening to music in there, it's most likely
something that rocks. Rock tops the list of music genres (42%) that
American homeowners listen to in their garages, followed closely by
pop (37%), country (33%) and hip hop/rap (30%).
Whatever Your Passion, Keep It Organized
Whether you are big on camping, gardening, working on your car,
or hopping from project to project - CRAFTSMAN offers a variety of
storage and organization solutions to help keep your garage clean
and clutter-free.
From CRAFTSMAN's VERSASYSTEM™ storage solutions to its iconic
S2000 metal storage units, homeowners can organize their garage and
keep it organized with CRAFTSMAN.
Visit www.craftsman.com to view all CRAFTSMAN storage solutions
or to build your own storage setup using our garage storage
builder.
Methodology:
*CRAFTSMAN commissioned Atomik Research to conduct an online
survey of 2,005 adult homeowners with garages throughout
the United States. The margin of
error for the overall sample is +/- 2 percentage points with a
confidence level of 95 percent. Fieldwork took place between December 21 and December 26, 2023. Atomik
Research is an independent, creative market research
agency.
About CRAFTSMAN®:
CRAFTSMAN® is an American icon that homeowners, home builders, auto
enthusiasts and master mechanics have trusted since 1927 – and
today's CRAFTSMAN® continues that legacy. With a focus on reliable,
high-performance tools, storage and equipment, CRAFTSMAN® has
revived its long-established pride in superior quality. Now it's
easier than ever to get the tools trusted for generations at more
places than ever. For more information
visit www.CRAFTSMAN®.com or follow CRAFTSMAN®
on Facebook, Instagram and YouTube.
About Stanley Black & Decker:
Headquartered in the USA,
Stanley Black & Decker (NYSE: SWK) is a worldwide leader in
Tools and Outdoor, operating manufacturing facilities globally. The
company's more than 50,000 diverse and high-performing employees
produce innovative, and end-user inspired power tools, hand tools,
storage, digital tool solutions, lifestyle products, outdoor
products and engineered fasteners to support the world's makers,
creators, tradespeople and builders. The company's world class
portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®,
BLACK+DECKER®, and CUB CADET®. Guided by its purpose – for those
who make the world – Stanley Black & Decker strives to be a
force for good in support of its communities, employees, customers
and other stakeholders. To learn more visit:
www.stanleyblackanddecker.com.
View original
content:https://www.prnewswire.com/news-releases/a-peek-behind-the-garage-door-more-than-1-in-4-homeowners-surveyed-say-their-garage-helped-start-a-side-hustle-according-to-newly-released-craftsman-survey-302080700.html
SOURCE CRAFTSMAN