Avidia Bank Partners with Q2 and Personetics to Modernize its Digital Banking Experience and Strengthen Engagement
27 Juni 2024 - 4:00PM
Business Wire
Q2 and Personetics to enable Avidia Bank to
provide a more robust, personalized digital banking experience to
meet its customers’ evolving needs
Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of digital
transformation solutions for financial services, announced today
that Massachusetts-based Avidia Bank has selected Q2 to modernize
and enhance its digital banking experience for its customers. The
bank will also leverage Personetics’ AI-powered personalized
engagement platform through Q2 Innovation Studio to maximize the
impact of the data-driven insights and empower its customers to
achieve their financial goals.
Founded in 1869, Avidia Bank is a $2.6 billion mutual community
bank with a mission to provide its communities with strong and
efficient financial solutions and exceptional customer service.
Previously, the bank was limited in its capabilities and hindered
by system complexities, so it sought Q2 to revamp its digital
banking experience and improve and simplify its internal and
external processes.
In addition to the Q2 Digital Banking Platform, Avidia Bank
selected several other Q2 solutions, including Q2 Innovation Studio
and Q2 Marketplace, to deliver faster innovation and differentiated
experiences. Q2 Innovation Studio will enable Avidia Bank to
partner with fintechs to provide its customers with pre-built
integrations to enhance the digital banking experience.
“As a marketer, I couldn’t be more excited about the potential
with Q2,” said Janel Maysonet, senior vice president and chief
marketing officer, Avidia Bank. “Q2 enables us to differentiate
from other banks by leveraging the Q2 Innovation Studio to embed
fintech solutions like Personetics within our digital banking
platform. This will allow us to provide real-time insights and
automated saving plans, helping our customers work toward their
goals and financial decisions with confidence, all while creating
stickier, deeper relationships with our account holders. Enhancing
the digital experience for our customers is a top priority.”
"We are excited to partner with Avidia Bank to transform and
streamline their digital banking experience,” said Katharine
Briggs, chief product officer, Q2. “By leveraging the Q2 platform,
Q2 Innovation Studio and the partner fintech ecosystem, we believe
Avidia Bank can better serve account holder needs and provide a
differentiated customer experience, enabling them to drive stronger
engagement while broadening their regional footprint."
Avidia will also leverage Personetics' AI-powered
personalization engine to deliver hyper-relevant, real-time
insights, advice and savings journeys, empowering customers to
manage finances with confidence, make informed decisions and
achieve their financial goals. This integration with Personetics
includes pre-built widgets, ensuring a brand-aligned experience
while maximizing the impact of the data-driven insights.
"We applaud Avidia for taking this bold step to enhance its
customer experience through personalized engagement,” said Jody
Bhagat, president of the Americas, Personetics. "With turnkey data
integration along with the capability to embed Personetics into the
Q2 Digital Banking Platform, Avidia Bank can now deliver
hyper-personalized engagement that drives deeper customer
relationships."
“The collaboration between Avidia Bank, Q2 and Personetics
underscores the beginning of an exciting journey,” Bhagat added.
“It’s a partnership that recognizes how community banks can deliver
innovative and proven solutions that strengthen their customer
franchise.”
Learn More
Q2 Innovation Studio allows in-demand financial services
companies that are leveraging the Q2 SDK (software development kit)
to pre-integrate their technology to the Q2 Digital Banking
Platform. This enables financial institutions to work with Q2’s
partners, purchase their solutions and rapidly deploy their
standardized integrations to their customers. For more information
about Q2 Innovation Studio, click here.
About Q2 Holdings, Inc.
Q2 is a leading provider of digital transformation solutions for
financial services, serving banks, credit unions, alternative
finance companies, and fintechs in the U.S. and internationally. Q2
enables its financial institution and fintech customers to provide
comprehensive, data-driven digital engagement solutions for
consumers, small businesses and corporate clients. Headquartered in
Austin, Texas, Q2 has offices worldwide and is publicly traded on
the NYSE under the stock symbol QTWO. To learn more, please visit
Q2.com. Follow us on LinkedIn and X to stay up to date.
About Personetics
Personetics is the global leader in financial data-driven
personalization, enabling financial institutions to forge deeper
relationships by enhancing clients’ financial wellness and helping
them make smarter decisions. Personetics reaches 135 million
customers across 35 global markets while serving more than 130
financial institutions. Personetics’ AI analyzes financial data in
real-time to understand customer financial behavior, anticipate
needs, and deliver a hyper-personalized experience with day-to-day
actionable insights, personalized recommendations, product-based
financial advice, and automated financial wellness programs. The
company has offices in New York, London, Singapore, São Paulo, and
Tel Aviv. For more information, visit www.personetics.com.
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MEDIA CONTACTS
Maria Gari Q2 Holdings, Inc. +1 315-657-0041
maria.gari@q2.com
Michal Milgalter Personetics +972-(0)52-357-1981
michal.milgalter@personetics.com
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