SOUTH
BEND, Ind., Dec. 5, 2023
/PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) and Notre Dame
Global Partnerships today announced a multi-year, fully integrated
partnership, with DICK'S becoming the Official Sporting Goods
Retailer of Notre Dame Athletics. This collaboration aims to
enhance the fan experience and foster a deep connection within the
Notre Dame community.
DICK'S Sporting Goods will have extensive exposure and
engagement with fans across Notre Dame Athletics' digital
platforms, social media channels and national radio network. Fans
will benefit from exciting in-game giveaways and promotions,
exclusive hospitality experiences, and sweepstakes. There
will also be a variety of appearances from Notre Dame coaches, student-athletes, and
cheerleaders at the DICK'S store in the South Bend area, a newly renovated format
offering team sports in a one-stop shop, along with an extensive
selection of Notre Dame apparel and
merchandise. DICK'S and Notre Dame will
also partner to support local youth sports activities.
"We are honored to partner with DICK'S as our Official Sporting
Goods Retailer. This collaboration aims to unite fans and
student-athletes with an emphasis on fully integrating the
Notre Dame community. With DICK'S
dedication to excellence and our shared vision, we are poised to
create an extraordinary partnership experience," commented
Jim Fraleigh, Notre Dame's Deputy Athletics Director for
Corporate Relations.
"We are thrilled to become an official partner of this iconic
program and engage with Fighting Irish
fans to deliver exceptional experiences," said Mark Rooks, Vice President, Creative,
Sponsorships and Entertainment, DICK'S Sporting Goods. "We also
will work together to deliver meaningful and impactful events in
the Notre Dame community."
Notre Dame Global Partnerships, a joint venture between Legends
and JMI Sports, facilitated the partnership.
About Notre Dame Athletics
The University of Notre Dame sponsors 26 varsity
athletics programs (13 men's, 13 women's), dating back to 1887 when
the Irish played their first football game. Notre Dame won its 34th and 35th national
championship in 2023 when the Irish claimed the NCAA Fencing and
Men's Lacrosse Championship following previous titles in fencing
(12) football (11 consensus), women's soccer (three), women's
basketball (two), men's tennis (two), plus one each in men's
soccer, men's golf and men's cross country. Notre Dame student-athletes in 2023 recorded one of
the highest NCAA Graduation Success Rate figures (97) among all
Football Bowl Subdivision institutions. In the 2021 Olympic Games,
the Irish sent an ACC-leading 21 current or former student-athletes
to Tokyo (most in school history).
Notre Dame football remains independent
in terms of conference affiliation, but most other Irish sports
began competing in the ACC in 2013-14.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and
excitement by inspiring, supporting and personally equipping all
athletes to achieve their dreams. Founded in 1948 and headquartered
in Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Moosejaw, Going Going Gone! and Warehouse Sale stores, online, and
through the DICK'S mobile app. DICK'S also owns and operates DICK'S
House of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile app for scheduling,
communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Facebook, Twitter Threads, and Instagram.
About Notre Dame Global Partnerships
Notre Dame Global
Partnerships (NDGP) serves as the sales, marketing, sponsorship,
multimedia rights, and branding arm for the University of Notre Dame's Athletics programs.
Established in 2018 as a joint venture between JMI Sports and
Legends, NDGP aims to forge integrated partnerships with
industry-leading organizations that share Notre Dame's commitment to academic and athletic
excellence. Leveraging the university's iconic status, NDGP creates
innovative partnerships that engage fans, students, and alumni
worldwide while honoring Notre Dame's
storied history and traditions.
Media Contacts:
Stacey
Escudero, Legends, sescudero@legends.net
DICK'S Sporting Goods, press@dcsg.com
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