COLUMBIA, Md., Aug. 5, 2013 /PRNewswire/ -- Arbitron Inc.
(NYSE: ARB) today announced that Entercom Communications Corp., one
of the five largest radio groups in the
United States, has signed multi-year, multi-market renewals
for Arbitron's Portable People Meter™
(PPM®) and Diary radio ratings
services.
"Entercom is an industry leader and shares Arbitron's commitment
to helping radio demonstrate its value to advertisers as a vibrant
and growing medium," said Sean
Creamer, president and chief executive officer, Arbitron
Inc. "Our two companies have enjoyed a long and collaborative
relationship and we will continue our joint efforts to demonstrate
the strength of Radio within the expanding media landscape."
"We look forward to expanding our partnership with Arbitron
as we continue to identify opportunities that grow our radio
platform and make us more attractive to our listeners and our
customers," said David Field, President and CEO of
Entercom Communications. "We plan to continue to collaborate
with Arbitron to demonstrate the incredible value of radio, to
ensure broadcasters get full credit for their audiences and to
enhance the high return to marketers on their advertising
investment."
About Entercom Communications
Entercom Communications
Corp. (NYSE: ETM), led by President and CEO David Field, is one of
the largest radio broadcasting companies in the United States, with a nationwide portfolio
of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally
programmed stations, Entercom is home to some of radio's most
distinguished brands and compelling personalities. The company is
also the radio broadcast partner of the Boston Red Sox, Boston
Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis
Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland
Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing
solutions for its customers, incorporating the company's audio,
digital and experiential assets. Additionally, the company has a
long-standing commitment to responsible corporate citizenship and
environmental stewardship. Entercom stations play a vital, hands-on
role in improving their communities, providing over $100 million in annual support for local
charitable organizations.
The company's radio stations have received numerous awards,
including multiple Edward R. Murrow Awards for excellence in
broadcast journalism, as well as the National Association of
Broadcasters (NAB) Marconi Award for excellence in radio
broadcasting. In 2012, Entercom was named by Information Week as
one of the Top 500 Technology Innovators in the United States.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an
international media and marketing research firm serving the
media—radio, television, cable, and out-of-home; the mobile
industry; as well as advertising agencies and advertisers around
the world. Arbitron's businesses include: measuring network and
local market radio audiences across the
United States; surveying the retail, media, and product
patterns of U.S. consumers; providing mobile audience measurement
and analytics in the United
States, Europe,
Asia, and Australia; and developing application software
used for analyzing media audience and marketing information
data.
The Company has developed the Portable People
Meter™ (PPM®) and the PPM
360™, new technologies for media and marketing
research.
Portable People Meter™,
PPM®and PPM 360™ are
marks of Arbitron Inc.
PPM ratings are based on audience estimates and are the opinion
of Arbitron and should not be relied on for precise accuracy or
precise representativeness of a demographic or radio market.
SOURCE Arbitron Inc.
