Six in Seven Consumers Desire Simplicity in Entertainment Experiences, Accenture Report Finds
21 Dezember 2022 - 1:59PM
Business Wire
“Reinvent for Growth” report highlights how
media companies can improve user experiences and drive revenue with
new entertainment ecosystems
Six in seven consumers globally (86%) want an all-in-one
platform to simplify their entertainment experiences with video
streaming, fantasy sports, social media, ecommerce and more,
according to “Reinvent for growth,” a new report from Accenture
(NYSE: ACN).
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Six in seven consumers globally (86%)
want an all-in-one platform to simplify their entertainment
experiences with video streaming, fantasy sports, social media,
ecommerce and more, according to “Reinvent for growth,” a new
report from Accenture. (Graphic: Business Wire)
As part of its second annual global entertainment study,
Accenture surveyed 6,000 consumers to understand their preferences
and behaviors regarding their online entertainment experiences.
Four in 10 respondents (41%) said they would pay for an all-in-one
platform for their entertainment services. In addition, three in
five (61%) want the ability to share their streaming profiles
across platforms to allow for better personalization of
content.
“Standalone streaming services are running up against some
simple facts: There are limits to what consumers will pay for and
only a certain amount of complexity and options that they are
prepared to deal with,” said John Peters, a managing director in
Accenture’s Media & Entertainment industry practice. “It is
time to reimagine entertainment ecosystems so that media companies
can move to profitable growth by helping consumers get everything
they need and want.”
Other findings from the report further highlight the need for
media organizations to reconsider their operational and content
strategies:
- More than one-third (35%) of consumers unsubscribed from at
least one of the top five streaming video-on-demand services in the
last 12 months, and 26% said that they plan to cut one or more in
the next 12 months.
- More than seven in 10 consumers (72%) reported frustration at
finding something to watch, up 6 percentage points from last
year.
- More than half (55%) of consumers said they are overwhelmed by
the number of streaming services to choose from, with 26% saying it
can take them more than 10 minutes to settle on a streaming choice
(up from 17% last year).
Accenture’s report also identifies three emerging roles for
entertainment companies that are competing for consumers’ time,
attention and money:
- Audience aggregators are platform companies with a
diversified business model that monetize attention and engagement
directly and indirectly by tying multiple entertainment and other
services together in one place.
- Audience cultivators will create and efficiently
monetize entertainment in one or multiple forms (e.g., video,
music, gaming etc.) by knowing their core audience, focusing on
content/cost efficiency, and ensuring that they’re included in
audience aggregator platforms and bundles.
- Content merchants will focus on making the best possible
content without needing to monetize the engagement their content
achieves.
“The future of the media industry is moving toward aggregated
platforms,” said Imran Shah, a managing director with Accenture’s
Communications, Media & Technology industry group. “These
platforms will achieve two crucial outcomes — creating inclusive,
lower churn services and bundles that will drive revenue for media
companies, while delivering experiences that enable consumers to
easily find and access content.”
For additional insights and findings on the drivers behind media
and entertainment reinvention, click here.
Research Methodology
Accenture conducted research to gain an understanding of
consumers’ preferences, beliefs and behaviors on their online
entertainment experiences. The online survey of 6,000 consumers
aged 18+ in 10 countries (Australia, Brazil, Canada, Germany,
India, Italy, Japan, Spain, the U.K. and the U.S.) was designed to
identify significant changes to the existing direct-to-consumer
media regime and offer suggestions for brands across the media
spectrum to adapt their model to be more relevant and successful
with customers. Fieldwork was conducted between October and
November 2022.
Oxford Economics assisted in developing the survey, carrying out
fieldwork, analyzing the data, and establishing key narratives. The
collection of 2021 data was done by a different partner. To ensure
appropriate comparisons, the samples for both 2021 and 2022 studies
have been adjusted to have a similar structure.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services — creating
tangible value at speed and scale. We are a talent and innovation
led company with 738,000 people serving clients in more than 120
countries. Technology is at the core of change today, and we are
one of the world’s leaders in helping drive that change, with
strong ecosystem relationships. We combine our strength in
technology with unmatched industry experience, functional expertise
and global delivery capability. We are uniquely able to deliver
tangible outcomes because of our broad range of services, solutions
and assets across Strategy & Consulting, Technology,
Operations, Industry X and Accenture Song. These capabilities,
together with our culture of shared success and commitment to
creating 360° value, enable us to help our clients succeed and
build trusted, lasting relationships. We measure our success by the
360° value we create for our clients, each other, our shareholders,
partners and communities. Visit us at www.accenture.com.
Copyright © 2022 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20221221005097/en/
Melissa Curtis Accenture +1 617 488 5219
melissa.curtis@accenture.com
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