Human Connection and Trust Unlock Productivity, Retention and Revenue Growth, Accenture Research Finds
24 Mai 2022 - 6:01AM
Business Wire
Only 1 in 6 people feels strongly connected at
work, with on-site workers least connected of all
“Omni-connected experiences” help workers
realize full potential
At a time when talent markets are in flux and businesses are
still navigating the impact of the COVID-19 pandemic, new research
from Accenture (NYSE: ACN) reveals that only one in six people
feels highly connected, in a human sense, at work — with people who
work on-site feeling the least connected.
Accenture’s “Organizational culture: From always connected to
omni-connected” report outlines how companies can strengthen
culture and connection by delivering “omni-connected experiences,”
which level the playing field, enabling people to participate fully
and have an equitable experience — growing their careers, building
relationships, and creating both personal and business value and
impact — regardless of where they physically work.
The study challenges the assumption that working only on-site
makes people feel more connected. People who work on-site, in
comparison with those who work in hybrid or remote workplaces, feel
the least connected of the three groups studied — 42% of on-site
workers say they feel “not connected” versus 36% hybrid and 22%
fully remote. While in-person time is vital, physical proximity
that lacks leadership support, flexibility, technology or sense of
purpose doesn’t necessarily translate into people feeling deeper
connections to their work and to each other.
The research also shows that companies whose people benefit from
omni-connected experiences can realize a 7.4% annual revenue growth
premium. Omni-connection also builds trust, with 29% of
omni-connected workers saying they feel more likely to experience a
deeper level of trust in their organization. Additionally, being
omni-connected accounts for 59% of an employee’s intention to stay
in their job, and over 90% of omni-connected people say they can be
productive anywhere.
“People and culture are organizations’ top sources of
competitive differentiation and at the heart of growth. As people
fundamentally re-evaluate their relationships with work, leaders
have the opportunity to strengthen culture by looking beyond space
and place,” said Ellyn Shook, chief leadership and human resources
officer, Accenture. “By creating omni-connected experiences,
leaders put relationships first and level the playing field so
every person can work to their full potential in ways that work for
them—which deepens trust and drives business results.”
Building an Omni-connected Organization Only 17% of the
people surveyed felt they were benefitting from an omni-connected
experience at work. The report provides a pathway for the C-suite
to create omni-connected experiences that boost productivity,
foster higher retention and drive revenue growth.
Leaders must start by meeting people’s fundamental human needs.
The findings build on Accenture’s earlier “Net Better Off”
research, which identified the six human needs that, when met,
unlock two-thirds of people’s potential at work. Leaving people net
better off by meeting these needs is the single most important
predictor of successful omni-connected experiences.
The report identifies four key actions that unlock the value —
for their people and business — through omni-connected
experiences:
- Instill modern leadership: Lead by listening first and
following commitment with action. When people feel safe to speak
up, they should be met with empathy, compassion and respect. By
communicating regularly and transparently, leaders can deepen trust
with their people.
- Grow a thriving culture: People who see a clear line
from their work to company purpose are more connected and
fulfilled. Leaders can deepen that connection by championing how
different ideas and experiences matter to the long-term success of
the organization, and by creating an environment where people’s
whole heath is cared for.
- Enable the agile organization: Omni-connected
experiences help people be productive wherever they are. Leaders
need to expand the notion of flexibility to also consider when and
how individuals work best. From there they can build flexibility
frameworks that are agile enough to be adapted to meet changing
needs in a fluid environment.
- Empower people through technology: Building a robust
technology foundation in the cloud is the first step. The next are
empowering people to experiment and explore emerging technologies
like the metaverse and giving people the autonomy to improve their
own processes using tech and data.
“Leaders are focused on accessing, creating and unlocking their
people’s full potential, and are realizing that this is an
opportunity to reassess their cultures and ways of working,” said
Christie Smith, global lead for Talent & Organization,
Accenture. “By creating an environment where the focus is on
connection, communication and fostering trust, leaders are
signaling that their people’s time and talent are respected and
valued, which our research shows pays dividends in terms of revenue
and productivity.”
About the research Between July and August 2021,
Accenture Research conducted a global survey of 1,100 C-level
executives and 5,000 workers across skill levels. Both surveys were
conducted in 12 countries: Australia, Brazil, Canada, China,
France, Germany, India, Japan, Singapore, Sweden, the United
Kingdom and the United States. Respondents came from 10 industries:
Banking, Insurance & Capital Markets; Communications &
Media; Consumer Goods & Services; Energy (Oil and Gas); Health;
Life Sciences; Public Sector; Retail; High Tech; and Utilities.
About Accenture Accenture is a global professional
services company with leading capabilities in digital, cloud and
security. Combining unmatched experience and specialized skills
across more than 40 industries, we offer Strategy and Consulting,
Technology and Operations services and Accenture Song — all powered
by the world’s largest network of Advanced Technology and
Intelligent Operations centers. Our 699,000 people deliver on the
promise of technology and human ingenuity every day, serving
clients in more than 120 countries. We embrace the power of change
to create value and shared success for our clients, people,
shareholders, partners and communities. Visit us at
accenture.com.
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Katy Rosati Accenture +1 917 452 6662
kathryn.rosati@accenture.com
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