SurveyMonkey Partners With Penn Program on Opinion Research and Election Studies to Find Out What the People Want in the 2022 U.S. Midterm Elections
01 November 2022 - 2:00PM
Business Wire
The University of Pennsylvania’s undergraduate
research program and SurveyMonkey tap into sentiments from the 2
million people per day who take surveys on the SurveyMonkey
platform
Momentive (NASDAQ: MNTV) today announced a research
collaboration between the company’s flagship survey offering,
SurveyMonkey, and the Penn Program on Opinion Research and Election
Studies (PORES) at the University of Pennsylvania. The
collaboration aims to understand the driving forces of the 2022
midterm elections in the United States.
No surveys have higher stakes than pre-election polls, and the
public’s perception of all polling often rests with assessments of
political polling. The PORES/SurveyMonkey surveys are designed to
help pressure test assumptions about available data and accurately
measure shifting views of the public throughout the midterm
election season.
This collaboration combines SurveyMonkey’s scale and online
research capabilities with election experts from the University of
Pennsylvania, which will inform the NBC News Decision Desk on
election night. The project includes interviews with more than
300,000 U.S. adults about the upcoming election and details the top
policy and issue concerns animating their votes.
“Pre-election polls have to get better,” said Jon Cohen, chief
research officer at Momentive. “Improved poll performance is
essential to reassuring people that scientific surveys can work,
and polls also have to deliver greater substance. This large-scale
effort around the midterms is designed to both upgrade polling
methodology and to deepen our collective understanding of our
challenging political moment.”
These data are featured on SurveyMonkey’s 2022 Midterm Elections
landing page, which includes Tableau dashboards that allow anyone
to dive deeper into the data, links to stories for those who want
to learn more, and survey templates to inspire people to create
their own polls. The data are updated weekly with fresh insights
gathered from a random sample of respondents within the 2 million
people per day who take surveys on SurveyMonkey’s platform each
day.
“This collaboration with SurveyMonkey allows us to further
innovate in how we measure the attitudes of Americans in the United
States,” said Dr. John Lapinski, faculty director of PORES. “Our
goal is to better understand some of the misses polling has
produced over the past several election cycles, so we can produce
more accurate results going forward.”
For more details, please visit:
https://www.surveymonkey.com/mp/election-2022/
About Momentive
Momentive (NASDAQ: MNTV), maker of SurveyMonkey, collects and
analyzes human sentiment at scale. Momentive products, including
SurveyMonkey, GetFeedback, and Momentive brand and market insights
solutions, equip decision-makers at 345,000 organizations
worldwide with the insights they need to make decisions with speed
and confidence. Millions of users rely on Momentive to fuel market
insights, brand insights, employee experience, customer experience,
and product experience. Ultimately, the company’s vision is to
broaden the world’s perspective to shape the future of business.
Learn more at momentive.ai.
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