Fluent, Inc. Announces Strategic Partnership with US Retailer, Hy-Vee, and Its Retail Media Network, RedMedia, to Enhance Customer Experience
12 Juli 2024 - 2:30PM
Fluent, Inc. (NASDAQ: FLNT), a leader in partner monetization
solutions and customer acquisition, today announced a media
partnership with Hy-Vee, Inc. and its retail media network,
RedMedia. Under the agreement, Hy-Vee’s online customers will be
eligible to receive special post-purchase offers for products and
services outside of grocery items.
"This partnership enables us to expand our existing retail media
network to include opportunities for large-scale, non-endemic
advertising," said Britt Polihronis, RedMedia’s Vice President of
Operations. “By utilizing Fluent’s post-purchase platform, we hope
to enhance the shopping experience for our customers by providing
offers on other goods and services that may interest them.”
Hy-Vee operates more than 500 retail stores in the form of
grocery stores, convenience stores, and wine and spirits stores
across the Midwest. Fluent’s post-purchase solution will be
implemented during online transactions as part of RedMedia’s
commitment to elevating the customer journey across Hy-Vee’s
digital properties.
“We're proud to partner with Hy-Vee and RedMedia to enhance
shopper engagement in the post-purchase moment,” said Morgan
Chapman, Vice President of Strategic Partnerships at Fluent.
"Integrating non-endemic brand offers into Hy-Vee’s online checkout
experience will surprise and delight shoppers and help drive
customer loyalty."
Fluent’s fast-growing retail media solution leverages contextual
modeling and data to deliver tailored offers to customers. Fluent
also provides value to partners interested in capitalizing on
retail media opportunities without the lengthy build-out or
investment of traditional marketing campaigns.
According to eMarketer, retail media is expected to represent
25% of all US advertising dollars by 2028. The post-purchase
opportunity offers unique benefits to both retailers and brands by
providing highly targeted advertising opportunities based on
shopping behaviors. Additionally, customers receive customized and
relevant offers to help provide additional savings on items they
may be looking to purchase.
About Fluent, Inc. Fluent, Inc. (NASDAQ: FLNT)
has been a leader in performance marketing since 2010, offering
customer acquisition and partner monetization solutions that exceed
client expectations. Leveraging untapped channels and diverse ad
inventory across partner ecosystems and owned sites, Fluent
connects brands with consumers at the most optimal moment, ensuring
impactful engagement when it matters most. Constantly innovating
and optimizing for performance, Fluent unlocks additional revenue
streams for partners and empowers advertisers to acquire their most
valuable customers at scale. For more insights, visit
https://www.fluentco.com/.
About Hy-Vee, Inc.Hy-Vee, Inc. is an
employee-owned corporation operating more than 570 business units
across nine Midwestern states with sales of more than $13 billion
annually. The supermarket chain is synonymous with quality,
variety, convenience, healthy lifestyles, culinary expertise and
superior customer service. Hy-Vee ranks in the Top 5 Most Trusted
Brands and has been named one of America’s Top 3 favorite grocery
stores. The company’s more than 75,000 employees provide “A Helpful
Smile in Every Aisle” to customers every day. For additional
information, visit www.hy-vee.com.
Contact InformationFluent,
Inc.marketing@fluentco.com
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