Everlast Worldwide Inc. Introduces New Line of Boxing Related Fitness Toys and Heart Rate Monitors in the U.S. and Canada; Ever
22 August 2006 - 2:00PM
Business Wire
Everlast(R) Worldwide Inc. (NASDAQ: EVST), manufacturer, marketer
and licensor of sporting goods, apparel footwear and other active
lifestyle products under the Everlast brand name, today announced a
new extension of their license with Sports & Leisure Technology
Corporation, a division of Sportline, Inc. to make fitness related
toys and heart rate monitors in the United States and Canada. This
product line, which will be sold in various retailers, will include
boxing related toys, games and kits. These boxing fitness toys will
be developed to encourage youth fitness training at an early age.
Everlast and Sports and Leisure believe these products will promote
good fitness habits to children at an early age and help them to
stay more active throughout life. The newly signed agreement will
also include heart rate monitors. The heart rate monitors will aid
in increasing peak athletic performance and provide encouragement
to improve the condition of the average fitness regimen. The
agreement to produce these new products represents an expansion of
Everlast's longstanding relationship with Sports and Leisure, which
has developed high quality hand held fitness related equipment as a
licensee for Everlast in the U.S. over the past five years. Seth
Horowitz, Chairman, President and CEO of Everlast Worldwide Inc.,
said, "The toy products will be designed to promote physical
activity by children in an effort to tackle the serious child
obesity epidemic. Boxing is a great way for kids to get a workout,
while at the same time having fun. We are happy to be involved with
the creation of products that will encourage children to engage in
physical activity and help benefit their health and overall well
being." President, Brian Anderson of Sports and Leisure Technology
added, "We are truly excited about the launch of these new
products. The authenticity and staying power of the Everlast brand
throughout different markets make this a great marriage of brand
and product, and these new items are a great compliment to our
wildly successful Everlast fitness line." Hal Worsham, Senior Vice
President of Global Licensing for Everlast stated, "Heart rate
monitors are a tremendous brand extension for Everlast as we
continue to increase our assortment in the fitness category. This
product has become a key tool in today's fitness routine as it is
increasingly important to monitor heart rate to ensure effective
fitness workouts." About Everlast Worldwide Inc. Everlast Worldwide
Inc. manufactures, markets and licenses sporting goods, apparel,
footwear and other active lifestyle products under the Everlast
brand name. Since 1910, Everlast has been the preeminent brand in
the world of boxing and is among the most dominant brands in the
overall sporting goods and apparel industries. Over the past 96
years, Everlast products have become the "Choice of Champions(TM)",
having been used for training and professional fights by many of
the biggest names in the sport. Everlast is the market leader in
nearly all of its product categories, responsible for leading eight
of the top ten boxing equipment products in sales. In addition to
producing and marketing the equipment and accessories, Everlast
Worldwide Inc. licenses its brand to providers of men's and women's
sportswear and active wear, children's wear, footwear, watches,
cardiovascular exercise equipment, nutritional foods and gym/duffel
bags to name just a few categories. At the retail level, Everlast's
licensed products generate more than $700 million in revenues. The
company's Web site can be found at http://www.everlast.com.
Statements made in this Press Release that are estimates of past or
future performance are based on a number of factors, some of which
are outside of the Company's control. Statements made in this Press
Release that state the intentions, beliefs, expectations or
predictions of Everlast Worldwide, Inc. and its management for the
future are forward-looking statements. It is important to note that
actual results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
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