Essex Rental Corp. (Nasdaq: ESSX; ESSXW; ESSXU) ("Essex") today announced its unaudited results for the third quarter ended September 30, 2010. The results are those of Essex Rental Corp. and its wholly owned subsidiaries, including Essex Crane Rental Corp. ("Essex Crane"), its operating subsidiary. Included below is a comparison of Essex's results of operations for quarter ended September 30, 2010 to the corresponding results for the quarter ended September 30, 2009.

Management Comments on Third Quarter 2010

Ron Schad, President & CEO of Essex, stated, “Third quarter results were consistent with our expectations, and we continued to see some of our end markets recover and, accordingly, demand for our heavy-lifting equipment increase. During the quarter, we witnessed the continued stabilization of rental rates. However, our average monthly rental rate declined marginally primarily due to the mix of cranes on rent. More importantly, on a sequential quarter basis we experienced a meaningful increase in utilization rates when compared to the three months ended June 30, 2010.”

Mr. Schad continued, “Rental related revenues increased sequentially by 18.5%, or $1.3 million, to $8.6 million for the three months ended September 30, 2010 from $7.3 million for the three months ended June 30, 2010. We are optimistic that the benefit of the cyclical upturn that we are experiencing will exceed the slight seasonal downturn usually experienced during the fourth quarter. We have significant projects scheduled to start in November which provides some assurance that utilization will continue to climb through the fourth quarter, which would put the Company in a position to substantially increase utilization as the spring construction cycle begins in early 2011.”

Third Quarter 2010 Overview

Essex’s total rental related revenue for the third quarter of 2010, which includes revenue from equipment rentals, repair and maintenance, and transportation services, but excludes used rental equipment sales, was $8.6 million compared to total rental related revenue of $9.7 million for the quarter ended September 30, 2009. The decline was primarily due to lower equipment rental revenue which represented 72.4% of total revenue, or $6.3 million for the quarter ended September 30, 2010, compared to 64.0% of total revenue, or $7.1 million for the comparable period in 2009. The decline in equipment rental income was related primarily to a 22.1% decrease in the average monthly crane rental rate to $16,137 compared to the average monthly crane rental rate of $20,716 for the comparable period in 2009. The decrease in average crane rental rate was the result of a change in the mix of cranes on rent and lower rental rate pricing due to weak demand driven by the anemic economy and difficult commercial credit environment. This was compounded by the expiration of existing rental agreements executed at higher rental rates in the prior years.

Partially offsetting the decrease in equipment rental revenue due to the decline in average monthly crane rental rate was the increase in utilization rates. The crane utilization rate (on a days method) for the quarter ended September 30, 2010 equaled 40.2%, compared to 38.6% in the comparable period in 2009 and was considerably improved from the 35.1% for the quarter ended June 30, 2010.

Cost of revenues for the quarter ended September 30, 2010 was $7.3 million compared to $7.8 million for the same period in 2009. Excluding the non-cash costs of net book value of rental equipment sold and depreciation expense, costs were $4.2 million for the quarter ended September 30, 2010, compared to $3.8 million for the same period in 2009, with the increase primarily due to the expense of preparing the fleet for rental agreements starting in the near term.

Selling, general and administrative expenses declined to $2.7 million for the quarter ended September 30, 2010 from $2.9 million for the same period in the prior year. The decrease was primarily due to lower bad debt expense, partially offset by an increase in professional and legal fees.

Rental EBITDA was $1.7 million for the quarter ended September 30, 2010 compared to $3.0 million for the quarter ended September 30, 2009; Rental EBITDA of $1.7 million for the quarter ended September 30, 2010 improved meaningfully from Rental EBITDA of $1.0 million for the quarter ended June 30, 2010. A reconciliation of Rental EBITDA to Income (Loss) from Operations, the closest comparable measure under generally accepted accounting principles, is provided herein.

Potential Acquisition of Coast Crane Company

Coast Crane Company (“Coast”), a leading provider of specialty lifting solutions and crane rental services on the West Coast of the United States, filed a voluntary petition for relief under the United States Bankruptcy Code on September 22, 2010, and is selling its assets pursuant to Section 363 of the United States Bankruptcy Code. On November 1, 2010, Essex submitted a bid for Coast’s assets. The acceptance of Essex’s bid and the consummation of the acquisition of Coast are subject to, among other things, Essex having the highest and best offer for the assets and approval by the Bankruptcy Court. If Essex’s bid is determined to be qualified under the bidding standards applicable to the Bankruptcy Proceeding, Essex will participate in an auction scheduled for November 8, 2010. A hearing in the Bankruptcy Court is scheduled to be held on November 12, 2010 to determine whether Essex’s offer constitutes the highest and best bid in the auction.

In connection with the Coast bid, Essex entered into subscription agreements providing for the sale of an aggregate of 3,300,000 shares of common stock, par value $0.0001 per share, at a price of $4.30 per share, or $14,190,000 in the aggregate, in a private offering. The closing of the private offering and the issuance of shares of common stock pursuant to the subscriptions is contingent upon Essex being the successful bidder for and consummating the acquisition of, the assets of Coast. The proceeds of the offering will be used to fund part of the cash portion of the purchase price for Coast’s assets. For more information, please refer to the Form 8-K filed with the SEC by the Company on Monday, November 1, 2010.

Outlook for 2010

Mr. Schad continued, “Infrastructure related projects, including levee reconstruction, continue to be the largest contributor to increasing utilization, but we have seen some increases in fleet utilization in a diverse group of sub-markets and locations in which we operate.”

Mr. Schad concluded, “Our outlook for the remainder of this year and for 2011 is upbeat as we expect utilization rates to continue their upward trend and we believe that utilization rates will reach levels that will allow us to achieve higher rental rates in the foreseeable future. Essex believes that our continued improvement in fleet utilization combined with the leveling off of declining rental rates is our best indication of the ongoing recovery taking place in the heavy lift crane rental business sectors that we serve. This strong indication of a recovery reinforces our confidence that there is a positive future for Essex.”

Conference Call

Essex’s management team will conduct a conference call to discuss the operating results tomorrow, November 5, 2010 at 9:00 a.m. ET. Interested parties may participate in the call by dialing 1 (877) 407-8291 (Domestic) and (201) 689-8345 (International). Please call in 10 minutes before the call is scheduled to begin, and ask for the Essex Rental Corp. call.

The conference call will be webcast live via the Investor Relations section ("Events and Presentations") of the Essex Rental Corp. website at www.essexcrane.com. To listen to the live call, please go to the website at least 15 minutes early to register, download and install any necessary audio software. If you are unable to listen live, the conference call will be archived on the website.

About Essex Rental Corp.

Headquartered outside of Chicago, Essex, through its subsidiary, Essex Crane Rental Corp., is one of North America's largest providers of lattice-boom crawler crane and attachment rental services. With over 350 cranes and attachments in its fleet, Essex supplies cranes for construction projects related to power generation, petro-chemical, refineries, water treatment and purification, bridges, highways, hospitals, shipbuilding, offshore oil fabrication and industrial plants, and commercial construction.

Some of the statements in this press release and other written and oral statements made from time to time by the Company and its representatives are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include statements regarding the intent and belief or current expectations of Essex and its management team and may be identified by the use of words like "anticipate", "believe", "estimate", "expect", "intend", "may", "plan", "will", "should", "seek", the negative of these terms or other comparable terminology. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements. Important factors that could cause actual results to differ materially from Essex’s expectations include, without limitation, the continued ability of Essex to successfully execute its business plan, the possibility of a change in demand for the products and services that Essex provides (through its subsidiary, Essex Crane), intense competition which may require us to lower prices or offer more favorable terms of sale, our reliance on third party suppliers, our indebtedness which could limit our operational and financial flexibility, global economic factors including interest rates, general economic conditions, geopolitical events and regulatory changes, our dependence on our management team and key personnel, as well as other relevant risks detailed in our Annual Report on Form 10-K and other periodic reports filed with the Securities and Exchange Commission and available on our website, www.essexcrane.com. The factors listed here are not exhaustive. Many of these uncertainties and risks are difficult to predict and beyond management’s control. Forward-looking statements are not guarantees of future performance, results or events. Essex assumes no obligation to update or supplement forward-looking information in this press release whether to reflect changed assumptions, the occurrence of unanticipated events or changes in future operating results or financial conditions, or otherwise.

This press release includes references to Rental EBITDA, an unaudited financial measure of performance which is not calculated in accordance with generally accepted accounting principles, or GAAP. While management believes that the presentation of Rental EBITDA serves to enhance understanding of Essex's operating performance, Rental EBITDA should be considered in addition to, but not as substitutes for, or more meaningful than, income from operations, the most directly comparable GAAP measures, as an indicator of Essex's operating performance. Rental EBITDA has been presented as a supplemental disclosure because EBITDA is a widely used measure of performance and basis for valuation. A reconciliation of Rental EBITDA to income from operations is included in the financial tables accompanying this release.

            Essex Rental Corp. Consolidated Statements of Operations (Unaudited)   Three Months Ended September 30, Nine Months Ended September 30, 2010 2009 2010 2009   REVENUES Equipment rentals $ 6,338,337 $ 7,116,473 $ 16,907,405 $ 28,195,939 Used rental equipment sales 145,541 1,389,469 2,938,460 6,074,322 Transportation 1,141,416 1,023,087 3,149,583 3,930,877 Equipment repairs and maintenance 1,126,180 1,585,859 3,109,481 4,795,140         TOTAL REVENUES 8,751,474 11,114,888 26,104,929 42,996,278   COST OF REVENUES Salaries, payroll taxes and benefits 1,412,093 1,375,677 4,062,009 4,577,779 Depreciation 2,936,350 2,807,741 8,690,475 8,362,978 Net book value of rental equipment sold 151,817 1,217,004 2,349,981 5,293,847 Transportation 1,027,019 803,207 2,822,961 2,917,583 Equipment repairs and maintenance 1,398,008 1,234,936 3,358,288 3,710,663 Yard operating expenses 346,716 405,952 996,192 1,170,746         TOTAL COST OF REVENUES 7,272,003 7,844,517 22,279,906 26,033,596   GROSS PROFIT 1,479,471 3,270,371 3,825,023 16,962,682   Selling, general and administrative expenses 2,722,759 2,877,630 7,851,186 8,711,528 Other depreciation and amortization 216,424 191,259 628,490 601,118         INCOME (LOSS) FROM OPERATIONS (1,459,712 ) 201,482 (4,654,653 ) 7,650,036   OTHER INCOME (EXPENSES) Other income 6,521 128 9,572 327 Interest expense   (1,731,352 )   (1,673,637 )   (5,009,259 )   (5,027,639 ) TOTAL OTHER INCOME (EXPENSES)   (1,724,831 )   (1,673,509 )   (4,999,687 )   (5,027,312 )   INCOME (LOSS) BEFORE INCOME TAXES (3,184,543 ) (1,472,027 ) (9,654,340 ) 2,622,724   PROVISION (BENEFIT) FOR INCOME TAXES   (979,350 )   (764,498 )   (3,232,883 )   808,149     NET INCOME (LOSS) $ (2,205,193 ) $ (707,529 ) $ (6,421,457 ) $ 1,814,575     Weighted average shares outstanding: Basic 17,157,178 14,109,060 15,284,169 14,108,458 Diluted 17,157,178 14,109,060 15,284,169 15,559,441   Earnings (loss) per share: Basic $ (0.13 ) $ (0.05 ) $ (0.42 ) $ 0.13   Diluted $ (0.13 ) $ (0.05 ) $ (0.42 ) $ 0.12           Essex Rental Corp. Rental Rate and Utilization Statistics (Unaudited)     Three Months Ended September 30, Nine Months Ended September 30, 2010 2009 2010 2009   Average crane rental rate per month $ 16,137 $ 20,716 $ 16,690 $ 21,714   Utilization Statistics - Cranes "Days" Method Utilization 40.2 % 38.6 % 35.1 % 46.6 % "Hits" Method Utilization 44.1 % 43.1 % 38.7 % 51.4 %   (See definitions in the quarterly and annual reports filed with the SEC)       Reconciliation of Income (loss) from Operations to Total EBITDA and Rental EBITDA (Unaudited)     Three Months Ended September 30, Nine Months Ended September 30, 2010 2009 2010 2009   Income (loss) from Operations $ (1,459,712 ) $ 201,482 $ (4,654,653 ) $ 7,650,036 Add: Depreciation 2,936,350 2,807,741 8,690,475 8,362,978 Add: Other depreciation and amortization   216,424     191,259     628,490     601,118   Total EBITDA 1,693,062 3,200,482 4,664,312 16,614,132 Minus: Used rental equipment sales (145,541 ) (1,389,469 ) (2,938,460 ) (6,074,322 ) Add: Net book value of rental equipment sold   151,817     1,217,004     2,349,981     5,293,847   Rental EBITDA $ 1,699,338   $ 3,028,017   $ 4,075,833   $ 15,833,657       Essex Rental Corp. Consolidated Balance Sheets     September 30, December 31, 2010 2009 (Unaudited)   ASSETS   CURRENT ASSETS Cash and cash equivalents $ 406,057 $ 199,508 Accounts receivable, net of allowances for doubtful accounts and

credit memos of $1,410,000 and $1,545,000, respectively

5,840,006 4,973,995 Other receivables 3,450,250 3,791,845 Deferred tax assets 2,135,409 1,724,621 Prepaid expenses and other assets   412,227     410,198   TOTAL CURRENT ASSETS 12,243,949 11,100,167   Rental equipment, net 253,512,181 260,767,678 Property and equipment, net 6,376,492 6,981,660 Spare parts inventory, net 3,741,015 3,556,236 Restricted cash deposits 5,234,828 - Identifiable finite lived intangibles, net 1,321,689 2,160,239 Loan acquisition costs, net   1,525,990     1,897,177     TOTAL ASSETS $ 283,956,144   $ 286,463,157       LIABILITIES AND STOCKHOLDERS' EQUITY   CURRENT LIABILITIES Accounts payable $ 1,468,039 $ 1,790,683 Accrued employee compensation and benefits 656,319 679,078 Accrued taxes 4,646,129 5,663,263 Accrued interest 310,084 303,186 Accrued other expenses 685,730 739,639 Unearned rental revenue 1,177,960 793,797 Short-term debt obligations - 5,170,614 Current portion of capital lease obligation   6,603     6,269   TOTAL CURRENT LIABILITIES 8,950,864 15,146,529   LONG-TERM LIABILITIES Revolving credit facility 142,183,308 131,919,701 Deferred tax liabilities 59,515,258 62,935,535 Interest rate swap 4,572,654 2,306,294 Capital lease obligation   12,073     17,067   TOTAL LONG-TERM LIABILITIES   206,283,293     197,178,597     TOTAL LIABILITIES 215,234,157 212,325,126   STOCKHOLDERS' EQUITY Preferred stock, $.0001 par value, Authorized 1,000,000 shares, none issued - - Common stock, $.0001 par value, Authorized 40,000,000 shares; issued and outstanding 17,166,961 shares at September 30, 2010 and 14,124,563 shares at December 31, 2009 1,717 1,412 Paid in capital 86,999,370 84,589,119 Accumulated deficit (15,444,054 ) (9,022,597 ) Accumulated other comprehensive loss, net of tax   (2,835,046 )   (1,429,903 ) TOTAL STOCKHOLDERS' EQUITY   68,721,987     74,138,031     TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 283,956,144   $ 286,463,157  
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