CELSIUS and Suntory Beverage & Food
France enter into definitive sales and distribution agreement
BOCA
RATON, Fla., April 4,
2024 /PRNewswire/ -- Celsius Holdings, Inc.
(Nasdaq: CELH), maker of energy drink brand CELSIUS®,
today announced plans to expand its sales and distribution to
France beginning in the fourth
quarter of 2024.
"We're pleased to introduce our refreshing and great tasting
CELSIUS energy drinks to consumers in France," said Tony
Guilfoyle, Celsius Holdings, Inc. Chief Commercial Officer.
"We're excited to initiate our strategic plan in the fourth quarter
of 2024 and expand our distribution throughout France in 2025."
CELSIUS has selected Suntory Beverage & Food France as its
exclusive sales and distribution partner in France. CELSIUS recently announced a
manufacturing, sales and distribution agreement with Suntory
Oceania, and sales in Australia
and New Zealand are expected to
begin in the fourth quarter of 2024. Sales and distribution of
CELSIUS are expected to begin in the United Kingdom and Ireland via Suntory Beverage & Food Great
Britain and Ireland in the second
quarter of 2024.
"We are delighted to be partnering with CELSIUS in France, building on the partnership announced
in the UK and Irish markets in January, and to break new ground
with a totally different consumer experience in the energy drinks
segment," said Pierre Decroix, CEO
of Suntory Beverage & Food Europe.
"Thanks to the ongoing performance of our brands, we are a solid
and established partner to support the development of CELSIUS in
the French market. We are looking forward to a broad launch as
early as 2025, which will follow initial targeted actions at the
end of this year. This is a great growth opportunity for all retail
partners, as well as a unique opportunity to strengthen our
portfolio."
For media inquiries please contact:
North America and international markets:
press@celsius.com
Suntory Beverage & Food France:
france.suntory@omnicomprgroup.com
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH) is the maker of energy drink brand
CELSIUS®, a lifestyle energy drink born in fitness and a
pioneer in the rapidly growing energy category. For more
information, please visit https://www.celsius.com.
About Suntory Beverage & Food France
Suntory
Beverage & Food France, part of the Japanese Suntory group, is
the French market leader in fruit drinks, with sales of €1.088
billion in 2023. The company employs 1,300 people who are
passionate about their work, bringing to life brands as famous as
Orangina, Oasis, Schweppes, Pulco and Champomy. Whether fruit- or
plant-based, sparkling or still, sweet or bitter, the beverages
offered by Suntory Beverage & Food France are made in
France at four factories,
supported by a dynamic of continuous innovation driven by French
R&D. Suntory Beverage & Food France is committed to
promoting positive, sustainable activities and lifestyles that
respect the environment and people. For more information, please
visit: www.suntorybeverageandfood-europe.com/fr-FR/france
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SOURCE Celsius Holdings, Inc.