Leading Grooming Brand Debuts Limited Edition
Tool to Benefit Longtime Partner and Cause, the Testicular Cancer
Society
Shave’em and save’em. The global grooming company and leading
men’s lifestyle brand, MANSCAPED™, announced today the launch of
The Lawn Mower® 4.0 TCS Special
Edition in support of the Testicular Cancer Society
(TCS). As part of this first-ever cause-driven product launch,
MANSCAPED is donating $50,000 to TCS to help the non-profit
organization on its steadfast mission to fight the disease, spread
awareness, and save lives around the world.
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the full release here:
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At MANSCAPED™, balls are our number one
customers. With the launch of The Lawn Mower® 4.0 TCS Special
Edition, we’re reminding men to keep an eye out for their number
ones, too. (Photo: Business Wire)
“MANSCAPED has become synonymous with the groin, and while we
have expanded our product offerings to include everything a man
needs for head-to-toe grooming, the importance of proper
below-the-waist hygiene and specifically, testicular health, remain
a core component of our brand,” said Paul Tran, Founder and CEO of
MANSCAPED. “As such, working with the Testicular Cancer Society and
bringing awareness to the importance of early detection and
self-screening has been an inherent part of our mission since early
on. We’re excited to further shed light on this noteworthy cause
through this innovative launch.”
Wrapped in purple accents representative of testicular cancer’s
awareness color, The Lawn Mower 4.0 TCS Special Edition features
all the benefits of MANSCAPED’s original best-selling trimmer,
including SkinSafe™ technology to help reduce the risk of cuts and
nicks, a 7,000 RPM motor, wireless charging, waterproof
functionality, LED spotlight, and travel lock. Designed by the
brand’s talented in-house product development and creative teams
for this special cause, and fittingly during Testicular Cancer
Awareness Month, the trimmer also features a purple power status
indicator light, co-branded TCS packaging, and educational inserts
about how to properly check yourself.
The limited-edition tool, which retails for $89.99, is available
for purchase on manscaped.com until sold out. Learn more about
MANSCAPED’s mission to promote men’s health and hygiene around the
world and its ongoing work with TCS here.
To kick off Testicular Cancer Awareness Month, and further
promote the launch of The Lawn Mower 4.0 TCS Special Edition,
MANSCAPED launched a one-of-a-kind brand stunt on April 2nd at the
iconic Wall Street Charging Bull in New York City. With a nod to
the longstanding tradition of rubbing the bull’s family jewels for
good luck, MANSCAPED invited participants to check the bull’s lower
region for any unusual lumps or bumps to raise awareness for
testicular cancer, complete with prizes, giveaways and, of course,
education on self-checks.
On November 23, 2021, MANSCAPED announced its entry into a
definitive business combination agreement with Bright Lights
Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the
closing of the business combination, which is expected in the
second quarter of 2022, the combined company will be named
Manscaped Holdings, Inc. MANSCAPED intends to apply to list the
common shares of the combined company on the Nasdaq under the new
ticker symbol, “MANS.”
About MANSCAPED
Founded by Paul Tran in 2016, San Diego, California-based
MANSCAPED™ is the global men’s lifestyle consumer brand and male
grooming category creator trusted by over five million men
worldwide. The product range includes a diversified line of premium
tools, formulations, and accessories that are intelligently
designed to introduce and elevate a whole new self-care routine for
men. MANSCAPED offers a one-stop-shop at manscaped.com and
direct-to-consumer shipping in 38 countries, spanning the United
States, Canada, Australia, New Zealand, the United Kingdom, the
European Union, Norway, Switzerland, Singapore, South Africa, the
United Arab Emirates, and the Kingdom of Saudi Arabia. Select
products and unique bundles can also be found on Amazon with Prime
and pickup options available. Retail placement includes Target,
Best Buy, and Macy’s stores throughout the U.S. and Hairhouse
locations in Australia. For more information, visit the website or
follow on Facebook, Instagram, Twitter, TikTok, and YouTube.
Additional Information and Where to Find It
This press release relates to a proposed transaction between
Bright Lights and MANSCAPED. This press release does not constitute
an offer to sell or exchange, or the solicitation of an offer to
buy or exchange, any securities, nor shall there be any sale of
securities in any jurisdiction in which such offer, sale or
exchange would be unlawful prior to registration or qualification
under the securities laws of any such jurisdiction. In connection
with the Transactions described herein, Bright Lights or Bright
Lights Parent Corp. intends to file relevant materials with the
SEC, including a registration statement on Form S-4, which will
include a proxy statement/prospectus. The proxy
statement/prospectus will be sent to all Bright Lights
stockholders. Bright Lights or Bright Lights Parent Corp. will also
file other documents regarding the proposed transactions with the
SEC. Before making any voting or investment decision, investors
and security holders of Bright Lights are urged to read the
registration statement, the proxy statement/prospectus and all
other relevant documents filed or that will be filed with the SEC
in connection with the proposed transactions as they become
available because they will contain important information about the
proposed transactions.
Investors and security holders will be able to obtain free
copies of the proxy statement/prospectus and all other relevant
documents filed or that will be filed with the SEC by Bright Lights
or Bright Lights Parent Corp. through the website maintained by the
SEC at www.sec.gov or by directing a
request to Bright Lights via email at
info@brightlightsacquisition.com or calling 310-421-1472.
No Offer or Solicitation
This press release is not a proxy statement or solicitation of a
proxy, consent or authorization with respect to any securities or
in respect of the potential transactions and shall not constitute
an offer to sell or a solicitation of an offer to buy the
securities of Bright Lights or MANSCAPED, nor shall there be any
sale of any such securities in any state or jurisdiction in which
such offer, solicitation, or sale would be unlawful prior to
registration or qualification under the securities laws of such
state or jurisdiction. No offer of securities shall be made except
by means of a prospectus meeting the requirements of the Securities
Act.
Participants in the Solicitation
Bright Lights and MANSCAPED and their respective directors and
executive officers, under SEC rules, may be deemed to be
participants in the solicitation of proxies of Bright Lights’
shareholders in connection with the business combination. Investors
and security holders may obtain more detailed information regarding
the names and interests in the business combination of Bright
Lights’ directors and officers in Bright Lights’ filings with the
SEC, including Bright Lights’ Annual Report on Form 10-K for the
fiscal year ended December 31, 2021, filed with the SEC on March
14, 2022. To the extent that holdings of Bright Lights’ securities
have changed from the amounts reported in Bright Lights’ Annual
Report on Form 10-K, such changes have been or will be reflected on
Statements of Changes in Beneficial Ownership on Form 4 filed with
the SEC. Information regarding the persons who may, under SEC
rules, be deemed participants in the solicitation of proxies to
Bright Lights’ shareholders in connection with the business
combination as set forth in the proxy statement/prospectus filed as
part of the Registration Statement on Form S-4 for the business
combination, which has been filed by Bright Lights Parent Corp.
with the SEC.
This press release is not a substitute for any registration
statement or for any other document that Bright Lights or MANSCAPED
may file with the SEC in connection with the business combination.
INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE DOCUMENTS
FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION.
Investors and security holders may obtain free copies of other
documents filed with the SEC by Bright Lights through the website
maintained by the SEC at www.sec.gov.
INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED
OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS
ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE OFFERING OR
THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY
REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
Caution concerning forwarding-looking statements
Certain statements included in this press release contain
management’s intentions, plans, assumptions and expectations for
the future and are not historical facts, all of which are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1993 and Section 21E of the Securities Exchange
Act of 1934 as well as for purposes of the safe harbor provisions
under the United States Private Securities Litigation Reform Act of
1995. Forward-looking statements generally are accompanied by words
such as “believe,” “may,” “will,” “estimate,” “continue,”
“anticipate,” “might,” “intend,” “expect,” “should,” “would,”
“plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook”
and similar expressions that predict or indicate future events or
trends or that are not statements of historical matters, but the
absence of these words does not mean that a statement is not
forward-looking. These forward-looking statements include, but are
not limited to, statements regarding estimates and forecasts of
other financial and performance metrics and projections of market
opportunity. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of MANSCAPED’s management and are not predictions of
actual performance. The following include some but not all of the
factors that could cause actual results or events to differ
materially from those anticipated, including the failure to
recognize the anticipated benefits of the business combination
which may be affect by, among other things, competition and our
ability to grow and manage growth profitability and retain our key
employees, negative publicity impacting our brand and reputation,
which may adversely impact our operating results; our limited
operating history, which may make it difficult to successfully
execute our strategic initiatives and accurately evaluate future
risks and challenges; failed marketing campaigns, which may cause
us to incur costs without attracting new customers or realizing
higher revenue; failure to attract new customers or retain existing
customers; risks related to the use of social media platforms,
including dependence of third-party platforms; decrease in success
of the direct to consumer revenue channel; loss of one or more of
our key suppliers or manufacturers; shifts in customer spending;
lack of interest in new products or changes in brand perception
upon evolving consumer preferences and tastes; loss of confidential
data from customers and employees, which may subject us to
litigation, liability or reputational damage; failure to
successfully integrate into new international markets; risks of
product liability suits or product recalls; risks related to
COVID-19 pandemic, including supply chain disruptions or increased
shipping costs. There may be additional risks that neither Bright
Lights nor MANSCAPED presently know or that Bright Lights and
MANSCAPED currently believe are immaterial that could also cause
actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Bright Lights’ and MANSCAPED’s expectations, plans or
forecasts of future events and views as of the date of this press
release. Bright Lights and MANSCAPED anticipate that subsequent
events and developments will cause Bright Lights’ and MANSCAPED’s
assessments to change. However, while Bright Lights and MANSCAPED
may elect to update these forward-looking statements at some point
in the future, Bright Lights and MANSCAPED specifically disclaim
any obligation to do so. These forward-looking statements should
not be relied upon as representing Bright Lights’ and MANSCAPED’s
assessments as of any date subsequent to the date of this press
release. Accordingly, undue reliance should not be placed upon the
forward-looking statements. For additional information about the
factors that could cause actual results to differ materially from
forward-looking statements, please see the documents filed or to be
filed with the Securities and Exchange Commission, including the
proxy statement/prospectus filed as part of the Registration
Statement on Form S-4 for the business combination, which has been
filed by Bright Lights Parent Corp. with the SEC.
Non-GAAP Financial Measures
To evaluate the performance of our business, we rely on both our
results of operations recorded in accordance with GAAP and certain
non-GAAP financial measures, including Adjusted EBITDA. This
measure, as defined below, is not defined or calculated under
principles, standards, or rules that comprise GAAP. Accordingly,
the non-GAAP financial measures we use and refer to should not be
viewed as a substitute for performance measures derived in
accordance with GAAP or as a substitute for a measure of liquidity.
Our definition of Adjusted EBITDA described below is specific to
our business and you should not assume that it is comparable to
similarly titled financial measures of other companies. We define
Adjusted EBITDA as net income (loss) before interest, provision for
income taxes, depreciation and amortization expense, equity-based
compensation, transaction expenses, and foreign currency
translation. When used in conjunction with GAAP financial measures,
we believe that Adjusted EBITDA is a useful supplemental measure of
operating performance because it facilitates comparisons of
historical performance by excluding non-cash items such as
equity-based payments and other amounts not directly attributable
to our primary operations, such as one-time transaction-related
expenditures. Adjusted EBITDA is also a key metric used internally
by our management to evaluate performance and develop internal
budgets and forecasts. Adjusted EBITDA has limitations as an
analytical tool and should not be considered in isolation or as a
substitute for analyzing our results as reported under GAAP and may
not provide a complete understanding of our operating results as a
whole. Some of these limitations are (i) it does not reflect
changes in, or cash requirements for, our working capital needs,
(ii) it does not reflect our interest expense or the cash
requirements necessary to service interest or principal payments on
our debt, (iii) it does not reflect our tax expense or the cash
requirements to pay our taxes, (iv) it does not reflect historical
capital expenditures or future requirements for capital
expenditures or contractual commitments, (v) although equity-based
compensation expenses are non-cash charges, we rely on equity
compensation to compensate and incentivize employees, directors,
and certain consultants, and we may continue to do so in the future
and (vi) although depreciation, amortization and impairments are
non-cash charges, the assets being depreciated and amortized will
often have to be replaced in the future and this non-GAAP measure
does not reflect any cash requirements for such replacements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220425005114/en/
Allison Frazier Director of Communications, MANSCAPED™
allison@manscaped.com
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