New report details the latest app data and
trends in mobile gaming and explores new tools, channels and
approaches to drive growth and maximize revenue
SAN
FRANCISCO, March 18, 2024 /PRNewswire/ -- Leading
measurement and analytics company Adjust today released The
Gaming App Insights Report, a first-of-its-kind resource for
studios, developers and mobile marketers, pairing global mobile
gaming app data with expert insights from AppLovin and its in-house
creative agency SparkLabs. Notable growth in gaming app installs
and in-app revenue in 2023 continued into 2024 reveals a resurgence
across many subverticals and provides a window into a new framework
– from leveraging AI to embracing CTV – to reach success and
scale.
"The perception that mobile gaming is stagnating due, in part,
to a crowded market overlooks one positive by-product of this
competition: growth," said Daniel Tchernahovsky, VP of Global
Business Development, AppLovin. "We meet daily with partners who
are launching new products successfully and at a rapid pace. In
fact, Monopoly Go became a top-grossing game in 2023 – the same
year it was released."
The route to scalable mobile gaming growth has shifted and
requires embracing changes in audience expectations, technological
developments and measurement complexity. The data-backed Gaming App
Insights Report – based on a mix of Adjust's top 5,000 apps and the
total dataset of all apps tracked – sheds light on recent trends,
guiding advertisers toward strategic and informed decision-making
to outpace the competition.
Adjust and AppLovin's report also explores how generative AI can
be utilized to streamline campaigns and how CTV is becoming a
performance channel for growth.
Key insights from the report include:
- Hybrid casual games are thriving, bringing in 800% more
average revenue per monthly active user (MAU) than hyper-casual
games, largely due to the addition of in-app monetization elements
to titles. Hybrid casuals also had the highest click through rate
at 30%, again outperforming hyper-casual.
- Gaming in-app revenue is climbing, experiencing a
notable 6% YoY increase in 2023, and December rising the highest at
17% above the annual average and 21% YoY. This growth has continued
into 2024, with in-app revenue already increasing 13% YoY in
January.
- Racing and simulation games topped the charts, with
installs growing by 61% and 53% YoY, respectively. Arcade games
followed close behind, with 38% and 19% increases in installs and
sessions.
- Gaming has significantly higher ATT opt-in
rates than the rest of the app industry, with the global
average up to 39% in Q1 2024 (vs 36% in Q1 2023). Indonesia, the UAE and Brazil have the highest opt-in rates, all at
49%.
Marketers can gain real-world insights and best practices from
notable game developers and publishers, including Hypercell Games,
Mamboo Games, VividJoan and Widogame.
"By investing in the right tools, prioritizing next-gen tech, AI
and personalization, game developers and studios can scale on new
channels and platforms, regain install and session volume, and find
users that play and pay," added Tiahn
Wetzler, Director of Content & Insights at Adjust.
For additional findings, download The Gaming App Insights
Report. And with cross-play and cross-device becoming increasingly
crucial in 2024, marketers can learn more about expanding mobile
gaming apps to PC and console with Adjust's new PC and Console
Guide.
About Adjust
Adjust, an AppLovin (NASDAQ: APP)
company, is trusted by marketers around the world to measure and
grow their apps across platforms, from mobile to CTV and beyond.
Adjust works with companies at every stage of the app marketing
journey, from fast-growing digital brands to brick-and-mortar
companies launching their first apps. Adjust's powerful measurement
and analytics provide visibility, insights and essential tools that
drive better results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
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SOURCE Adjust