Gyrus Group PLC - Re Launch of New Treatment
14 Mai 1998 - 9:33AM
UK Regulatory
RNS No 4370d
GYRUS GROUP PLC
14th May 1998
Contacts:
Mark Goble, Gyrus Group PLC, 0171 638 2232 (today)
01222 300100 (thereafter)
Tim Anderson/Kirsty Swan,
Buchanan Communications 0171 466 5000
European Launch of Gyrus Endourology System
Gyrus Group PLC, the PlasmaKinetic endosurgical device
company, announces the European launch, at the Technology
Investor Exhibition in London, of the Gyrus Endourology System
for treatment of prostatic enlargement and recurrent bladder
tumours.
Highlights
* The world-wide market in the surgical treatment of prostate
gland enlargement, known as BPH, has been estimated at over
$100million per annum
* Introduction of the Gyrus Endourology System on plan
achieves another key milestone scheduled during our flotation
on the London Stock Exchange in November 1997.
* This is the first product to be sold through Gyruss sales
and marketing division established at a second facility
located in the Thames Valley.
* Combined with the VAPRTM Arthroscopic System and
VersaPointTM Hysteroscopic System sold through our marketing
alliances with Johnson & Johnson, this represents the third
system based on our PlasmaKinetic technology launched in just
over a year.
Mark Goble, Chief Executive commented:
"We continue to demonstrate our ability to achieve the
ambitious goals we have set ourselves. This milestone is
particularly significant in that we now have direct access to
the European market through which we can establish our name as
a leader in advanced technologies for minimal access and day
case surgery".
European Launch of the Gyrus Endourology System
The Gyrus Endourology system addresses procedure applications
in the endoscopic urology market, 80% of which involve the
treatment of prostate gland enlargement, known as BPH. As the
prostate gland surrounds the outlet of the bladder in men, BPH
interferes with or can even obstruct the normal flow of urine.
It is a common problem, affecting 10% of men over 60 years of
age, often requiring surgical removal of the overgrown part of
the gland. The clinical and economic advantages of the Groups
PlasmaKinetic technology are becoming well established in
other markets; shorter operating time, reducing bleeding and
faster recovery. These advantages are equally applicable to
endoscopic urological procedures.
In Europe, the Endourology system will be sold through Gyruss
sales and marketing division established in a second facility
in the Thames Valley. In the UK, a sales team has been
recruited and in Spain regional distributors have been
appointed. Plans are well advanced in France and distribution
channels to access other European markets will be added over
the next year. The Group will also be seeking to establish
marketing alliances to address the US and Japanese markets.
The first phase of the PlasmaKinetic development addresses
endoscopic procedure applications in three major surgical
specialities; arthroscopic treatment of sports injuries,
hysteroscopic treatment of uterine abnormalities and in
endoscopic urology. The VAPRTM arthroscopic system, launched
in April 1997, is sold under a world-wide agreement with
Johnson & Johnson. The VersaPointTM hysteroscopic system sold
through Gynecare, now part of Ethicon Inc following its
acquisition by Johnson & Johnson in November 1997, was
launched in March 1997. With the launch of the Gyrus
Endourology system, the first phase of the PlasmaKinetic
development strategy is complete, just over a year following
launch of the first system.
Based on radio frequency (RF) energy, Gyruss PlasmaKinetic
endosurgical technology utilises the conductive properties of
fluids used to distend the operative site during minimal
access surgical procedures. The capability of controlling and
adjusting power in microseconds enables selection of two
tissue effect modes. In the first mode an ionised plasma is
created over the active zone of a tissue treatment electrode.
Tissue entering the intense kinetic energy of the plasma is
instantaneously vaporised and simply washed away. The low
thermal mass of the plasma prevents collateral tissue damage
adjacent to the application site. In the second mode, rapid,
predictable and controlled elevations in tissue temperature
can be produced to seal blood vessels or modify soft tissue
structures.
In January 1998, the Group announced launch of the VAPRTM T
range, two months ahead o schedule; extending the exciting
range of applications of the VAPRTM system by providing an
arthroscopic treatment for joint instability. The Group is
currently developing additional products to further expand the
applications and versatility of the VAPRTM and VersaPointTM
systems, as well as developing enhancements to the
PlasmaKinetic technology to open additional market
opportunities. These opportunities will be addressed both
through Gyruss direct sales and marketing division and by
seeking additional corporate alliances in selected
geographical and speciality-based markets.
END
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