Beacon Media Group, the media and marketing agency subsidiary of
Kartoon Studios, Inc. (NYSE American: TOON) specializing in kids
and family, announces a series of achievements and milestones
attained in 2023, which the Company believes further position
Beacon Media as a leader in the market, and are expected to
contribute to growth in 2024.
Beacon Media concluded 2023 with solid performance due to its
strategic efforts, leading to a year-over-year growth of 29% in
billed commission and a 5% increase in billed media. This positive
trend is expected to continue in 2024, buoyed by advertiser support
for planned pre-Easter and spring campaigns.
Additionally, Beacon Media Group has expanded its client base
with six new advertisers and has continued to deliver innovative
marketing campaigns for its clients, reaffirming its leadership in
the industry. The Company has also broadened its client roster to
now include non-toy brand lifestyle categories targeting key
cross-over audiences such as families, parents, millennials, and
Gen Z. This enabled Beacon Media to expand and work with new
clients, increase market penetration, and further demonstrate its
unique ability to cater to diverse client needs.
Kartoon Studios CEO, Andy Heyward, stated:
“Cindy Kelly, the President of Beacon Media Group, has done a
remarkable job with not only growing the business during a
challenging market environment, but also creating synergies with
Kartoon Channel! and its Mainframe Studios subsidiary in
Canada.”
Cindy Kelly stated: “2023 was an encouraging
year for Beacon Media Group as we achieved notable growth and
success and continued to lead the way in the kids and family media
and marketing landscape. We anticipate 2024 will continue this
positive trend. As we celebrate our achievements, we remain
dedicated to delivering innovative solutions, while using cutting
edge technology to drive growth for our clients in the dynamic and
ever-evolving media landscape, creating meaningful connections
between consumers and brands.”
Additional key highlights of Beacon Media Group’s 2023
achievements include:
- Innovative Campaign Strategies: Through its
integrated approach to media and marketing, Beacon Media Group
delivered strong paid and organic results for its clients and
driving growth. Its innovative strategies, including self-serve
programmatic campaigns, robust influencer content and marketing,
and social commerce, yielded improvements in CPMs and customer
acquisition metrics.
- Research and Performance Metrics: Throughout
2023, Beacon Media Group’s clients excelled in generating
awareness, engagement, and customer acquisition costs, boosting
reach and engagement with target audiences, and driving efficient
sales. Additionally, its implementation of Retail Media Network
campaigns yielded solid results.
About Beacon Media GroupBeacon Media Group is a
full-service marketing, communications and media agency group
focused on building meaningful connections between consumers and
brands across a diverse range of industries, including consumer
products, entertainment, gaming, lifestyle, and
technology. Beacon Communications’ integrated
expertise brings the voice of brands to the forefront and makes
them part of influential consumer conversation through PR, social
media, influencer marketing and creative services. Through
the Beacon Media division, Beacon Media
Group offers media research, strategic planning and buying services
across traditional and emerging platforms (including TV, OTT, VOD,
OLV, Social, Paid Influencer and other leading Digital Media
channels).
About Kartoon Studios Kartoon Studios, Inc.
(NYSE American: TOON) is a global end-to-end creator, producer,
distributor, marketer, and licensor of entertainment brands. The
Company’s IP portfolio includes original animated content,
including the Stan Lee brand, Stan Lee’s Superhero
Kindergarten, starring Arnold Schwarzenegger, on Kartoon Channel!
and Ameba; Shaq’s Garage, starring Shaquille O’Neal, on
Kartoon Channel!; Rainbow Rangers on Kartoon Channel! and
Ameba; the Netflix Original, Llama Llama, starring Jennifer
Garner, and more.
In 2022, Kartoon Studios acquired Canada’s WOW! Unlimited Media
and made a strategic investment becoming the largest shareholder in
Germany’s Your Family Entertainment AG (FRA:RTV), one of Europe’s
leading distributors and broadcasters of high-quality programs for
children and families.
Toon Media Networks, the Company’s wholly owned digital
distribution network, consists of Kartoon Channel!, Frederator
Network, and Ameba. Kartoon Channel! is a globally distributed
entertainment platform with near full penetration of the U.S.
market. Kartoon Channel! and Ameba are available across multiple
platforms, including iOS, Android Mobile, Web, Amazon Prime Video,
Apple TV, Amazon Fire, Roku, Pluto TV, Comcast, Cox, Dish, Sling
TV, Android TV, Tubi, Xumo, and Samsung and LG Smart TVs.
Forward-Looking Statements: Certain statements in this press
release constitute "forward-looking statements" within the meaning
of the federal securities laws. Words such as "may," "might,"
"will," "should," "believe," "expect," "anticipate," "estimate,"
"continue," "predict," "forecast," "project," "plan," "intend" or
similar expressions, or statements regarding intent, belief, or
current expectations, are forward-looking statements. While the
Company believes these forward-looking statements are reasonable,
undue reliance should not be placed on any such forward-looking
statements, which are based on information available to us on the
date of this release. These forward looking statements are based
upon current estimates and assumptions and are subject to various
risks and uncertainties, including without limitation, our ability
to generate revenue or achieve profitability; our ability to obtain
additional financing on acceptable terms, if at all; the potential
issuance of a significant number of shares, which will dilute our
equity holders; fluctuations in the results of our operations from
period to period; general economic and financial conditions; our
ability to anticipate changes in popular culture, media and movies,
fashion and technology; competitive pressure from other
distributors of content and within the retail market; our reliance
on and relationships with third-party production and animation
studios; our ability to market and advertise our products; our
reliance on third-parties to promote our products; our ability to
keep pace with technological advances; our ability to protect our
intellectual property and those other risk factors set forth in the
“Risk Factors” section of the Company’s most recent Annual Report
on Form 10-K and in the Company's subsequent filings with the
Securities and Exchange Commission.1 Thus, actual results could be
materially different. The Company expressly disclaims any
obligation to update or alter statements whether as a result of new
information, future events or otherwise, except as required by
law.
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